The document provides guidance on organizing content for a real estate website homepage and buckets (sections). The homepage should include key information like contact details and a masthead. Buckets could include sections like home styles, location details, testimonials, and the buying process. Guidelines are given for writing content descriptions and selecting images to accompany text. Consistent organization and clear labeling of documents and photos is emphasized.
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Blogging is one of the most effective ways to build your brand online. Unlike some online outlets, Blogging actually allows you to earn money from your posts. Here is an adaptation that I created from several classes and clients that needed some more information on blogging.
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
Are you ready to fire your current business website because it isn’t performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
This interactive workshop will include worksheets, some fun, and lots of time for Q&A. Bring your pen and a willingness to learn!
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
Blogging is one of the most effective ways to build your brand online. Unlike some online outlets, Blogging actually allows you to earn money from your posts. Here is an adaptation that I created from several classes and clients that needed some more information on blogging.
Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
Learn how to create more dynamic pages using NYU's central CMS with these design and layout best practices.
Note: these are shared slides from an in-person training delivered by Katie Santo and Logan Johnson of NYU's Digital Communications Group and are meant to be an aid for CMS users at NYU.
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
Information Includes:
-Know the best website practices & trends
-Understand fresh design techniques for 2020
-Know what design strategies work on sites & why
-Understand old school techniques to remove.
-And much, much more!
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Learn how to use Pinterest effectively for your business.
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Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
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Startups, get the basics on how to launch your marketing efforts with tips on branding and design, content, websites, email marketing and social media!
Learn how to create more dynamic pages using NYU's central CMS with these design and layout best practices.
Note: these are shared slides from an in-person training delivered by Katie Santo and Logan Johnson of NYU's Digital Communications Group and are meant to be an aid for CMS users at NYU.
Free Webinar: 2020 Design Trends: Create an Awesome Website!June Bachman
Information Includes:
-Know the best website practices & trends
-Understand fresh design techniques for 2020
-Know what design strategies work on sites & why
-Understand old school techniques to remove.
-And much, much more!
Recruit and Train Extraordinary Tour LeadersArival
Your amazing experiences depend on cultivating amazing people to deliver them. This workshop with will walk you through the essentials of creating extraordinary tour leaders. Write the perfect job description, recruit your dream employees, and avoid the common mistakes companies make when mentoring staff.
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Tour Accounting Strategies: Budgeting & Pricing for Tour ProfitabilityArival
Many tour companies are not as profitable as they would like to be. After all, when you’re out on tour, are you thinking about your cost accounting? How much money are you leaving on the table? Getting a firm handle on the finances of your tour, before and after, doesn’t have to be hard. This workshop from tour accounting specialist Polymath provides hands-on exercises and easy-to-use tools that can help you optimize your tour and make more money.
Like it or not, more travelers visit TripAdvisor than any other website when planning their trip. So ranking high matters. Learn how to master the fine art and science of ranking high on the travel planning site that matters most.
Going Local: Best Practices for Reaching Locals – and Travelers Who’ve Alread...Arival
A ton of tour, activity and attraction purchases are made last minute and in market. Arival research indicates that three in four travelers say they book at least some of their activities “when they get there.” So how do you reach them? How do they find you? And oh yeah, what about all those people who already live in your market? This workshop from leading digital destination marketing agency Miles Partnership walks through the essential best practices – including paid, owned and shared digital media but also offline channels – for finding and converting that all-important in-destination decision-maker.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
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Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
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3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
Salons can acquire more customers, retain their best clients, and grow their business by clearly defining and living their brand.
Branding - it’s the new currency in business. Clients now want to associate themselves with a clear brand - whether it’s Apple, Tesla, or Coach. Design plays a major role in decisions clients make about choosing a product or service and the new norm is exquisite design. Customer experience is integral to the package and is the icing on the cake.
In this information-packed seminar, you’ll learn the fundamentals of branding yourself.
What branding is and why it matters to you.
What your brand is and how to define it.
Where in your salon your brand is most important.
How to communicate your brand.
Protecting your brand and improving it over time.
Using your brand to acquire new clients, keep your favourites and offer more services.
Design - where it fits in and how it supports your brand.
Customer experience - why it’s the critical component in your brand.
Association - how to build a team that supports your brand, even when you’re on vacation.
How to make the most of salon products in your brand
Ways to maximize your distributor’s support in branding
By Greg Robins
Greg Robins is the VP of Salon Communications, publishers of Salon Magazine, Elevate Magazine and the Contessa Awards. For over 25 years, Greg’s been advocating for professional stylists and salon owners through business-building content in Salon Magazine.
With a proven track record in implementing social media strategies that work, Greg can speak to the value of salons can gain with the proper campaigns on social and digital.
Greg has worked with salons and manufacturers to gain momentum in this industry, many of them going on to enjoy major success in the industry. He’s taught at Ryerson University and the Academy of Design and has spoken at Langara College.
A presentation from the Equine Business Conference presented by Michigan State University, University of Minnesota, University of Nebraska, and Iowa State University, and partly funded by the North Central Regional Center for Rural Development. Presenter: Peggy Miller, Iowa State University
3. Your Home Page
Your homepage is your welcome page to website visitors. It includes:
• Your masthead
• Your contact information
• Your “buckets”
• A featured item (optional)
• Welcome text
Writing Your Welcome Text
Try to sum up your main focus in a few words, or one sentence then add a main goal. Most of the
time this main focus will be your title, header, logo or top graphics. The thing that says what your
site is about. A word document with a general description of your community/property along with
complimentary photos is a great start. Your site visitors should have no question of what your site
is about with just one look at your home page.
4. This is my complete contact information.
Office information as well as office phone, fax, cell and email should be included.
This is my masthead graphic which is on the homepage of my site.
• Do I have a specific image I would like to use for my masthead?
• Would I like to use a nice stock image which conveys a certain scene
or image? If so, what kind of scene or image do I want to convey?
• Does my builder or does my property/community have signature colors
or a signature font? Check business cards for your client or their
personal website for hints.
This is my homepage text and should be a general introduction to the
property/community. Some things to include in this text would be a
general introduction to the property/community, a general description of
offerings, and perhaps a personal quote.
• Is there something in particular I would like to emphasize about this property/community?
• Is there a featured home style? Is there one key unique selling point?
• This is an optional area.
5. These are my “buckets,” or, how I would like to organize my website content?
• What key categories would I like potential buyers to know about?
• Choose your “buckets” and prepare to write a separate word document for each one.
• Use the above suggestions or create your own “buckets.”
• Remember, you have complete control over the content on this website.
6. These are my subcategories, or additional breakdowns of content within my buckets.
• If my bucket is a general topic, what sub topics should be discussed?
• Do I find myself going on and on about 1 specific bucket topic? If so, I may want to
organize them into subcategories in my word document
• Is there a logical breakdown of subcategories within my budget?
• Home Styles/Models is the perfect example where I would want to divide my word
document up into subcategories.
• In addition, I’ll need to provide photos that will compliment each subcategory.
7. Bucket Suggestions
Home Styles
• Does my community offer a number of models?
• What are their names?
• Do I have images of their exteriors or floorplans? Can I procure this information from my client?
• What are the features of each of these models?
• How much does this model cost? What upgrades are available? How do upgrades effect pricing?
Is upgrade pricing negotiable?
What I Need To Provide
• Provide a word document for each “model” with a general description
• Within the word document list model features using bullet points
• Organize these features: Exterior, Flooring, Kitchen, Master Bedroom, Bathrooms
• Exterior image or rendering
• Floorplans: first floor, second floor, third floor layouts, etc.
• Price / Upgrade pricing
Note that using subcategories are conducive to this bucket.
8.
9. Bucket Suggestions
Location & Lifestyle
• Living at the Jersey Shore
• Proximity to shopping, commuter hubs, entertainment/arts, metro areas, beaches, places of
interest, other amenities.
• Do I have enough information on each that I should organize these into subcategories?
• Information about schools, neighborhood organizations
• Is this community famous for one thing?
What I Need To Provide
• A general blurb in a word document which describes the community and the above suggested
points of interest.
• An image which expresses the messaging. If I don’t have a specific image, an idea for one, i.e.
beach, park, family, etc.
• Include in your word document links to relevant community organizations, i.e. schools, chambers
of commerce, other area clubs/organizations.
10.
11. Bucket Suggestions
About Us
• This is a “bucket” that should not be ignored
• General information about Diane Turton, Realtors
• General information about your client
• General information about Diane Turton Signature Services
What I Need To Provide
• A word document which includes a blurb about my client and links to my client website if available.
• My clients logo if appropriate.
• General information about Diane Turton, Realtors and Diane Turton Signature Services will be
provided by marketing.
Note that using subcategories are conducive to this bucket.
12.
13. Bucket Suggestions
Testimonials
• Do I have past clients who would like to offer a statement about what it was like working with me?
• Do I have past clients who would like to offer a statement about what it was like working Diane
Turton, Realtors?
What I Need To Provide
• A word document which includes quotes from clients regarding the above, along with their name
and town. Make sure you get permission to use their quote, first name and last initial.
• TIP: Since this website will be designed to sell it’s best to include quotes from previous
buyers.
14. Bucket Suggestions
The Buying Process
Nothing helps solidify your position as an experienced real estate professional more than
providing accurate, comprehensive information on the real estate process to your prospects,
clients, and customers.
What I Need To Provide
• Choose from the following documents what you’d like to include in this area. Please keep your
selection to a maximum of 10 documents:
• 8 Steps to Getting Your Finances in Order • Hidden Home Defects to Watch For
• Budget Basics Work Sheet • 10 Questions to Ask a Home Inspector
• 8 Ways to Improve Your Credit • What Your Home Inspection Should Cover
• 5 Factors That Decide Your Credit Score • How Comprehensive Is Your Home Warranty
• Your Property Wish List • 5 Property Tax Questions You Need to Ask
• Tips for Finding the Perfect Neighborhood • 10 Questions to Ask Your Condo Board
• Tips on Buying in a Tight Market • 10 Questions to Ask Your Lender
• The Pros and Cons of Condos • 10 Things a Lender Needs From You
• 5 Reasons You Need a REALTOR® • 6 Creative Ways to Afford a Home
• Questions to Ask When Choosing a REALTOR® • Choices That Will Affect Your Loan
• 10 Steps to Prepare for Homeownership • 5 Things to Understand About Homeowners Insurance
• How Big a Mortgage Can I Afford • 10 Ways to Lower Your Homeowners Insurance Costs
• 7 Reasons to Own Your Own Home • 5 Things to Understand About Title Insurance
• 5 Common First-Time Homebuyer Mistakes • What Not to Overlook on a Final Walk-through
• 10 Tips for First-Time Homebuyers • Common Closing Costs for Buyers
• 10 Things to Take the Trauma Out of Homebuying • What to Keep From Your Closing
• How High Tech Is Your Home • Tips for Packing Like a Pro
15. Bucket Suggestions
In The News
• Has a Press Release been written about my community/property?
• If not, have I asked my manager if it is important for one to be written? Can my manager discuss
this with marketing?
• Has my community/property received other press coverage that can be found online. Remember,
most print publications have an online website which hosts the same articles.
What I Need To Provide
• A word document with links to already established articles on your community/property.
• Ask you manager to contact marketing if you would like to have a press release written.
• What kind of image would I like to use to compliment news about my community/property?
16.
17. Bucket Suggestions
Contact Us
• This is a “bucket” that should not be ignored
• What is my professional bio?
• Do I have a professional photo?
• What contact information do I need to use?
What I Need To Provide
• A word document with your full professional bio exactly as you want it to read.
• A high-resolution professional photo
• Complete contact information including:
• Office
• Office address
• Office phone and fax
• Cell phone
• Email
18.
19. Tips for Getting Started
Take a deep breath, focus, you can get through this. Organization is the key to an effective web site.
• To get organized you first need to know what the main goal of your site is. Try to sum up your main focus in
a few words, or one sentence then add a main goal. Most of the time this main focus will be your title, header, logo
or top graphics. The thing that says what your site is about. "Bob's Pets", the Nike swish or a photo collage of signs
your company has made. The viewer should have no question of what your site is about with just one look at your
home page.
• Build the rest of the web site around your buckets. Don't put more than one main idea on a page if you can
help it. Give the viewer as many choices as you feel you need to present your ideas but don't put a book’s worth of
information on any one page. This will bore and confuse. Decide what's important to your web site and make those
ideas your buckets.
• You have an idea about your content but you don’t know what to say. Say something. A small blurb about
what your visitor can expect from your web site is always helpful. Images could be helpful to go with that text. A
mission statement, service or product explanation or just a short welcome will do.
• Conduct some research. Spend some time searching similar sites that relate to what your site will be about. This
might help with the layout and organization of the information you want to present on your site.
• That wasn't so hard was it? Good organization should help the reader to focus and understand what you're
telling them. When you keep your organization simple, you'll increase your reader's ability to digest the information,
not be overwhelmed and enjoy their stay at your web site.
20. Additional Considerations
Below is a list of questions that should help get you going in the right direction when organizing your site.
• Who is your target audience? What are they looking for from your web site?
• What time frame do you want your web site to be done in?
• Have you seen web sites by other companies in your industry? What do you like and dislike about these sites?
Can I use these sites to help outline my own content?
• Do you have all your logos and images that you want to use on your site organized, labeled correctly and
referenced in your word documents?
• What other ways are you promoting your business? Will these methods have the web site address as a feature?
21. Content Submission Guidelines
• Your homepage content should be a separate and distinct word document.
• Each “bucket” should be written exactly as you want it to appear in a separate word document. If you have
subcategories within your bucket these should be clearly marked within your word document using bold or
underline formatting.
• Your word documents should reference complimentary photos you’d like to use to accompany your text.
References to these photos should read (See photo: “file name here”)
• If you have other downloadable items such as floorplans or site maps these should be provided. Tell me within
your word document where you want them to appear.
• If you do not have a specific image you would like to use to accompany your text, say so. Tell me you don’t have a
photo but also tell me what you envision, i.e. I would like a picture of a beach, a family, a map of …
• Submit all of your word documents and all of your photos at the same time.