2. Social trends have been a part of life since the beginning of time.
Society reacts to certain stimuli, whether it is a type of music, fashion or
activity. These trends are not always created by the majority, but the
majority of society does typically follow.
3. TRENDS
-is a behaviour or new way of doing things and it has a big impact on
our society. It is a sequential pattern of change in a condition, output,
or process, or an average or general tendency of a series of data points
to move in a certain direction over time, represented by a line or curve
on a graph.
5. Trend analysis is the widespread practice of collecting information and
attempting to spot a pattern, or trend, in the information.
Trend spotting is the identification of new trends or attempting to see
the future.
Trend spotter is a person who notices and reports on new fashions, ideas
or activities that are becoming popular.
7. 1. Appeal – degree of attraction that a fad or a trend causes/ attractive on
people.
2. Result – pertains to the impact of fad or trend/ ability to produce a
sustainable movement or change. Publicity.
3. Scope – extend of influence of a fad or a trend.
4. Support - structure that enables a fad or trend to be sustainable.
5. Sustainability – length of time that a fad or trend can continue to exist.
6. Value – utility or usefulness that can be derived from a fad or a trend.
9. 1. The Selfie Movement
The front-facing camera on our smartphones changed the way
we take picture, and social app changed the way we share them.
Convenient to share selfies that help countless photo editing apps
available, making it breeze to enhance your snaps before you share
them.
10. 2. News Breaks on Social Media First
Traditional media is too slow. If you want access to the latest news as
fast as possible, Facebook and Twitter are your best options.
Social media has changed the way we consume news and stay
updated on what’s happening in real-time. Of course, the problem with
such quick breaking news is the issue about fake news.
11. 3. A Newfound Love for GIFs
The animated GIF is a magnificent cross between an image and a
short video- without the sound, of course.
The Graphics Interchange Format (GIF) is a bitmap image format.
12. 4. Hashtags (#)
Although Twitter was the original social network to bring the
hashtag to life, others quickly picked up on the trend.
Hashtags can now be used on Instagram, Tumblr, Facebook, and in
all sorts of other corners of the web. It’s quickly grown to become the
solution for effectively categorizing content based on specific themes or
keywords to make search and discovery a whole lot easier.
13. 5. Memes, Memes, and More Memes
The internet is obsessed with sharing memes.
The viral power of ridiculous memes is undeniable, We can’t
get enough of them, and there are tons of meme generator tools
you can use to create your own and contribute to whatever’s most
popular at the moment.
14. 6. Regular People Turned Internet Famous
It’s obvious social media has opened new doors for people to
showcase their talents and attract online fan bases.
For many now famous celebrities, starting out by putting their stuff
online was really the only option. Today, all kinds of mainstream actors,
musicians, bands, comedians, and more owe their success to the
openness of the web, including major entertainment-based social
networks like Tiktok and Youtube.
15. 7. Cloud Streaming of Entertainment Media
CDs and DVDs is now obsolete because of unlimited access to all our
entertainment needs through services like Youtube, Spotify and Netflix.
There’s no need to have a hard copy or digitally downloaded copy of
everything when you can stream what you want from the cloud for one
small monthly subscription fee.
Cloud streaming sure does solve the problem of limited local storage,
and it’s one of the fastest growing trends in media consumption today.
16. 8. Oversharing on Social Media
Most of us recognize how bloated the social networking experience has
become, with so many sites and apps out there promoting huge friend
or follower numbers, constant engagement and never ending streams
of content sharing. Oversharing has become a big turn off for many
internet users, which is why apps like Tiktok and Instagram have
popped up to bring a more intimate and minimalist experience.
17. 9. Crypto- Currency : More Modern Ways to Create and Exchange Value
Bitcoin – the decentralized digital currency that started turning a lot of
heads in 2013 as more people got involved with mining, trading and
spending it.
Bitcoin has its fair share of problems, given that it isn’t overseen by any
central authority, but that hasn’t stopped its growing popularity. As a
result, countless other crypto – currencies have popped up all over the
web, some which seem almost too ridiculous to be real.
18. 10. WiFi Enabled Home Gadgets and Appliances
As the internet of things becomes more mainstream, we’re
starting to see a lot more gadgets and household objects come with
WIFI enabled features. Someday, our entire homes and cities could
thrive on a connected network where every device, machine, and thing
can communicate with one another to perform and automate tasks.
19. Fad
- Something that people are highly interested in for a relatively short
period of time.
- An intense and widely shared enthusiasm for something, especially
one that is short-lived and without basis in the object’s qualities; a
craze.
20. Fad
-is a product that has little or no use but is characterized by a quick rise
sales and popularity followed by a quick decline in sales and popularity.
This quick up down in sales is because fad products fad products usually
do not satisfy a strong consumer need. Nevertheless, fads seldom
completely die out, with some hardcore followers remaining loyal.
21. Difference between Fad and Trends
Trends have a much longer lifespan than fads. In fact, they can continue
to be fashionable for years and even decades. They primary difference
between a trend and a fad is that trends have potential to be long-term
influences on the market.
22. 1. Fads
The easiest way to categorize a fad in one word: short-lived. Typically,
fads last for a total of one season, but they can also last less than a
month. Fads are novelty driven fashion choices. A fad is often referred
to as “catching on” with the larger population, but will often fade as
quickly as it appeared. The easiest way to remember a fad is through a
simple alliteration: fads fade. Although engaging in fads can be fun,
they are often not worth investing a large amount of money or time.
23. 2. Trends
Trends have a much longer lifespan than fads. In fact, they can continue
to be fashionable for years and even decades. They primary difference
between a trend and a fad is that trends have the potential to be long-
term influencers on the market. In addition, trends often involve
altered classics.