Today, we have the reverse data problem. Too much data. Data is everywhere.
So, what exactly is Social Data? How is it different from Social Media? What are the traits of Social Data?
What can you do with Social Data to help your Business? How can you leverage Social Data for Market Research and Growth?
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
White Paper from Campaign Sciences, helping to explain how we help our clients win. Campaign Sciences is the only Analytics firm exclusively serving conservative Republican candidates and organizations
Today, we have the reverse data problem. Too much data. Data is everywhere.
So, what exactly is Social Data? How is it different from Social Media? What are the traits of Social Data?
What can you do with Social Data to help your Business? How can you leverage Social Data for Market Research and Growth?
Social media is a vital element in the B2B marketing toolbox—especially considering the need to nurture prospects over long, complex sales cycles. Learn how you can develop meaningful relationships through social media—and ultimately convert followers to loyal customers.
White Paper from Campaign Sciences, helping to explain how we help our clients win. Campaign Sciences is the only Analytics firm exclusively serving conservative Republican candidates and organizations
Research & Insights – State of the Nation ReviewRay Poynter
Presented by Ray Poynter of Potentiate, and NewMR.
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Enabling technologies in government social media-oph-april2011Threesides Marketing
This presentation was made at the Enabling Technologies Government Communications Meeting in Canberra in April. The brief was for 30 mins of thinking around social media for government. The asnwers was thinking about measurement, engagement, participation and evaluation. Oh and some ninjas thrown in too.
As part of AMEC's Measurement Month, CARMA sponsored "North American PR Measurement Trends in 2017," a webinar co-hosted by Roxane Papagiannopoulos, Managing Director of Media Analytics with CARMA North America, and Jennifer Zingsheim Phillips, Founder of 4L Strategies.
This webinar covers communications trends that dominated 2017 and forecasts developments to consider when looking ahead to planning for 2018 communications measurement strategies.
State of the Industry: Creating a 360 View: Leveraging the Right Data for Tod...Digiday
Marketers today are striving to combine all forms of consumer information, from basic demographics to purchase behavior and even social and mobile activity, into a single, unified view of their customers. A comprehensive understanding of your customer across channels is the key to developing analytics that can better tailor approaches toward, and thus predict the behavior of, consumers, both online and offline. The quest to identify a single view is nowhere near complete, and while various tactics are adopted to suit the needs of marketers, there is a growing industry debate regarding the ethicality of these practices, especially when the methods of gathering consumer information are either unorthodox or involuntary.
Neustar conducted a study by surveying hundreds of marketers to hear about current practices marketers are implementing in attempt to gain a single view of their customer and how they are currently leveraging this data to efficiently reach their audiences across device and channel. In this session, Paul McConville, Vice President at Neustar will will discuss the effectiveness of optimizing your marketing efforts, the importance of data quality, identity linkages, data access and how the wider legal and moral narrative is shaping norms and realities.
Lessons From The Best In Class Webinar SlidesBrian Cavoli
Social media has matured beyond early adopters to earn a place in mainstream marketing. Cymfony sponsored this Aberdeen Group study to learn how “best in class” companies are using social media monitoring and analysis to improve their business results.
During the European Communication Summit 2017, which took place on June 29 and 30 in Brussels, CARMA's CEO Mazen Nahawi delivered a presentation about how to simplify measurement to drive successful communications.
Jaymie Brill reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Data to Insights to Action: How Data Drives Social Media at IntelJennifer Lashua
Intel is a data-driven company. Big data is not just a catch phrase; it’s a way of working across the entire marketing organization – particularly in media and social. As social networks, content distribution channels, and advertising have rapidly evolved in the past 5 years, Intel has continued to define and re-define how they use this data to inform strategies and decisions across the organization. Learn some of these strategies and how they are turning data into decisions from Intel’s Global Social Media Manager, Jennifer Lashua (@runningjen).
(Presentation was delivered at Engage 2013 NYC)
Forbes Contributors Audience Analysis 2020Zeno Group
Our analysis uncovered 6 distinct and unique audiences that contribute to and/or write for Forbes.
This audience was created using bio search with unique self-identifiable key phrases including Forbes AND journalist, contributor, columnist, reporter and editor.
Research & Insights – State of the Nation ReviewRay Poynter
Presented by Ray Poynter of Potentiate, and NewMR.
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Enabling technologies in government social media-oph-april2011Threesides Marketing
This presentation was made at the Enabling Technologies Government Communications Meeting in Canberra in April. The brief was for 30 mins of thinking around social media for government. The asnwers was thinking about measurement, engagement, participation and evaluation. Oh and some ninjas thrown in too.
As part of AMEC's Measurement Month, CARMA sponsored "North American PR Measurement Trends in 2017," a webinar co-hosted by Roxane Papagiannopoulos, Managing Director of Media Analytics with CARMA North America, and Jennifer Zingsheim Phillips, Founder of 4L Strategies.
This webinar covers communications trends that dominated 2017 and forecasts developments to consider when looking ahead to planning for 2018 communications measurement strategies.
State of the Industry: Creating a 360 View: Leveraging the Right Data for Tod...Digiday
Marketers today are striving to combine all forms of consumer information, from basic demographics to purchase behavior and even social and mobile activity, into a single, unified view of their customers. A comprehensive understanding of your customer across channels is the key to developing analytics that can better tailor approaches toward, and thus predict the behavior of, consumers, both online and offline. The quest to identify a single view is nowhere near complete, and while various tactics are adopted to suit the needs of marketers, there is a growing industry debate regarding the ethicality of these practices, especially when the methods of gathering consumer information are either unorthodox or involuntary.
Neustar conducted a study by surveying hundreds of marketers to hear about current practices marketers are implementing in attempt to gain a single view of their customer and how they are currently leveraging this data to efficiently reach their audiences across device and channel. In this session, Paul McConville, Vice President at Neustar will will discuss the effectiveness of optimizing your marketing efforts, the importance of data quality, identity linkages, data access and how the wider legal and moral narrative is shaping norms and realities.
Lessons From The Best In Class Webinar SlidesBrian Cavoli
Social media has matured beyond early adopters to earn a place in mainstream marketing. Cymfony sponsored this Aberdeen Group study to learn how “best in class” companies are using social media monitoring and analysis to improve their business results.
During the European Communication Summit 2017, which took place on June 29 and 30 in Brussels, CARMA's CEO Mazen Nahawi delivered a presentation about how to simplify measurement to drive successful communications.
Jaymie Brill reviews how LinkedIn Sales Navigator can help financial services professionals tackle social media and best utilize the platform for driving business development and uncovering revenue-generating opportunities.
Data to Insights to Action: How Data Drives Social Media at IntelJennifer Lashua
Intel is a data-driven company. Big data is not just a catch phrase; it’s a way of working across the entire marketing organization – particularly in media and social. As social networks, content distribution channels, and advertising have rapidly evolved in the past 5 years, Intel has continued to define and re-define how they use this data to inform strategies and decisions across the organization. Learn some of these strategies and how they are turning data into decisions from Intel’s Global Social Media Manager, Jennifer Lashua (@runningjen).
(Presentation was delivered at Engage 2013 NYC)
Forbes Contributors Audience Analysis 2020Zeno Group
Our analysis uncovered 6 distinct and unique audiences that contribute to and/or write for Forbes.
This audience was created using bio search with unique self-identifiable key phrases including Forbes AND journalist, contributor, columnist, reporter and editor.
You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
Data Literacy in Public Relations by the PRCA Innovation Forum.pdfJames
As part of the PRCA Innovation Forum I have published a new paper tackling data literacy in PR.
Key themes in the new paper:
- Numbers that matter
- Designing a listening & measurement strategy
- Identifying a public and listening to conversations
- Tools to use
- Translating data into insights
- Building a culture of digital literacy
- Data storytelling & visualisation
Download the report and read reactions from Wadds Inc. Founder and Managing Partner Stephen Waddington, and AMEC Measurement and Evaluation Global Managing Director Johna Burke.
Thank you to Shayoni Lynn FCIPR FPRCA CMPRCA, Iretomiwa Akintunde-Johnson, Stella Bayles, 💡 Sophie Coley, James Crawford FPRCA (me), Orla Graham MPRCA Alex Judd, Steve Leigh, Andrew Bruce Smith, Allison Spray, Stephen Waddington for contributing to the paper.
More TechServe Conference Insights: Reaching Candidates Through Social MediaClearEdge Marketing
I recently shared some insights from the 25th Annual TechServe Alliance Annual Conference and Tradeshow. Held in Miami Beach November 8 through 10, 2012, hundreds of IT professionals and leaders gathered to talk about the latest advancements in our constantly evolving industry.
Sales is undergoing a radical and fundamental change in response to the evolving demands of a more informed and increasingly digital world of prospects. HubSpot CRO Mark Roberge interviewed nine thought leaders regarding their predictions on the Future of Sales.
New ways of measuring Social Media ROI - by Heather HoldridgeBottom Line Ideas
Interesting article written by Heather Holdridge for www.frogloop/care2blog.
New ways of tracking social media ROI using some old school thinking which might just be enough to convince older school management types to buy-in to investing in social media.
Training Series Live!: Think Like a TechnologistApartments.com
In this edition of Training Series Live!, Lauren Curley, Marketing Director for Landmark Property Services, discussed how marketers today need to start thinking like technologists in order to build more effective marketing strategies.
Learn how to deploy a social network community to serve your audience and quickly generate real ROI and incremental revenue. Ripple6 OnDemand will deliver ROI by turning your audience into cashflow with our exclusive social marketing features. This webinar will explain how you can quickly deploy a social network and create new revenue. Ripple6 OnDemand delivers enterprise class, full featured, social network deployment in as little as 48 hours.
Digital Marketing Analytics - Book Review by Kendall MatthewsKendall Matthews
Read Kendall Matthews review of Digital Marketing Analytics.
Authors Chuck Hemann and Ken Burbary breakdown consumer data into bite-size chunks and help you create actionable processes that deliver fast results.
To view more great resources, visit http://www.KendallMatthews.com