This document discusses various ways to use visual content in social media marketing. It provides tips on using images and video to attract and engage viewers by appealing to their visual nature. Images can improve attention spans and make posts more vibrant. The document also discusses how using visual content on different platforms like Pinterest, Instagram and social media can improve SEO, build brand awareness and create brand loyalty.

1. Alexandria Paudyn @apaudyn04
&
Brad Burneau @B_BURNEAU

2. 1. How to use visual….
2. How to gain the
attention…
3. How to add colour….
4. How to improve your
SEO …..
5. How Social Media to
your advantage

3.  Stay up to date
 image-centric
marketing rather
than traditional textbased.
 Between 65% and
85% of people are
visual learners

4.  This concept can
help improve your
social media
presence and give
you the edge that
your looking for that
puts you over your
competitors.

5.  Attention span
 To much data is not
good viewers tend to
skim rather then
read every word and
only look for what
they want

6.  Too much text can turn away
viewers
 Putting in an image will
lengthen their stay on your
site
 It’s the perfect motivating
force to encourage visitors to
stick around and explore
content in greater detail.

7.  The right pictures are also an
easy way provide an element
of contrast.
 Text is boring
 Images can solve this
problem by making posts
more vibrant and visually
stimulating.
 They can take a somewhat
boring post and spice it up.

8.  SEO is important to your
companies online health and
marketing
 Adding pictures can improve your
SEO as long as there are meta
and alt tags
 This includes the image file
name, as well as the Title, Alt and
description tags.
 Using Twitter hashtags and
Facebook tags can be to your
advantage and disadvantage

9.  This platform is new to ‘new
media’ but soon came to
extremely important
 Simplicity and aesthetic
appeal have proven the
success of Pinterest
 Pictures rather than text
 Focuses on light couloured
background with pictures and
video are more vibrant

10.  Pinterest users are limited to
‘repins’, ‘likes’, and brief
comments. When other sites
like Facebook and Twitter
have more options
 Ideas via visual content
 Numbers of users are
constantly increasing
because its easy to use

11.  Create boards with separate
categories allowing the user to pin
videos and pictures and organize
them accordingly
 A brief description will help search
engines find content
 Repinning an image can be easy
– which makes it easy to attract
like minded people.
 70% of Pinterest users are female
but males are known to use it

12.  Instagram has quickly
become a popular way for
individuals and businesses to
share pictures with their
audience.
 Growing just as fast as
Facebook and twitter
originally did
 Instagram has limited usage
due to its restrictions

13.  Get an account now, build a
profile and presents before
the competitor does!
 The concept is creative and
fun, with a high level of
interaction between
companies and consumers.

14.  Easy to increase the
awareness of new
employees and company
events
 Shows how a big company is
personable and not just
about the corporate side of
things
 Starbucks, Red Bull and ABC
News.

15. 
You can also encourage consumers
to take pictures of themselves using
a product or a service in action.

Great way to create a loyalty
program, build brand ambassadors
and awareness

Ideal for companies with small
budgets