Power of Emotional Connections in Storytelling

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Power of Emotional Connections in Storytelling

  1. 1. WE CREATE EMOTIONAL CONNECTIONS THROUGH AUTHENTIC STORYTELLING BY PLANNING, PRODUCING AND PRESENTING ONLINE VIDEO
  2. 2. Jon Hollyn Jill
  3. 3. Finding An Emotional Connection
  4. 4. ACHIEVING COMMON GROUND Emotional Connection =
  5. 5. Opening the door to TRUST & BELIEVABILITY! Finding Common Ground =
  6. 6. Positive Decision Making Without FEAR, UNCERTAINTY & DOUBT! Trust & Believability =
  7. 7. Without Story = $1.49 / With Story = $197.50 Where’s the ROI?
  8. 8. What is the ROI of your Mother?
  9. 9. WHAT DO YOU WANT VIDEO TO DO FOR YOU? “I want video to help me____________!”
  10. 10. PLAN PRODUCE PRESENT PERSUADE
  11. 11. PLAN PRODUCE PRESENT PERSUADE
  12. 12. PLAN BOLT ON GOALS AUDIENCE EMOTION DELIVERY COST
  13. 13. PLAN BOLT ON GOALS AUDIENCE EMOTION DELIVERY COST
  14. 14. PLAN A plan for attaching video storytelling to sales and marketing processes... BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
  15. 15. PLAN BOLT ON GOALS AUDIENCE EMOTION DELIVERY COST
  16. 16. PLAN Let’s Identify Some Targets... BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
  17. 17. PLAN - FIND NEW PEOPLE - INTRODUCE WHO WE ARE - EXCUSE TO CONNECT - ADD CLARITY - SUSTAIN A CONVERSATION - PARTNER STRATEGICALLY - MORE OPPORTUNITIES TO SELL BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST Possible target goals may be...
  18. 18. PLAN BOLT ON GOALS AUDIENCE EMOTION DELIVERY COST
  19. 19. 01: Fran 02: Dan 03: Claire 04: Bob PLAN Where Be Your People? Identify them by the stage of your sales cycle... BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
  20. 20. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST FIND INTRODUCE WHY DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 01: Fran 02: Dan 03: Claire 04: Bob !AWARE ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?UNAWARE
  21. 21. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE
  22. 22. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST FRAN: Why Story
  23. 23. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE
  24. 24. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST DAN: About Us Story
  25. 25. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE
  26. 26. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST CLAIRE: Client Story
  27. 27. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 02: Dan 03: Claire 04: Bob ≈I LIKE IT $I’M BUYING $$BUY AGAIN FIND INTRODUCE WHY 01: Fran !AWARE ?UNAWARE
  28. 28. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST BOB: Best Practices Story
  29. 29. PLAN BOLT ON GOALS AUDIENCE EMOTION DELIVERY COST
  30. 30. What is an Emotional Connection? Heart Data Distribution Personal PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST
  31. 31. BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST SIMON SINEK: Start With Why PLAN
  32. 32. Gut Feeling Facts & Data BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COSTPLAN
  33. 33. 01. Primary Emotional Connection 02. Secondary Emotional Connection WhyisWhyimportant? Cartbeforethehorse BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COSTPLAN
  34. 34. 01. Primary Emotional Connection 02. Secondary Emotional Connection Horse before the cart... BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COSTPLAN
  35. 35. PLAN BOLT ON GOALS AUDIENCE EMOTION DELIVERY COST
  36. 36. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST Think “How Aggressive?” Ongoing Conversation
  37. 37. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST No recipe for the One Hit Wonder...
  38. 38. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST CONGRATULATIONS! You now know there are over 76 million people dumber than you... 76,489,492
  39. 39. PLAN BOLT ON GOALS AUDIENCE EMOTION DELIVERY COST
  40. 40. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST How much you got? Please provide a budget...
  41. 41. PLAN BOLT ON : GOALS : AUDIENCE : EMOTION : DELIVERY : COST Think Phone Bill! What can you spend monthly?
  42. 42. PRODUCEPLAN PRESENT PERSUADE
  43. 43. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER HURDLES
  44. 44. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER HURDLES
  45. 45. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE We actually CAN handle the truth...
  46. 46. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER HURDLES
  47. 47. Story is the fastest way to achieve Common Ground AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  48. 48. What makes a Story? Question Journey Reflection Reward Story ? AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  49. 49. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  50. 50. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  51. 51. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  52. 52. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  53. 53. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  54. 54. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER HURDLES
  55. 55. F Client V Viewer Facts Data Compliance Relevant Believable Reward AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  56. 56. F Client V Viewer Facts Data Compliance Relevant Believable Reward AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  57. 57. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  58. 58. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  59. 59. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  60. 60. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  61. 61. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  62. 62. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  63. 63. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE
  64. 64. PRODUCE AUTHENTIC STORY CLIENT VS. VIEWER HURDLES
  65. 65. AUTHENTIC : STORY : CLIENT VS VIEWER : HURDLESPRODUCE Breaking down hurdles with story...
  66. 66. PRODUCEPLAN PRESENT PERSUADE
  67. 67. PRESENT BREADCRUMB DEEPER DIVE CROSS DATABASE
  68. 68. PRESENT BREADCRUMB DEEPER DIVE CROSS DATABASE
  69. 69. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT Where next? What’s next?
  70. 70. PRESENT BREADCRUMB DEEPER DIVE CROSS DATABASE
  71. 71. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  72. 72. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  73. 73. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  74. 74. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  75. 75. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  76. 76. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  77. 77. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  78. 78. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  79. 79. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  80. 80. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  81. 81. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  82. 82. PRESENT BREADCRUMB DEEPER DIVE CROSS DATABASE
  83. 83. BREADCRUMB : DEEPER DIVE : CROSS DATABASEPRESENT
  84. 84. PRODUCEPLAN PRESENT PERSUADE
  85. 85. PERSUADE EXCUSE ONGOING NOT ABOUT YOU
  86. 86. PERSUADE EXCUSE ONGOING NOT ABOUT YOU
  87. 87. EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE Getting permission to interrupt FIND INTRODUCE WHY DIGEST TELL ABOUT US CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 01: Fran 02: Dan 03: Claire 04: Bob !AWARE ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?UNAWARE{SALES VIDEOS
  88. 88. EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE FIND INTRODUCE WHY DIGEST TELL ABOUT US ENGAGE ONGOING INDUSTRY CONFIRM PROVE CLIENT STORY BELIEVE REINFORCE BEST PRACTICES 01: Fran 00: Ernie 02: Dan 03: Claire 04: Bob !AWARE ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?UNAWARE E Getting permission to interrupt {SALES VIDEOS {MARKETING VIDEOS
  89. 89. EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  90. 90. EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE Everyone Has A Blurry Space
  91. 91. PERSUADE EXCUSE ONGOING NOT ABOUT YOU
  92. 92. ✆ EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  93. 93. ✆ $ EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  94. 94. ✆ $ 4 weeks EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  95. 95. ✆ $ 4 weeks ✔ 18 mn EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  96. 96. ✆ $ 4 weeks ✔ 18 mn EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  97. 97. ✆ $ 4 weeks ✔ 18 mn EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  98. 98. ✆ $ 4 weeks ✔ ▶ ▶ ▶ ▶ 18 mn EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  99. 99. ✆ $ 4 weeks ✔ x ▶ ▶ ▶ ▶ 18 mn EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  100. 100. ✆ $ 4 weeks ✔ x ▶ ▶ ▶ ▶ 18 mn EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  101. 101. ✆ $ 4 weeks ✔ 4 x ▶ ▶ ▶ ▶ 18 mn EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  102. 102. ✆ $ 4 weeks ✔ 4 x ▶ ▶ ▶ ▶ 18 mn EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  103. 103. Email Clicks WITH Embedded video Email Clicks WITHOUT Embedded video EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  104. 104. EMOTIONAL EQUITY! What is an Emotional Connection? Heart Data Distribution Personal EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  105. 105. EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE Who would get your permission?
  106. 106. PERSUADE EXCUSE ONGOING NOT ABOUT YOU
  107. 107. EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE
  108. 108. EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE To work... it can’t be about you. Get over it! FIND DIGEST ENGAGE ONGOING INDUSTRY CONFIRM BELIEVE 01: Fran 00: Earl 02: Dan 03: Claire 04: Bob E SALES VIDEOS MARKETING VIDEOS AUDIENCE CROSSOVER WEB TO WEBSITE { {
  109. 109. EXCUSE : ONGOING : NOT ABOUT YOUPERSUADE To work... it can’t be about you. Get over it! FIND DIGEST ENGAGE ONGOING INDUSTRY CONFIRM BELIEVE 01: Fran 00: Earl 02: Dan 03: Claire 04: Bob E THE ADS THE ARTICLES EXCUSE TO INTERRUPT { { STORYBOOK

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