Trends Affecting Tech Pr Santa Clara University

The document summarizes trends affecting public relations and technology media, including the decline of print magazines and newspapers, the rise of social media and user-generated content, and how this shifts the role of public relations professionals. Specifically, over 525 magazines closed in 2008, print ad pages are down 50% since 2005, and newspapers are only growing outside the US. Additionally, social media like blogs, social networks, video sharing, and reviews are all rising. This new media landscape means companies can communicate directly with stakeholders with fewer filters, while PR professionals must become skilled visual storytellers and content creators.