This document promotes an upcoming webinar about how restaurants can use insights from data to increase profits. It introduces the presenters, Eli Feldman, owner of a restaurant consulting firm, Lindsay White from Upserve, and Chris Brubaker from Swipely. The webinar will discuss how restaurants can use data to improve online reputation, quantify guest value, measure promotion effectiveness, and evaluate staff performance. Attendees will learn how restaurants can collect data and rank the profitability of menu items to optimize their menu. The full webinar recording is available for on-demand viewing.

1. Turn Hidden Insights
Into Pure Profit!

2. Why We’re Talking About Insights
What You Don’t Know Can Hurt You
Necessity:
Restaurants
need solutions that will help
them better serve their guests.
Growth:
Insights can
highlight opportunities to
increase your profits.

3. Meet Today’s
Presenters
Chat us using
the Q+A panel
to your right
Questions?

4. Eli Feldman
The Restaurant Consultant
Owner
of
3
Princes
Consulting
Eli is the head honcho around Three Princes because he’s the
reason we exist. This guy lives and breathes the restaurant
industry; he's been fascinated with it since he was 5.
Eli is the person to talk to when you want to articulate a vision
and see it come to life. He's a master at all things front of
house, but is especially gifted at motivating teams.

5. Lindsay White
Restaurant Tech Evangelist
Director
of Account
Management
Upserve
Lindsay has built a team of rock star Customer Success
Managers to help drive adoption of Swipely's data and insights,
ensure long and prosperous lifetime value for our customers.
Prior to Upserve, Lindsay played a crucial role in
establishing OpenTable as the Director of Restaurant
Relations.

6. Chris Brubaker
The Data Expert
VP of Marketing at Swipely
Before joining Swipely, Chris led marketing at Demandforce where he
oversaw automated marketing solutions for over 20,000 local businesses.
Chris has worked at several silicon valley startups including 2 Red Herring
Top 100 companies and 1 Fast Company’s Fast 50.

7. If
you
run
a
restaurant, you
probably
make
over
100
decisions
per
day.
How
many
of
them
are
based
on
data?

8. Why Use Data To Understand
Your Business?
Many industries are using data to improve guest
loyalty and increase sales.
Probably the most famous example is Amazon.

9. What
Does This
Mean
For
Restaurants?

10. •
•
•
Improve
your
online
reputation
Quantify
the
value
of
a
guest
Measure
the
effectiveness
of
promotions
Evaluate
staff
performance
Rank
value
each
menu
item
•
•
5 things you can do with data…

11. Q
How
does
a
restaurant
collect
data?

12. Is
it
better
to
re-train
an
underperforming
staff
member
or
simply
replace
them?
Q

13. Rank Each Menu Item
To truly profit
from your menu,
you need to
know which
items you need
and which you
can cut.

14. http://bit.ly/InsightsIntoProfitsWebinar!
Download The Entire Webinar
Recoding On-Demand