2. PLATYPUS
This campaign for Platypus is a classic
representation of the Adidas brand
with the beautifully presented colours
that really catch the eye of passers by
and show off the products beautifully.
RETAIL
INSPIRATION
3. VANS
The focus for this Vans campaign
was to highlight the Ultracush
sole and this is presented on the
platforms in the windows that allow
for strong product placement.
RETAIL
INSPIRATION
4. RETAIL
INSPIRATION
MECCA
Talk about voting in style! This pop-up makeup
studio on election day weekend drew lines as
far as the eye could see. From printed floor
decals and an free standing LED lit media wall
to MDF graphic wrapped voting booths, this fun
and vibrant experience at Macquarie Centre
had the store and entire high fashion floor
buzzing with excitement.
5. RETAIL
INSPIRATION
GENERAL PANTS Co.
General pants have embraced almost all
the print products with their latest print
campaign! From window decals, hanging
prints, floor decals and POS framed cards
and the result is fantastic!
The store is engaging from the moment it
captures your attention, but most importantly
that consumer attention is held throughout.
6. RETAIL
INSPIRATION
NORTH FACE
A global brand with vibrancy and
adventure at its heart. The North Face
have some spectacular imagery of
their products in action and at Dashing
we do our very best to highlight those
products in the best way possible with
the right stocks and the highest quality
inks to showcase their colourful clothes
and accessories in-store.
7. RETAIL
INSPIRATION
ATHLETE’S FOOT
A vibrant footwear campaign produced for
a roll out across all Athlete’s Foot stores.
With hanging banners, 3D lettering, Image
board signs, counter cards and wonderfully
fun podiums of 1st, 2nd and 3rd place for
customers to interact with. The imagery and
positioning of the in-store POS is cleverly
thought out to engage the customer
with the products.
8. RETAIL
INSPIRATION
UGG STORE
A well known quintessential
Australian brand, we are
fortunate to work with True
Alliance and their retail brand
UGG. We delivered all store
POS print and window display
elements, including framed prints
and branded boards to surround
product shelving.
9. RETAIL
INSPIRATION
UNIQLO
We produced this wall with our
in-house design team and industrial
designer to showcase Uniqlo’s
breathable linen. This was achieved
by creating a 3D printed curved wall.
The 3D origami kites, designed as a
hanging feature, presents Uniqlo’s
vibrance and breathability.
10. RETAIL
INSPIRATION
VANS
Santa came down the
chimney and delivered print
for Vans this Christmas. In
the stocking they recieved
beautiful decals, die cut foam
board displays and hanging
backdrops.
Window displays and instore
collateral were produced
for a Christmas experience
throughout the entire store.
11. RETAIL
INSPIRATION
SEAFOLLY
Dashing produced a collection of
beautiful prints for the new Seafolly
office fit out. A blank canvas with
splashes of colour, this office looks
both modern and welcoming.
Dashing built sixty custom fabric
frames with brushed timber edging in
one week! Fabric printing provides a
textural and tactile finish that works
very well with certain retail imagery.
12. RETAIL
INSPIRATION
HERMES
As a retailer, your display windows are
literally your windows to the world.
Hermes is an elegant brand with
creative flair and we love producing
their vision.
With Hermes less is more, and with
print we can create a stunning layered
display with minimal fuss.
13. SAMSUNG
For Samsung we designed and installed
this lenticular window display to create a
sense of movement fitting with their latest
lifestyle wareable - Gear Fit 2. Shrouded
by Lightrail construction this meant that
instead of fading into the darkness, people
were drawn in by the illusion of changing
images and took time to stop, take notice
and discover more in-store.
RETAIL
INSPIRATION
14. RETAIL
INSPIRATION
DAVID JONES
Colour me in Dashing. We had
the pleasure of collaborating
with David Jones and another
supplier to help bring this
campaign to life for Christmas
with David Jones.
Every item oozes creativity,
and above all quality. From
in-store prints to window
display printing.
15. RETAIL
INSPIRATION
GENERAL PANTS Co.
We worked with General Pants Co.
Head Office to produce this bright
and varied print campaign.
The plan with General Pants Co. was
to gift their customers a true brand
experience, from the window display
to the instore collateral.
16. RETAIL
INSPIRATION
ATHLETE’S FOOT
A 123 store roll out nationally was
completed in 3 days over the
Christmas and New Year break
period in time for the Back to
School launch.
Each Window was a unique size
and required great attention to
detail. All completed on time and
installed successfully.
17. REBEL SPORT
We assisted Rebel Sport in their roll
out of this stadium store concept.
We produced vibrant prints and
branded box stands within the
window displays.
Rebel has achieved a fantastic end
result that is truly interactive.
RETAIL
INSPIRATION
18. UNDER ARMOUR
Within this campaign we utilised our
industrial design and in-house structural
expertise to produce all of these various
stands and displays.
This campaign provides an eye
catching and engaging feature within
each store, and highlights key products.
RETAIL
INSPIRATION
19. UNIQLO
For Uniqlo we provided instore
point of sale throughout all of their
stores, from floor decals to board
signage. Each area within the Uniqlo
store has a particular theme and we
have provided print to support their
desired look and feel.
RETAIL
INSPIRATION
20. RETAIL
INSPIRATION
HERMES
When a window display becomes a
piece of art. Hermes really do run wild
with the window display concepts,
and we love taking them to that next
level. The butterflies evolved from an
intricate process of applying fabric to
the board and heat molding to form a
butterfly shape.
21. TIMBERLAND
Timberland is such a fun brand
to work with as we can explore
unique materials based on their
rustic wooden brand look and
feel. The huge hanging banner and
wooden stump plinths work very
well together to “shoe-case” the
Timberland products.
RETAIL
INSPIRATION
22. RETAIL
INSPIRATION
RIVERS
This campaign for Rivers has it all...
Window Posters with Suction Caps,
Counter Cards, Hanging Banners with
Top and Tail Bars, Decal Frames and
Window Decals. A winter explorer theme
that is set up from the moment you see
the window frontage, followed through
to the in-store experience with prints of
iconic Aussie scenery.
23. RETAIL
INSPIRATION
ADIDAS
For Adidas, we industrially
designed custom made plinths,
able to hold the weight of the
digital screens we supplied for this
integrated in-store experience.
Installed nationally in a one week
time frame.
24. SEAFOLLY
This beautiful Seafolly campaign
was industrially designed in-house
at Dashing and constructed
using multiple layers of B-flute
which were printed digitally on
our Flatbed 11000. Each flower
consists of multiple layers to
provide an eye-catching tiered
effect in the window display. In
addition, there were also Fabric
Banners, Acrylic Cut Flowers and
Decals to further create different
layers and textures.
RETAIL
INSPIRATION
25. CAMPBELLS
A Soup Exchange for the homeless
of Sydney, in association with
Campbell’s soup. This was an
Experiential Marketing exercise
aimed at providing meals and
awareness for the homeless. The
brief was for a background media
wall to be printed and installed with
3D numbers which we fabricated
from polystyrene and white acrylic.
We also supplied A Frames with
printed graphics to supplement
the existing set up.
RETAIL
INSPIRATION
26. RETAIL
INSPIRATION
MAD MEX
The Mad Mex marketing team briefed
Dashing to develop a loyalty campaign
for their highly exclusive ‘secret society’
members. The objective was to create
a customer journey and experience
that was creatively unique and had an
element of surprise. From concept and
design to print and distribution. This
campaign won a Silver award at POPAI
for Loyalty in Shopper Experience.
27. RETAIL
INSPIRATION
SEAFOLLY
Mexican Summer! These beautiful feather
decals have been printed with a pattern that
draws inspiration from the Seafolly Bikini prints.
The decals work wonderfully at framing the
mannequins and hero-ing the products.
28. RETAIL
INSPIRATION
ATHLETES FOOT
From hanging banners and posters
to display stands to help hero the
Athletes Foots products, this store
is bold, vibrant and definitely
eye-catching!
Does it make you want to fly in and
run out with your latest pair
of Runners?
29. LEGO
Every child’s dream window display
(and probably secretly every adults
too!). This Lego window for BIG W
stores is such fun! The Lego people
are proudly placed, created on
board with a strut to prop them up.
The Lego pieces and back drop
banner finish this piece perfectly.
RETAIL
INSPIRATION
30. RETAIL
INSPIRATION
SEAFOLLY
We produced the large fabric banners, vinyl cut
decals, and brought their vision of the fabric
curtains to life in a range of sizes and colours for
their various stores.
31. RETAIL
INSPIRATION
REBEL
Adidas have three chosen colours that reflect
the product shoes in this campaign. We
printed the striking imagery onto product
display plinths, and a feature curved wall that
completes the display.
32. RETAIL
INSPIRATION
REBEL
What better way to display a sports
brand and active wear? This ASICS
display will catch the attention of the
customer purely from it’s point of
difference! Die-cut runners and box
displays, simple but very effective!
34. RETAIL
INSPIRATION
UNDER ARMOUR
Backlit prints, plinths, banners
and floor decal prints. This Under
Armour campaign in Rebel
compliments the product range
perfectly, with great positioning,
design and imagery.
