32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Slides for two hour presentation given at Club Officer Training. Specifically aimed at new officers, fairly new officers, and officers needing a refresher in the Essentials.
Les Mills GRIT - A Great Small Group Training SolutionBryan K. O'Rourke
Small Group Training is a huge trend and opportunity. This deck shows how Les Mills GRIT provides a solution for facilities needing a reliable Small Group Program.
Slides for two hour presentation given at Club Officer Training. Specifically aimed at new officers, fairly new officers, and officers needing a refresher in the Essentials.
Les Mills GRIT - A Great Small Group Training SolutionBryan K. O'Rourke
Small Group Training is a huge trend and opportunity. This deck shows how Les Mills GRIT provides a solution for facilities needing a reliable Small Group Program.
2. The evolution of Team Training
PT
$ Free
With m’ship
$60-$100
Per session
$10 - $15
Per session
=$20 - $30
per week
TEAM
TRAINING
Building
communities in
your club
3. A company that:
1.specialises in Team Training
2.develops the best team programs available
3.Provides clubs a proven solution that can add
significantly to club profit
4.Trains club’s trainers on-site how to deliver the
programs to the absolute highest standard
5.Supports clubs with the marketing and management
of their TRIBE programs
What is TRIBE Team Training™?
4. The best Team Training Programs
• All programs
run on the
same global 6-
week season
• 7 seasons per
year
• Teams of 6-10
2X
3X
5. • High intensity
functional training
• 2 x per week
• Appeals to advanced
fitness levels
2 session
per week
program
6. • High intensity
functional training
• 3 x per week
• Appeals to VERY
advanced fitness
levels
3 session
per week
program
11. Maximum class of 10 only requires 66 sq metres
Imagine having paid 52 sessions per week!
12. Proven profitable Team Training solution
Note: Profit is before license fees and any music costs.
3
2
13. Three Program – Start Up Example
Notes:
•Profit is before license fees and any music costs.
•Income:10 attendees per team paying $150/6 wk season x 7 seasons – set by club
•Wages: $45 pay per session – set by club
3
2
64%
margin
15. Three Program – Start Up Example - Profit After License Costs
Notes: Fees and wages are set by the club owner. The example above assumes:
•Profit is before any music costs. Est $50 per 6 week season.
•Income:10 attendees per team paying $150/6 wk season (= $12.50 per session) x 7 seasons.
•Wages: $45 pay per session – set by club
2
16. Typical Pricing
Members
Join a team that meets at the
same time twice a week, with
the same coach for a 6 week
season.
$150 for 6 wk season
Maximum 10 per team
Space pre-booked, no need to
book.
= $25.00 per week
= $12.50 per session
Non Members
Join a team that meets at the
same time twice a week, with
the same coach for a 6 week
season.
$270 for 6 wk season
Includes m’ship
Maximum 10 per team
Space pre-booked, no need to
book.
= $45.00 per week
= $22.50 per session
Rates and wages are set by each licensed club owner
17. VALUE
1
Members
& clients
existing,
returning
and new
2
Trainers &
instructors
current
and
future
3
Owners & managers
time & resources
business profit
business value
TRIBE Team Training delivers value to the 3 stakeholder groups.
1. Set schedule
2. Pre-booked
3. Great results
4. Fun experience
5. Make friends
1. Extra $s
2. Extra skills
3. Work variety
4. Meet potential
PT clients
1. Competitiveness
2. New offerings
3. Speed to market – no
development time
4. Retention & referrals
5. Reduced vulnerability to
team member loss,
sickness or holidays
6. Corporate opportunities
7. Significant contribution to
profit
18. TRIBE trains your trainers and instructors to deliver
Team Training programs to the highest standard
•TRIBE Team Trainer on-site training program*
•Release of 7 seasons every year
•New exercises
•New formulas
•New playlists
19. Support Clubs with the marketing and management of their
Team Training program
TRIBE Team Training Management Systems
•Launch guidelines
• Equipment spec
•Marketing materials
• Posters
• Flyers
• Banners
• Timetable
•Management support
25. TRIBE Team Training™
Seasons
2015
Season 1 Trial Week 12 Jan
Six weeks 19 Jan- 28 Feb
Season 2 Trial Week 2 Mar
Six weeks 10 Mar- 19 Apr
Season 3 Trial Week 20 Apr
Six weeks 27 Apr- 6 Jun
Season 4 Trial Week 8 Jun
Six weeks 15 Jun-25 Jul
Season 5 Trial Week 27 Jul
Six weeks 4 Aug-12 Sept
Season 6 Trial Week 14 Sep
Six weeks 21 Sep- 31 Oct
Season 7 Trial Week 2 Nov
Six weeks 9 Nov-19 Dec
7
in-club
launch
dates
per year
Clubs should
allow 6-8
weeks
planning and
preparation
for a
successful
profitable in-
club launch.
26.
27. Seasons Release Documents
Each program sent by pdf plus video links before each 6
week season to centre to share with Coaches to prepare
in advance. Loads on to centre’s iPad. Contains new
season music suggestions.
Please contact Jamie Hayes if you wish to see some
sample program details. (07) 3177 0842
28. Getting Started
1. Set goal TRIBE Club Launch date
• typically 6-8 weeks ahead
2. Sign license agreement
• month-month
• non-exclusive
3. Nominate in-club TRIBE driver
4. Book training date
5. Club recruits potential coaches
• Coach agreements provided to club
6. Begin in-club pre-launch process
• Weekly coaching support calls
7. Launch!
29. Additional Info to Review
1. See sample program notes for a couple of
programs for a season.
2. Suggested equipment and fixtures for
programs. Typically the club owner has most
of the equipment.
3. Pre-launch preparation flow chart
4. Review many TRIBE Team Training videos
on Youtube
5. Search for clubs running TRIBE online to see
their TRIBE timetables
30. Please note:
All financial data are examples only. Potential licensees should do their own estimates of pricing, revenue and expenses.
If the club is part of a chain or franchise, the club should check with head office or franchisor.
32. Equipment Quantity
TRX's (or equivalent suspension unit E.g. CrossCore, Rip60 etc) 10
Swiss Balls 10
Resistance Bands with Hand grips 10 - Med(5), Hard(4), X-Hard(2)
Climbing Carabiner - large 10
Mats (hanging mats suggested) 10
Wall Balls 10 - 4kg(2), 5kg(2), 6kg(4), 8kg(2)
Kettlebells 10 - 8kg(4), 12kg(4), 16kg(2)
Fixtures
Suspension unit Anchor Points or chin up bar/s enough for maximum class participants
Band Anchor points - Ht = 1100mm 10
Band Anchor points - Ht = 50mm 10
Width between anchor points is approx arm span 1600mm
Note: All programs run of an iPad connected to sound system
Equipment and Fixtures
34. Equipment and Fixtures
Equipment Quantity
Plyo Box's 5 - Heights = 250mm, 400mm , 550mm(2), 700mm
Kettle Bells 10 - 8kg(4), 12kg(4), 16kg(2)
Skipping ropes 10(adjustable)
Wall Balls 10 - 4kg(2), 5kg(2), 6kg(4), 8kg(2)
Dumbells 10 sets - 2kg, 3kg, 4kg, 6kg, 8kg (2 sets each)
Fixtures
Chin Bar to hold 8-10 people at once enough for maximum class participants – usually 10
6.5ft - 7ft high
35. Questions
1. Is there an opportunity to grow your revenue,
profit and membership?
2. Is there an opportunity with new branded
programs to attract new members.
3. Is there value in outsourcing SGT programming
to TRIBE Team Training?
• Note: Many franchised fitness clubs license group exercise
programs (like Les Mills, BTS and Radical) not supplied by
their franchisor.
4. Is there competitive benefit in getting the
“speed to market” from TRIBE?