The document provides information on the Gillette brand and razor market in Italy. It discusses Gillette's brand positioning, distribution channels, pricing, and market share. Gillette has the largest market share at over 50% by volume and nearly 78% by value. The main competitors discussed are Wilkinson and Bic. Both competitors have increased their marketing strategy online with viral video campaigns that achieved millions of views. Wilkinson's "Fight for Kisses" campaign generated over 10 million website visits from 220 countries.
The document summarizes several examples of brand extensions and new products that failed commercially:
- Smith & Wesson attempted to sell mountain bikes branded with its name but failed to attract consumers beyond its core handgun customers.
- WebTV offered internet access through televisions but struggled to attract new long-term customers and create new revenue streams for Microsoft after it was acquired.
- Colgate unsuccessfully launched a line of frozen food products branded with its toothpaste name which consumers did not associate with food.
- Harley-Davidson perfume and aftershave products did not appeal to loyal motorcycle fans who felt the brand had stretched itself too thin.
- Sony's Betamax video recording format lost out
The document summarizes highlights from the 2011 British Interactive Media Association (BIMA) Awards. It discusses BIMA and provides summaries of 7 award winning campaigns, including Who Killed Deon? by AMV BBDO which used Facebook to educate youth on criminal liability, Mini's world record attempt by Profero, and Heineken's Star Player app by AKQA which let users play along with Champions League games. It encourages attendees to download a book of all nominees and winners or attend future BIMA award ceremonies and monthly meetups in London.
This document discusses successful and unsuccessful branding strategies. Successful strategies include being different from competitors, focusing on a niche, and ensuring relevance to customer needs. The strongest brands simplify their positioning into a short, memorable phrase like "overnight" for FedEx or "safety" for Volvo. Pringles positioned itself as stackable chips opposed to greasy, broken competitors. Unsuccessful examples include green ketchup that lost consumer interest, bottled water for pets that was a niche product, and Pepsi AM as a breakfast cola that didn't taste good hot. Products like Orbitz drinks with floating gel balls and Reddi-Bacon that leaked grease into toasters also failed to catch on.
Camera operators earn an average annual salary of $41,600. While some technical training is preferred, employers value practical experience more. Skills needed include proficiency with cameras and lenses, patience, teamwork, communication, and physical coordination. Salaries vary significantly, with the top 10% earning over $74,870 per year and the bottom 10% under $18,800 annually. NFL camera operators can earn up to $150,000 annually from major networks.
Furia World is an advertising agency located in Buenos Aires, Argentina. It was founded in 2007 by Guillermo Tragant, who has over 20 years of experience working in creative roles at agencies in Argentina, Chicago, Central America, and Miami. The agency also has Luis Brusco as Managing Director, who has over 30 years of experience in advertising and marketing. Some of Furia World's clients include Nike, Levi's, Coca-Cola, and Bully Cashmere. The document provides examples of campaigns the agency created for these clients across various industries and markets.
Vans began in 1966 selling custom shoes for skaters and surfers in Southern California. Their shoes became popular due to their grippy soles and affordability. In the 1980s, Vans gained widespread popularity after being featured in the movie "Fast Times at Ridgemont High". Today, Vans targets young active customers interested in extreme sports through sponsorships, social media marketing, and strategic product placements at various retail levels. Vans maintains its image as an authentic brand for youth culture and stays closely connected to influencers in the skate/surf communities.
Billboard magazine in Brazil released a free magazine but required fans to prove they liked the artist on the cover by having 20 songs from them on their phone. An clothing company allows customers to trace their jeans back to the American farmer who grew the cotton. Milka chocolate bars are missing a piece to see if consumers share it or keep it for themselves. Coca-Cola created personalized messages on billboards in Israel that notify users when their name appears. A vending machine gives beers to those who do nothing for 3 minutes, unlike machines seeking attention with elaborate promotions.
The document summarizes several examples of brand extensions and new products that failed commercially:
- Smith & Wesson attempted to sell mountain bikes branded with its name but failed to attract consumers beyond its core handgun customers.
- WebTV offered internet access through televisions but struggled to attract new long-term customers and create new revenue streams for Microsoft after it was acquired.
- Colgate unsuccessfully launched a line of frozen food products branded with its toothpaste name which consumers did not associate with food.
- Harley-Davidson perfume and aftershave products did not appeal to loyal motorcycle fans who felt the brand had stretched itself too thin.
- Sony's Betamax video recording format lost out
The document summarizes highlights from the 2011 British Interactive Media Association (BIMA) Awards. It discusses BIMA and provides summaries of 7 award winning campaigns, including Who Killed Deon? by AMV BBDO which used Facebook to educate youth on criminal liability, Mini's world record attempt by Profero, and Heineken's Star Player app by AKQA which let users play along with Champions League games. It encourages attendees to download a book of all nominees and winners or attend future BIMA award ceremonies and monthly meetups in London.
This document discusses successful and unsuccessful branding strategies. Successful strategies include being different from competitors, focusing on a niche, and ensuring relevance to customer needs. The strongest brands simplify their positioning into a short, memorable phrase like "overnight" for FedEx or "safety" for Volvo. Pringles positioned itself as stackable chips opposed to greasy, broken competitors. Unsuccessful examples include green ketchup that lost consumer interest, bottled water for pets that was a niche product, and Pepsi AM as a breakfast cola that didn't taste good hot. Products like Orbitz drinks with floating gel balls and Reddi-Bacon that leaked grease into toasters also failed to catch on.
Camera operators earn an average annual salary of $41,600. While some technical training is preferred, employers value practical experience more. Skills needed include proficiency with cameras and lenses, patience, teamwork, communication, and physical coordination. Salaries vary significantly, with the top 10% earning over $74,870 per year and the bottom 10% under $18,800 annually. NFL camera operators can earn up to $150,000 annually from major networks.
Furia World is an advertising agency located in Buenos Aires, Argentina. It was founded in 2007 by Guillermo Tragant, who has over 20 years of experience working in creative roles at agencies in Argentina, Chicago, Central America, and Miami. The agency also has Luis Brusco as Managing Director, who has over 30 years of experience in advertising and marketing. Some of Furia World's clients include Nike, Levi's, Coca-Cola, and Bully Cashmere. The document provides examples of campaigns the agency created for these clients across various industries and markets.
Vans began in 1966 selling custom shoes for skaters and surfers in Southern California. Their shoes became popular due to their grippy soles and affordability. In the 1980s, Vans gained widespread popularity after being featured in the movie "Fast Times at Ridgemont High". Today, Vans targets young active customers interested in extreme sports through sponsorships, social media marketing, and strategic product placements at various retail levels. Vans maintains its image as an authentic brand for youth culture and stays closely connected to influencers in the skate/surf communities.
Billboard magazine in Brazil released a free magazine but required fans to prove they liked the artist on the cover by having 20 songs from them on their phone. An clothing company allows customers to trace their jeans back to the American farmer who grew the cotton. Milka chocolate bars are missing a piece to see if consumers share it or keep it for themselves. Coca-Cola created personalized messages on billboards in Israel that notify users when their name appears. A vending machine gives beers to those who do nothing for 3 minutes, unlike machines seeking attention with elaborate promotions.
British Airways was formed in 1974 through the merger of four airlines. It is the largest airline in the UK and has headquarters at London Heathrow Airport. Some of its branding elements over the years include the tagline "To Fly, To Serve", using red and blue colors in its logo that represent the UK flag, and appointing golfer Justin Rose as a brand ambassador. British Airways runs various advertising campaigns promoting travel and connecting with family through themes like "Visit Mum" and "The Welcome of Home". It also offers loyalty programs and focuses on customer service.
Vans is an American shoe company based in California that started in 1966. It originally made shoes for skateboarders and surfers but now has a much broader audience. Vans is known for its collaborations with other brands and artists. It also allows customers to customize shoes, making the products more personal. While Vans still appeals to action sports enthusiasts, it now targets a wider range of young people from teenagers to those in their late 20s.
Vans is an American shoe company founded in 1966 in California that originally produced shoes for skateboarders. While initially targeting skaters, Vans shoes now appeal to a wide audience aged 13-30 due to their variety of styles and affordability. Some of Vans' most popular shoe designs include slip-ons and their "Era" model. Vans competes with companies like Converse and Nike SB in the footwear market and differentiates itself through collaborations and customization options.
This document provides an overview and marketing plan for Converse shoes. Key points include:
- Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917.
- The target market is men and women ages 16-30 who want fashionable, trendy shoes.
- The marketing objectives are to increase awareness of Converse and allow more consumer engagement.
- The advertising strategy will use celebrity endorsements and focus on Converse's history and culture to appeal to trendsetters.
- The media strategy will use print, television, outdoor, and social media placements in urban areas to reach the target audience.
This document provides summaries of 6 topics:
1. Sony conducted a phone swap promotion at a music festival where attendees could temporarily use a Sony Xperia phone while their own phone charged and be targeted with offers.
2. Volvo released another stunt video testing the capabilities of its trucks by having one "bull run" through a Spanish city, garnering millions of views.
3. Initiatives in Iceland and the US raised awareness of breast cancer, with Iceland painting the world's largest pink ribbon and the US launching a #Mamming campaign.
4. A Polish Red Cross app encourages users to donate calories they resist craving to malnourished children, raising over 75% more donations within 3
Advertising production for television- presentationkaleradurand
Vans is an American shoe company based in California that originally produced shoes for skateboarders. While Vans started as a skate shoe brand, they now produce a wide variety of casual and athletic shoes that appeal to a broad audience. Vans remains popular due to collaborations with other brands and artists, customization options, and maintaining their roots in skate and action sports culture through advertising and sponsorships. Major competitors include Converse, Nike SB, and DC Shoes, which also produce shoes for skateboarding and action sports.
This document summarizes a pop art trend in fashion during the Spring/Summer 2015 season. Major influences came from pop artists like Roy Lichtenstein and Piet Mondrian, featuring bold colors, circles, and intersecting stripes. Collections from designers like Junya Watanabe and Dries Van Noten displayed this trend through statement skirts and playful layering. This shows that pop art influences have moved beyond museum walls into mainstream fashion.
Cadbury has successfully adapted its marketing strategies to the 21st century by subverting traditional conventions and focusing on entertaining ads that bring joy rather than directly advertising their products. Their iconic 2007 "Gorilla" ad and 2009 "Eyebrow" ad became hugely popular online sensations despite not showing chocolate or people eating it. This postmodern approach helped Cadbury regain popularity after a food safety issue and demonstrated that their ads no longer need to explicitly market chocolate to be effective.
Bitis is launching a new "Move Young" flip flop line targeting 18-30 year olds to change perceptions of the brand as old-fashioned and reconnect with younger consumers. Research found Bitis was seen as their parents' choice but not modern or fashionable enough for youth. The campaign aims to establish Bitis as the number one flip flop brand for Vietnamese youth through innovative designs, fashionable collections, and building brand awareness of the new product line.
1. The document discusses the core, actual, and augmented benefits of the Converse Chuck Taylor shoe. The core benefit is the brand name and design, while actual benefits include quality and packaging. Augmented benefits are extended warranties and after-sales service.
2. When Converse outsourced production to India, it helped cut costs but hurt the brand by losing the "Made in USA" element. The document discusses the risks and benefits of this move.
3. The sources of brand equity for Converse and Chuck Taylor shoes included developing new brand elements, personalized marketing, and leveraging secondary associations to create brand equity.
Best Airlines in Social Media - SimpliFlying Awards 2011SimpliFlying
1. Air New Zealand created a viral marketing campaign featuring a puppet named Rico to promote its new aircraft and amenities. Rico's videos received over 400 million impressions and 3 million YouTube views, exceeding revenue targets.
2. Air New Zealand also created a retro fitness video starring Richard Simmons to promote safety instructions. It achieved over 2.3 million YouTube views and drove brand awareness globally with a small marketing budget.
3. Virgin America successfully used innovative social media strategies like discounted tickets for early followers on Twitter and deals on Groupon to promote new routes with no traditional advertising spending.
The document discusses key trends from the 2016 Cannes Lions International Festival of Creativity. It provides examples in 6 areas: 1) brands and inventions using creativity, 2) experimental storytelling, 3) creativity for social good, 4) intelligence and data meeting creativity, 5) immersive experiences with virtual reality, and 6) creativity with a personal and social touch. The conclusion emphasizes that inventions, storytelling, social impact, data, VR, and dialogue are nothing without creativity.
UNRAVEL: Alterations for Adventurewear, a combined product/service concept dedicated to alleviating the environmental stresses and impacts from textiles for the outdoors industry.
1. The document describes the history and operations of Nike, Inc., a major athletic shoe and apparel company founded in 1964.
2. Nike started as Blue Ribbon Sports, importing shoes from Japan, and was renamed Nike in 1971 when they began designing their own shoes.
3. Notable events in Nike's history include signing Michael Jordan in 1984 and introducing the iconic Air Jordan shoe line, as well as adopting the "Just Do It" slogan in 1988.
Errol Kerr is a skier from Jamaica who finished 9th in the 2010 Vancouver Winter Olympics, the best finish by a Caribbean athlete at the Winter Olympics. He is also a 5-time X Games medalist and has numerous top 10 finishes in World Cup events. The document discusses Kerr's career highlights and media coverage. It then outlines the marketing benefits and potential for organizations to partner with and sponsor Kerr and the Jamaican Ski Team, including international exposure, promotional opportunities, and representing diversity. Examples are given of companies that have successfully partnered with Kerr to promote their brands. Invitations are extended to join these organizations in supporting Kerr and his quest to represent Jamaica in winter sports.
Futureshoestrade.com is a professional shoe trade company located in Putian City, Fujian Province, China that supplies shoes from brands like Nike, Adidas, Puma, and Gucci at reasonable prices globally. The company follows ISO quality standards and aims to build strong, long-term business relationships. It introduces its products and provides contact information for customers to place orders. Nike is introduced as the largest shoe brand, controlling over 60% of the market, known for iconic shoes like the Air Force 1 and Air Jordans. It was founded in the 1960s and developed technologies like the Nike Waffle sole and Air cushioning.
Our company follows ISO9000 quality management system, has rich technical force,funds and perfect management system.We take"first of quality,first of reputation,first of customer"as the purpose all the time.Therefore,we have got high opinions from domestic consumers and abroad. We hope that your choice and our service will become unity!
Our aim is to build strong long term business relationships with wholesalers and retailers,
however business is business and we are always happy to cooperate with smaller clients too.
Sneakers: From sandshoes to bluechip record breakers Cameron Kippen
This document provides a history of sneakers/trainers from their origins in the 1800s as rubber-soled canvas shoes for beach activities, to their modern use as high-fashion and sports performance footwear. It traces key developments like the introduction of rubber soles, celebrity endorsements boosting popularity, and the rise of sneaker collecting. The summary highlights how sneakers evolved from casual sandals to multi-billion dollar cultural icons through technological advances, popularity in sports, and clever marketing exploiting youth culture.
Vans is an American shoe company originally founded in 1966 in California. They began producing shoes for skateboarders but have expanded their product lines and target audiences. Vans remains popular due to their variety of styles, affordable prices, and collaborations with other brands which increase demand. Their shoes appeal to a wide range of people from teenagers to adults for both fashion and comfort.
The document summarizes Gillette's "Future Champion 2011" communication campaign in Italy. It aims to drive awareness of the Gillette Future Champion (GFC) program and promote its new Gillette ProGlide razor. The campaign will feature video testimonials from soccer players and a voting phase on the GFC website to select the "future champion." It will also hold a sliding soccer tournament between selected teams at events in Milan, Naples and Rome to engage young consumers.
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
British Airways was formed in 1974 through the merger of four airlines. It is the largest airline in the UK and has headquarters at London Heathrow Airport. Some of its branding elements over the years include the tagline "To Fly, To Serve", using red and blue colors in its logo that represent the UK flag, and appointing golfer Justin Rose as a brand ambassador. British Airways runs various advertising campaigns promoting travel and connecting with family through themes like "Visit Mum" and "The Welcome of Home". It also offers loyalty programs and focuses on customer service.
Vans is an American shoe company based in California that started in 1966. It originally made shoes for skateboarders and surfers but now has a much broader audience. Vans is known for its collaborations with other brands and artists. It also allows customers to customize shoes, making the products more personal. While Vans still appeals to action sports enthusiasts, it now targets a wider range of young people from teenagers to those in their late 20s.
Vans is an American shoe company founded in 1966 in California that originally produced shoes for skateboarders. While initially targeting skaters, Vans shoes now appeal to a wide audience aged 13-30 due to their variety of styles and affordability. Some of Vans' most popular shoe designs include slip-ons and their "Era" model. Vans competes with companies like Converse and Nike SB in the footwear market and differentiates itself through collaborations and customization options.
This document provides an overview and marketing plan for Converse shoes. Key points include:
- Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917.
- The target market is men and women ages 16-30 who want fashionable, trendy shoes.
- The marketing objectives are to increase awareness of Converse and allow more consumer engagement.
- The advertising strategy will use celebrity endorsements and focus on Converse's history and culture to appeal to trendsetters.
- The media strategy will use print, television, outdoor, and social media placements in urban areas to reach the target audience.
This document provides summaries of 6 topics:
1. Sony conducted a phone swap promotion at a music festival where attendees could temporarily use a Sony Xperia phone while their own phone charged and be targeted with offers.
2. Volvo released another stunt video testing the capabilities of its trucks by having one "bull run" through a Spanish city, garnering millions of views.
3. Initiatives in Iceland and the US raised awareness of breast cancer, with Iceland painting the world's largest pink ribbon and the US launching a #Mamming campaign.
4. A Polish Red Cross app encourages users to donate calories they resist craving to malnourished children, raising over 75% more donations within 3
Advertising production for television- presentationkaleradurand
Vans is an American shoe company based in California that originally produced shoes for skateboarders. While Vans started as a skate shoe brand, they now produce a wide variety of casual and athletic shoes that appeal to a broad audience. Vans remains popular due to collaborations with other brands and artists, customization options, and maintaining their roots in skate and action sports culture through advertising and sponsorships. Major competitors include Converse, Nike SB, and DC Shoes, which also produce shoes for skateboarding and action sports.
This document summarizes a pop art trend in fashion during the Spring/Summer 2015 season. Major influences came from pop artists like Roy Lichtenstein and Piet Mondrian, featuring bold colors, circles, and intersecting stripes. Collections from designers like Junya Watanabe and Dries Van Noten displayed this trend through statement skirts and playful layering. This shows that pop art influences have moved beyond museum walls into mainstream fashion.
Cadbury has successfully adapted its marketing strategies to the 21st century by subverting traditional conventions and focusing on entertaining ads that bring joy rather than directly advertising their products. Their iconic 2007 "Gorilla" ad and 2009 "Eyebrow" ad became hugely popular online sensations despite not showing chocolate or people eating it. This postmodern approach helped Cadbury regain popularity after a food safety issue and demonstrated that their ads no longer need to explicitly market chocolate to be effective.
Bitis is launching a new "Move Young" flip flop line targeting 18-30 year olds to change perceptions of the brand as old-fashioned and reconnect with younger consumers. Research found Bitis was seen as their parents' choice but not modern or fashionable enough for youth. The campaign aims to establish Bitis as the number one flip flop brand for Vietnamese youth through innovative designs, fashionable collections, and building brand awareness of the new product line.
1. The document discusses the core, actual, and augmented benefits of the Converse Chuck Taylor shoe. The core benefit is the brand name and design, while actual benefits include quality and packaging. Augmented benefits are extended warranties and after-sales service.
2. When Converse outsourced production to India, it helped cut costs but hurt the brand by losing the "Made in USA" element. The document discusses the risks and benefits of this move.
3. The sources of brand equity for Converse and Chuck Taylor shoes included developing new brand elements, personalized marketing, and leveraging secondary associations to create brand equity.
Best Airlines in Social Media - SimpliFlying Awards 2011SimpliFlying
1. Air New Zealand created a viral marketing campaign featuring a puppet named Rico to promote its new aircraft and amenities. Rico's videos received over 400 million impressions and 3 million YouTube views, exceeding revenue targets.
2. Air New Zealand also created a retro fitness video starring Richard Simmons to promote safety instructions. It achieved over 2.3 million YouTube views and drove brand awareness globally with a small marketing budget.
3. Virgin America successfully used innovative social media strategies like discounted tickets for early followers on Twitter and deals on Groupon to promote new routes with no traditional advertising spending.
The document discusses key trends from the 2016 Cannes Lions International Festival of Creativity. It provides examples in 6 areas: 1) brands and inventions using creativity, 2) experimental storytelling, 3) creativity for social good, 4) intelligence and data meeting creativity, 5) immersive experiences with virtual reality, and 6) creativity with a personal and social touch. The conclusion emphasizes that inventions, storytelling, social impact, data, VR, and dialogue are nothing without creativity.
UNRAVEL: Alterations for Adventurewear, a combined product/service concept dedicated to alleviating the environmental stresses and impacts from textiles for the outdoors industry.
1. The document describes the history and operations of Nike, Inc., a major athletic shoe and apparel company founded in 1964.
2. Nike started as Blue Ribbon Sports, importing shoes from Japan, and was renamed Nike in 1971 when they began designing their own shoes.
3. Notable events in Nike's history include signing Michael Jordan in 1984 and introducing the iconic Air Jordan shoe line, as well as adopting the "Just Do It" slogan in 1988.
Errol Kerr is a skier from Jamaica who finished 9th in the 2010 Vancouver Winter Olympics, the best finish by a Caribbean athlete at the Winter Olympics. He is also a 5-time X Games medalist and has numerous top 10 finishes in World Cup events. The document discusses Kerr's career highlights and media coverage. It then outlines the marketing benefits and potential for organizations to partner with and sponsor Kerr and the Jamaican Ski Team, including international exposure, promotional opportunities, and representing diversity. Examples are given of companies that have successfully partnered with Kerr to promote their brands. Invitations are extended to join these organizations in supporting Kerr and his quest to represent Jamaica in winter sports.
Futureshoestrade.com is a professional shoe trade company located in Putian City, Fujian Province, China that supplies shoes from brands like Nike, Adidas, Puma, and Gucci at reasonable prices globally. The company follows ISO quality standards and aims to build strong, long-term business relationships. It introduces its products and provides contact information for customers to place orders. Nike is introduced as the largest shoe brand, controlling over 60% of the market, known for iconic shoes like the Air Force 1 and Air Jordans. It was founded in the 1960s and developed technologies like the Nike Waffle sole and Air cushioning.
Our company follows ISO9000 quality management system, has rich technical force,funds and perfect management system.We take"first of quality,first of reputation,first of customer"as the purpose all the time.Therefore,we have got high opinions from domestic consumers and abroad. We hope that your choice and our service will become unity!
Our aim is to build strong long term business relationships with wholesalers and retailers,
however business is business and we are always happy to cooperate with smaller clients too.
Sneakers: From sandshoes to bluechip record breakers Cameron Kippen
This document provides a history of sneakers/trainers from their origins in the 1800s as rubber-soled canvas shoes for beach activities, to their modern use as high-fashion and sports performance footwear. It traces key developments like the introduction of rubber soles, celebrity endorsements boosting popularity, and the rise of sneaker collecting. The summary highlights how sneakers evolved from casual sandals to multi-billion dollar cultural icons through technological advances, popularity in sports, and clever marketing exploiting youth culture.
Vans is an American shoe company originally founded in 1966 in California. They began producing shoes for skateboarders but have expanded their product lines and target audiences. Vans remains popular due to their variety of styles, affordable prices, and collaborations with other brands which increase demand. Their shoes appeal to a wide range of people from teenagers to adults for both fashion and comfort.
The document summarizes Gillette's "Future Champion 2011" communication campaign in Italy. It aims to drive awareness of the Gillette Future Champion (GFC) program and promote its new Gillette ProGlide razor. The campaign will feature video testimonials from soccer players and a voting phase on the GFC website to select the "future champion." It will also hold a sliding soccer tournament between selected teams at events in Milan, Naples and Rome to engage young consumers.
Havas sports & entertainment global review 2011 and 2012 predictionsJez Jowett
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by me Jez Jowett, Global Head of Social Media and Digital, also known as @Jezmond with great input from Valeria Herzer (our Global Strategic Planner)
I hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Valeria Herzer (our Global Strategic Planner) and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Valentina Candeloro
Global Marketing Manager
valentina.candeloro@havas-se.com
Jez Jowett
Global Digital Director
jez.jowett@havas-se.com
Valeria Herzer
Global Strategic Planner
valeria.herzer@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
The document discusses trends in out-of-home advertising, including consumers spending more time outside the home and advances in technology enabling an on-the-go lifestyle. It provides examples of innovative out-of-door advertising campaigns that engage consumers through interactive, 3D, and immersive techniques including extending billboards, incorporating real elements like fire and fish, and integrating advertising directly into urban environments. The examples show a trend toward more spectacular, digitally integrated out-of-home advertising that engages consumers on the go.
THE MAN WHO DIDN'T KNOW HE HAD A BRAND & OTHER RETAIL STORIESBob Snyder
This document discusses how customer experience shaped several brands. William Eno's experience as an unsatisfied traffic customer led him to innovate traffic safety solutions. Abolfazl Khanjani's customers defined his flag business before he did. Noel Lee built the Monster brand through experiential retail stores but lost control of the brand when Beats focused more on customer experience. The document advocates putting customer experience at the center of branding.
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed passersby to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France gave participants the chance to have their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and diversity.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
Plan UK ran an interactive outdoor ad campaign in London using facial recognition technology to show different ad content to men and women. The ad aimed to highlight the lack of choices available to women and girls in developing countries.
Coca-Cola launched an interactive digital billboard in Sydney that allowed people to text a friend's name to have it displayed. People could also share the moment on social media.
McDonald's France let people get their photo taken and inserted into a digital poster as part of an interactive campaign promoting inclusion and welcoming customers from all backgrounds.
Coca-Cola in Argentina created paper tweets to bring Twitter to life and support the national football team in the Copa America tournament.
The
1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign.
2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful.
3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%
The document provides information about Irn-Bru, a carbonated soft drink produced and sold in Scotland. Some key details include:
- Irn-Bru has been produced since 1901 and is most popular in Scotland, though sold worldwide.
- It is advertised through TV commercials, posters, and decorated vehicles. Ads aim to be comedic to grab attention.
- The manufacturer is A.G. Barr and it was originally called "Iron Brew" due to a small iron content, though it is not brewed.
- In the UK it is the third best-selling soft drink behind Coca-Cola and Pepsi, and it has utilized taglines over the years
This document provides information about Irn-Bru, a carbonated soft drink produced and sold primarily in Scotland. It discusses Irn-Bru's history, noting it was founded in 1901 and originally called "Iron Brew." The document also covers how Irn-Bru advertises, including through television commercials, posters, and sponsoring sports events. It compares Irn-Bru to its main competition, Coca-Cola, in terms of worldwide sales and marketing strategies.
This document provides information about Irn-Bru, a carbonated soft drink produced and sold primarily in Scotland. It discusses Irn-Bru's history and origins in the late 19th/early 20th century. The document also covers how Irn-Bru advertises through television commercials and sponsorships. It analyzes Irn-Bru's main competitor, Coca-Cola, and how the two companies compare in terms of marketing, sales, and global reach. Research on Irn-Bru's market performance and the effects of the sugar tax are also mentioned.
Gillette has long dominated the men's grooming market through continuous innovation, introducing razors with increasing numbers of blades. To maintain its leadership, Gillette tailored products for Indian consumers and sponsored major sporting events globally. While successful, Gillette faces ongoing challenges to defend against competitors and adapt to changing consumer preferences.
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
Which retail campaigns have you come across that are changing the horizons of the digital marketing landscape? We culminated a bunch of campaigns that we thought were really cool. Why don't you take a took and decide for yourself?
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
Identity Web2.0 :* *Building a Brand Presence OnlineJohn Lambie
The document discusses the evolution of branding from Web 1.0 to Web 2.0. It provides examples of how Coca-Cola has embraced various Web 2.0 technologies and platforms to engage customers, including creating viral videos, immersive virtual and physical experiences, social media presences, user-generated content campaigns, and more. It emphasizes the importance of having an open dialogue with customers and allowing them to help shape the brand story.
The document summarizes the 2009 Trend Hunter trend report which analyzes over 2,200 micro-trends clustered into 150 categories of trends. It describes how the trends are crowd-sourced and filtered from Trend Hunter's global network of over 20,000 trend spotters. The report breaks down trends into niche presentations and industry reports to provide inspiration for innovating new products and services. It also includes guides on unleashing innovation potential and infecting products with cool.
Presentation cb luxury brands and how their marketing is different from other...Dhruv Gupta
Hermès, Rolex, and Burberry employ distinct luxury marketing strategies compared to common brands. Hermès does not use celebrity endorsements or discounts, instead relying on exclusive products and fashion shows. Rolex highlights iconic movie moments featuring its watches and uses social listening to determine desired content. Burberry enables custom trench coats, sent virtual kisses through a tech partnership, and provides exclusive Snapchat content.
The document discusses the Cannes Lions International Festival of Creativity, which is the largest festival of advertising and communications. It provides details on the selection process and award categories. It then summarizes several award-winning campaigns from 2013, including "Dumb Ways to Die" and campaigns for Adidas, Harvey Nichols, Chipotle, and Volvo Trucks. It concludes by discussing some additional award-winning works in mobile and health categories and encouraging the reader to find new inspiration.
ING Direct in Italy created interactive "human billboards" featuring real customers promoting the bank to passersby. The customers would engage in conversation from billboards, drawing attention. IKEA Australia cast real customers in an ad encouraging do-it-yourself interior design. Tetley Canada aimed to break daily routines with a campaign replacing grocery carts with personal shoppers and promoting their tea mixes. Ryanair quickly capitalized on actor Gerard Depardieu's bathroom incident on a flight by altering their website.
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
Study Resources:
1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
- Video recording of this lecture in English language: https://youtu.be/Pt1nA32sdHQ
- Video recording of this lecture in Arabic language: https://youtu.be/uFdc9F0rlP0
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
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Travel Clinic Cardiff offers comprehensive travel health services, including vaccinations, travel advice, and preventive care for international travelers. Our expert team ensures you are well-prepared and protected for your journey, providing personalized consultations tailored to your destination. Conveniently located in Cardiff, we help you travel with confidence and peace of mind. Visit us: www.nxhealthcare.co.uk
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A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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5-hydroxytryptamine or 5-HT or Serotonin is a neurotransmitter that serves a range of roles in the human body. It is sometimes referred to as the happy chemical since it promotes overall well-being and happiness.
It is mostly found in the brain, intestines, and blood platelets.
5-HT is utilised to transport messages between nerve cells, is known to be involved in smooth muscle contraction, and adds to overall well-being and pleasure, among other benefits. 5-HT regulates the body's sleep-wake cycles and internal clock by acting as a precursor to melatonin.
It is hypothesised to regulate hunger, emotions, motor, cognitive, and autonomic processes.
2. BRAND
! Gille:e
is
a
Procter
&
Gamble
mark,
at
the
moment
it
is
used
for
security
razors
and
personal
care
products.
! The
brand
structures
his
products
basing
on
the
morning
shaving
ritual.
There
are
three
moments:
before,
during
and
aSer
shaving.
! Gille:e
gives
great
importance
to
the
brand
centrality;
the
logo
and
the
brand
name.
In
fact
we
find
the
brand
name
in
all
the
products.
! The
packages
are
designed
to
answer
to
the
target
expecta&ons.
We
always
find
men’s
strong
signs,
like
chroma&sm,
frequently
in
blue
and
grey,
bold
and
metallic
fonts.
3. DISTRIBUTIONS
CHANNELS
!
GDO
! Perfumery
and
herbalist’s
shops:
the
selec&ve
channel
focus
on
the
fragrance
extensions,
because
every
man
essence
has
also
an
aSershave
with
the
same
smell.
! Pharmacy:
sell
par&cular
products
for
people
who
have
specific
problems
like
irritable
skin,
allergy,
ecc.
this
products
are
oSen
made
with
natural
ingredients.
4. THE
PRICE
! The
price
changes
according
to:
types
of
razors,
number
of
razors
in
the
pack
or
features.
! Mousse,
foam
and
gel
are
posi&onated
in
a
limited
range
between
2
and
4
euros.
! ASershaves
prices
can
fluctuate
up
to
6
–
7
euros
5. BRAND
POSITION
GAMMA
AMPIA
GAMMA
LIMITATA
PREZZO
RIDOTTO
PREZZO
ELEVATO
§
GILLETTE
§
BIC
§
WILKINSON
Fonte:
Mark
Up
6. ! Gille:e
is
the
leader
brand
in
Italy,
ahead
of
Wilkinson
and
BIC
! Share
of
the
market:
! 54,5%
in
volume
! 77,8%
in
value
! First
posi&on
also
for
the
selling
of
foams
and
soaps
before
and
aSer
shaving
(more
than
20%
→
source:
mark-‐up.it)
! Turnover:
about
€
140
mio.
! The
market
is
facing
a
decreasing
period.
The
disposable
segment
is
s&ll
growing,
thanks
to
the
technical
innova&on.
MARKET
1/2
7. MARKET
2/2
Share of
value
Var. point
(2009)
Share of
volume
Var. point
(2009)
Gillette 77,8 -1,1 54,5 -1,7
Wilkinson 11,5 +0,4 13,6 -0,3
Bic 8,1 +0,4 20,7 +0,6
Altri 2,6 +0,4 11,1 +1,4
AT
28/03/2010
Source:
Nielsen
8. Compe&tors:
! In
1772
Henry
Nock
founds
his
steelworks
in
London.
! In
1804
James
Wilkinson
inherit
the
ac&vity
giving
it
his
name.
! In
1898
they
launch
the
first
razor,
the
“Pall
Mall”
which
sa&sfy
the
expecta&ons
of
the
consumers
for
its
design
and
brilliant
handliness.
! In
2001
they
launch
“Xtreme
3”
the
first
three
bladed
disposable
razor.
! In
2004
they
invented
“Four”
the
first
four
bladed
razor.
9. Compe&tors:
! Created
in
1945
in
France
by
Marcel
Bich,
it
revolu&onized
consumer’s
everyday
life,
introducing
innova&ve
products
such
as
disposable
pencils,
lighters
and
razors.
! It
offers
a
full
range
of
products
planned
to
sa&sfy
the
consumers
requirements,
both
man
and
women.
! It’s
a
big
actor
in
the
disposable
market.
! In
1975
they
launched
the
first
disposable
Bic
razor
(the
BIC
Orange)
which
is
the
most
sold
Bic
razor.
! Every
day,
consumers
all
over
the
world,
buy
more
than
11
million
Bic
razors.
10. Compe&tors
-‐
Communica&on
! Both
Wilkinson
and
BIC
have
increased
their
marke&ng
strategy
adap&ng
it
to
the
new
web
standards.
! Both
created
brilliant
viral
campaigns
which
became
popular
among
net
users
all
over
the
world
and
generated
millions
of
views.
11. Wilkinson
case
history
1/4
2007,France,
Wilkinson
become
popular
with
a
2-‐minute
Hollywood-‐
like
blockbuster
trailer
in
3D
anima&on,
posted
on
selected
websites
and
blogs.
They
also
created
a
partnership
with
a
radio
sta&on
and
a
TV
channel.
Today
it
has
5.600.000
visualiza&ons
in
youtube.
FIGHT
FOR
KISSES
h:p://www.youtube.com/watch?v=LuSBCIV1zuQ
12. Wilkinson
case
history
2/4
Beyond
the
video
there
is
also
a
facebook
applica&on
(the
first
in
Italy)
and
a
specific
site
with
the
advergame.
You
have
to
register
on
the
game
site
and
then
you
can
play
choosing
to
be
the
Dad
or
the
Baby,
figh&ng
for
Mom’s
affec&on.
www.y-‐wilkinson.com
13. Wilkinson
case
history
3/4
! The
buzz
and
massive
free
PR
generated
by
the
concept
Fight
For
Kisses
were
equivalent
to
12
&mes
the
media
budget
invested
on
the
opera&on.
! Website
visitors:
10.900.000
coming
from
220
countries
(between
September
10th
and
December
12th
2007
/
source:
Google
Analy&cs).
! 400
000
downloads
of
the
advergame.
! 6
millions
views
of
the
Trailer
on
Youtube
and
dailymo&on.
! 5000
French
and
interna&onal
blogs
enhanced
the
campaign.
Free
exposi&on
on
na&onal
TV
and
na&onal
and
interna&onal
radios.
! On
the
business
side,
Wilkinson
gained
5.4
points
of
share
of
market
(volume)
on
the
disposable
segment
and
became
the
new
segment
leader.
14. Wilkinson
case
history
4/4
• RASA
IL
PRATINO
Follow
in
2011
by
• CHIOMETTE
PERFETTE
Which
in
four
months
has
reached
11.000
visualiza&ons.
2010,
in
Italy
they
uploaded
a
new
video,
this
&me
for
female
consumers,
which
today
has
about
567.600
visualiza&ons.
15. BIC
case
history
April
2011,
BIC
launch
a
video
on
the
web.
WTF
Insane
Human
Curling
by
BIC
Flex
3
h:p://www.youtube.com/watch?v=FlCVE0OG-‐tI
! This
video
has
now
about
2.300.000
visualiza&ons.
! Beyond
the
video
they
created
a
game
on
its
youtube
channel
and
a
facebook
page
which
has
now
7600
likers.
16. Other
razors
communica&ons
! 2009
Braun
launchs
a
campaign
on
bus
and
tram.
! There
were
two
s&ckers
posi&oned
on
the
plazorm
which
separates
the
carriages;
the
plazorm
move
up
and
down
and
Braun
PocketGo
simulated
the
shaving
thanks
to
the
direc&ons
change
of
the
vehicle.
18. ! February
2011,
Gille:e
placed
on
a
building
wall
in
Soho,
New
York,
a
big
poster
with
the
face
of
the
Baseball
champion,
Derek
Jeter,
Yankees
captain.
! The
poster
was
painted
every
day
showing
the
shaving
ritual:
the
first
day
shabby,
the
second
day
with
foam,
the
third
day
shaved,
the
ritual
repeats
every
three
day.
Unconven&onal
Gille:e
Campaign
2/3
19. ! June
2011,
Gille:e
created
a
giant
poster
of
the
tennis
champion
Roger
Federer
on
a
football
field
in
London
using
3.000
liters
of
green
and
white
ecologic
paint
.
! Then
the
2.800
mq2
portrait
was
decorated
with
1.000
liters
of
foam
then
the
shave
started,
first
with
a
par&cular
lawn
mower
to
remove
the
foam,
then
with
a
big
Proglide
razor
copy
for
the
finishing.
Unconven&onal
Gille:e
Campaign
3/3
h:p://www.youtube.com/watch?
v=ynmKBFLmVWM&feature=player_emb
edded
20. CONTEST
HISTORY
! The
contest
was
created
in
2008
in
order
to
find
new
young
football
champions
! Gille:e
wants
to
celebrate
skills
and
values
of
the
Future
Champion
! In
2008
this
contest
was
realized
with
four
athletes
coming
from
four
different
sports
(Giovinco
→
Football;
Datome
→
basketball;
Bone2
→
Volleyball;
Belo2
→
Swimming)
! Since
2009
the
categories
were
deleted
to
focus
the
a:en&on
only
on
football
players
because
of
their
fame
! During
the
years
the
campaign
has
been
more
addressed
on
the
unconven&onal
media
21. OBJECTIVES
! Reinforce
the
emo&onal
legacy
between
Gille:e
Brand
and
the
young
target
! Rise
the
notoriety
of
the
campaign
“Gille:e
Future
Champion” among
the
users
! Hold
a
huge
interest
of
the
journalists
about
the
contest
! Try
to
involve
not
only
experts
but
also
bloggers
and
influencers
! Involve
guys
and
the
users
through
unconven&onal
media
and
events
that
could
a:ract
the
a:en&on
22. TARGET
! STRATEGIC
TARGET:
Men
18-‐34
wet
shavers,
seeking
high
performance
grooming
products.
! POME
(Point
of
entry
users):
15-‐24
year
old
! Young
adults:
25-‐34
year
old
! Increase
interest
and
awareness
of
Brand
Gille:e
among
the
entry
users
! Rise
the
iden&fica&on
in
par&cular
of
the
POME
in
the
players
chosen
for
the
contest
! Push
them
vo&ng
one
of
the
selected
players
on
the
website
through
an
holis&c
programme/plan
that
lasts
over
the
whole
contest
23. CAMPAIGN
2008
! Adv
television
to
point
out
the
characters
close
to
the
products
! Realiza&on
of
4
short
viral
videos
of
each
player
! Crea&on
of
4
MySpace
profiles
in
order
to
increase
the
intera&on
with
the
target
! Opening
of
a
Facebook
group
to
support
the
campaign
! Structure
used
also
in
other
countries
for
the
same
contest
24. CAMPAIGN
2009
! Strong
Adv
television
in
associa&on
with
the
new
razor
! Penetra&on
on
Facebook
with
a
specific
group
for
the
contest
! Crea&on
of
a
viral
video
on
Youtube
(“Il
Monotriangolare”)
to
exploit
the
skills
of
the
three
players
! Spread
of
three
short
viral
video
(one
for
each
contender)
linking
thier
ac&vity
with
Gille:e
products
! Realiza&on
of
a
advergame
on
internet
and
Facebook
based
on
the
Monotriangolare
idea
25. CAMPAIGN
2010
! Par&cular
focus
of
the
strategy
on
the
web
2.0
with
the
transforma&on
of
a
normal
PR
campaign
in
a
digital
ini&a&ve
! Contest
launch
with
a
web
press
conference
in
which
were
involved
55
italian
journalists
and
bloggers
! Strong
ac&vity
of
media
rela&ons
on
and
off-‐line
! Viral
videos
with
the
three
players
and
spread
of
short
videos
linked
to
the
Gille:e
products
like
in
2009
! Crea&on
of
an
advergame
put
on
Facebook
and
opening
of
the
official
italian
Gille:e
(7.088
fan
during
the
first
two
months)
! Awards
Ceremony
made
thourgh
a
classic
press
conference
followed
by
50
partecipants,
with
Marco
Materazzi
as
special
guest,
and
live
updates
plus
photostreaming
on
the
Facebook
page
26. • In
Italy
smartphone
possess
between
15
and
24
years
old
people
is
ge2ng
close
to
tradi&onal
mobile
phone
possess.
Source:
Nielsen
Mobile
Media
2010
(Featured
Insight
)
Italy
has
the
most
smartphone
penetra&on
between
15
and
24
years
old
than
other
Countries
Why
smartphone
app?
27. COSTS/1
Tensile structure 77,5 mq 7.800€
15 rental vans 1.050€
10 rental table football 500€
10 maxi stickers 200€
Catering for 100 people 5.000€
15 people staff 1.050€
TOTAL 15.600€
LAUNCH EVENT
Rental FrecciaRossa hall 3.000€
10 people staff 500€
Piccinini presence 1.500€
Catering for 100 people 5.000€
TOTAL 10.000€
AWARD CEREMONY
App Smartphone 25.000€
30.000 stickers with free Qrcode 4.500€
TOTAL 29.500€
OTHERS
Set 55.000€
Rental proiectors + people 40.000€
Rental 8 cameras + 8 people 15.000€
Post-production 25.000€
Director 5.000€
Art Director 2.500€
Make up artist 1.000€
Editor 1.500€
TOTAL 145.000€
VIDEOCLIP REALIZATION
25 metres tall inflatables (6 in total) 15.000€
3 rental kiosks 1.200€
10 maxi stickers 200€
6 people staff 420€
66 tickets stadium + benefits 3.300€
TOTAL 20.120€
EVENT AT THE STADIUMS
28. COSTS/2
Gazzetta dello Sport
SportMediaset
TuttoMercatoWeb 4 days at the end of september and 4 days at the beginning of december
PLANNING INTERNET BANNERS
Day launch and 06/11/11
20-21/09/11 for Milan - Udinese and 15-16/10/11 for Atalanta - Udinese
Days Costs
500.000 Gazzetta dello Sport app downloaded 2 50.000€
250.000 SportMediaset app downloaded 2 25.000€
TOTAL 75.000€
SMARTPHONE BANNERS (ESTIMATES)
Costs
2 days on Gazzetta dello Sport (50 € for 1000 impressions) 50.530€
4 days on SportMediaset (50 € for 1000 impressions) 48.440€
8 days on TuttoMercatoWeb (35 € for 1000 impressions) 45.540€
TOTAL 144.510€
INTERNET BANNERS
910.127
Unique Contacts per day (Audiweb 2010)
505.293
242.196
162.638
29. TOTAL
COSTS
Launch event 15.600€
Event at the stadium 20.120€
Videoclip realization 145.000€
Award ceremony 10.000€
Internet banners 144.510€
Smartphone banners 75.000€
Others 29.500€
TOTAL 439.730€
RESUME
30. CONTACTS/1
Internet site Unique audience month (Audiweb 2010) Banner life Forecast viewers
Gazzetta dello Sport 298.000 2 days 48.000
Sport Mediaset 160.000 4 days 25.000
Tutto Mercato Web 210.000 8 days 37.000
TOTAL 668.000 14 days 110.000
UNIQUE BANNER CONTACTS CORE TARGET
Internet site Unique contacts per day (Audiweb 2010) Banner life Forecast Viewers
Gazzetta dello Sport 505.000 2 days 252.500
Sport Mediaset 242.000 4 days 242.000
Tutto Mercato Web 162.000 8 days 324.000
TOTAL 909.000 14 days 818.500
BANNER CONTACTS
31. CONTACTS/2
Viewers
45.000
20.000
20.000
TOTAL 85.000
GUERRILLA STADIUM CONTACTS (06/11/2011)
Atalanta - Siena
Giuseppe Meazza
Friuli
Atleti Azzurri d'Italia
Match Stadium
Milan - Catania
Udinese - Cagliari
Youtube Smartphone Launch event Award ceremony
500.000 150.000 25.000 10.000
OTHER CONTACTS
32. TOTAL
CONTACTS
Internet banner 818.000
Smartphone banner 150.000
Guerrilla stadium 85.000
Youtube 500.000
Launch event 25.000
Award ceremony 10.000
TOTAL 1.588.000
TOTAL CONTACTS