This document analyzes 35 tools for measuring and evaluating public relations via the internet. It examines each tool's description, services, pricing, data collection methods, depth of analysis, supported languages, levels of PR evaluation, orientation towards PR professionals, and integration of industry standards. The conclusion is that while many tools exist, an ideal tool for PR professionals would offer mixed quantitative/qualitative analysis, key metrics dashboards, optimization for Spanish, integration with other organizational data, and adherence to standards. For those without resources for top tools, a mix of free and low-cost options can provide minimum evaluation needs.
Unique features of internet-based marketing
Week 1 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
Services marketing online
Week 11 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
Burson-Marsteller, an international communication and Public Relations is a leader in innovation, knowledge and quality of service, has developed a set of tips for companies to learn why is it important to participate in the digital world from a corporate perspective.
"120 B-M Digital Tips Latin America - Why must Corporations consider participating in Social Media" gathers a series of recommendations prepared by our digital Latin American B-M team (http://latam.bm.com).
Unique features of internet-based marketing
Week 1 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
Services marketing online
Week 11 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
Burson-Marsteller, an international communication and Public Relations is a leader in innovation, knowledge and quality of service, has developed a set of tips for companies to learn why is it important to participate in the digital world from a corporate perspective.
"120 B-M Digital Tips Latin America - Why must Corporations consider participating in Social Media" gathers a series of recommendations prepared by our digital Latin American B-M team (http://latam.bm.com).
2015 engineers' content and online marketing preferences webcastENGINEERING.com
Slides from the September 2015 webcast: Engineer's Content and Online Marketing preferences.
In the webcast, the CEOs of ENGINEERING.com and TREW Marketing will speak to marketers specifically targeting highly technical audiences on the most effective ways to do marketing.
Download the full research report here: http://advertise.engineering.com/research-report-engineers-content-and-online-marketing-preferences
Watch the webcast here: http://advertise.engineering.com/2015-content-and-online-marketing-survey-to-engineers-webcast
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
Data collection options fit particular cultural context. In this presentation by WAC Survey and Strategic Research, market research techniques are looked at in relation to the cultural context of China.
Trustworthiness of company generated content and employee generated online co...choudhurygargi
This study explores the Indian youth’s perception of Trustworthiness of
Company-Generated Content (CGC) and User-Generated Content (UGC) on the
Internet. CGC advertisements have content that is controlled by the company,
while UGC creations are owned and managed by users.
Keywords: user-generated content, blogging, blogs, YouTube, banner ads,
online marketing, internet advertising, email marketing
Marketing Communications on the Internet: an analysis of the use of dialogi...Mauro de Oliveira
Academy of Marketing Conference, Southampton, England.
Dialogic Communication, Y Generation, Internet.
Compare the use of dialogic tools by different internship
organizations.
Search engines like Google have a massive influence on what information users get to see, and on what search results users select. This leads to search engines having a significant impact on what information we as a society acquire.
It has been often lamented that search engines are biased. I, however, argue that we have only scratched the surface because search engine bias is a multifaceted concept and the discussion usually solely focuses on some aspects.
Search engine bias can be classified into four different areas. Firstly, there are biases on the side of the search engine, e.g., in their ranking functions. Secondly, there are biases through external influencing of search engine results, predominantly through “search engine optimization”.
Thirdly, biases occur on the side of the user (e.g., position bias, confirmation bias, visual attraction bias). And fourthly, there are self-interests of search engine providers which influence the search results.
Further to giving an overview of the topic, I will show how search engine providers (and regulators) can take steps towards making search fair. Whereas a bias-free search engine is impossible, a fair search is. Here, I will not only focus on the big web search engines but also on how developers and product owners can make their search systems fair. Or, to put it another way, I will show what can we learn from these “worst practices” in web search when designing our own systems.
Research Report: Customer Services in Social Media ChannelsAlexander Rossmann
In recent years, marketing scholars have invested heavily in exploring the role of social media in marketing theory and practice. One valuable strategy for using social media in marketing communication is to provide customer services in applications like Facebook or Twitter. This paper evaluates a) the concept of perceived service quality in different service channels and b) the impact customer service strategies have on customer loyalty, word of mouth communication, and cross-sell preferences. The framework presented here is tested cross-channel against data collected from the customer service department of a large telecommunication provider. The results elucidate the effectiveness of customer service strategies in different channels.
Audit: When it Comes to Digital Promotional Content, Does the Life Sciences I...Cognizant
With most brand promotional content now available online, it's time for life sciences companies to apply the same rigor and controls to digital content as they do for print.
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
Social Media and Technology in the U.S. Foodservice Industry: Trends and Oppo...ReportLinker.com
The convergence of social media, mobile devices and consumer lifestyles is ushering in a new era of restaurant-consumer interaction, opening new doors for restaurant operators to build customer relationships and sales opportunities, according to Packaged Facts' Social Media and Technology in the U.S. Foodservice Industry: Trends and Opportunities for an Emerging Market. Tethered by the Internet, restaurant operators are increasingly interacting with restaurant consumers in real-time'at work, at home or in mid stride. This provides significant opportunity to shape consumer food choices not only as they are being made, but also in proximity to a restaurant seeking that consumer's business. This Packaged Facts report provides the insight and analysis foodservice market participants need to understand and leverage social media and technology platforms to enhance their bottom lines. The analysis includes the following: Social Networking Platforms Consumer Review PlatformsFood Blogs And Food PhotographyTechnologic Dining In ActionSmartphones And ApplicationsOnline Ordering PlatformsAnatomy Of The Mobile Restaurant Ordering UserAnatomy Of The Urban DinerUsing Social Media To Effect: Restaurant Case Studies
The Reference Framework for European Sustainable Cities (RFSC) is an online toolkit designed to help cities promote and enhance their work on integrated sustainable urban development. It is available free of charge to all European local authorities and offers practical support in integrating sustainability principles into local policies and actions. Find out more at www.rfsc.eu.
Click through this general presentation to find out about how to link two tools. Follow the concrete case of Agenda 21 and get the most out of it.
The Reference Framework for European Sustainable Cities (RFSC) is an online toolkit designed to help cities promote and enhance their work on integrated sustainable urban development. It is available free of charge to all European local authorities and offers practical support in integrating sustainability principles into local policies and actions. Find out more at www.rfsc.eu.
Click through this general presentation to find out more about the “Monitoring Progress” tool which helps you build a monitoring system to evaluate a subject (strategy, project...).
Le référentiel européen pour les villes durables (RFSC) est un outil web destiné à aider les villes à développer ou améliorer leurs stratégie et projets en termes de développement urbain durable. Cet outil est disponible en ligne gratuitement et propose différents outils d'évaluation, ainsi qu'un espace d'échange et de partage d'expériences. Pour plus d'informations, nous vous invitons à vous connecter à : www.rfsc.eu.
Cette présentation générale de l’outil vous permettra de saisir les grandes fonctionnalités du référentiel et de comprendre son organisation générale.
2015 engineers' content and online marketing preferences webcastENGINEERING.com
Slides from the September 2015 webcast: Engineer's Content and Online Marketing preferences.
In the webcast, the CEOs of ENGINEERING.com and TREW Marketing will speak to marketers specifically targeting highly technical audiences on the most effective ways to do marketing.
Download the full research report here: http://advertise.engineering.com/research-report-engineers-content-and-online-marketing-preferences
Watch the webcast here: http://advertise.engineering.com/2015-content-and-online-marketing-survey-to-engineers-webcast
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
Data collection options fit particular cultural context. In this presentation by WAC Survey and Strategic Research, market research techniques are looked at in relation to the cultural context of China.
Trustworthiness of company generated content and employee generated online co...choudhurygargi
This study explores the Indian youth’s perception of Trustworthiness of
Company-Generated Content (CGC) and User-Generated Content (UGC) on the
Internet. CGC advertisements have content that is controlled by the company,
while UGC creations are owned and managed by users.
Keywords: user-generated content, blogging, blogs, YouTube, banner ads,
online marketing, internet advertising, email marketing
Marketing Communications on the Internet: an analysis of the use of dialogi...Mauro de Oliveira
Academy of Marketing Conference, Southampton, England.
Dialogic Communication, Y Generation, Internet.
Compare the use of dialogic tools by different internship
organizations.
Search engines like Google have a massive influence on what information users get to see, and on what search results users select. This leads to search engines having a significant impact on what information we as a society acquire.
It has been often lamented that search engines are biased. I, however, argue that we have only scratched the surface because search engine bias is a multifaceted concept and the discussion usually solely focuses on some aspects.
Search engine bias can be classified into four different areas. Firstly, there are biases on the side of the search engine, e.g., in their ranking functions. Secondly, there are biases through external influencing of search engine results, predominantly through “search engine optimization”.
Thirdly, biases occur on the side of the user (e.g., position bias, confirmation bias, visual attraction bias). And fourthly, there are self-interests of search engine providers which influence the search results.
Further to giving an overview of the topic, I will show how search engine providers (and regulators) can take steps towards making search fair. Whereas a bias-free search engine is impossible, a fair search is. Here, I will not only focus on the big web search engines but also on how developers and product owners can make their search systems fair. Or, to put it another way, I will show what can we learn from these “worst practices” in web search when designing our own systems.
Research Report: Customer Services in Social Media ChannelsAlexander Rossmann
In recent years, marketing scholars have invested heavily in exploring the role of social media in marketing theory and practice. One valuable strategy for using social media in marketing communication is to provide customer services in applications like Facebook or Twitter. This paper evaluates a) the concept of perceived service quality in different service channels and b) the impact customer service strategies have on customer loyalty, word of mouth communication, and cross-sell preferences. The framework presented here is tested cross-channel against data collected from the customer service department of a large telecommunication provider. The results elucidate the effectiveness of customer service strategies in different channels.
Audit: When it Comes to Digital Promotional Content, Does the Life Sciences I...Cognizant
With most brand promotional content now available online, it's time for life sciences companies to apply the same rigor and controls to digital content as they do for print.
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
Social Media and Technology in the U.S. Foodservice Industry: Trends and Oppo...ReportLinker.com
The convergence of social media, mobile devices and consumer lifestyles is ushering in a new era of restaurant-consumer interaction, opening new doors for restaurant operators to build customer relationships and sales opportunities, according to Packaged Facts' Social Media and Technology in the U.S. Foodservice Industry: Trends and Opportunities for an Emerging Market. Tethered by the Internet, restaurant operators are increasingly interacting with restaurant consumers in real-time'at work, at home or in mid stride. This provides significant opportunity to shape consumer food choices not only as they are being made, but also in proximity to a restaurant seeking that consumer's business. This Packaged Facts report provides the insight and analysis foodservice market participants need to understand and leverage social media and technology platforms to enhance their bottom lines. The analysis includes the following: Social Networking Platforms Consumer Review PlatformsFood Blogs And Food PhotographyTechnologic Dining In ActionSmartphones And ApplicationsOnline Ordering PlatformsAnatomy Of The Mobile Restaurant Ordering UserAnatomy Of The Urban DinerUsing Social Media To Effect: Restaurant Case Studies
The Reference Framework for European Sustainable Cities (RFSC) is an online toolkit designed to help cities promote and enhance their work on integrated sustainable urban development. It is available free of charge to all European local authorities and offers practical support in integrating sustainability principles into local policies and actions. Find out more at www.rfsc.eu.
Click through this general presentation to find out about how to link two tools. Follow the concrete case of Agenda 21 and get the most out of it.
The Reference Framework for European Sustainable Cities (RFSC) is an online toolkit designed to help cities promote and enhance their work on integrated sustainable urban development. It is available free of charge to all European local authorities and offers practical support in integrating sustainability principles into local policies and actions. Find out more at www.rfsc.eu.
Click through this general presentation to find out more about the “Monitoring Progress” tool which helps you build a monitoring system to evaluate a subject (strategy, project...).
Le référentiel européen pour les villes durables (RFSC) est un outil web destiné à aider les villes à développer ou améliorer leurs stratégie et projets en termes de développement urbain durable. Cet outil est disponible en ligne gratuitement et propose différents outils d'évaluation, ainsi qu'un espace d'échange et de partage d'expériences. Pour plus d'informations, nous vous invitons à vous connecter à : www.rfsc.eu.
Cette présentation générale de l’outil vous permettra de saisir les grandes fonctionnalités du référentiel et de comprendre son organisation générale.
The Reference Framework for European Sustainable Cities (RFSC) is an online toolkit designed to help cities promote and enhance their work on integrated sustainable urban development. It is available free of charge to all European local authorities and offers practical support in integrating sustainability principles into local policies and actions. Find out more at www.rfsc.eu
Click through this general presentation to find out what RFSC is, how it was developed and what can you expect from it!
Le référentiel européen pour les villes durables (RFSC) est un outil web destiné à aider les villes à développer ou améliorer leurs stratégie et projets en termes de développement urbain durable. Cet outil est disponible en ligne gratuitement et propose différents outils d'évaluation, ainsi qu'un espace d'échange et de partage d'expériences. Pour plus d'informations, nous vous invitons à vous connecter à : www.rfsc.eu.
Cette première présentation se propose de vous guider dans le processus de création d’un compte et dans celui de demande d’extension de vos droits.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
“Purchasing ‘HIS/HMIS integrated with EHR’ can
revolutionize your healthcare facility, Improve
revenue across Facility, and drive real results in
revenue, build brand and customer loyalty. But
how do you know where to start?”
Choosing a HIS/HMS solution is an important decision: not only
is it a significant investment in time and resources, the system
you choose will have an enormous impact on the daily activities
of both your clinical and non-clinical teams. So it’s important to
conduct the proper research and go into the process with the
right questions in hand.
The following three chapters will help you build a framework for
evaluating vendors, figure out questions to ask each, and find
your perfect solution — in three steps:
1. Self-Assessment
2. Goals & Planning
3. Vendor / Product Evaluation
The city of Lucena used the RFSC tool to check the integrated approach of the First Strategic Plan – developed from 2002 to 2012, approximately-, which revealed a clear trend towards economic aspects, particularly lacking concerns about governance and some environmental and social priorities.
Enhancement of business via social media marketingMohamed Almalik
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last 10 years, many companies have found new possibilities to promote their products. These new approaches are mainly used as a communication tool and are called social media. Social media monitoring is an important component but is still in the early stages.
Generally, companies approve social media as an effective tool to exceed and support marketing communication. Social media still has huge growth potentials regarding the differentiation and specification of different platforms, because not all of them are suitable for every company. In my country (Sudan), social media networks are widely used covering large demographic areas, but still not fully used and extended to utilize this tool to increase the market outcome and socialize the marketing channels to claim these resources.
This dissertation will highlight the main business benefits of Social Media Marketing and present the various techniques available to market businesses on the different Social Media channels.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Roots of Social Media Marketing Rise and Social Monitoring Provider EvaluationTerametric
This presentation examines the factors that drove the rise of social media and evaluates the current social monitoring and social media analysis service providers
In this presentation, Shubham introduces SMAC and associated trends. Shubham's interest area lies in the creation of SMAC supported intelligent stores in retail.
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Breve charla sobre cómo desarrollar en la organización un Plan de Gestión de posibles situaciones de crisis, maximizando además en el proceso de análisis y diseño, oportunidades de innovación, mejora de los procesos, y mejora de la comunicación interna.
Estudio de la Reputación desde la base de las herramientas de valoración de la Reputación tradicional, así como un modelo de proceso metodológico para el análisis y optimización de la Reputación Online.
Clase (Abril 2011) en Master Oficial en Gestión e Innovación en Comunicación, Universidad de Málaga. "Internet como herramienta para la Investigación Cualitativa en Relaciones Públicas y Branding".
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2. PRMeeting2013 · AMEC Metrics & eTools
mariavecino.com
INDEX
1. Objective and methodology.
2. Aspects to be analyzed.
3. Conclusions and recommendations.
2
3. PRMeeting2013 · AMEC Metrics & eTools
mariavecino.com
1. Objective and methodology
Objective: The research aims to find out what are the most appropriate technology tools that exist today for
the Measurement and Evaluation in Strategic Public Relations via the Internet for Spanish speakers in particular;
analysing in thirty five tools how they reflect the standards and requirements of the "Coalition for research and
measurement standards in Public Relations", an initiative promoted by the Coalition for Public Relations
Research Standards made by: IPR (Institute for Public Relations), Council of Public Relations Firms, PRSA (Public
Relations Society of America), Global Aliance (Global Alliance for Public Relations and Communication
Management) and AMEC.
4. PRMeeting2013 · AMEC Metrics & eTools
mariavecino.com
1. Objective and methodology
Methodology: Between November 2012 and May 2013, we study all the information available to us on the
theme: Measurement and Evaluation Strategic Public Relations on the Internet, making an approach to
content analysis using existing bibliography, Internet data-mining and basic qualitative research techniques,
such as observation and tools as benchmark.
The methodology that we have carried out for this research project has been:
o Defining the objectives of the research and analysis variables.
o research: comprehensive documentation and analysis of the international literature in Spanish and
English on the state of the question;
o Comparison (benchmarking) of the current tools and metrics to measure and evaluate Internet
Communication;
o Data collection and data profiling.
o Conclusions of the analysis.
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2. Aspects to be analyzed:
The variables for the analysis that we have chosen to carry out this research with the information from the websites
of these companies are:
1. Description. - Literal extracted information on how they define themselves.
2. Services. - Literal extracted information about the products and services they offer: metrics and / or results
they provide.
3. Type (Free / pay). - [Note: While we understand that most of the tools analyzed will be under cost, because is necessary in this tipe of
service to obtain the highest quality and therefore overcome the initial filter of qualified service we have done].
4. Technological system. - If it is a purely technological tool, or if is there a human component in the process of
collecting, filtering or generation of data and conclusions.
5. Depth analysis. - The scope of analysis may be all over the Internet vs one or more Social Media in
particular.
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2. Aspects to be analyzed:
6. Language / s in which the tools work in both online data-mining, and in the interfaces they have with users /
recipients of results.
7. Levels of Evaluation in Public Relations. -
• Output.- Presentation. Production Public Relations effort.
• Out-take.- Attention, understanding, acceptance, retention.
• Outcome.- Action. The effects on the attitudes, opinions and behaviours.
• Outflow.- Reputation, stable relationships and other intangible assets.
8. Orientation Public Relations.- Analysis of companies that specifically give service to Public Relations professionals.
9. Integration of the Coalition´s recommendation for research and measurement standards in Public Relations.
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3. Conclusions and recommendations
1. Description. - Literal extracted information on how they define themselves.
2. Services. - Literal extracted information about the products and services they offer: metrics and / or results they
provide.
Most of them focus in return in marketing terms, although many of them also use terms from our discipline like:
image, reputation, influence and influencers, etc. The enormous variety of nomenclatures for services it’s very
enlightening, and reflects the need to standardize the language for understanding the services actually these
tools.
3. Type (Free / pay). - [Note: While we understand that most of the tools studied will be under cost, because is necessary in this type of service to
obtain the highest quality and therefore overcome the initial filter of qualified service we have done].
The majority of the tools and / or companies examined are payment services to have been filtered in the
beginning for final selection by quality variables. Few exceptions such as Google Analytics –great free tool to
measure-, and Socialmention -which only works in Spanish for big brands with great volume of information on
the internet-.
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3. Conclusions and recommendations
4. Technological system. - If it is a purely technological tool, or if is there a human component in the process of
collecting, filtering or generation of data and conclusions.
Nearly all of the companies studied have automatic semantic search engines, and the most advanced and
complete have hybrid filtering services by the user / recipient, or the company (Ex. ASOMO.net infonautas).
5. Depth analysis. - The scope of analysis may be all over the Internet vs one or more Social Media in particular.
Approximately 80% of the tools and / or companies offer a limited analysis of public info in Social Media, while
the other examined all public content on the World Wide Web (www).
There are private social networks and private profiles, ex. Facebook, in which these tools cannot access and
therefore generate data.
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3. Conclusions and recommendations
6. Language / s in which the tools work in both online data-mining, and in the interfaces they have with users /
recipients of results.
The language in the online data mining is mainly English, as most of the companies are Anglo. The common
thing is that languages and interfaces analysis are the countries of origin of the companies, and also the most
important English language in all not Anglo. In the case of the three Spanish companies analysed, ASOMO
goes beyond European languages offering other like Chinese, Japanese, Arabic, etc.
7. Levels of Evaluation in Public Relations. –
Fundamentally Outputs, Out-takes and Outcomes, although some tools like Socialmention, Asomo, Acceso,
Augure, Meltwater, Blogmeter, Netbase, Opoint, Synthesio, Visible Technologies, say on their websites that can
provide data to measure reputation (level outflow).
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3. Conclusions and recommendations
8. Orientation Public Relations.- Analysis of companies that specifically give service to Public Relations professionals.
The Orientation to Public Relations is low, most of the tools and companies analysed are designed for marketing
departments and advertising, and do not offer a service tailored to the needs of Measurement & Evaluation in
Public Relations strategy.
Only nine of these tools and / or companies talk about providing PR services explicitly manage measurement
and analysis services to agencies and public relations professionals, offering personalized services. These are all
paid, and are also the most complete and professionalized: Asomo, linkfluence, collectiveintellect, imente,
Acceso, Augure, Kantarmedia, BrandWatch, Blogmetter, Linkfluence, Media Rating Points, Meltwater,
Onalytica, Trendrr.
9. Integration of the Coalition´s recommendation for research and measurement standards in Public Relations.
Despite the importance from the professional and academic view for the integration of the recommendations
of the Coalition for Standards in Research and PR measurement, none of the companies communicated or
integrate Matrix metrics of the Coalition, or collect the key opportunities Standards and Practices, although
three of them are sponsors of the annual meeting of the AMEC in 2013. (Access, Kantarmedia and
Trendiction).
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3. Conclusions and recommendations
"[...] Non-existing sources are accessible,
transparent and consistent enough to be reliable.
Experimentation and testing are key to success.".
PhD. K. Pane
Clonclusions:
The large number of tools (there are many more of the thirty-five analysed), make difficult to choose the tools that
best meet our needs for information; but the ideal tool for professionals in Public Relations and integrated
communication, would be one with:
• mixed analysis (quantitative and qualitative, and quality automatic semantic analysis),
• which through a modular dashboard could show the most important milestones,
• whose algorithms and semantic dictionaries were optimized for Spanish (at the time of the study only
ASOMO.net, iMente / Augure and Accesos are the only ones that we have studied developed specifically
for Spanish and English with quality and professionalism enough,
• and tools that allow integration with other data and databases of the organization (such as web analytics
and statistical analysis, CRM, Sales, datamining for online surveys, etc..)
However, if we do not have the resources to hire these services/ companies with high standards of quality; we can
use free tools or a low investment, making a mix of them to get some minimum requirements of information
collection for strategic evaluation, and adapt them to our goals and resources.