2. Trust-Pay monetization model
Outline
Value-pay
Value of goods
to pay money
Disadvantage
Cheap and easy to value
Customer want to get it
Freemium model etc.,
Dealing with cheating cost
Trust-Pay
Trust the provider
Commit money
Improvements
Appreciation, expectation, trust
Link with money
Customer recalls the meaning
& pleasure of paying money
Meaning Alliance Mind-exchange
3 keywords
3. 20XX year here in Japan
Retailer was frightening a monster customer
It is a story of such an era
Trust-Pay monetization model Episode 3
Who has grown monster customers?
4. 20XX year here in Japan
Retailer was frightening a monster customer
It is a story of such an era
Trust-Pay monetization model Episode 3
Who has grown monster customers?
5. Oh, no good!
I can not sell it at all
Trust-Pay monetization model Episode 3
Who has grown monster customers?
6. Burger 50 cents discount
I wonder if the impact is weak
Trust-Pay monetization model Episode 3
Who has grown monster customers?
7. Even if we give 100 cents discount
It is profit 0 · · ·
Trust-Pay monetization model Episode 3
Who has grown monster customers?
8. The customer is not a saint
It's just like a monster!
Trust-Pay monetization model Episode 3
Who has grown monster customers?
9. The meeting was wrapped in a heavy mood
Even if we discount it will not sell at all
Even they have challenged limit of discount
It is impossible to discount more than
More cheaply!
Trust-Pay monetization model Episode 3
Who has grown monster customers?
10. The meeting was wrapped in a heavy mood
Even if we discount it will not sell at all
Even they have challenged limit of discount
It is impossible to discount more than
Trust-Pay monetization model Episode 3
Taste bad!
Who has grown monster customers?
11. The meeting was wrapped in a heavy mood
Even if we discount it will not sell at all
Even they have challenged limit of discount
It is impossible to discount more than
Trust-Pay monetization model Episode 3
Out of fashion!
Who has grown monster customers?
12. Well “1 $ discount on blood"
I will die even if you buy it
Trust-Pay monetization model Episode 3
Who has grown monster customers?
13. That catch phrase
I can not laugh at all ...
Trust-Pay monetization model Episode 3
Who has grown monster customers?
14. Trust-Pay monetization model Episode 3
Wait a moment, you guys!
Monster, monster
Whose responsibility is it?
Who has grown monster customers?
15. Wait a moment, you guys!
Monster, monster
Whose responsibility is it?
Trust-Pay monetization model Episode 3
Who has grown monster customers?
16. Who are you ...
At least
it's not our fault
Trust-Pay monetization model Episode 3
Who has grown monster customers?
17. Deflation or head office?
California company?
Trust-Pay monetization model Episode 3
Who has grown monster customers?
18. I'm the retail-hero!
Retailer discounts will cause
monsters to grow!
Trust-Pay monetization model Episode 3
Who has grown monster customers?
19. To customer's request
Answer hard
The result is it
Trust-Pay monetization model Episode 3
Who has grown monster customers?
20. I'm the retail-hero!
You guys are doing fine!
Your explanation isn’t enough!
Trust-Pay monetization model Episode 3
Who has grown monster customers?
21. Well, I think that
the taste is transmitted ...
Trust-Pay monetization model Episode 3
Who has grown monster customers?
22. Trust-Pay monetization model Episode 3
Who has grown monster customers?
I'm the retail-hero!
Anyway, leave it to me! Reverse plan
“Burger 50 cents increase" Sale!
23. I'm the retail-hero!
Anyway, leave it to me! Reverse plan
“Burger 50 cents increase" Sale!
Trust-Pay monetization model Episode 3
Who has grown monster customers?
24. 1. Sell burger for 50 cents higher
2. Pass that 50 cents to the ranch all
3. Detailed display all the cost of the burger
4. Post thank you from the ranch at later date
5. Money has the power to make a smile,
Tell the customer and remind! It’s your mission!
Reverse plan “Burger 50 cents increase" Sale
I'm the retail-hero!
Farewell!
I will keep a proposal!
Monster customers can regain
the love his forget!
Trust-Pay monetization model Episode 3
25. 1. Sell burger for 50 cents higher
2. Pass that 50 cents to the ranch all
3. Detailed display all the cost of the burger
4. Post thank you from the ranch at later date
5. Money has the power to make a smile,
Tell the customer and remind! It’s your mission!
It is stupid!
It is impossible for customers
to pay 50 cents more!
They should not be able to understand!
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
26. 1. Sell burger for 50 cents higher
2. Pass that 50 cents to the ranch all
3. Detailed display all the cost of the burger
4. Post thank you from the ranch at later date
5. Money has the power to make a smile,
Tell the customer and remind! It’s your mission!
The customer loses 50 cents
Ranch gets that 50 cents
... reverse to usual sale
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
27. 1. Sell burger for 50 cents higher
2. Pass that 50 cents to the ranch all
3. Detailed display all the cost of the burger
4. Post thank you from the ranch at later date
5. Money has the power to make a smile,
Tell the customer and remind! It’s your mission!
That's right, and the uncle of the ranch
says “Thank you!” That‘s the answer!
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
28. 1. Sell burger for 50 cents higher
2. Pass that 50 cents to the ranch all
3. Detailed display all the cost of the burger
4. Post thank you from the ranch at later date
5. Money has the power to make a smile,
Tell the customer and remind! It’s your mission!
Are you serious?
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
29. Like this?
“Burger 50 cents increase" Sale
All proceeds are donated
to the ranch!!
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
6.50 $ (Ranch 1.5$ + 50cents · ingredient 1$ · Shipping 1$
· Retail store 1$ ・ Manufacturing head office 1.5$)
30. It is irresponsible but,
“Explanation” is given to the customer
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
“Burger 50 cents increase" Sale
All proceeds are donated
to the ranch!!
6.50 $ (Ranch 1.5$ + 50cents · ingredient 1$ · Shipping 1$
· Retail store 1$ ・ Manufacturing head office 1.5$)
31. The customer isn’t the enemy
of the provider!
We are treating them as monsters.
Return to the true figure to be loved!
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
“Burger 50 cents increase" Sale
All proceeds are donated
to the ranch!!
6.50 $ (Ranch 1.5$ + 50cents · ingredient 1$ · Shipping 1$
· Retail store 1$ ・ Manufacturing head office 1.5$)
32. Consumer money is making
someone's smile
We did not tell it.
That is our failure
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
“Burger 50 cents increase" Sale
All proceeds are donated
to the ranch!!
6.50 $ (Ranch 1.5$ + 50cents · ingredient 1$ · Shipping 1$
· Retail store 1$ ・ Manufacturing head office 1.5$)
33. We will explain
“Meaning" of money
Customer, retail, ranch of “alliance"
Of course, do not lie!
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
“Burger 50 cents increase" Sale
All proceeds are donated
to the ranch!!
6.50 $ (Ranch 1.5$ + 50cents · ingredient 1$ · Shipping 1$
· Retail store 1$ ・ Manufacturing head office 1.5$)
34. It is certainly a stupid project!
But we have not communicated this,
so now everyone is in trouble!
So, let's do it !!
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
“Burger 50 cents increase" Sale
All proceeds are donated
to the ranch!!
6.50 $ (Ranch 1.5$ + 50cents · ingredient 1$ · Shipping 1$
· Retail store 1$ ・ Manufacturing head office 1.5$)
35. Display of raw materials is available for "trust".
On the other hand, the cost details are hidden,
If we correct this, trust in price will recover.
By putting consumers in a circle of appreciation,
The customer regains the relationship between
money and smile.
Thank you for reading to the end
Please refer, quote, use freely
By Tomokazu Iwasaki
from Hizuki Inc.
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
36. Free material source
Other
used parts
from illust-ya いらすとや https://www.irasutoya.com/
Reverse plan “Burger 50 cents increase" Sale
Trust-Pay monetization model Episode 3
Who has grown monster customers?
