2. 1. How to use visual….
2. How to gain the
attention…
3. How to add colour….
4. How to improve your
SEO …..
5. How Social Media to
your advantage
3. Stay up to date
image-centric
marketing rather
than traditional textbased.
Between 65% and
85% of people are
visual learners
4. This concept can
help improve your
social media
presence and give
you the edge that
your looking for that
puts you over your
competitors.
5. Attention span
To much data is not
good viewers tend to
skim rather then
read every word and
only look for what
they want
6. Too much text can turn away
viewers
Putting in an image will
lengthen their stay on your
site
It’s the perfect motivating
force to encourage visitors to
stick around and explore
content in greater detail.
7. The right pictures are also an
easy way provide an element
of contrast.
Text is boring
Images can solve this
problem by making posts
more vibrant and visually
stimulating.
They can take a somewhat
boring post and spice it up.
8. SEO is important to your
companies online health and
marketing
Adding pictures can improve your
SEO as long as there are meta
and alt tags
This includes the image file
name, as well as the Title, Alt and
description tags.
Using Twitter hashtags and
Facebook tags can be to your
advantage and disadvantage
9. This platform is new to ‘new
media’ but soon came to
extremely important
Simplicity and aesthetic
appeal have proven the
success of Pinterest
Pictures rather than text
Focuses on light couloured
background with pictures and
video are more vibrant
10. Pinterest users are limited to
‘repins’, ‘likes’, and brief
comments. When other sites
like Facebook and Twitter
have more options
Ideas via visual content
Numbers of users are
constantly increasing
because its easy to use
11. Create boards with separate
categories allowing the user to pin
videos and pictures and organize
them accordingly
A brief description will help search
engines find content
Repinning an image can be easy
– which makes it easy to attract
like minded people.
70% of Pinterest users are female
but males are known to use it
12. Instagram has quickly
become a popular way for
individuals and businesses to
share pictures with their
audience.
Growing just as fast as
Facebook and twitter
originally did
Instagram has limited usage
due to its restrictions
13. Get an account now, build a
profile and presents before
the competitor does!
The concept is creative and
fun, with a high level of
interaction between
companies and consumers.
14. Easy to increase the
awareness of new
employees and company
events
Shows how a big company is
personable and not just
about the corporate side of
things
Starbucks, Red Bull and ABC
News.
15.
You can also encourage consumers
to take pictures of themselves using
a product or a service in action.
Great way to create a loyalty
program, build brand ambassadors
and awareness
Ideal for companies with small
budgets
