This document is a research paper that explores Indian youth's perceptions of trustworthiness of company-generated content (CGC) and user-generated content (UGC) online. It conducted a survey of 50 Indian youth in Navi Mumbai on their views of various CGC and UGC platforms and whether they find one more trustworthy than the other. The results found that there was no significant difference in how trustworthy Indian youth find CGC versus UGC. Both were seen as important sources of information.
Leading Brands By Romanian Internet Users 2008evensys
The document reports on research conducted among Romanian internet users aged 18-45 to identify leading brands. It analyzed brands across various categories and measured two indices: a Leading Brands Index and Online Presence Index. Key findings include Coca-Cola and Nokia being the most popular and trusted overall brands, while Dacia was the top Romanian brand. Online presence correlated most strongly with brand positioning in the electronics, cars, and telecommunications categories.
Relation between Preference for Local or Global Brands and Various Demographi...Dr. Amarjeet Singh
Now a days, dilemma of choosing between local and
global brands is faced while purchasing most of the goods be it
be a needle or a sophisticated machinery. Good quality and
affordable prices of goods of global brands are overpowering
the local brands. It is seen that young generation is getting
very much inclined towards the global brands and gradually
local brands are finding it difficult to survive in market. Along
with age many other factors are also responsible for this
phenomenon. In this situation a study on various factors which
are related with preference for local or global brands is need
of the hour. For the purpose of study a questionnaire was
developed and sent to respondents in order to find out whether
actually there is any relationship between demographic factors
of respondents and their choice between branded and local
goods. On the bases of survey it was found out that, actually
there is a relation between demographic factors of respondents
and their choice between local and branded goods to a large
extent.
Amec metrics & Internet measuring tools prmeeting2013 by mariavecinomariavecino.com
This document analyzes 35 tools for measuring and evaluating public relations via the internet. It examines each tool's description, services, pricing, data collection methods, depth of analysis, supported languages, levels of PR evaluation, orientation towards PR professionals, and integration of industry standards. The conclusion is that while many tools exist, an ideal tool for PR professionals would offer mixed quantitative/qualitative analysis, key metrics dashboards, optimization for Spanish, integration with other organizational data, and adherence to standards. For those without resources for top tools, a mix of free and low-cost options can provide minimum evaluation needs.
Mediating Effects of Social Media on the Relationship between Human Skill and...inventionjournals
This study examines the mediating effects of social media on the relationship between human skills and competitive advantage in Sri Lankan star hotels. A survey was conducted of 331 executive officers in Sri Lankan star hotels. The results found positive correlations between human skills (including IT knowledge and top management commitment), social media utilization, and competitive advantage. Statistical analysis showed social media has a mediating effect on the relationships between human skills and various dimensions of competitive advantage, including customer satisfaction, organizational performance, and more. Therefore, the study provides empirical evidence that social media can help mediate the impact of human skills on gaining a competitive advantage for hotels.
Jobvite Survey: Social Recruiting Survey 2013.Sage HR
The survey found that:
1) Social recruiting has seen near-universal adoption across industries, with 94% of recruiters using or planning to use social media in their recruitment efforts.
2) LinkedIn is still the top social network used by recruiters for searching, contacting, vetting candidates, but other networks like Facebook, Twitter, blogs and YouTube are also used.
3) Recruiters have seen improvements in time to hire, quality and quantity of candidates, and quality and quantity of referrals since implementing social recruiting. A majority estimate the value of social media hires as greater than $50K per year.
THE EXPLORATORY RESEARCH OF THE EFFECT COMMUNICATION MODEL AND EFFECT IMPROVI...ijma
Interactive advertising which characterized by interactivity has become the mainstream of advertising by
gradually replacing traditional one-way advertising during the new media era. This paper has obeyed the
research outline below, literature review, background description, assumption proposed, and empirical
analysis.
Therefore, this paper proposed the communication model of interactive advertising and drawn two related
important conclusions, interactivity has brought positive effect to advertising communication, different type
of consumers tend to use different interactive options in different ways. Furthermore, this paper also
presented three related optimization strategies to improving the communication of interactive advertising,
namely, 1.changing communication model from one-way to two-way, 2.renovating new communication
process and effect-generated path, 3.renovating new strategy portfolio to improving the communication
effect of interactive advertising.
Un recente studio condotto da Burson-Marsteller ha mostrato come il messaggio che una società si propone di comunicare nel 48% dei casi si perde nel passaggio ai media. Il divario si amplia quando si tratta di messaggi aziendali e blogger.
Leading Brands By Romanian Internet Users 2008evensys
The document reports on research conducted among Romanian internet users aged 18-45 to identify leading brands. It analyzed brands across various categories and measured two indices: a Leading Brands Index and Online Presence Index. Key findings include Coca-Cola and Nokia being the most popular and trusted overall brands, while Dacia was the top Romanian brand. Online presence correlated most strongly with brand positioning in the electronics, cars, and telecommunications categories.
Relation between Preference for Local or Global Brands and Various Demographi...Dr. Amarjeet Singh
Now a days, dilemma of choosing between local and
global brands is faced while purchasing most of the goods be it
be a needle or a sophisticated machinery. Good quality and
affordable prices of goods of global brands are overpowering
the local brands. It is seen that young generation is getting
very much inclined towards the global brands and gradually
local brands are finding it difficult to survive in market. Along
with age many other factors are also responsible for this
phenomenon. In this situation a study on various factors which
are related with preference for local or global brands is need
of the hour. For the purpose of study a questionnaire was
developed and sent to respondents in order to find out whether
actually there is any relationship between demographic factors
of respondents and their choice between branded and local
goods. On the bases of survey it was found out that, actually
there is a relation between demographic factors of respondents
and their choice between local and branded goods to a large
extent.
Amec metrics & Internet measuring tools prmeeting2013 by mariavecinomariavecino.com
This document analyzes 35 tools for measuring and evaluating public relations via the internet. It examines each tool's description, services, pricing, data collection methods, depth of analysis, supported languages, levels of PR evaluation, orientation towards PR professionals, and integration of industry standards. The conclusion is that while many tools exist, an ideal tool for PR professionals would offer mixed quantitative/qualitative analysis, key metrics dashboards, optimization for Spanish, integration with other organizational data, and adherence to standards. For those without resources for top tools, a mix of free and low-cost options can provide minimum evaluation needs.
Mediating Effects of Social Media on the Relationship between Human Skill and...inventionjournals
This study examines the mediating effects of social media on the relationship between human skills and competitive advantage in Sri Lankan star hotels. A survey was conducted of 331 executive officers in Sri Lankan star hotels. The results found positive correlations between human skills (including IT knowledge and top management commitment), social media utilization, and competitive advantage. Statistical analysis showed social media has a mediating effect on the relationships between human skills and various dimensions of competitive advantage, including customer satisfaction, organizational performance, and more. Therefore, the study provides empirical evidence that social media can help mediate the impact of human skills on gaining a competitive advantage for hotels.
Jobvite Survey: Social Recruiting Survey 2013.Sage HR
The survey found that:
1) Social recruiting has seen near-universal adoption across industries, with 94% of recruiters using or planning to use social media in their recruitment efforts.
2) LinkedIn is still the top social network used by recruiters for searching, contacting, vetting candidates, but other networks like Facebook, Twitter, blogs and YouTube are also used.
3) Recruiters have seen improvements in time to hire, quality and quantity of candidates, and quality and quantity of referrals since implementing social recruiting. A majority estimate the value of social media hires as greater than $50K per year.
THE EXPLORATORY RESEARCH OF THE EFFECT COMMUNICATION MODEL AND EFFECT IMPROVI...ijma
Interactive advertising which characterized by interactivity has become the mainstream of advertising by
gradually replacing traditional one-way advertising during the new media era. This paper has obeyed the
research outline below, literature review, background description, assumption proposed, and empirical
analysis.
Therefore, this paper proposed the communication model of interactive advertising and drawn two related
important conclusions, interactivity has brought positive effect to advertising communication, different type
of consumers tend to use different interactive options in different ways. Furthermore, this paper also
presented three related optimization strategies to improving the communication of interactive advertising,
namely, 1.changing communication model from one-way to two-way, 2.renovating new communication
process and effect-generated path, 3.renovating new strategy portfolio to improving the communication
effect of interactive advertising.
Un recente studio condotto da Burson-Marsteller ha mostrato come il messaggio che una società si propone di comunicare nel 48% dei casi si perde nel passaggio ai media. Il divario si amplia quando si tratta di messaggi aziendali e blogger.
The document discusses a study on the impact of social media on consumer buying behavior. The study aimed to understand how social media influences consumers' purchasing decisions and identify the key factors that motivate online purchases. A questionnaire was distributed through social media platforms and data analysis identified five key factors: referral, trust, awareness, communication, and convenience. Regression analysis found referral, trust, awareness, and convenience significantly impacted consumer buying behavior, but communication did not. Cross-tab analysis showed Instagram most influenced younger age groups while Facebook and YouTube impacted older groups, and preferences varied by occupation. In conclusion, the study identified the major social media factors driving online consumer purchasing decisions.
1) The document discusses how consumer online feedback can impact company reputation and sales. It conducted a survey of 123 people to understand the effect of online feedback.
2) The results found that over 50% of people seek references from social networks, showing the influence of feedback. Most participants were brand conscious.
3) It was concluded that online feedback and social media are important tools for businesses to build reputation, boost sales, and gain customer loyalty through better understanding consumer perspectives. Regular feedback allows companies to improve marketing strategies.
This document discusses a study examining how corporate social responsibility (CSR) engagement by banks influences consumers' electronic word-of-mouth (eWOM) on Facebook. The study hypothesizes that banks' CSR engagement has a positive influence on eWOM and that consumer-company identification mediates this relationship. The study was conducted on Indian banks, collecting data online from 239 consumers. The findings suggest that communicating CSR engagement on social media engages consumers and increases their identification with the company and eWOM intentions. Managers should therefore communicate CSR activities on social media to positively influence identification and eWOM.
This document discusses a study on the impact of social media on consumer buying behavior through online value propositions in the e-commerce sector of Bangladesh. It examines how social media influences consumers and explores how e-commerce businesses can utilize social media strategies effectively. The study found that social media is positively impacting the e-commerce sector in Bangladesh, but local companies are underutilizing opportunities for branded e-commerce development on social media. It provides implications for how the sector can advance by expressing value propositions more clearly on social media to improve consumer awareness and engagement.
Impact of Web Advertisement on Customers Perception - A Case of Banking Sectorscmsnoida5
Nowadays a lot of innovative services are
offered by the financial service providers to their
customers. The use of more innovation in the
financial sector is the resultant of the day by day
advancement in the technology. Also customer
of today is well aware of the latest technology
and they demand their providers to execute
the technology for business prospective. Target
of all financial service providers’ advertisers
is to reach maximum customers. For this they
utilize every promotional and advertisement
channel so as to reach and inform maximum
public about their products. The purpose of
present study is to determine impact of web
advertisement on customer perception in case of
banking sector. The data will be collected from
200 approx respondents who are aware of the
web advertisements. The collected data will be
put in the Statistical Package for Social Sciences
(SPSS). Afterwards the regression analysis and
correlation analysis will be applied in order to
determine the impact of the web advertisement
on the purchase intention of the customers in
regards to the banking and investment products.
The Impact of Influencer Marketing on the viewing choice of OTT PlatformsAMIT KUMAR MANDAL
We live in a digital age when everyone has access to the internet, a medium that connects and informs everyone.
Digital media, sometimes known as alternative media, is how the internet allows us to communicate, consume material, and obtain fashion inspiration from online influencers.
COMPARATIVE ANALYSIS OF ONLINE REVIEW PLATFORMS: IMPLICATION IN ELECTRONIC SE...indexPub
This study uses sentiment analysis, topic modeling, pearson correlation, and linear regression to identify the critical improvements that video-sharing platforms, particularly YouTube and TikTok, should make in the future to better handle user reviews. Given that video sharing provides viewers with an extremely immersive and engaging experience, its growing significance in relation to user feedback is becoming progressively apparent for companies.
Recent college graduates still prefer traditional job search methods like job boards and career fairs over social media platforms. A study of 50 recent graduates found most found jobs through online postings and referrals, with few using LinkedIn. While companies have strong social media presences, graduates don't extensively follow them and aren't strongly influenced by brand awareness. Graduates care most about growth potential, pay and hours in a first job rather than understanding a company's values.
A comprehensive project report On Impact of Media Communication on IDEA cellularGaurav Mehta
This document provides a summary of a project report on the impact of media communication on Idea Cellular. It outlines the objectives and importance of studying Idea Cellular's media strategies. It reviews literature on customer satisfaction and service quality in the telecommunications industry. The methodology describes a survey of 100 respondents in Rajkot, India. Key findings indicate that most respondents are aware of Idea Cellular and like their advertisements, but over half were not willing to purchase additional connections based on ads alone, suggesting room for service improvements.
This study evaluated factors that influence consumer satisfaction with online shopping in China. A survey of 350 Chinese online shoppers found that website design, security, information quality, payment methods, customer service, product quality, variety of products offered, and delivery service were all positively related to consumer satisfaction. The researchers hypothesized that each of these eight factors would have a positive impact on satisfaction based on a review of prior studies examining technological, shopping, and product attributes that drive online shopping satisfaction.
Who, What, Why, and how computerize advancing AkramKhan68669
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world
This document is a research project proposal on analysing the impact of online reputation management on consumer buying decisions. It includes an introduction outlining the importance of reputation management in the digital age. The research aims to understand how online reputation impacts brands and sales. The methodology will involve both primary and secondary data collection and analysis. The objectives are to assess how factors like online reviews influence consumer decisions and how companies can improve their online reputation to boost sales.
This document is a student research project report on analysing the impact of online reputation management on consumer buying decisions. It includes sections on introduction, literature review, research methods, data analysis and findings, conclusion and recommendations, and references. The introduction provides background on online reputation management and its importance. It discusses how ORM can impact businesses and outlines some key ORM strategies like tracking reviews, responding to feedback, and regularly posting positive content.
This systematic literature review examines the effectiveness of user-generated content (UGC) in ecommerce marketing, specifically focusing on its impact on customer trust, engagement, and purchase
behavior. The review identifies key determinants of UGC effectiveness by analyzing multiple studies,
including source credibility, message relevance, and social influence. The findings confirm the positive
association between UGC and customer trust, highlighting the potential of UGC as a marketing tool for ecommerce businesses. However, gaps in the literature, such as limited exploration of demographic and
cultural differences, indicate the need for further research in this area. The findings from this systematic
literature review will help e-commerce businesses improve their marketing plans by utilizing usergenerated content to win over customers' trust and engagement.
A Study of Impact of Customer Satisfaction on Online Shoppingijtsrd
Customer satisfaction is considered important for online shopping. Researching what leads to customer satisfaction has become paramount for online businesses. Thus, the goal of this work was to identify the determinants of customer satisfaction in an online context. In this work, the authors proposed a conceptual model of customer satisfaction in an online context, identifying key factors proposed in previous studies, and hypotheses were developed accordingly. Hypotheses were tested using multiple regression analysis based on a sample of 50 online clients. The work found that customer service, website design, and perceptions of security were largely related to customer satisfaction on the internet. Nyamsuren Bayartogtoh | Gantogtoh Tsogtgerel | Ariuntuya Erdenebaatar "A Study of Impact of Customer Satisfaction on Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29710.pdf Paper URL: https://www.ijtsrd.com/management/management-development/29710/a-study-of-impact-of-customer-satisfaction-on-online-shopping/nyamsuren-bayartogtoh
The Effectiveness of Internet Marketing in Increasing the Reach and Awareness...Dr. Amarjeet Singh
The present research seeks to expound the effective
of Internet marketing in increasing the read and awareness of
consumers. Impatient the research conducted a good review
about the privies literature related to the study. It leads a brief
idea of the study before articulating the statement of the
problem. From the statement of the problem deducting the
researcher found that the social media , mobile apps and
internet marketing have Promina impact with the
effectiveness and in cornering the awareness of the consumer
.hence the research subdivided the research problem into four
different objective such translates the formation of the study
states that these is no significant relationship between level of
effectiveness and level of utilization of internet marketing on
consumer in kingdom of Bahrain . Further the research
employs multiple methodologies to a new conclusion on the
particular issue, the study used convening sampling method
combined with the spss software for data analyse.
The study aims to assess the Effectiveness of Internet
in Business to increase reach and awareness among consumers
in Bahrain. Data and correspondence innovation has changed
quickly in the previous 20 years with a key advancement being
the development of online networking. Business, which does
not utilize internet-based life, tends to lose on key client
base. The rise of social media means it’s unusual to find an
organization that does not reach its customers and prospects
through one social media platform or another. Companies see
the importance of using social media to connect with
customers and build revenue.
Businesses have realized they can use social media to generate
insights, stimulate demand, and create targeted product
offerings. This is important in traditional brick-and-motor
businesses, and, obviously, in the world of e-commerce.
In this research, to adequately address the research questions
a variety of data collection methods and instruments were
used such as questionnaire survey and t-test.
From the study, the researcher concluded that there is no
significant relationship between the Level of utilization &
Effectiveness of Internet marketing among consumers in
Bahrain. Therefore, the researchers accept the null
hypothesis.
The problems faced by the respondents on the Level
of utilization & Effectiveness of Internet marketing among
consumers in Bahrain is privacy, censorship and online
security. The Internet, social media, online advertising, mobile
apps etc. as a whole, can be seen as technology that has greatly
enhanced our lives but should be done responsibly.
The document is a draft presentation by Jackson Mao on statistical measurements, analysis, and research. It includes sections on self-introduction, education background, and three parts of the presentation: summary, market research report, and appendix. The summary discusses what was learned in class about statistical analysis used in marketing. The market research report outlines sessions on finding a new dataset and reproducing capstone project milestones related to research design, hypothesis testing, regression, and clustering. The appendix includes revised versions of previous submissions.
Go With the Flow: Effects of Transparency and User Control on Targeted Adver...DarrenJin
Targeted advertising reaches users based on various traits,
such as demographics or behaviour. However, users are often
reluctant to accept ads. We hypothesise that users are
more open to targeted advertising if they can inspect, control
and thereby understand the process of ad selection. We
conducted a between-subjects study (N=200) to investigate
to what extent four key aspects of ads (Quality, Behavioural
Intention, Understanding and Attitude) may be affected by
transparency and user control using a flow chart. Our results
indicate that positive effects of flow charts reported from
other domains may also be applicable to advertising: Using
flow charts to provide transparency together with user control
is found to have more positive effects on domain-specfic
quality measures than established, text-based approaches
and using either of the techniques in isolation. The paper
concludes with recommendations for practitioners aiming to
improve user response to ads.
The document discusses customer services delivered through social media channels versus traditional channels like hotlines. It presents research on how customer service quality, satisfaction, and outcomes like loyalty differ across these channels. An empirical analysis was conducted comparing customers' service experiences through a hotline versus social media. The results found that quality of interaction and reducing customer effort were more important drivers of satisfaction in social media, while quality of solutions mattered more for hotlines. Customer satisfaction also had a stronger impact on loyalty when created through social media services. The research provides implications for optimizing customer service strategies across channels.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
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The document discusses a study on the impact of social media on consumer buying behavior. The study aimed to understand how social media influences consumers' purchasing decisions and identify the key factors that motivate online purchases. A questionnaire was distributed through social media platforms and data analysis identified five key factors: referral, trust, awareness, communication, and convenience. Regression analysis found referral, trust, awareness, and convenience significantly impacted consumer buying behavior, but communication did not. Cross-tab analysis showed Instagram most influenced younger age groups while Facebook and YouTube impacted older groups, and preferences varied by occupation. In conclusion, the study identified the major social media factors driving online consumer purchasing decisions.
1) The document discusses how consumer online feedback can impact company reputation and sales. It conducted a survey of 123 people to understand the effect of online feedback.
2) The results found that over 50% of people seek references from social networks, showing the influence of feedback. Most participants were brand conscious.
3) It was concluded that online feedback and social media are important tools for businesses to build reputation, boost sales, and gain customer loyalty through better understanding consumer perspectives. Regular feedback allows companies to improve marketing strategies.
This document discusses a study examining how corporate social responsibility (CSR) engagement by banks influences consumers' electronic word-of-mouth (eWOM) on Facebook. The study hypothesizes that banks' CSR engagement has a positive influence on eWOM and that consumer-company identification mediates this relationship. The study was conducted on Indian banks, collecting data online from 239 consumers. The findings suggest that communicating CSR engagement on social media engages consumers and increases their identification with the company and eWOM intentions. Managers should therefore communicate CSR activities on social media to positively influence identification and eWOM.
This document discusses a study on the impact of social media on consumer buying behavior through online value propositions in the e-commerce sector of Bangladesh. It examines how social media influences consumers and explores how e-commerce businesses can utilize social media strategies effectively. The study found that social media is positively impacting the e-commerce sector in Bangladesh, but local companies are underutilizing opportunities for branded e-commerce development on social media. It provides implications for how the sector can advance by expressing value propositions more clearly on social media to improve consumer awareness and engagement.
Impact of Web Advertisement on Customers Perception - A Case of Banking Sectorscmsnoida5
Nowadays a lot of innovative services are
offered by the financial service providers to their
customers. The use of more innovation in the
financial sector is the resultant of the day by day
advancement in the technology. Also customer
of today is well aware of the latest technology
and they demand their providers to execute
the technology for business prospective. Target
of all financial service providers’ advertisers
is to reach maximum customers. For this they
utilize every promotional and advertisement
channel so as to reach and inform maximum
public about their products. The purpose of
present study is to determine impact of web
advertisement on customer perception in case of
banking sector. The data will be collected from
200 approx respondents who are aware of the
web advertisements. The collected data will be
put in the Statistical Package for Social Sciences
(SPSS). Afterwards the regression analysis and
correlation analysis will be applied in order to
determine the impact of the web advertisement
on the purchase intention of the customers in
regards to the banking and investment products.
The Impact of Influencer Marketing on the viewing choice of OTT PlatformsAMIT KUMAR MANDAL
We live in a digital age when everyone has access to the internet, a medium that connects and informs everyone.
Digital media, sometimes known as alternative media, is how the internet allows us to communicate, consume material, and obtain fashion inspiration from online influencers.
COMPARATIVE ANALYSIS OF ONLINE REVIEW PLATFORMS: IMPLICATION IN ELECTRONIC SE...indexPub
This study uses sentiment analysis, topic modeling, pearson correlation, and linear regression to identify the critical improvements that video-sharing platforms, particularly YouTube and TikTok, should make in the future to better handle user reviews. Given that video sharing provides viewers with an extremely immersive and engaging experience, its growing significance in relation to user feedback is becoming progressively apparent for companies.
Recent college graduates still prefer traditional job search methods like job boards and career fairs over social media platforms. A study of 50 recent graduates found most found jobs through online postings and referrals, with few using LinkedIn. While companies have strong social media presences, graduates don't extensively follow them and aren't strongly influenced by brand awareness. Graduates care most about growth potential, pay and hours in a first job rather than understanding a company's values.
A comprehensive project report On Impact of Media Communication on IDEA cellularGaurav Mehta
This document provides a summary of a project report on the impact of media communication on Idea Cellular. It outlines the objectives and importance of studying Idea Cellular's media strategies. It reviews literature on customer satisfaction and service quality in the telecommunications industry. The methodology describes a survey of 100 respondents in Rajkot, India. Key findings indicate that most respondents are aware of Idea Cellular and like their advertisements, but over half were not willing to purchase additional connections based on ads alone, suggesting room for service improvements.
This study evaluated factors that influence consumer satisfaction with online shopping in China. A survey of 350 Chinese online shoppers found that website design, security, information quality, payment methods, customer service, product quality, variety of products offered, and delivery service were all positively related to consumer satisfaction. The researchers hypothesized that each of these eight factors would have a positive impact on satisfaction based on a review of prior studies examining technological, shopping, and product attributes that drive online shopping satisfaction.
Who, What, Why, and how computerize advancing AkramKhan68669
Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world
This document is a research project proposal on analysing the impact of online reputation management on consumer buying decisions. It includes an introduction outlining the importance of reputation management in the digital age. The research aims to understand how online reputation impacts brands and sales. The methodology will involve both primary and secondary data collection and analysis. The objectives are to assess how factors like online reviews influence consumer decisions and how companies can improve their online reputation to boost sales.
This document is a student research project report on analysing the impact of online reputation management on consumer buying decisions. It includes sections on introduction, literature review, research methods, data analysis and findings, conclusion and recommendations, and references. The introduction provides background on online reputation management and its importance. It discusses how ORM can impact businesses and outlines some key ORM strategies like tracking reviews, responding to feedback, and regularly posting positive content.
This systematic literature review examines the effectiveness of user-generated content (UGC) in ecommerce marketing, specifically focusing on its impact on customer trust, engagement, and purchase
behavior. The review identifies key determinants of UGC effectiveness by analyzing multiple studies,
including source credibility, message relevance, and social influence. The findings confirm the positive
association between UGC and customer trust, highlighting the potential of UGC as a marketing tool for ecommerce businesses. However, gaps in the literature, such as limited exploration of demographic and
cultural differences, indicate the need for further research in this area. The findings from this systematic
literature review will help e-commerce businesses improve their marketing plans by utilizing usergenerated content to win over customers' trust and engagement.
A Study of Impact of Customer Satisfaction on Online Shoppingijtsrd
Customer satisfaction is considered important for online shopping. Researching what leads to customer satisfaction has become paramount for online businesses. Thus, the goal of this work was to identify the determinants of customer satisfaction in an online context. In this work, the authors proposed a conceptual model of customer satisfaction in an online context, identifying key factors proposed in previous studies, and hypotheses were developed accordingly. Hypotheses were tested using multiple regression analysis based on a sample of 50 online clients. The work found that customer service, website design, and perceptions of security were largely related to customer satisfaction on the internet. Nyamsuren Bayartogtoh | Gantogtoh Tsogtgerel | Ariuntuya Erdenebaatar "A Study of Impact of Customer Satisfaction on Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29710.pdf Paper URL: https://www.ijtsrd.com/management/management-development/29710/a-study-of-impact-of-customer-satisfaction-on-online-shopping/nyamsuren-bayartogtoh
The Effectiveness of Internet Marketing in Increasing the Reach and Awareness...Dr. Amarjeet Singh
The present research seeks to expound the effective
of Internet marketing in increasing the read and awareness of
consumers. Impatient the research conducted a good review
about the privies literature related to the study. It leads a brief
idea of the study before articulating the statement of the
problem. From the statement of the problem deducting the
researcher found that the social media , mobile apps and
internet marketing have Promina impact with the
effectiveness and in cornering the awareness of the consumer
.hence the research subdivided the research problem into four
different objective such translates the formation of the study
states that these is no significant relationship between level of
effectiveness and level of utilization of internet marketing on
consumer in kingdom of Bahrain . Further the research
employs multiple methodologies to a new conclusion on the
particular issue, the study used convening sampling method
combined with the spss software for data analyse.
The study aims to assess the Effectiveness of Internet
in Business to increase reach and awareness among consumers
in Bahrain. Data and correspondence innovation has changed
quickly in the previous 20 years with a key advancement being
the development of online networking. Business, which does
not utilize internet-based life, tends to lose on key client
base. The rise of social media means it’s unusual to find an
organization that does not reach its customers and prospects
through one social media platform or another. Companies see
the importance of using social media to connect with
customers and build revenue.
Businesses have realized they can use social media to generate
insights, stimulate demand, and create targeted product
offerings. This is important in traditional brick-and-motor
businesses, and, obviously, in the world of e-commerce.
In this research, to adequately address the research questions
a variety of data collection methods and instruments were
used such as questionnaire survey and t-test.
From the study, the researcher concluded that there is no
significant relationship between the Level of utilization &
Effectiveness of Internet marketing among consumers in
Bahrain. Therefore, the researchers accept the null
hypothesis.
The problems faced by the respondents on the Level
of utilization & Effectiveness of Internet marketing among
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Trustworthiness of company generated content and employee generated online content an exploratory study on indian youth
1. TRUSTWORTHINESS OF COMPANY GENERATED CONTENT
AND EMPLOYEE GENERATED ONLINE CONTENT : An
Exploratory study on Indian Youth
Student Name- Gargi Choudhury
(KHR2014PGDM24F119)
Vaibhav Vyas
(KHR2014PGDM24F148)
Batch- PGDM- IT
February, 2015
Institute For Technology & Management
Navi Mumbai, kharghar
Guided by- Prof. Neena Nanda
ITM Business School, Kharghar
2. TRUSTWORTHINESS OF COMPANY GENERATED CONTENT AND
EMPLOYEE GENERATED ONLINE CONTENT : An Exploratory study on
Indian Youth
This study explores the Indian youth’s perception of Trustworthiness of
Company-Generated Content (CGC) and User-Generated Content (UGC) on the
Internet. CGC advertisements have content that is controlled by the company,
while UGC creations are owned and managed by users.
Keywords: user-generated content, blogging, blogs, YouTube, banner ads,
online marketing, internet advertising, email marketing
1. INTRODUCTION
The internet is now being used as the most powerful medium by both companies and customers.
Advertisements on the Internet usually fall under two categories: Company Generated Content
(CGC) and User-Generated Content (UGC).
Company-Generated Content is a type of online content that is created and managed directly by
companies. CGC formats include banner advertisements, email marketing, and company blogs.
User- Generated Content, on the other hand, is initiated, managed and, most of the time, owned by
users themselves. Common UGC formats include third-party blogs, forums and wikis, and content
sharing sites.
Company-Generated Content (CGC)
Advertisements whose content is initiated, owned, and managed by the company fall under the
CGC type of Internet advertising. Commonly used CGC advertisement formats include email
marketing, official blog sites, and banner advertisements.
Email marketing-
Email marketing is the use of email as a means of communicating commercial messages to an
audience. It can be used by companies to send targeted messages to a captured market.
Official blog sites-
A blog is a website consisting of text, images, audio, video. Companies
usually set up official blogs to update customers on news about the company and its products.
Banner advertisements-
When clicked, the banner image redirects the user to another website featuring the company or
product being advertised.
User-Generated Content (UGC)
Advertisements whose content originates from users not related to the company are called User-
Generated Content (UGC). In UGC, users own and control information. Common UGC
advertisement formats include third-party blogs, forums and wikis, and content sharing sites.
Third-party blogs-
Free blogging platforms enabled users to easily create and manage their own blogs.
3. Forums and wikis-
A forum is an online discussion site while a wiki is a site that allows users to add, remove, and edit
content. Both rely on collaborative effort from a multitude of users who may not personally know
each other. As collaborative platforms with no intervention from companies, forums and wikis
become avenues where users can exchange positive and even negative comments about products
and services.
Content sharing sites-
Content sharing sites allow users to share media content. Examples are LinkedIn, Twitter, Facebook
and YouTube.com.
2. METHODOLOGY
Target respondents were selected through simple random sampling method, with those aged
between 18 and 40 living in Kharghar, Navi Mumbai being chosen to answer the survey. Due to
time constraints, only respondents from ITM college and ITM hostel. The total number of
respondents were 50.
The questionnaire used a Likert-type 5- point numerical scale ranging from 1(“Not at all) to
5(Very). In CGC & UGC respondents rated the five channels of each in terms of credibility,
importance and trustworthiness. They are : For CGC, (i) Banner Advertisements (ii) Email
marketing (iii) Company blogs (iv) Company websites (v) Company social networking page.
For UGC, (i) Oral Person-to-Person Communication (ii) Third Party Blogs (iii) Content Sharing
sites (iv) Forums and Wikis (v) Social Networking Page. These channels were chosen because they
are the common channels used today to influence the Indian youth.
For Data Analysis IBM SPSS Statistics 20 and Microsoft Excel were used.
3. RESULTS
In our survey Fifty-four percent (54 %) i.e. 27 of the respondents are females, while Twenty-three
percent (46%) i.e. 23 are males, out of 50 (Table 1). The average numbers of respondents are of age
group 18-24 year. Almost 30 of the respondents are graduate the rest 18 are Post graduate. In our
survey respondents occupations were 31 of them are students where 2 are government employee, 13
are working on private firms, the rest are running their own business. Marital Status- 36 of the
respondents are single whereas 13 are married. 39 of the respondents lives in urban area whereas 11
respondents lives in sub urban areas. 100% of respondents use internet and Forty-four percent
(44%) use internet every hour. Maximum people in our survey use internet for gathering
information about product and services and for social networking.
Table 1: Respondents Age and Gender count
Row Labels
Count of
Age
Count of
Gender
>40 10 10
Female 6 6
Male 4 4
4. 18 - 24 33 33
Female 14 14
Male 19 19
24 -40 7 7
Female 3 3
Male 4 4
Grand Total 50 50
Graph 1: Respondents Age and Gender count
Hypothesis 1: Trustworthiness of UGC v/s CGC on online content
The Paired T test is used to evaluate the trustworthiness of UGC and CGC on online content. This
test is appropriate to find out the trustworthiness of UGC and CGC on online content. The paired
consider for this survey are the CPC and UGC.
The Result of paired t test-
H0:- There is no significant difference between trustworthiness of UGC and CGC on online
content.
H1:- There is significant difference between trustworthiness of UGC and CGC on online content.
From the output: T= 1.364 with degree of freedom 49
p= 0.179 (table 2)
Conclusion:- since p value = 0.179 > 0.05 , we fail to reject the null hypothesis.
Hence, we accept the null hypothesis that means there is no significant difference between
trustworthiness of UGC and CGC on online content.
0
2
4
6
8
10
12
14
16
18
20
Female Male Female Male Female Male
>40 18 - 24 24 -40
Count of Age
Count of Gender
5. Table 2: Paired Sample Statistics
Hypothesis 2: Overall importance to UGC and CGC.
The Correlation is used to evaluate overall importance to UGC and CGC.
The result of correlation-
H0:- There is no significant correlation between overall importance of UGC and CGC content.
H1:- There is significant correlation between overall importance of UGC and CGC content.
From the output:
Mean of overall importance of UGC= 16.5200
Mean of overall importance of CGC= 17.4400
Significant 2-tailed value(p) = 0.010
Since the significant 2-tailed value (p) is less than 0.05(table 3), we reject the null hypothesis (H0)
and accepts H1.
Conclusion- There is no significant correlation between overall importance of UGC and CGC
content.
Table 3: Correlation Statistics
6. Hypothesis 3: Source credibility of CGC.
Chi square test is done to evaluate the source credibility of CGC.
The result of chi square test-
H0 :- there is no significant association of source credibility of CGC.
H1 :- there is significant Association of source credibility of CGC.
From the output:
Significant 2-tailed value (p) = 0.015 (table 4)
Since the significant 2-tailed value is less than 0.05, we reject the null hypothesis and accepts H1.
Conclusion- there is no significant association of source credibility of CGC.
Table 4: Chi_Square tests
Hypothesis 4: Gender wise importance given to UGC and CGC
Independent t test is done to evaluate the Gender wise importance given to UGC and CGC.
The result of chi square test-
H0 :- There is no significant difference between Gender wise importance given to UGC and CGC..
H1 :- There is significant difference between Gender wise importance given to UGC and CGC..
From the output:
Overall importance to UGC, Significant 2-tailed value (Equal variances not assumed)(p)= 0.505
Overall importance to CGC, Significant 2-tailed value (Equal variances not assumed)(p)= 0.675
Since the significant 2-tailed value for both UGC and CGC are less than 0.05 (Table 5), therefore
we reject Null hypothesis and accepts H1.
7. Conclusion: From the above results we can say that gender wise there is no importance given to
UGC and CGC.
Table 5: Independent T test
4. CONCLUSION
An analysis of source credibility is essential because past studies have shown that high credibility
perceptions ultimately lead to message effectiveness and favorable attitudes toward the brand
(Friedman & Friedman, 1979; Ohanian, 1990; Erdogan, 1999). Thus, companies must struggle with
building credibility on the Internet in the face of competition with other providers of information.
With the widespread popularity of UGC, this competition now includes the company’s own target
customers.
The results of this study provide a few number of theoretical insights. First, this study says that
there is no significant difference in trustworthiness of company generated and user generated
content. Indian youth believe on both User Generated Content and Company Generated Content.
Secondly, the Indian youth give importance to both User Generated Content and Company
Generated Content. Thirdly, there is no difference in perception of User Generated Content and
Company Generated Content because of gender of Indian youth.
5. LIMITATIONS AND FUTURE RESEARCH
The use of convenience sampling limits the generalizability of the study’s result. At best, the
conclusions of the study only apply to the youth of Navi Mumbai, Maharashtra. Future studies may
utilize probabilistic sampling methods to address this limitation.
The definition of credibility can also be refined in future research. This study focused on perceived
trustworthiness of the source, but other factors may be considered as expertise of the source,
justifiability of information presented, and attitudinal disposition of the recipient (Hovland &
Weiss, 1951; Chu & Kamal, 2008; Flanagin & Metzger, 2008).
In conclusion, an understanding of the youth’s attitudes and behavior on the Internet and of their
online relationship with companies – and also among themselves – becomes particularly important
as the Internet becomes an integral part of the lives of the youth.
8. 6. REFRENCES
Andrew J. Flanagin ⇑ , Miriam J. Metzger 1 Trusting expert- versus user-generated ratings online:
The role of information volume, valence, and consumer characteristics. Department of
Communication, University of California, Santa Barbara, Santa Barbara, CA 93106, United States.
Computers in Human Behavior 29 (2013) 1626–1634
Aditi Gupta. A survey on Analyzing and Measuring Trustworthiness of User-Generated Content on
Twitter during High-Impact Events.
Sandeep Krishnamurthy, Wenyu Dou.(2008) NOTE FROM SPECIAL ISSUE EDITORS:
ADVERTISING WITH USER-GENERATED CONTENT: A FRAMEWORK AND RESEARCH
AGENDA
IAB Platform Status Report: User Generated Content, Social Media, and Advertising — An
Overview (April 2008)
Turner,Hopkins. Report for Ofcom: The Value of User-Generated Content
21 June 2013
Andrew N. Smith, ⁎ Eileen Fischer & Chen Yongjian. How Does Brand-related User-generated
Content Differ across YouTube, Facebook, and Twitter? Schulich School of Business, York
University, 4700 Keele St., Marketing Department, Toronto, Ontario, Canada M3J 1P3
JoAnn T. Hackos, Comtech Services. User-Generated Content White Paper
Xavier Ochoa, Erik Duval. Quantitative Analysis of User-Generated Content on the Web
Appendix 1: Questionnaire
1. What is your Age? (Please tick the appropriate answer)
a. < 18 b. 18 – 24
c. 24 – 40 d. > 40
2. What is your Gender? (Please tick the appropriate answer)
a. Male b. Female
3. What is your Qualification? (Please tick the appropriate answer)
a. Secondary b. SSC c. Graduate b. Post Graduate e. Ph.D.
4. What is your Occupation? (Please tick the appropriate answer)
a. Student b. Government Employee
c. Private Sector d. Self Employed e. Others
5. What is your current marital status?
a. Divorced b. Living with another c. Married
d. Separated e. Single f. Would rather not say
6. Which of the following best describes the area you live in? (Please tick the appropriate answer)
a. Urban b. Suburban c. Rural
9. 7. Do you use Internet? (Please tick the appropriate answer)
a. Yes b. No
8. If Yes, how often you use Internet? (Please tick the appropriate answer)
a. 2 – 3 times a month b. 2 – 3 times a week
c. Daily d. Every hour
9. Why do you use Internet? (Please tick the appropriate answer, can select multiple answers)
a. For gathering information about products & services
b. For social networking
c. For E-commerce
d. For company purpose
e. For other purposes. Please specify................................................
10. How often you search in Internet for information? (Please tick the appropriate answer)
a. Never b. Few times c. Every time
11. Do you trust on the online content shown to you? (Please tick the appropriate answer)
a. Yes b. No c. Sometimes
12. How you become aware of company generated information? (Please tick the appropriate
answer, you can select multiple options)
a. Banner Advertisements b. Email marketing
c. Company Blogs d. Company websites
e. Company social networking page
13. How much importance you give to company generated content shown on internet?
Rate on the scale of 1 – 5
1 – Not at all important 2 – Less important
3 – Neither 4 – Important
5 – Very Important
a. Banner Advertisements .......
b. Email marketing .......
c. Company Blogs .......
d. Company websites .......
e. Company social networking page .......
14. How you become aware of user generated information? (Please tick the appropriate answer,
you can select multiple options)
a. Oral Person-person communication b. Thrid party blog
c. Content sharing sites d. Forums and wikis
e. Social networking sites
15. How much importance you give to user generated content shown on internet?
Rate on the scale of 1 – 5
1 – Not at all important 2 – Less important
3 – Neither 4 – Important
5 – Very Important
a. Oral Person-person communication .......
10. b. Thrid party blog .......
c. Content sharing sites .......
d. Forums and wikis .......
e. Social networking page .......
16. Rate on the scale of 1 – 5
1 – Strongly Disagree 2 – Disagree
3 – Neutral 4 – Agree
5 – Strongly Agree
Trustworthiness
User Generated Content Company Generated Content
Content Is True 1 2 3 4 5 1 2 3 4 5
Content Is Geniune 1 2 3 4 5 1 2 3 4 5
Content Is Trustworthy 1 2 3 4 5 1 2 3 4 5
Content Is Dependable 1 2 3 4 5 1 2 3 4 5
Content Is Important 1 2 3 4 5 1 2 3 4 5