Highrise Wine Bar

2. We’re excited to share

3. A new destination in Portland

5. A lot of people drink wine, but we see value in millennials.

6. So… Let’s take a look at Portland

7. Small restaurants and bars

8. Cheaper prices, higher consumption level

9. Flocking to Portland

10. Biggest growing market for alcohol

12. What do we mean by millenials?

13. They want:

14. They want: A uniquely tailored adventure

15. They want: A uniquely tailored adventure Experience

16. They want: A uniquely tailored adventure Experience All in the company of good friends

17. Let’s look at the history of…

19. Hipster culture

20. Tired of being treated as millenials Hipster culture

21. Tired of being treated as millenials Hipster culture Highly educated, well traveled

22. Tired of being treated as millenials Hipster culture Highly educated, well traveled Anti-anti culture

27. How do we get millenials to relate to the wine culture?

28. We need to change the perception of wine drinking.

29. We don’t want to be known as a wine bar, because we aren’t.

30. We’re so much more.

31. Wine cocktails

33. Wine carts

35. Live music

37. Updated interactive art

39. How will we create a community?

40. Stadium seating Concerts Local artists Local influencers Single seating only at the bar Word of mouth advertising DIY “photo booth” DIY “photo booth”

45. Stadium seating Concerts Local artists Local influencers Single seating only at the bar DIY “photo booth” DIY “photo booth” DIY “photo booth”

46. Stadium seating Concerts Local artists Local influencers Single seating only at the bar DIY “photo booth” Word of mouth advertising DIY “photo booth”

48. Who are we up against?

49. A sunset hike in the Gorge Going to see a show Going to a bar Having a picnic Having friends over around a fire Netflix marathons Girls wine night

57. SOFT OPENING

58. Start off with a bang People in the community Invite influencers Exclusive Free gift, free drinks and food Gift cards and gifts from local people Acoustic session

62. Start off with a bang People in the community Invite influencers Exclusive Free drinks + food Gift cards and gifts from local people Acoustic session

63. Start off with a bang People in the community Invite influencers Exclusive Free drinks + food Gift cards + gifts from local people Acoustic session

64. Start off with a bang People in the community Invite influencers Exclusive Free drinks + food Gift cards + gifts from local people Acoustic session

69. OPENING NIGHT

70. Drink cart Band PR + press promoting concert Sign out front Pay to get on a local email list Word of mouth is key

74. Drink cart Band PR + press promoting concert Sign out front Pay to get a local email list Word of mouth is key

75. Drink cart Band PR + press promoting concert Sign out front Pay to get a local email list Word of mouth is key

76. Social media

77. Give people a reason to follow us.

78. Share local art cycled weekly Discounts + promotions Exclusive events User generated content Recipes Newly introduced wine Where the drink cart is

85. How are we going to afford this?

86. Stairs and interior $15,000 Soft opening $ 3,000 Opening night $10,000 Local artists $ 2,000 Drink cart $ 5,000 Band $ 5,000 = $40,000

87. Our strategy to measure success?

88. 20% retention rate of opening night customers.

89. At least 100 tagged photos.

90. Breakeven in 6 months.

91. We’re your “anything exciting.”

Highrise Wine Bar

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Editor's Notes