The New Oil
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ABSTRACT: Data is called the new oil and data monetisation opportunities quicken imagination. Visible and invisible data streams fuel our economy: vehicle sensors identify road hazards ahead, agricultural machinery diverts poor-quality produce from our tables, pedestrian flow affects smart street light management, and so on. The potential of data awes and excites us. But just like oil, raw data must be 'refined'. DATA, something relatively abstract, must become a PRODUCT, something very concrete, to deliver value. We will talk about data productisation and monetisation: how companies can create value with and generate revenue from their enterprise data. BIO: Darya Kamkalova is a data industry professional based in Berlin. Her experience in the data industry spans 10 years, five continents, and such domains as data monetisation & acquisition, data product development, business development, and strategic partnerships as well as global data marketplace business operations. She is also a podcast host and producer of Venturing Women, a co-founder of Manifest Taproom in Berlin, startup evaluator, and a speaker.
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The New Oil
- 1. The New Oil Darya Kamkalova April 7, 2020 Speck&Tech,Trento
- 2. Intro Darya Kamkalova is a business development, strategic partnerships & operations professional in the data industry. Darya's experience spans 10 years, five continents and such domains as data monetisation & acquisition, data product development, business development and strategic partnerships as well as global data marketplace business operations. She was previously with HERETechnologies, the global location intelligence company, and Dataforce, automotive market research firm. Darya is also a podcast host & producer ofVenturingWomen where she interviews female founders, investors and ecosystem enablers. She is a co-founder and co-owner of ManifestTaproom and startup mentor & evaluator.
- 3. Everybody says, data is the new oil.
- 4. Everybody says, data is the new oil. How do we refine it?
- 5. Data monetisation is not a merely technical challenge
- 6. Contents: Challenges in exchanging & sharing data 6 The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022 Technical Regulatory Business Marketplaces Channels
- 8. Understand your data & setup
- 9. Real-world example 9 In my dataset: Field header – FT Values – P, D, G In reality: Field header – ‘FuelType’ Values – Petrol, Diesel, Gas FT P D G FuelType Petrol Diesel Gas The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022 Engin Akyurt, Unsplash
- 10. Data quality 10 Consistency & Reliability Richness Coverage Freshness The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 11. Our example: Consistency & Reliability 11 Preferred holiday type Beach,Winter Holiday, Skiing, Snowboarding How far have you travelled to get here? Kilometers, meters, miles (?), hours (??) The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 12. Data quality 12 Consistency & Reliability Richness Coverage Freshness Sources · Systems · Data collection mechanisms The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 13. Data quality 13 Consistency & Reliability Richness Coverage Freshness Sources · Systems · Data collection mechanisms Standardisation · Homogenisation · Quality control The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 15. Topics to explore 15 Data usage rights GDPR Consent management Personally Identifiable Information (PII) Privacy Security Legal expertise in house. Necessary effort
- 17. What is the value of my enterprise data?
- 18. 18 Advertising Cleaning optimisation & Predictive maintenance The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022 Example: Footfall in shopping malls
- 19. Example: Potholes 19 Map makers: Hazard alerts in navigation systems Road maintenance agencies & municipalities The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 20. Market exploration 20 How to identify appropriate use cases Market research Partners & customers input Crowdsourcing The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 21. Use cases limitations Jacek Dylag, Unsplash
- 22. What exactly are you selling? 22 Raw data, processed data, analysis Raw data Processed data Analysis DataVolume DataValue The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 23. 4 Channels
- 24. Channels 24 Direct Sales Reselling / Partnerships Marketplace € € € The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 26. Scale
- 27. How can I scale my business?
- 28. Data consumer viewpoint App for cyclists: • map with bike lanes • traffic • weather • air quality • noise emissions What are the challenges? Dovile Ramoskaite, Unsplash
- 29. Simplified partner search, licensing and purchasing 29 One integration point Map Weather Air quality Product: App for cyclists Consumer Provider Provider Provider The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 30. Easy scaling, access to demand 30 Accelerated transactions: One integration point for multiple deals Product Product Product Provider Consumer Consumer Consumer The New Oil · Darya Kamkalova · Speck&Teck, April 7, 2022
- 32. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Michael A. Cusumano, Annabelle Gawer The Age of Surveillance Capitalism:The Fight for the Future at the New Frontier of Power Shoshana Zuboff Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships Christian J.Ward, James J.Ward Books
- 33. The New Oil Darya Kamkalova Speck&Tech,Trento April 7, 2022