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Trust-Pay monetization model
value trust
#NewsPicks Academia Task of Norihiko Sasaki seminar By Tomokazu Iwasaki
from Hizuki Inc.
money & mind are relinked again
Trust-Pay monetization model
Value-pay
Value of goods
to pay money
Trust-Pay
Trust the provider
Commit money
Disadvantage
Cheap and easy to value
Customer want to get it
Freemium model etc.,
Dealing with cheating cost
Improvements
Appreciation, expectation, trust
Link with money
Customer recalls the meaning
& pleasure of paying money
Meaning Alliance Mind-exchange
Outline
3 keywords
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
Trust-Pay monetization model
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
But,
Laziness will be canceled if it satisfies human approval greed
Then, money and mind circulation revives
Trust-Pay monetization model
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
But,
Research existing success stories.
Trust-Pay monetization model
Laziness will be canceled if it satisfies human approval greed
Then, money and mind circulation revives
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
But,
Online salon
Hometown tax payment
Festival · Event · BBQ
Trust-Pay monetization model
Research existing success stories.
Laziness will be canceled if it satisfies human approval greed
Then, money and mind circulation revives
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
But,
People trust people who can image their face.
Trust-Pay monetization model
Online salon
Hometown tax payment
Festival · Event · BBQ
Research existing success stories.
Laziness will be canceled if it satisfies human approval greed
Then, money and mind circulation revives
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
But,
People trust people who can image their face.
People trust things to understand use.
Trust-Pay monetization model
Online salon
Hometown tax payment
Festival · Event · BBQ
Research existing success stories.
Laziness will be canceled if it satisfies human approval greed
Then, money and mind circulation revives
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
But,
People trust people who can image their face.
People trust things to understand use.
People trust the group they belong to.
Trust-Pay monetization model
Online salon
Hometown tax payment
Festival · Event · BBQ
Research existing success stories.
Laziness will be canceled if it satisfies human approval greed
Then, money and mind circulation revives
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
But,
People trust people who can image their face.
People trust things to understand use.
People trust the group they belong to.
Customer's latent request
Alliance
Meaning
Mind-exchange
Trust-Pay monetization model
Online salon
Hometown tax payment
Festival · Event · BBQ
Research existing success stories.
Laziness will be canceled if it satisfies human approval greed
Then, money and mind circulation revives
Existing case study
People have a desire for laziness.
They wants to get value cheaply and easily.
But,
People trust people who can image their face.
People trust things to understand use.
People trust the group they belong to.
What the provider should do
Explain to whom money will reach
Explain how money is spent
Provide exchange place of mind
Trust-Pay monetization model
Online salon
Hometown tax payment
Festival · Event · BBQ
Customer's latent request
Research existing success stories.
Laziness will be canceled if it satisfies human approval greed
Then, money and mind circulation revives
Alliance
Meaning
Mind-exchange
Move to free video → paid video
Trust-Pay monetization model
watch free $ 0
Robot Action Anime
Part 1
Move to free video → paid video
Trust-Pay monetization model
watch free $ 0
Robot Action Anime
Part 1
watch free $ 0
Robot Action Anime
Part 2
Move to free video → paid video
Trust-Pay monetization model
watch free $ 0
Robot Action Anime
Part 1
watch free $ 0
Robot Action Anime
Part 2
watch free $ 0
Robot Action Anime
Part 3
Move to free video → paid video
Trust-Pay monetization model
watch free $ 0
Robot Action Anime
Part 1
watch free $ 0
Robot Action Anime
Part 2
watch free $ 0
Robot Action Anime
Part 3
watch free $ 0
Robot Action Anime
Part 4
Move to free video → paid video
If free continues, the customer gets used to it
Trust-Pay monetization model
watch free $ 0
Robot Action Anime
Part 1
watch free $ 0
Robot Action Anime
Part 2
watch free $ 0
Robot Action Anime
Part 3
watch free $ 0
Robot Action Anime
Part 4
Move to free video → paid video
Robot Action Anime
Part 5
The customer feels too expensive as next paid
watch for $ 5
Trust-Pay monetization model
If free continues, the customer gets used to it
watch free $ 0
Robot Action Anime
Part 1
watch free $ 0
Robot Action Anime
Part 2
watch free $ 0
Robot Action Anime
Part 3
watch free $ 0
Robot Action Anime
Part 4
Move to free video → paid video
Robot Action Anime
Part 5
watch for $ 5
Payment barriers
Efforts to increase value can’t break payment barriers.
Trust-Pay monetization model
If free continues, the customer gets used to it
The customer feels too expensive as next paid
How to ask the user to "wish for payment“
Stop valueism
Let's make an effort to gain customer trust
watch for $ 5
Robot Action Anime
Part 5
Value-Pay
Move to free video → paid video
Trust-Pay monetization model
Add explanation
Increase choices
Add contribution
watch for $ 5
Robot Action Anime
Part 5
Value-Pay
Trust-Pay
Robot Action Anime
Part 5
Move to free video → paid video
Trust-Pay monetization model
How to ask the user to "wish for payment“
Stop valueism
Let's make an effort to gain customer trust
to development plastic model
watch for $ 5 + $ 3 support
to product transform fighter anime
watch for $ 5 + $ 3 support
to product robot action anime
>
watch for $ 5 + $ 3 support
watch for $ 5
watch for $ 5
Robot Action Anime
Part 5
Value-Pay
Trust-Pay
Robot Action Anime
Part 5
Move to free video → paid video
Trust-Pay monetization model
Add explanation
Increase choices
Add contribution
What is this money used for?
Let's make it image to the user
Share “alliance” & Explain "meaning"
To whom does this money reach?
Trust-Pay
watch for $ 5
watch for $ 5
Robot Action Anime
Part 5
Robot Action Anime
Part 5
Value-Pay
Move to free video → paid video
Trust-Pay monetization model
Add explanation
Increase choices
Add contribution
to development plastic model
watch for $ 5 + $ 3 support
to product transform fighter anime
watch for $ 5 + $ 3 support
to product robot action anime
>
watch for $ 5 + $ 3 support
News site
Monthly paid user strategy
Premium plan
Value-Pay
$ 13 per month
Invite to special article
Invite to special movie
Trust-Pay monetization model
News site
Monthly paid user strategy
Premium plan
Value-Pay
Even if you increase value, You lose to google freemium
Customer wishes for free, eventually
Trust-Pay monetization model
$ 13 per month
Invite to special article
Invite to special movie
News site
Monthly paid user strategy
Premium plan
Value-Pay
Customer wishes for free, eventually
What is important is reminding the payment meaning
Trust-Pay monetization model
$ 13 per month
Invite to special article
Invite to special movie
Even if you increase value, You lose to google freemium
News site
Monthly paid user strategy
Premium plan
Value-Pay
Trust-Pay monetization model
$ 13 per month
Invite to special article
Invite to special movie
Add explanation
Increase choices
Add contribution
News site
Monthly paid user strategy
Trust-Pay
Premium plan
$ 13 per month
Invite to special article
Invite to special movie
P-plan + editor support
$ 13 + $ 2 per month
Send $2 to editors
News,movies are enriched
Full premium feature
P-plan +coordinator support
$ 13 + $ 2 per month
Send $2 to coordinators
The community is enriched
Full premium feature
P-plan + engineer support
$ 13 + $ 2 per month
Send $2 to engineers
Function is enriched
Full premium feature
Premium plan
Value-Pay
Trust-Pay monetization model
$ 13 per month
Invite to special article
Invite to special movie
Add explanation
Increase choices
Add contribution
News site
Monthly paid user strategy
Explain who can receive money & how to use
Supported team reply thanks
The user notices again the meaning of $ 13 per month
Premium plan
Value-Pay
Trust-Pay monetization model
$ 13 per month
Invite to special article
Invite to special movie
Add explanation
Increase choices
Add contribution
Trust-Pay
Premium plan
$ 13 per month
Invite to special article
Invite to special movie
P-plan + editor support
$ 13 + $ 2 per month
Send $2 to editors
News,movies are enriched
Full premium feature
P-plan +coordinator support
$ 13 + $ 2 per month
Send $2 to coordinators
The community is enriched
Full premium feature
P-plan + engineer support
$ 13 + $ 2 per month
Send $2 to engineers
Function is enriched
Full premium feature
Cartoonist
Editor
Direct interaction between customers & providers
In the case of cartoon magazines
Pressman
Carrier
Retail
clerkCustomer
Trust-Pay monetization model
Direct interaction between customers & providers
In the case of cartoon magazines
Thank you! It’s on you. I trust you!
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Direct interaction between customers & providers
In the case of cartoon magazines
Customer & provider's mind are not exchanged
It is the retail clerk who says "thank you!"
When customers bought cartoon magazines,
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
Direct interaction between customers & providers
In the case of cartoon magazines
Nice book
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
Customer & provider's mind are not exchanged
It is the retail clerk who says "thank you!"
When customers bought cartoon magazines,
Direct interaction between customers & providers
In the case of cartoon magazines
$ 2.5 $ 2.0 $ 1.5
Nice book
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
Direct interaction between customers & providers
In the case of cartoon magazines
“Nice book” “I am happy" has not reached each other
Money reaches while decaying,
Nice book I am happy
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
$ 2.5 $ 2.0 $ 1.5
Direct interaction between customers & providers
In the case of cartoon magazines
Make a place to exchange customer's & provider's mind
Nice book I am happy
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
$ 2.5 $ 2.0 $ 1.5
“Nice book” “I am happy" has not reached each other
Money reaches while decaying,
Direct interaction between customers & providers
In the case of cartoon magazines
Place to exchange customer's & provider's mind
Used for QR code etc.
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
$ 2.5 $ 2.0 $ 1.5
Direct interaction between customers & providers
In the case of cartoon magazines
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
$ 2.5 $ 2.0 $ 1.5
Place to exchange customer's & provider's mind
Used for QR code etc.
This book was fun!
Direct interaction between customers & providers
In the case of cartoon magazines
Thank you for your purchase!
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
$ 2.5 $ 2.0 $ 1.5
Place to exchange customer's & provider's mind
Used for QR code etc.
This book was fun!
Direct interaction between customers & providers
In the case of cartoon magazines
When“It was fun“& ”Thank you” are exchanged
Money & mind are relinked again.
Trust-Pay monetization model
Cartoonist
Editor
Pressman
Carrier
Retail
clerkCustomer
Thank you! It’s on you. I trust you!
$ 2.5 $ 2.0 $ 1.5
Place to exchange customer's & provider's mind
Used for QR code etc.
Thank you for your purchase!
This book was fun!
Strongly tie money and emotions
Money and heart circulate again
In the era when crowded with private shops
Thank you for reading to the end
Reference, citation, use of this content is free
Trust-Pay monetization model
#NewsPicks Academia Task of Norihiko Sasaki seminar By Tomokazu Iwasaki
from Hizuki Inc.

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Trust-Pay monetization model

  • 1. Trust-Pay monetization model value trust #NewsPicks Academia Task of Norihiko Sasaki seminar By Tomokazu Iwasaki from Hizuki Inc. money & mind are relinked again
  • 2. Trust-Pay monetization model Value-pay Value of goods to pay money Trust-Pay Trust the provider Commit money Disadvantage Cheap and easy to value Customer want to get it Freemium model etc., Dealing with cheating cost Improvements Appreciation, expectation, trust Link with money Customer recalls the meaning & pleasure of paying money Meaning Alliance Mind-exchange Outline 3 keywords
  • 3. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. Trust-Pay monetization model
  • 4. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. But, Laziness will be canceled if it satisfies human approval greed Then, money and mind circulation revives Trust-Pay monetization model
  • 5. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. But, Research existing success stories. Trust-Pay monetization model Laziness will be canceled if it satisfies human approval greed Then, money and mind circulation revives
  • 6. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. But, Online salon Hometown tax payment Festival · Event · BBQ Trust-Pay monetization model Research existing success stories. Laziness will be canceled if it satisfies human approval greed Then, money and mind circulation revives
  • 7. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. But, People trust people who can image their face. Trust-Pay monetization model Online salon Hometown tax payment Festival · Event · BBQ Research existing success stories. Laziness will be canceled if it satisfies human approval greed Then, money and mind circulation revives
  • 8. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. But, People trust people who can image their face. People trust things to understand use. Trust-Pay monetization model Online salon Hometown tax payment Festival · Event · BBQ Research existing success stories. Laziness will be canceled if it satisfies human approval greed Then, money and mind circulation revives
  • 9. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. But, People trust people who can image their face. People trust things to understand use. People trust the group they belong to. Trust-Pay monetization model Online salon Hometown tax payment Festival · Event · BBQ Research existing success stories. Laziness will be canceled if it satisfies human approval greed Then, money and mind circulation revives
  • 10. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. But, People trust people who can image their face. People trust things to understand use. People trust the group they belong to. Customer's latent request Alliance Meaning Mind-exchange Trust-Pay monetization model Online salon Hometown tax payment Festival · Event · BBQ Research existing success stories. Laziness will be canceled if it satisfies human approval greed Then, money and mind circulation revives
  • 11. Existing case study People have a desire for laziness. They wants to get value cheaply and easily. But, People trust people who can image their face. People trust things to understand use. People trust the group they belong to. What the provider should do Explain to whom money will reach Explain how money is spent Provide exchange place of mind Trust-Pay monetization model Online salon Hometown tax payment Festival · Event · BBQ Customer's latent request Research existing success stories. Laziness will be canceled if it satisfies human approval greed Then, money and mind circulation revives Alliance Meaning Mind-exchange
  • 12. Move to free video → paid video Trust-Pay monetization model
  • 13. watch free $ 0 Robot Action Anime Part 1 Move to free video → paid video Trust-Pay monetization model
  • 14. watch free $ 0 Robot Action Anime Part 1 watch free $ 0 Robot Action Anime Part 2 Move to free video → paid video Trust-Pay monetization model
  • 15. watch free $ 0 Robot Action Anime Part 1 watch free $ 0 Robot Action Anime Part 2 watch free $ 0 Robot Action Anime Part 3 Move to free video → paid video Trust-Pay monetization model
  • 16. watch free $ 0 Robot Action Anime Part 1 watch free $ 0 Robot Action Anime Part 2 watch free $ 0 Robot Action Anime Part 3 watch free $ 0 Robot Action Anime Part 4 Move to free video → paid video If free continues, the customer gets used to it Trust-Pay monetization model
  • 17. watch free $ 0 Robot Action Anime Part 1 watch free $ 0 Robot Action Anime Part 2 watch free $ 0 Robot Action Anime Part 3 watch free $ 0 Robot Action Anime Part 4 Move to free video → paid video Robot Action Anime Part 5 The customer feels too expensive as next paid watch for $ 5 Trust-Pay monetization model If free continues, the customer gets used to it
  • 18. watch free $ 0 Robot Action Anime Part 1 watch free $ 0 Robot Action Anime Part 2 watch free $ 0 Robot Action Anime Part 3 watch free $ 0 Robot Action Anime Part 4 Move to free video → paid video Robot Action Anime Part 5 watch for $ 5 Payment barriers Efforts to increase value can’t break payment barriers. Trust-Pay monetization model If free continues, the customer gets used to it The customer feels too expensive as next paid
  • 19. How to ask the user to "wish for payment“ Stop valueism Let's make an effort to gain customer trust watch for $ 5 Robot Action Anime Part 5 Value-Pay Move to free video → paid video Trust-Pay monetization model
  • 20. Add explanation Increase choices Add contribution watch for $ 5 Robot Action Anime Part 5 Value-Pay Trust-Pay Robot Action Anime Part 5 Move to free video → paid video Trust-Pay monetization model How to ask the user to "wish for payment“ Stop valueism Let's make an effort to gain customer trust
  • 21. to development plastic model watch for $ 5 + $ 3 support to product transform fighter anime watch for $ 5 + $ 3 support to product robot action anime > watch for $ 5 + $ 3 support watch for $ 5 watch for $ 5 Robot Action Anime Part 5 Value-Pay Trust-Pay Robot Action Anime Part 5 Move to free video → paid video Trust-Pay monetization model Add explanation Increase choices Add contribution
  • 22. What is this money used for? Let's make it image to the user Share “alliance” & Explain "meaning" To whom does this money reach? Trust-Pay watch for $ 5 watch for $ 5 Robot Action Anime Part 5 Robot Action Anime Part 5 Value-Pay Move to free video → paid video Trust-Pay monetization model Add explanation Increase choices Add contribution to development plastic model watch for $ 5 + $ 3 support to product transform fighter anime watch for $ 5 + $ 3 support to product robot action anime > watch for $ 5 + $ 3 support
  • 23. News site Monthly paid user strategy Premium plan Value-Pay $ 13 per month Invite to special article Invite to special movie Trust-Pay monetization model
  • 24. News site Monthly paid user strategy Premium plan Value-Pay Even if you increase value, You lose to google freemium Customer wishes for free, eventually Trust-Pay monetization model $ 13 per month Invite to special article Invite to special movie
  • 25. News site Monthly paid user strategy Premium plan Value-Pay Customer wishes for free, eventually What is important is reminding the payment meaning Trust-Pay monetization model $ 13 per month Invite to special article Invite to special movie Even if you increase value, You lose to google freemium
  • 26. News site Monthly paid user strategy Premium plan Value-Pay Trust-Pay monetization model $ 13 per month Invite to special article Invite to special movie Add explanation Increase choices Add contribution
  • 27. News site Monthly paid user strategy Trust-Pay Premium plan $ 13 per month Invite to special article Invite to special movie P-plan + editor support $ 13 + $ 2 per month Send $2 to editors News,movies are enriched Full premium feature P-plan +coordinator support $ 13 + $ 2 per month Send $2 to coordinators The community is enriched Full premium feature P-plan + engineer support $ 13 + $ 2 per month Send $2 to engineers Function is enriched Full premium feature Premium plan Value-Pay Trust-Pay monetization model $ 13 per month Invite to special article Invite to special movie Add explanation Increase choices Add contribution
  • 28. News site Monthly paid user strategy Explain who can receive money & how to use Supported team reply thanks The user notices again the meaning of $ 13 per month Premium plan Value-Pay Trust-Pay monetization model $ 13 per month Invite to special article Invite to special movie Add explanation Increase choices Add contribution Trust-Pay Premium plan $ 13 per month Invite to special article Invite to special movie P-plan + editor support $ 13 + $ 2 per month Send $2 to editors News,movies are enriched Full premium feature P-plan +coordinator support $ 13 + $ 2 per month Send $2 to coordinators The community is enriched Full premium feature P-plan + engineer support $ 13 + $ 2 per month Send $2 to engineers Function is enriched Full premium feature
  • 29. Cartoonist Editor Direct interaction between customers & providers In the case of cartoon magazines Pressman Carrier Retail clerkCustomer Trust-Pay monetization model
  • 30. Direct interaction between customers & providers In the case of cartoon magazines Thank you! It’s on you. I trust you! Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer
  • 31. Direct interaction between customers & providers In the case of cartoon magazines Customer & provider's mind are not exchanged It is the retail clerk who says "thank you!" When customers bought cartoon magazines, Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you!
  • 32. Direct interaction between customers & providers In the case of cartoon magazines Nice book Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you! Customer & provider's mind are not exchanged It is the retail clerk who says "thank you!" When customers bought cartoon magazines,
  • 33. Direct interaction between customers & providers In the case of cartoon magazines $ 2.5 $ 2.0 $ 1.5 Nice book Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you!
  • 34. Direct interaction between customers & providers In the case of cartoon magazines “Nice book” “I am happy" has not reached each other Money reaches while decaying, Nice book I am happy Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you! $ 2.5 $ 2.0 $ 1.5
  • 35. Direct interaction between customers & providers In the case of cartoon magazines Make a place to exchange customer's & provider's mind Nice book I am happy Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you! $ 2.5 $ 2.0 $ 1.5 “Nice book” “I am happy" has not reached each other Money reaches while decaying,
  • 36. Direct interaction between customers & providers In the case of cartoon magazines Place to exchange customer's & provider's mind Used for QR code etc. Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you! $ 2.5 $ 2.0 $ 1.5
  • 37. Direct interaction between customers & providers In the case of cartoon magazines Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you! $ 2.5 $ 2.0 $ 1.5 Place to exchange customer's & provider's mind Used for QR code etc. This book was fun!
  • 38. Direct interaction between customers & providers In the case of cartoon magazines Thank you for your purchase! Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you! $ 2.5 $ 2.0 $ 1.5 Place to exchange customer's & provider's mind Used for QR code etc. This book was fun!
  • 39. Direct interaction between customers & providers In the case of cartoon magazines When“It was fun“& ”Thank you” are exchanged Money & mind are relinked again. Trust-Pay monetization model Cartoonist Editor Pressman Carrier Retail clerkCustomer Thank you! It’s on you. I trust you! $ 2.5 $ 2.0 $ 1.5 Place to exchange customer's & provider's mind Used for QR code etc. Thank you for your purchase! This book was fun!
  • 40. Strongly tie money and emotions Money and heart circulate again In the era when crowded with private shops Thank you for reading to the end Reference, citation, use of this content is free Trust-Pay monetization model #NewsPicks Academia Task of Norihiko Sasaki seminar By Tomokazu Iwasaki from Hizuki Inc.