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The music video treatment proposes shooting in Chinatown to incorporate East Asian culture, as well as a friend's "man cave", to represent the song's R&B/soul genre. Darkness with red and blue lights will be used throughout, along with silhouettes and leading lines. Cutaway shots of props like fighting fish, plants, money and smoke will create an exotic underground vibe. Reference videos provide ideas for lighting, editing, composition and props. Eric Bellinger will be featured in the video.
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Digipak analysis
The digipak uses a red and orange color scheme with black, suggesting a rock or heavy metal genre focused on hell and mystery. The cover does not include the artist name, adding to the mystery. The CD holder depicts a shadowy figure with arms raised, possibly a ghost, reflecting the album title "Reach Higher" which could reference the afterlife.
The second digipak depicts a man with a guitar in denim against a backdrop of green and blue countryside scenes with horses and mountains. This positive, natural imagery aims to portray a country or folk music genre. The simple photograph of the artist and lack of effects signals an independent rather than mainstream sound. Font and freehand writing style also reflect the free-
Textual analysis of advert
This document contains textual analyses of advertisements for three artists: Christina Perri, Beyoncé, and Michael Jackson. The analyses describe the genres of each artist, examine visual elements of the advertisements like poses, colors, and backgrounds, and note unique selling points like "never before released" material. Overall, the analyses consider how the advertisement designs represent the artists' brands and genres to attract audiences.
Textual analysis of advert
This document contains textual analyses of advertisements for three artists: Christina Perri, Beyoncé, and Michael Jackson. The analyses describe the genres of each artist, examine visual elements of the advertisements like colors and poses, and note unique selling points like "never before released" material. Overall, the analyses consider how the advertisements represent the artists' brands and genres to attract audiences.
CD cover and inserts
The CD cover focuses on the artist to convey a conventional pop theme, while the inserts use black and white, neutral colors to create an alternative, indie appeal. The inserts have a dull appearance at first glance but contain pictures, lyrics, and words that reveal the artist's characteristics and help establish her image concisely. The CD also features the label logo and barcode to represent the owning company and give a professional look.
Music On The Wind Presentation Tour 2018. min
In June 2018, we are taking a group of musicians to Israel and Bethlehem. Our desire is simple. We want to build bridges between communities, and inspire the people who live there to come together through music. We want to invest into this land and in people from all walks of life, races and religions.
gofundme.com/musiconthewind
Treatment
The video will feature Eric Baker, a solo indie/pop artist known for his acoustic guitar style. It will include two actors portraying a past romance and present reflection. Scenes will jump between Baker singing alone on stage in the past, to a woman watching and them dancing, and Baker singing about the memory in the present. The video aims to promote Baker's music and expand his fanbase without costs. It will be filmed at two school locations - an empty stage and private band room - to convey the personal and romantic story through music, movement, and flashbacks between past and present.
Mood board
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Media Idea 3
The proposed music video idea would feature Chet Baker harshly lit holding a trumpet with a pianist behind him. Smoke from a lit cigarette fills the black and white, one-take video. Baker is dressed in typical swinger attire and looks sadly brooding, sometimes gazing at the camera. The video aims to portray Baker's sadness over a lost love and would end with a zoom out and fade to black. Chet Baker was a renowned American jazz artist from the swing era who played trumpet and other instruments. Unlike his contemporaries, Baker's songs expressed more negative and doubtful love as he feared never finding the right partner. The proposed digi-pak and website homepage would feature on-set photos of Baker smoking and playing trumpet
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Digipak analysis
The digipak uses a red and orange color scheme with black, suggesting a rock or heavy metal genre focused on hell and mystery. The cover does not include the artist name, adding to the mystery. The CD holder depicts a shadowy figure with arms raised, possibly a ghost, reflecting the album title "Reach Higher" which could reference the afterlife.
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CD cover and inserts
The CD cover focuses on the artist to convey a conventional pop theme, while the inserts use black and white, neutral colors to create an alternative, indie appeal. The inserts have a dull appearance at first glance but contain pictures, lyrics, and words that reveal the artist's characteristics and help establish her image concisely. The CD also features the label logo and barcode to represent the owning company and give a professional look.
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The video will feature Eric Baker, a solo indie/pop artist known for his acoustic guitar style. It will include two actors portraying a past romance and present reflection. Scenes will jump between Baker singing alone on stage in the past, to a woman watching and them dancing, and Baker singing about the memory in the present. The video aims to promote Baker's music and expand his fanbase without costs. It will be filmed at two school locations - an empty stage and private band room - to convey the personal and romantic story through music, movement, and flashbacks between past and present.
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Ben Howard Poster Analysis
The poster uses negative space and contrasting blue and white colors with Ben Howard as the main focal point. It features a non-animated photo of the performer against an idyllic brick wall background relevant to the folk genre, showing his casual and laid back personality. The colors, font, and imagery are chosen to reinforce the folk style and themes of challenges, adventure, and joy in the performer's music.
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This album cover conveys Ben Howard's passion for nature through its focus on the ocean. As a small figure within the depths of the sea, the artist is less prominent than the natural environment that inspires his indie/folk music. While abstract, the blue tones create a painted effect that emphasizes the sea over Ben Howard. The back cover further highlights nature themes through song titles about woods and wolves. Its simplicity, white space, and contrasting black text relate to the genre's clarity and deeper meanings. The cover's ambiguity allows multiple interpretations that reflect the mysteries within Ben Howard's lyrics and music.
A Century of Concert Spirituals Recordings: The Pioneers
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Presentation3
This document discusses basic conventions for independent artists' album covers. It recommends that the front cover feature a picture of the band/artist to identify them, as well as the album title. For the back cover, it suggests a single location shot, a minimalist design or photograph relating to the music type, and a list of songs to show potential listeners what is included. The goal is to attract an audience simply and without overly promotional images.
A Century of Negro Spirituals for Solo Voice
Survey of some of the historical and contemporary composers and singers who have forged art songs from this powerful American folk music. Features videos of over 30 vocally and interpretatively distinctive concert Spiritual performances–accompanied by short biographies about the composers, musician images, and a discography and music scores bibliography
Composers (performers) represented:
Pt. 1: Harry T. Burleigh (Robert McFerrin), William Arms Fisher (Frances Alda), John C. Payne (John C. Payne), J. Rosamond Johnson (Todd Duncan), Hugo Frey (Odekhiren Amaize), Clarence Cameron White (Jules Bledsoe), R. Nathaniel Dett (Dorothy Maynor), Florence Price (Richard Heard), Roland Hayes (Charles Holland), Hall Johnson (Inez Matthews)
Pt. 2: Lawrence Brown (Paul Robeson), William Grant Still (Florence Quivar), William Lawrence (Marian Anderson), Robert MacGimsey (Carol Brice), Edward Boatner (Mattiwilda Dobbs), Hamilton Forrest (Martina Arroyo), John Wesley Work III (Kevin Maynor), Undine Smith Moore (Pamela Dillard), Margaret Bonds (Leontyne Price), Thomas Kerr, Jr. (Jessye Norman), Julia Perry (Shirley Verrett), Hale Smith (Donnie Ray Albert), Robert Owens (Oral Moses), Betty Jackson King (Robert Honeysucker), Lena McLin (Mark Rucker), John Carter (Ray Wade),
Pt. 3: Wendell Whalum (Kenneth Overton), Coleridge-Taylor Perkinson (George Shirley), Jacqueline Hairston (Louise Toppin), Robert L. Morris (Calesta “Callie” Day), Roland Carter (Benjamin Matthews), Uzee Brown, Jr. (Uzee Brown, Jr.), Charles Lloyd, Jr. (Laura English-Robinson), Evelyn Simpson-Curenton (Kathleen Battle), Mark Hayes (Indra Thomas), Moses Hogan (Derek Lee Ragin), Victor Labenske (John Craig Johnson), Damien Sneed (Lawrence Brownlee), Shawn Okpebholo (Will Liverman)
Songs performed: Ain’t A That Good News, All God’s Chillin, Calvary, City Called Heaven, Deep River, Dere’s a Man Goin’ Roun’ Takin’ Names, Ev’ry Time I Feel the Spirit, Give Me Jesus, Glory, Glory, Hallelujah, Go Down Moses, God Is a God, Goin’ to Shout All over God’s Heaven, Gospel Blues (Lyric Suite), Great Day, Guide My Feet,
Hear de Lambs a-Cryin', He’s Got the Whole World in His Hand, Here’s One, I Want to Die Easy, I’m a poor little orphan in this world!, I’m Goin’ to Tell God All My Troubles, Is There Anybody Here Who Loves My Jesus, Joshua Fit the Battle of Jericho,
Let Us Break Bread Together on Our Knees, O Freedom, Oh, Glory!, Po’ Mourner’s Got a Home at Las', Sometimes I Feel Like a Motherless Child, Standin’ in de Need o’ Prayer, Sweet Little Jesus Boy, This Little Light o’ Mine, Toccata (Cantata), Walk Together, Children, Were You There, Witness,
Presentation created by soprano and music researcher Randye Jones.
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Digipack analysis
The digipack album art for Hozier's album uses earthy colors like brown and orange that reflect the folk influence in his music. The cover features a beach landscape instead of the artist's face, representing Hozier "bearing his soul" through his songs. The back has only the song list in orange on a black background, emphasizing the importance of the music over his image. These design choices distinguish Hozier from other artists by literally showing his soul through the album art and focusing on his music rather than his face.
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1) A Queen album cover from the 1970s-1980s shows the band's rock image through leather jackets and masculine posing, positioning their powerful music.
2) An Akon album aims to present his music seriously, shown by his suit and expression with a relaxing ocean background and eye-catching design.
3) A James Brown album uses simple yet colorful and contrasting design that stands out and hints at his fun but retrospective 1970s music style.
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Album cover album
The document discusses several album covers and evaluates them as either good or bad. A good album cover is described as simple with colors that convey the mood of the music. Bad covers have clashing colors, unappealing images, or fail to provide information about the album. Qualities of good covers include using unique elements to express the artist's feelings, cohesive color schemes, and visually interesting designs that audiences find appealing.
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A Century of Concert Spirituals Recordings: The Pioneers
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Individual Response
The document provides details on promotional packages for a CD including the music and extras on the CD and DVD. It then discusses considerations for music videos including contrasting a storyline with performance footage, matching the editing to the rhythm, using realistic situations, and having darker suburban settings. It also outlines plans for the CD artwork including a minimalist black and white design with the artist's name, and for a magazine advert using a polaroid photo and Q&A style text with neon colors tying it to the CD theme.
Jazz and Blues Presentation
This is a presentation that I created about jazz and Blues music, providing a brief history on both musical genres and identifying some of the key codes and conventions of the music videos within the styles.
Love is a losing game Treatment
This is a presentation about our fake artist ann austin and how she will be marketed and we will build her star image
presentation
The student proposes to create a promotional package for the release of an album, including a music video, DVD cover, and magazine advertisement. The music video will be for the song "Goin' Down" by The Pretty Reckless and will be in a punk rock style. Research was conducted on conventions of music videos, rock music videos, and digipak packaging. Analysis of examples discusses the symbolism in a Paramore music video, digipak design, and conventions used in a magazine advertisement to appeal to a rock audience. Sources are cited.
Research
The document proposes creating a promotional package for an album including a rock music video, DVD cover, and magazine advertisement. The package will promote the song "Goin' Down" by The Pretty Reckless. The music video will be created in a punk rock style to emphasize the song's speed and energy. The focus will be on experimenting with editing techniques to develop impact and drama. The target audience is primarily teenagers who can relate to the punk style.
Assignment 17 Pitch
The document provides pitches for potential music video ideas by Vincent and Liam. Vincent suggests ideas for videos for songs by Frank Ocean, Ed Sheeran, and Justin Bieber that focus on narratives involving travel or lifestyle. Liam also suggests Ed Sheeran and Justin Bieber and provides ideas for videos inspired by specific songs that involve narratives of relationships or bullying through dance performances and imagery. Both discuss challenges and how their ideas relate to the target audiences.
R&b genre siginifers
R&B music videos contain several common signifiers related to fashion, appearance, and location. Male artists are often partially or fully unclothed to appeal to their primary target audience of teenage girls. Women wear revealing clothing and emphasize their physical features. Tattoos are also common among male artists. Videos typically take place in tropical locations, clubs, or feature expensive props like cars and jewelry to convey wealth and status. Slow songs tend to use intimate narratives and close-ups while faster songs incorporate choreography and special effects. The target audience is primarily teenage girls and young women aged 13 to 25 who are interested in relationships, fashion, and identifying with the mostly female-centered themes.
monmon- research
The student proposes to create a promotional package for a rock album including a music video, DVD cover, and magazine advert. They will focus on interpreting the song "Goin' Down" by The Pretty Reckless in a punk rock style to emphasize the speed and energy. Their work will experiment with editing techniques to develop impact and drama. The target audience is mostly teenagers who can relate to the punk style represented.
1 in what ways does your media product
1. The document discusses how the media product uses and challenges conventions of real pop music videos. Shots of the artist in dreary, rainy settings represent his depression, challenging the upbeat nature of pop music. Costumes emphasize the artist's lack of money.
2. Locations shown link to lyrics and narrative, showing the artist's downward spiral as he lacks money. Both typical and unconventional locations are used.
3. The narrative follows the artist's struggle to find money and ends without resolution, challenging conventions of typically happy pop video endings. Performance, shots, and editing employ both typical and unconventional techniques for the genre.
Different genres & Their Conventions
I looked into different genres and their conventions to show the difference between those and my chosen genre.
Music Video Genre's - Tropes and Cliches
The document discusses common conventions and themes across different music genres in their music videos. For pop music videos, the star is central, editing is fast-paced before choruses, and there are often bright visuals and narratives involving romance. R&B videos commonly take place at parties and feature depictions of wealth and romance. Indie videos are often set in cities and focus on concepts like love, while rock/metal videos feature creepy visuals, white lighting, an emphasis on the band, and themes of death.
Genre Conventions RnB Beyonce and 4 album
This document discusses the genre of R&B music. It begins by defining R&B and describing its origins in genres like jazz, gospel and blues. It notes the tight rhythm sections and soulful singers that characterize R&B. The document then discusses the origins and evolution of R&B from the early 1950s to today, mentioning influential record labels like Motown and artists from different eras. It describes how R&B incorporated influences from pop, rock and jazz over the decades. In the 21st century, R&B has taken on new styles while maintaining its gospel and blues roots.
Researching genres
This document discusses genres of music including pop, alternative, and country. It analyzes the typical costumes, colors, locations, and props used in music videos and performances within each genre. For pop, bright colors, casual clothing, beaches and nightclubs are commonly featured. Alternative often uses darker colors and clothing with varied locations outdoors or in closed environments. Country depicts western styles with nature settings and utilizes guitars, trucks and other stereotypical country props.
Outkast – hey ya
The video imitates The Beatles' iconic performance on The Ed Sullivan Show to contrast typical hip hop videos of the time. It features Andre 3000 playing multiple band members through special effects. All band members wear green, possibly representing jealousy in the song's lyrics. The video establishes the band as hugely popular through screaming female fans, drawing parallels to bands like The Beatles and their fame.
pitch for music video.pptx
The document proposes music video ideas for three tracks by different artists. For the first track, a moody R&B song, the proposal suggests an urban streetwear-inspired look and red colors. For the second, an alternative punk song, the proposal describes a narrative video taking place in a bedroom showing the artist singing in anger. For the third punk/rock track, the proposal recommends casting a specific artist and including bold makeup, colors like pink and black, and both performance and narrative elements to highlight the band's instruments.
Analysis of album advertisements pp
This document analyzes advertisements for three album releases:
1) Kings of Leon's "Only by the Night" conveys darkness through dull colors and images that emphasize the band members' scruffy and edgy appearance.
2) Nelly's "Nellyville" shows his stylish and athletic persona through his close-up stare and plain black outfit that hints at his strong personality.
3) Green Day's "21st Century Breakdown" captures young audiences with bright colors, a warm grungy vibe from an image of a young couple, and edgy graffiti-style font design that builds excitement for the long-awaited album.
Eight different music genres
Lara M. Schwartz is a music video producer and expert who has authored a book on making music videos. She has produced over 100 music videos working with major artists across many genres. The document then discusses codes and conventions used in music videos, explaining that technical techniques like camera work and editing, and symbolic techniques like facial expressions convey meaning. Different genres like rock, pop, jazz, hip hop, folk, country, and grime each have distinguishing conventions for lighting, setting, costumes, and other elements that represent the style and themes of those genres.
Assignment 3 digipak
This document summarizes the key design elements and themes of several album digipaks, including those by Justin Bieber, Kanye West, Rihanna, Drake, Katy Perry, Jay-Z, and Giggs. It discusses the use of colors, imagery, typography, and other conventions to convey information about the artist and album, appeal to target audiences, and establish themes like romance, wealth, and past lifestyle.
Codes and conventions
The document outlines codes and conventions for rock music videos. It states that rock videos are predominantly performance-based and focus on the band. They typically feature low-key lighting with a spotlight on band members. Editing is fast-paced to match the song. Costumes are dark and rebellious, like leather jackets. Settings are usually dark, like streets or studios. Facial expressions show passion for the music. Common camera shots include high angles, close-ups, and mid shots of instruments and movements.
Chris brown digi pak
This document analyzes and summarizes the cover art of Chris Brown's album "F.A.M.E.". It discusses various elements of the cover including the artist's pose, facial expression, and costume which aim to portray him as confident yet vulnerable with an urban background. The bright colors and style target a younger audience while references to graffiti and dancing suggest his talents in those areas. The title treatment stands out against the busy background in line with promoting the artist's style and genre. Overall, the cover art aims to introduce the artist and hint at the album's meaning through symbolic visual elements and styling choices.
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More from Isabella Browse
Kard Textual Analysis
The document analyzes the Kpop group KARD and their music video for the song "OH NANA". It summarizes that KARD aims to present a unique, stylish and urban concept compared to other groups through hip hop and R&B music. The music video is meant to introduce the group's concept of each member representing a playing card and create buzz before their debut. It portrays the group as appealing and aspirational to their target demographic of 15-25 year olds through designer clothes and luxury props. The editing adheres to relating the visuals to the song through "thought beats".
Kard Textual Analysis
KARD is a co-ed Kpop group signed to DSP Media. Their debut single "OH NANA" was intended to introduce their concept of each member representing a playing card and create buzz. The music video portrays the group as stylish and successful through designer clothes and urban settings to position them as aspirational figures for their target audience of 15-25 year old aspirers and explorers.
NCT Textual Analysis
NCT U is a subunit of the boy group NCT consisting of 5 members with different roles like lead dancer. Their music video for "The 7th Sense" depicts an ongoing "tortured dream" through artificial lighting and glass tanks. It follows conventions of showing skilled dancing and relating the visuals to the lyrics. Kpop music videos aim to be aesthetically pleasing to appeal to their target audience of young women through fashionable costumes, ornate sets, and lighting.
Kard ta sven e carlson
KARD is a co-ed Kpop group signed to DSP Media. Their debut single "OH NANA" was intended to introduce their concept of each member representing a playing card and create buzz. The music video positions KARD as stylish and aspirational figures through their designer clothes and urban settings to appeal to their target audience of heterosexual 15-25 year olds.
Textual a1
NCT U is a subunit of the boy band NCT consisting of 5 members with different roles like lead dancer. Their music video for "The 7th Sense" depicts an ongoing "tortured dream" through artificial lighting and glass tanks. It follows conventions of showing the group's dancing skills and having aesthetically pleasing visuals and fashion to appeal to their target audience of young women ages 15-20. The editing and camerawork synchronize with the song's rhythm to strengthen its mysterious vibe.
Eval Q4
Isabella used various digital technologies throughout the planning, production, and evaluation of her music video project:
- She used online communication tools to efficiently plan shoots and collaborate with others from a distance.
- Blogger allowed her to create an interactive online portfolio converging different media in one place.
- She practiced filming techniques using a DSLR camera and iMovie software before final production.
- Online surveys helped gather audience feedback to improve her work and confirm she was on the right track.
- Without digital technologies, the project would have been much more difficult or impossible to complete on time and to a professional standard.
Evaluation Q6
The document discusses various technologies and software the author learned through creating a media project. They discovered online programs like Google Forms and Office 365 were useful for distributing and analyzing surveys. Photoshop enabled editing photos to a high quality standard for publication. InDesign helped format columns and text. Overall, the author gained skills with blogger for an interactive portfolio, DSLR cameras for quality photos, iPhoto for initial editing, and Prezi for visual presentations.
Evaluation Q1
This document evaluates how a media product uses, develops, and challenges conventions of real magazines.
It summarizes that the magazine cover uses conventions like a masthead, cover lines in two colors, and a tag. However, it only uses one color for the cover lines instead of two. The main image on the cover is a medium close-up edited similarly to real magazines.
The contents page conforms to conventions like using various artist images but challenges conventions by having a two-page menu and atypical "contents" typography.
The double-page spread uses conventions such as pull quotes, a large central image, and three columns, but challenges conventions by using only black and white like some artist-
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Treatment
- 1. DEAN FT. ERIC BELLINGER Official MusicVideoTreatment
- 2. TREATMENT OVERVIEW ■ In comparison to Dean’s previous tracks, “I’m Not Sorry” has a much more aggressive vibe however, still has that strong “carelessness” tone. ■ In order to represent both the artist and the song, I would like to use darkness with red and blue lights/black and white throughout the video ■ Strong use of silhouettes and locations with leading lines ■ Cutaways to create an exotic underground vibe such as Siamese fighter fish, tropical plants, cards, money, smoke etc.
- 3. Who will I be featuring in my music video?
- 4. LOCATIONS ■ China town is full of potential for cutaway shots at both day and night.As the main artist is East Asian, to incorporate the culture without travelling to Asia, Chinatown is accessible and a familiar location. ■ Furthermore, Leicester square is also nearby and will provide many opportunities for creating scenes incorporate for the artist’s lip syncing. ■ Another location is my friend’s “man cave” (pictured).This suits the R&B/soul genre of the song.
- 5. CUTAWAYS ■ In order to strengthen the exotic, underground representation, I will be using props such as; – Siamese fighting fish- these are known to be aggressive animals as well as being pleasing to the eye – Tropical plants – Orchids are a desired plant in the east Asian culture.
- 7. Video References ■ NCT U –The 7th Sense – Composition of frames and lighting ■ Kard- Oh Nana- colour and film style ■ Jin Soul- Singing in the Rain- Props ideas ■ TheWeekend- Party monster – Editing and lighting