Inspired by our Global CEO, Chris Graves, at Ogilvy PR we have been following closely how certain advances in neuroscience are translating into the discipline of public relations and communications.
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
The 4 E's of Marketing By Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide.
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
De quando as empresas olhavam somente para dentro até quando passaram a perceber as necessidades do seu cliente e a se preocupar em devolver algo para a sociedade.
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Fake it until you make it: The secret behind Trump's winOgilvy Consulting
Wait… What just happened? The Boost You Need to Kick-off 2017! This webinar is brought to you by Christopher Graves, Chairman of Ogilvy Public Relations Worldwide and Thomas Crampton, Global Managing Director of Social@Ogilvy. Our Ogilvy experts have prepared an exclusive webinar on the behavioral science lessons of Trump that all marketers and communicators need to know in a "post-truth" world. What you will learn: - Biases and quirks from brain and behavioral science that explain a lot of the news that hit us last year - The power of the illusory truth effect - When to use convert communicators Who is it for? Those working in PR, or interested in learning from cognitive and behavioural principles and their effect on the world as we know it today.
The 4 E's of Marketing By Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide.
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
De quando as empresas olhavam somente para dentro até quando passaram a perceber as necessidades do seu cliente e a se preocupar em devolver algo para a sociedade.
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Summary of "Mind Your Elephant: How to get rid of your ego, connect with others and save the world". Download the book for free in www.mindyourelephant.org
Taming the Technical Talk - OWASP San AntonioMajor Hayden
Successful technical talks hinge upon making a deep connection with the audience on an emotional and rational level. This talk will help technical people frame their ideas, prepare efficiently, and deliver on the day of the talk.
A unique science and human-based perspective, applying an ‘in-between’ interrelation approach to design immersive experiences for any reality, including the digital 'metaverse,' right by design and by humanity.
Chapters:
I. The Playground: A School for Humans, Aliens and Bots (the Setup Nonsense);
II. The Valse: Three V's Dancing a Versatile Veil (the Play Nonsense);
III. The Castle: No Grass, No Class (Making Sense of the Nonsense).
Death Essay Writing Help. Edgar Allen Poe: The Theme of Death Essay Example | Topics and Well .... Narrative essay about death of family member - Pay for Essay and Get .... Death. 012 Essay Example The Black Death Argumentative About Penalty Writing .... Outstanding Death Essay ~ Thatsnotus. Essay about Death | Death Essay for Students and Children in English .... Death Essay | Tragedy | Sophocles.
Successful technical talks hinge upon making a deep connection with the audience on an emotional and rational level. This talk will help technical people frame their ideas, prepare efficiently, and deliver on the day of the talk.
A unique, science and human-based perspective, applying an ‘in-between’ interrelation approach to design immersive experiences for any reality, including the digital 'metaverse,' right by design and by humanity.
Chapters:
I. The Playground: A School for Humans, Aliens and Bots (the Setup Nonsense);
II. The Valse: Three V's Dancing a Versatile Veil (the Play Nonsense);
III. The Castle: No Grass, No Class (Making Sense of the Nonsense).
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Summary of "Mind Your Elephant: How to get rid of your ego, connect with others and save the world". Download the book for free in www.mindyourelephant.org
Taming the Technical Talk - OWASP San AntonioMajor Hayden
Successful technical talks hinge upon making a deep connection with the audience on an emotional and rational level. This talk will help technical people frame their ideas, prepare efficiently, and deliver on the day of the talk.
A unique science and human-based perspective, applying an ‘in-between’ interrelation approach to design immersive experiences for any reality, including the digital 'metaverse,' right by design and by humanity.
Chapters:
I. The Playground: A School for Humans, Aliens and Bots (the Setup Nonsense);
II. The Valse: Three V's Dancing a Versatile Veil (the Play Nonsense);
III. The Castle: No Grass, No Class (Making Sense of the Nonsense).
Death Essay Writing Help. Edgar Allen Poe: The Theme of Death Essay Example | Topics and Well .... Narrative essay about death of family member - Pay for Essay and Get .... Death. 012 Essay Example The Black Death Argumentative About Penalty Writing .... Outstanding Death Essay ~ Thatsnotus. Essay about Death | Death Essay for Students and Children in English .... Death Essay | Tragedy | Sophocles.
Successful technical talks hinge upon making a deep connection with the audience on an emotional and rational level. This talk will help technical people frame their ideas, prepare efficiently, and deliver on the day of the talk.
A unique, science and human-based perspective, applying an ‘in-between’ interrelation approach to design immersive experiences for any reality, including the digital 'metaverse,' right by design and by humanity.
Chapters:
I. The Playground: A School for Humans, Aliens and Bots (the Setup Nonsense);
II. The Valse: Three V's Dancing a Versatile Veil (the Play Nonsense);
III. The Castle: No Grass, No Class (Making Sense of the Nonsense).
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The effects of customers service quality and online reviews on customer loyal...
The Contribution of Neuroscience to the Art of Storytelling: 5 Lessons to Become better Communicators
1. The Contribution of Neuroscience
to the Art of Storytelling:
5 Lessons to Become Better
Communicators
Luca Penati, Ogilvy Public Relations Worldwide
BLUEMiND v San Francisco
June 2nd 2011
16. Mind-Numbing 4
Words to Ban
Synergistic
Value-added
Innovation
Paradigm
Out-of-the-box
Shareholder value
End-to-end solution
17. The Caring Story 5
Left Brain Right Brain
• Sonic waves can retain an intensity of
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• Sonar systems operate at more than
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that can travel across tens of miles of
ocean
• Navy estimates that increased sonar On January 23 2009 More than 50 sperm
training will significantly harm marine whales beached themselves on a sand
mammals more than 10 million times bar on Perkins Island,Tasmania."
Credit: Tim Alexander/Marine Photobank
during the next five years off the U.S.
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