As presented in CodeMotion Tel Aviv: http://telaviv.codemotionworld.com

1. Tel Aviv Nov.30-Dec.1, 2014
Trends in Cloud and Mobile computing
Alain Azagury, Director, Technical Strategy, IBM Software

2. Tel Aviv Nov.30-Dec.1, 2014
Time is of the
essence
The advent of the
API economy
For Enterprises
Cloud really means
Hybrid Cloud
Three Takeaways

3. Tel Aviv Nov.30-Dec.1, 2014
Time is of the Essence
"15 minutes could save you 15% or
more on car insurance."
7 1/2 minutes
Immediate!

4. Tel Aviv Nov.30-Dec.1, 2014
Social
Analytics
Mobile Cloud
• Technology is increasingly the most critical driver for business growth
• The emergence of big data, social, mobile, cloud and analytics are fundamentally changing
how we live, work and interact
Digital transformation forces 67% of global
consumers
want to use mobile
devices to complete retail
transactions
30%+ of
Asia’s GDP
is expected to be
handled through mobile
money transfers by 2015
1 out of
every 7
minutes spent
online is spent on
social networks
40% of
people
socialize more
online than they
do face-to-face
80% of
new apps
will be distributed or
deployed via the cloud
1/3 of
consumer data
will be stored in the cloud
by 2016
Pervasive
connectivity
Big data
We are at an inflection point in the industry

5. Tel Aviv Nov.30-Dec.1, 2014
Innovate
how we engage, make decisions and
work
Optimize
our IT infrastructure, data and
processes
Technology Leaders
Chief Information Officers
Technology Architects
Dev & Ops Leaders
Line of Business
Leaders
Marketing Leaders
Sales Leaders
Finance & HR Leaders
Drives Need
Drives Investment
The pendulum swings back…

6. Tel Aviv Nov.30-Dec.1, 2014
The API Economy
Cloud changes how developers build apps and how organizations manage workloads

7. Tel Aviv Nov.30-Dec.1, 2014
The API Economy
Reaching new customers and gaining from their response FAST

8. Tel Aviv Nov.30-Dec.1, 2014
Failing
Fast
Seconds to
Deploy Friction
Free
Any
Language
Continuous
Integration
Mobile
Ready
Focus on
Code
Choice of
Tools
Useful
APIs
Shift to Agile Development means Developers’ expectations have evolved
Composing an application as opposed to traditional writing of an application – with
speed and choice

9. Tel Aviv Nov.30-Dec.1, 2014
Analytics to Support Rapid Development - Continuous Feedback
Continuously monitoring usage of key
features, visits, and conversions to
validate hypotheses and ensure that we
are delivering what customers want.

10. Tel Aviv Nov.30-Dec.1, 2014
External
Ecosystem
Marketplace App
API
Services
API
Analytics
API
Commerce
API
Collaboration
API
Location
API
Data &
Analytics
APIAPI
Workload definition, optimization and orchestration
Software-defined compute Software-defined storage
Software-defined
networking
Resource abstraction and optimization
Traditional
workloads
Services and composition patterns
API and integration
services
Solutions
Data &
Analytics
MobileDevelopment Operational
Application
services
Security…
API
economy
Cloud
operating
environment
Software-
defined
environment Infrastructure
as a Service
Platform
as a Service
Software
as a Service
IBM Next Generation Cloud Platform: Open Integration & Control

11. Tel Aviv Nov.30-Dec.1, 2014
OSLC
OAuth
TOSCA
Open Technology & Standards are Shaping the Cloud

12. Tel Aviv Nov.30-Dec.1, 2014
Run Your Apps
The developer can chose any language runtime or
bring their own. Just upload your code and go.
DevOps
Development, testing, monitoring, deployment
and logging tools allow the developer to run
the entire application
APIs and Services
A catalog of open source, IBM and third party
APIs services allow a developer to stitch
together an application in minutes.
Cloud Integration
Build hybrid environments. Connect to on-
premises systems of record plus other public
and private clouds. Expose your own APIs to
your developers.
Extend SaaS Apps
Drop in SaaS App SDKs and extend to new use
cases (e.g,. Mobile, Analytics, Web)
IBM Bluemix
Building new mobile and cloud apps requires a composable set of services
Organized into Enterprise approved & controllable catalogs
Rapid App Development from composable services

13. Tel Aviv Nov.30-Dec.1, 2014

14. Tel Aviv Nov.30-Dec.1, 2014
Ar
Archive
Ob
Object Store
Eb
Elastic Block
Storage
Sg
Storage
Gateway
Bk
Backup
Vp
Virtual Private
Cloud
Sc
Security
Groups
Lb
Load
Balancer
Dn
DNS
Cd
CDN
Cb
Circuit
Breaker
Pt
Patterns
(HEAT)
Am
API
Management
Bo
Bosh
He
Health
Monitoring
Pp
Puppet
Sd
Service
Delivery
Ch
Chef
Sp
Service Proxy
St
Salt
Md
Monitoring
Data Display
Pd
Pager Duty
Lg
Logging
Up
Uptime
Mc
Monitoring
Data Collection
Ev
Event
Notification
Dc
DevOps
Control
Cf
Configuration
Im
Image
Builder
Mk
Monkeys
Ac
Access
Control
Hm
Health
Manager
Au
Audit
As
Autoscaling
Groups
C
Containers
IBM has defined Cloud Common Services Fabric
Brings together foundation services needed to integrate cloud first model with
existing systems that need to be cloud enabled
Development Services
Operations Services
Infrastructure Services

15. Tel Aviv Nov.30-Dec.1, 2014
Traditional IT Private Cloud Public Cloud
System of Record
System of Engagement
Evolve to a model of PaaS-based,
standardized middleware patterns
• Automate deployment
• Automate patching
• Analytics for insights into Optimization
Evolve to a model of PaaS-based
composable application development
• Automate deployment
• Automate patching
• Analytics for insights into user-behavior
to enable fast-feedback
Business Service / Application Service

16. Tel Aviv Nov.30-Dec.1, 2014
Private Cloud & IT
Benefits:
• Fully customizable
• Robust management
• Secure by design
• Regulated data
Best of both worlds.
Better outcomes.
Maximize return on existing IT investments
Match workloads to best-fit infrastructure
Hit the right balance of risk to speed
Meet seasonal capacity without CapEx
Add new capabilities quickly
Benefits:
• Low entry cost
• Pay-per-use
• Highly elastic
Hybrid
Public Cloud
Hybrid Cloud+
For Enterprises Cloud really means Hybrid Cloud
Integrating Systems-of-Record & System-of-Engagement

17. Tel Aviv Nov.30-Dec.1, 2014
Time is of the
essence
The advent of the
API economy
For Enterprises
Cloud really means
Hybrid Cloud
Three Takeaways

18. Tel Aviv Nov.30-Dec.1, 2014