Trendwatch February 2020

TRENDWATCH
Partnerships - Co-branding – Limited editions–
Capsule collections- Celebrity endorsements - Good
causes
FEBRUARY 2020

The Skateroom and artist Jenny Holzer
have joined forces on a new project that
combines skate culture, fine arts, and
politics. The collaborative project comprises a
range of limited-edition boards, all of which
are available to cop now via the Highsnobiety
Shop.
The Jenny Holzer x The Skateroom collection
comprises two striking designs across 25
super limited marble boards and 500 wooden
boards. The artist, whose work mainly focuses
on the delivery of words, has embossed the
board with a timely political message:
“IMPEACH.”
https://www.highsnobiety.com/p/jenny-holzer-the-skateroom-boards/
SKATEROOM X JENNY HOLZER

Kanghyuk Uses Car Tires as Inspiration for its
Upcoming Reebok Collaboration. Korean
fashion brand Kanghyuk has reworked
another Reebok silhouette that will debut this
year in limited numbers.
Kanghyuk has reimagined the Reebok
Premier Classic silhouette, a look from the
athletic company’s Premier Running
performance line that existed from 2005 to
2010. The style, which is now called the
Premier Modern, uses elements from past
shoes from the franchise to create a
contemporary design, according to Reebok.
https://www.yahoo.com/lifestyle/kanghyuk-uses-car-tires-inspiration-
153610782.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAD4pKQF6VRVM0
Mh3wXdMS16HvDpCquX1ORTUG0Yuk1rLSTyr6JfDFiG7KcSbZnJSKVxT2CP1NaZ7G2pFSCL3riBrB1EhMXcbsZ8mifIL
A7i-sd70fl2AHyoXgwp6IkJcO1P3LDJmXUX0EFOH3STVs9V2vQx_KQbTU3cVdqqlWUBg&guccounter=1
KANGHYUK X REEBOK

It's early February and everything still feels
cold and drab—especially the thought of
months more winter dressing. But Aerin
Lauder and LoveShackFancy (designed by
Rebecca Hessel Cohen) have given us yet
more reasons to look forward to warmer days:
a covetable floral fashion collaboration.
Launching alongside the beauty magnate's
latest fragrance, Wild Geranium, is a spring
capsule collection is filled with dreamy prints,
romantic cuts, and that oh-so effortless look
that LoveShackFancy is known for. The
capsule is meant to capture both
tastemakers's love for entertaining, family, and
heritage—embodying the feeling one would
have if they spent the day in a magical secret
garden. https://www.townandcountrymag.com/style/fashion-trends/g30779927/aerin-x-loveshackfancy-2020/
AERIN X LOVESHACK

Because it’s All-Star Weekend in the NBA,
and because that’s traditionally been a time
for companies related to basketball to show off
some cool stuff, Jordan and Xbox have
decided to team up and make a console that
nobody can actually buy. This kind of thing
isn’t new, particularly for Microsoft, who seem
1,000 times more keen for these PR stunts
than in actually releasing limited edition
consoles. The only way you’ll get one of
these is to enter a competition. While the all-
red color scheme on the controllers might
initially look a little boring, the leathered
pattern on both the pads and the console is a
nod to the new red colorway of the 1988
Jordan 3, an absolute classic sho
https://kotaku.com/xbox-x-air-jordan-collab-is-a-tasteful-nod-to-a-classic-1841676442
XBOX X AIR JORDAN

Launched in 1897, Filson has been on the scene
longer than Popeye himself, who E. C. Segar
spun up in 1929, well before the legendary
Robert Altman, Robin Williams collab that sunk
into the see off Malta. So why is a menswear
brand getting in bed with an Olive Oyl chasing
brawler? Well, there’s some overlap there. These
are American originals. These are gritty classics.
These are names that hold a little weight down at
the docks.
Beyond the hoodie, which is the clear winner
here, Filson’s collaboration includes two cotton
shirts and a double-layer cotton fleece sweatshirt,
all of which feature the trademark wink and the
corncob pipe (basically an old school vape).
Additionally, there’s a stoneware mug and a
special sticker pack to commemorate the https://www.fatherly.com/gear/filson-popeye-collaboration-best-hoodie/
FILSON X POPEYE

The collab arrives with KFC’s chicken printed
on the upper, as well as the fast-food chain’s
signature white-and-red stripes on the sole.
KFC’s Colonel Sanders, meanwhile, can be
seen on the back of the shoe. The highlight,
though, has to be the removable fried chicken-
scented charm — if that’s what you’re in
to, anyway.
https://www.highsnobiety.com/p/kfc-crocs-clog-release-date-price/
CROCS X KFC

Danish sportswear imprint Hummel have
dropped their third collaboration with Mexican-
American designer, Willy Chavarria.
Following their football-inspired collaboration
at the start of 2019, the third collaboration
from the duo continues it’s affinity with the
beautiful game with striking ensemble of bold
colourways.
The designer focusses on the theme of
Brotherhood throughout the SS20 collection,
with the new season bringing in an array of
striking colours and oversized, boxy fits in a
uniform which can be considered a part of our
new world order in which we all share. The
5683 logo has carried through from their first
season together as the numeric
correspondence to the English keypad for L- https://versus.uk.com/2020/02/hummel-willy-chavarria-link-another-bold-collab-collection/
WILLY CHAVARRIA X HUMMEL

This time around, the label joins forces with The North
Face on a series of pieces that fuse the Maison’s
signature experimentalism with the legendary
outerwear specialist’s technical know-how, as part of a
line that’s likely to have hypebeasts everywhere
salivating.
Made up of a number of The North Face’s most iconic
silhouettes, including its OG puffer jacket, the
collaboration sees the anonymous collective behind
MM6 manipulate pieces into perfect circles (inspired, in
part, by its own logo).
Technical fleece styles feature adjustable zips which
run all the way round the seams to allow them to be
worn either as jackets, gilets, or capes, while
voluminous padded puffers are rendered in TNF’s
classic colour palette of hazard orange, bright blue, and
pale rose pink. Rounding things off are a series of
collaborative bags (and yes, they’re circular too).https://www.dazeddigital.com/fashion/article/47972/1/mm6-maison-margiela-north-face-collab-aw20-lfw-fashion-show
MAISON MARGIELA X NORTH FACE

With materials such as recycled plastic and natural
rubber, this collaboration is pushing for sustainable
footwear options that are as sartorially savvy as they
are ethical.
That’s largely the mission of Rick Owens and Veja.
Owens is a name that’s well known, with the designer’s
sneakers and high-tops being some of the most
coveted on the sneaker market. Similarly, Veja has
established itself as one of the leading brands when it
comes to sustainable sneaker models. When you
consider the fact that almost all sneakers are made of
plastic, many of which are impossible to recycle due to
the various different parts that can’t be separated in the
silhouette, the ethos behind the Veja and Rick Owens
collaboration has never been more important.
https://www.gq.com.au/style/news/the-rick-owens-x-veja-collab-is-the-years-most-sustainable-flex-so-far/image-
gallery/4cd439185a7e02b85e437881bb6b96e6
RICK OWENS X VEJA

Supreme is easily one of the most notorious
streetwear brands in the entire world and time after
time, they have come through with some pretty
incredible collabs and lifestyle items. Sometimes,
Supreme will team up with a brand you would never
expect them to. With their Spring/Summer season
on the horizon, it appears as though they will be
coming through with yet another unorthodox collab.
This time around, Supreme will be getting into the
cookie business thanks to Oreo.
Thanks to the Twitter account The Supreme Saint,
we now have our first look at the red double-stuffed
Oreo which can be seen below. The actual cookie is
red with a Supreme Box Logo right in the middle. It
is believed a single cookie will cost close to $8 USD
which is pretty expensive if you ask us. Not to
mention, resale prices will probably be through thehttps://www.hotnewhiphop.com/supreme-x-oreo-collab-revealed-twitter-reacts-in-befuddlement-news.103965.html
SUPREME X OREO

Japanese designer Kohei Okita of VAINL
ARCHIVE has teamed up with Reebok for its
Spring/Summer 2020 apparel line. Dubbed the
“Reebok eightyone” collection, named after
Japan’s country code, the range features a
selection of sportswear and sneakers inspired
by the city of Tokyo.
Okita has incorporated a whole new color
palette to the garments, along with new
material combinations and silhouettes. “My
goal with ‘eightyone’ was to create a collection
that feels different from all the products in
Reebok’s large archive, both past and
present,” said Okita in a press release. The
items in the collection arrive in neutral
colorways featuring beige, grey and black
tones throughout. https://hypebae.com/2020/2/reebok-kohei-okita-collaboration-spring-summer-eightyone-zig-kinetica-sneakers-jackets-
release-date
KOHEI OKITA X REEBOK

Dr. Martens is celebrating the 60th
anniversary of its legendary 1460 boot this
year. In its third collaboration with Raf Simons,
Dr. Martens gives the iconic boot a punk-
inspired update. The black leather upper is
adorned with nickel rings, as seen in Raf
Simons’ recent collections. The boot features
a co-branded Dr. Martens x Raf Simons
logo on the ankle cuff.
https://www.highsnobiety.com/p/raf-simons-dr-martens-1460-release-date-price/
RAF SIMONS X DR. MARTENS

The amount of sneakers releasing during
2020 NBA All-Star Weekend in Chicago is
seemingly endless and they’re all likely to sell
out quickly. But thanks to American Express,
some people will have a shot to get a Don
“Don C” Crawley x Nike collab before anyone
else.
American Express and Chicago native Don C
have teamed up to launch the Just Don x Nike
Air Force 1 High exclusively for American
Express card members. The sneakers will
retail for $200.
https://footwearnews.com/2020/focus/athletic-outdoor/don-c-nike-air-force-1-high-american-express-release-info-
1202925379/
DON C X NIKE

Buzzy New York designer Sandy Liang has
announced her first-ever shoe collection, designed
in collaboration with Vans. The range will also
include select clothing and accessories, including
a long-sleeve T-shirt, crossbody bag and
bucket hat.
Liang brings her signature ’90s-inspired aesthetic
to a fuzzy leopard-print iteration of Vans’ classic
Slip-On. The Old-Skool is updated with zig-zag
stitching, as well as Sandy Liang logo laces and
butterfly graphics on the foxing. A teaser posted
to Instagram also reveals a pink velvet
Authentic adorned with iridescent beading and
septum-like hardware. A plush sherpa crossbody
features drawstring detailing and a co-branded
patch, while a bucket hat arrives in grey snakeskin
with a playful polka dot print. Lastly, a tie-dyehttps://hypebae.com/2020/1/sandy-liang-vans-collaboration-old-skool-slip-on-authentic-collection-release-date-price
SANDY LIANG X VANS

Calling print lovers! PUMA and Tabitha Simmons’
collection is the perfect spring addition, from floral-littered
trainers to blooming tracksuit co-ords, get ready to shape
up your spring/summer 2020 wardrobe now.
Since founding her eponymous shoe label in 2009,
Tabitha Simmons has been nothing short of innovative.
Renowned for her use of carefully crafted intricate
patterns, lofty heels, and of course, quirky stripes, the
designer has veered into athleisure uniting with famed
sportswear brand PUMA, and it’s a blooming
partnership.
Tapping into heavily dominated florals, the collection
which lands today features a versatile range of sports
apparel and footwear boasting the decorative print.
https://thefuhttps://www.stylist.co.uk/fashion/puma-and-tabitha-simmons-collaboration-where-to-
buy/350342llpint.com/beer-n
PUMA X TABITHA SIMMONS

Obus designer Kylie Zerbst has been
designing garments in bold, bright, saturated
colour palettes for more than 20 years, and
has always nailed fun prints. Over the years,
the Melbourne label has teamed up with a
number of local creatives and collaborators
including accessories label Crumpler,
sustainable sanitary company Tsuno and
furniture store West Elm.
Now, Zerbst is working with Ethiopia-born,
Melbourne-based artist Olana Janfa to create
a vibrant collection that includes shift dresses,
wrap dresses, boilersuits, tops, skirts, blouses,
jackets and pants in four of Janfa’s bold prints.
https://www.broadsheet.com.au/national/fashion/article/obuss-new-collab-artist-olana-janfa-bold-bright-kaleidoscope-
colour
OBUS X OLANA JANFA

It's pretty exciting when two of our favorite
brands collab. Who could forget the launch
of Froot Loop Pop-Tarts? Or the rush when
we saw this Cinnamon Toast Crunch coffee
creamer? Well, we felt that certain electric
feeling when Krispy Kreme announced it
would be selling two different Butterfinger-
inspired donuts.
Starting today at participating Krispy Kreme
shops, you can pick up these two donuts that
take on the taste of the iconic candy. If you've
ever had a Butterfinger, you already know that
these donuts are going to be packed with
chocolate and peanut butter goodness.
https://www.yahoo.com/lifestyle/krispy-kreme-releasing-2-butterfinger-110000339.html
KRISPY KREME X BUTTERFINGER

This is not a drill - P.E. Nation have
collaborated with H&M on a range of
affordable sports gear. The cult Aussie
sportswear label's first ever high street
collection is set to drop on 5th March – and it
comes at a great price.
Launched in 2016 by Sydney designer and
stylist duo Pip Edwards and Claire Tregoning,
the brand has fast become one of the leading
names in fashion led sportswear, priding
themselves on creating ‘studio to street’ looks.
https://www.womenshealthmag.com/uk/gym-wear/a30924578/pe-nation
P.E NATION X H&M

Build-A-Bear Workshop and BBC Studios have
launched a Doctor Who range of stuffed animals and
accessories inspired by the sci-fi series.
The branded bear, with its glossy eyes and coy
smile, features TARDIS-pattern paw pads and a
proprietary pair of hearts on its chest.
Complete your furry Time Lord look with a Tenth
Doctor costume (complete with 3D glasses) or
Thirteenth Doctor outfit. Plush versions of each sonic
screwdriver comes with an elastic handle for easy
portability.
https://www.geek.com/television/snuggle-up-to-the-doctor-with-bbc-build-a-bear-collab-1818828/
BUILD-A-BEAR WORKSHOP X BBC STUDIOS

For nearly 80 years, the New York luxury leather game
has been dominated by Coach: a brand who
blossomed from their heritage as a maker of handbags
and accessories into one of the most respected fashion
houses under the helm of Stuart Vevers. They’re also
renowned for their killer collaborative work, crossing
paths with everyone from Keith Haring’s estate to
Disney in the past. Now, they can add another string to
an already accomplished bow, and it might just be their
coolest one yet.
Yup, a week after their AW20 collection hit the New
York Fashion Week runway, a link-up with Japanese
streetwear gods A BATHING APE has been revealed.
The collection, which includes menswear and
womenswear, sees the iconic ape head motif
of BAPE and Coach’s elegant, cursive C join forces in
https://i-d.vice.com/en_uk/article/bvgd3d/bape-coach-collaboration-lookbook
BAPE X COACH

Tennis champion Serena Williams is
expanding her horizons in the lifestyle sphere,
as she just launched a limited edition
collaboration with celeb-favorite travel brand
Away. The stylish partnership has been in the
works for years, and the first collection
just dropped online and in Away stores.
Williams co-designed the debut line, which
features Away’s signature suitcases in a
cheerful red (one of her favorite colors), with
multicolor camouflage print interiors (one of
her favorite patterns), plus brand-new travel
accessories.
https://observer.com/2020/02/away-luggage-serena-williams-collaboration-limited-edition-suitcases-travel-collection/
AWAY X SERENA WILLIAMS

Back in 2018, BEAMS released a Couture
Ziploc range comprised of everyday essentials
including bags, a hat and an umbrella. For
Spring/Summer 2020, the duo has teamed up
once again for a new collection offering a
wider range of accessories, as well as
apparel.
Items include another umbrella featuring a
new sleek design, a clear tote bag, a laptop
case, a coin purse, a wallet, a passport holder
and even an iPhone case. The duo also
partnered up with Fruit of the
Loom and Manhattan Portage to create an
elevated take on the classic shoulder bag. As
for apparel, customers can shop from a
selection of playful graphic T-shirts that sport
Fruit of the Loom’s unmistakable logo inside ahttps://hypebae.com/2020/2/beams-couture-keisuke-kanda-ziploc-collaboration-upcycling-spring-summer-bags-shirts-
phone-cases-release
BEAMS X KEISUKE KANDA

Palace founder Lev Tanju explains how his
skate brand wound up outfitting golfers at this
weekend's Genesis Open. Over the weekend,
several of Adidas’s top golfers, including
Dustin Johnson, Sergio Garcia, and John
Rahm, made a splash at The Genesis Open,
held annually at Riviera Country Club in Los
Angeles, California. Their outfits—lime green,
orange, and white Adidas gear that happened
to be emblazoned with the logo of one of
London’s coolest streetwear brands, Palace
Skateboards. Streetwear, having conquered
nearly everything else in its path, is coming
for golf, too: a full Palace x Adidas Golf
collection drops on Friday.
https://www.gq.com/story/palace-adidas-golf-collab
PALACE X ADIDAS GOLF

With his new Moncler collaboration, noted god of
goth Rick Owens wanted to avoid going the
traditional route often favored by such partnerships.
Owens and partner Michele Lamy hit the road in a
custom Moncler tour bus, ultimately making their way
through the Area 51 region and to artist Michael
Heizer's Nevada ranch. "I was kind of thinking of
Joseph Beuys traveling to the U.S. from Germany in
the Seventies, landing at JFK, being wrapped in felt
and taken by ambulance to his N.Y. gallery to live
with a wild coyote for 3 days in his installation 'I Like
America and America Likes Me,' and then going
straight back to Germany the same way."
The bus will be available for viewing in Milan this
week alongside a few clothing pieces.
https://www.complex.com/style/2020/02/rick-owens-moncler-detail-collab
RICK OWENS X MONCLER

Disney teamed up with fashion designer
Betsey Johnson on a new line of accessories
inspired by its iconic 1989 film, The Little
Mermaid.
“Betsey Johnson has collaborated with Disney
Parks blending these beloved characters with
her whimsical and bold aesthetic to create a
splash-tastic collection inspired by Walt
Disney Animation Studios’ The Little
Mermaid,” Disney Parks announced on its
website. The designer created gorgeous
sequin-filled Minnie Mouse ear headbands (in
teal and coral) as well as a few other pieces
that will accessorize the most decorated
Disney fan.
https://www.yahoo.com/lifestyle/betsey-johnson-collabs-disney-little-160715428.html
BETSEY JOHNSON X DISNEY

Headed by Alexandre Arnault, son of LVMH
chairman Bernard Arnault, RIMOWA’s top-shelf
suitcases have become bonafide travel essentials,
thanks to cool-making partnerships with
contemporary brands like Dior and AWAKE NY.
Notably, Moncler and RIMOWA have partnered on
two prior collaborations in 2013 and 2016.
As part of the Moncler Genius initiative, the 120-
year-old luggage imprint has conceived the cutting-
edge “REFLECTION.” a cutting-edge suitcase
inspired by RIMOWA’s Original Cabin. An ultra-
shiny mirror-like finish highlights both RIMOWA’s
signature aluminum shells and Moncler’s glistening
down jackets, with the latter company’s logo
embedded in the front and rear of the grooved
exterior to underscore the dual branding.
https://hypebeast.com/2020/2/moncler-genius-rimowa-reflection-suitcase-led-ticker-collaboration
MONCLER X RIMOWA

HGTV’s resident minimalist, Leanne Ford, is
known for her breezy Los Angeles style—think
rattan, pale wood, and lots and lots of white. It
makes sense then that when Crate & Barrel
tapped the star of HGTV’s Restored by the
Fords to design a collection, the ensuing goods
would hew closely to Ford’s signature style.
Ford worked with Crate & Barrel’s VP of design,
Sebastian Brauer, on the recently debuted
collection, and it’s filled with pieces that toe the
line between pared back and playful. The 109-
piece collection covers a wide range of products,
including dining room tables, bedding, seating,
and decor accessories. Ford’s predilection for
light colors and soft shapes takes center stage
with a cushy white sofa that looks just a little bit
lived-in, bent cane chairs, and pale wood curved
dressers and armoires. https://www.curbed.com/2020/2/21/21146295/crate-and-barrel-leanne-ford-collection
CRATE & BARREL X LEANNE FORD

Braxton Brewing Co. and Graeter’s Ice Cream
have teamed up again for a new beer, and it's
going to give you strong chocolate-covered
cherry vibes.
The Graeter’s Black Cherry Chocolate Chip
White Stout launches Friday at Braxton, and
on March 2, customers can find the 16-
ounce 4-packs of the limited edition beer in
Kroger stores throughout Greater Cincinnati.
"It’s always a privilege for us to be able to lend
our flavors and expertise to something as
innovative and as fun as our collaborations
with Braxton," fourth-generation owner of
Graeter’s Ice Cream Bob Graeter said in a
statement. "This year’s Black Cherry
Chocolate Chip White Stout is a welcome
addition to our current Braxton-Graeter’s https://eu.cincinnati.com/story/entertainment/2020/02/24/check-out-latest-graeters-ice-cream-braxton-beer-
collaboration/4855047002/
BRAXTON BREWING CO. X GRAETER’S ICE
CREAM

It’s been more than three months since Elon Musk debuted
Tesla’s new, eye-popping Cybertruck. Car enthusiasts and the
auto industry media have hardly stopped talking about it since.
Exact details of the truck’s production — or not — remain a
mystery. One thing is now official though: Lovers of the design
will be able to get their hands on a Cybertruck just in time for
Christmas.
Hot Wheels just announced an exclusive collaboration with
Tesla. Later this year, everyone’s favorite toy car company will
unveil the officially licensed, radio-control Hot Wheels
Cybertruck R/C. The brand is billing it as “the only way to drive
the Cybertruck in 2020!” As the name implies, the 1:10
Cybertruck R/C model will be a 1/10th-scale model of Elon
Musk’s “unbreakable” pickup. The toy prototype photos depict a
scale replica of the same hard, angular design that Tesla
unveiled last November.
https://www.themanual.com/auto/hot-wheels-tesla-cybertruck-collaboration-toy/
TESLA X HOT WHEELS

Sean Wotherspoon took to his Instagram account to
reveal that he has upcoming plant-based sneaker
collaboration in the works with adidas. If you’re an avid
follower of the Round Two streetwear store owner, you’re
probably well aware of his vegan/plant-based lifestyle he
proudly promotes when given the opportunity. Now, the
29-year-old sneakerhead turned designer is adding yet
another highly-coveted apparel company to his long list
of footwear collaborators in the trefoil gang. The
upcoming Sean Wotherspoon x adidas silhouette will be
appropriately titled the SUPEREARTH and will be
constructed out of 100% recycled materials including
paper laces, cork insoles, composite padding, and more.
At first glance, the sneaker appears to take on a white
and arctic blue base complete with multicolor floral
embroidery and SUPEREARTH logo detailing located at
the tongue and on the insole of the kicks. https://www.hotnewhiphop.com/sean-wotherspoon-teases-plant-based-adidas-collab-news.104952.html
ADIDAS X SEAN WOTHERSPOON

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FEBRUARY 2020

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