SlideShare a Scribd company logo
TRIO TELECOM Story …
Meet Duncan Beard
 Managing Director at Trio Telecom
The challenge
 Generating online leads to build a pipeline
of new customers for his telecoms company
The problem
 Getting traffic to the website &
converting them to leads
The Solution
 Ensuring that key pages on the website
have offers of useful information and advice
that turn visitors into leads
Using the Power of Content
 Calls to Action on the website, leading to
Compelling Landing Pages and Thank You
Pages
What’s next for Trio Telecom?
Extending inbound marketing to attract
more legal, financial and medical
customers
What’s next for Duncan?
Having a reliable source of new
customers, so he can continue to
scale up the business

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