Triggerbox is a technology-enabled service that provides emerging technology companies with market intelligence and strategic consulting support to help align their fundraising, marketing, and business development efforts with driving valuation. The service offers a shared workspace containing aggregated market data, research and company information. Triggerbox consultants also provide deliverables like competitive analyses, capital fundraising strategies, and PR and partner alignment plans to help optimize clients' actions and valuation. The affordable monthly subscription model aims to give startups access to C-level advisory services typically unaffordable for emerging companies.

1. “ Valuation Marketing” for Emerging Technology Companies Triggerbox Service Overview December 2008 Copyright (c) 2008 Triggerbox, Inc. all rights reserved 06/07/09

2. The Tech Startup Perspective Gap 06/07/09 Investor Perspective Startup Execution Copyright (c) 2008 Triggerbox, Inc. all rights reserved Raising capital on the wrong story Tactical execution without strategic market context Marketing and Business Development initiatives not aligned to market valuation No money or resources to gain perspective BOD meeting “cycle of Hell” Investor Pitch BOD Meeting

3. Solution: Valuation Marketing 06/07/09 Shared Perspective Strategic Execution Continuous, shared market intelligence and insight Fundraising aligned to best market opportunity Strategic context drives execution All marketing/business development initiatives tied to driving valuation Affordable, on-demand perspective Copyright (c) 2008 Triggerbox, Inc. all rights reserved

4. Triggerbox is a Technology-Enabled Service that Provides a Consistent Framework for Collective Market Intelligence and Aligning Action to Valuation 06/07/09 Refreshed Perspective Timely Market Awareness Market Response/ Informed Planning “ CMO and Corporate Development on Demand” Deliverables Collective Intelligence Copyright (c) 2008 Triggerbox, Inc. all rights reserved Triggerbox Core Market Database Triggerbox Client Insight Aggregation Segment M&A Transactions & Value VC Funding Transactions & Value Major market drivers & segment trends Market Research Assets Company & Capital Source Data Competitors and Comparables Partner Alignment Activity Filtered Market Intelligence Capital Flows Emerging Value Drivers Initial Triggerbox Market Assessment Customized/ Filtered RSS Feed Regular Triggerbox Market Rollups Client “Triggerbox”: Shared Intelligence WorkSpace Triggerbox Strategic Consulting

5. Sample Triggerbox Deliverables 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Market intelligence “rollups” Aggregation of top research & thought leadership On-Demand analytics for competitors and comparables Private client “Triggerbox” – on-demand content repository & collaboration space Strategic marketing and corporate development deliverables

6. Standard Deliverable: Client Triggerbox 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Client Triggerbox: Shared Intelligence Workspace Structured repository of top research, comparable company intelligence and prioritized market insight Constantly updated, client-specific RSS feed, with filtered news, competitive intelligence, thought leadership and more

7. Standard Deliverable: Filtered Research Repository 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Top Research: Top research, market data and thought leadership captured for easy access Individual content items classified and ranked for situational use Commenting/discussion aligned to distinct content items

8. Standard Deliverable: Document Repository 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Document Repository: Single place to keep classify and store best, current or standard document content for situational use

9. Standard Deliverable: Competitor and Comparable Company Intelligence 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 On-Demand views of competitive & comparable company market intelligence DB-driven views of funding activity, valuation, momentum changes, partnering events, capital backing

10. Triggerbox Strategic Consulting: “On Demand” CMO and Corporate Development Deliverables 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014 Market alignment and segmentation Capital fundraising strategy, sourcing and diligence support Exit strategy development and alignment PR strategy/agency management Strategic partner alignment Demand generation strategy Social media strategy

11. Triggerbox Clients 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014

12. Triggerbox Valuation Marketing: Benefits to Emerging Technology Companies Technology-leveraged CMO/Corporate Development consulting model = disruptive value @ affordable cost Maximize valuation, minimize team dilution Align strategy to optimal investors, partners and potential acquirers Continuous, actionable market intelligence Optimize marketing spend and corporate development initiatives to valuation (no ‘wasted’ investment) Elevate BOD collaboration 06/07/09 Copyright (c) 2008 Triggerbox, Inc. all rights reserved

13. Engagement Model Technology-enabled Service = Affordable for emerging startups $5k per month initial price point for standard service and defined deliverables Transition to “super-advisor” role = fixed services fees + equity participation COMING SOON: Subscription-based intelligence/cloud collaboration service for: Startups VCs Investment banks Corporate development organizations Technology-centric law firms Talent search firms PR/Ad agencies 06/07/09 Triggerbox™ 720A S. Lamar Blvd. Austin, TX 78704 | 512.423.7014

14. Thank You Steve Waters – Founder/CEO Triggerbox 512.423.7014 [email_address] www.triggerbox.com 06/07/09 Copyright (c) 2008 Triggerbox, Inc. all rights reserved