3. THE
AUDIENCE
- Over 60% of F1H2O event attendees are over 35
- Very high profile consumers: high earners, ambitious and
dynamic
- Appreciate the luxury sector, have a high disposable in-
come and a propensity to spend internationally, and have
a clear interest in travel
- Predominantly male audience
AGE 46+AGE 25-45AGE 18-25
35% 47% 18%
*data collected by Regent’s University London
4. GLOBAL TV
COVERAGE
Regions broadcasting F1H2O programmes
CHINA
INDIA
MALAYSIA
AUSTRALIA
FRANCE
PORTUGAL
SPAIN
UK
SCANDINAVIA
GERMANY
HONG KONG
AFRICA &
MIDDLE EAST
EUROPE
NORTH AMERICA
CENTRAL &
SOUTH AMERICA
23
MLN
435
MLN
153
MLN
30
MLN
48
MLN
10
MLN
3
MLN
19
MLN
26
MLN
6
MLN
28
MLN
40
MLN
12
MLN
213
MLN
11
MLN
THAILAND
26’ edited highlights programme distributed
world wide directly by IMG MEDIA
Video news release distributed globally by
SPORTS NEWS TELEVISION (SNTV)
MLN* GLOBAL
AUDIENCE REACH
TOTAL BROADCAST
HOURS DURING
RACING SEASON
TERRITORIES BROADCASTING
F1H2O TV PROGRAMMES
TERRITORIES REACHED BY
F1H2O NEWS FEED
TOP REGION: MIDDLE EAST & EUROPE
843
5784
81
97
TOP BROADCASTERS:
*According to data collected by SMG from the 2018 Season
*The 2018 season is still ongoing
5. LIST OF BROADCASTERS
*According to data collected by SMG from the 2018 Season
*The 2018 season is still ongoing
POLAND
GERMANY
RUSSIA
GREECE
CYPRUS
BALKAN AREA
HONG KONG
THAILAND
PHILIPPINES
INDONESIA
MALAYSIA
SINGAPORE
JAPAN
CHINA
KOREA
INDIA
MACAU
VIETNAM
TAIWAN
SRI LANKA
MYANMAR
AUSTRALIA
NEW ZEALAND
MONACO
MALTAUK
DENMARK
FINLAND
SWEDEN
NORWAY
SPAIN
ITALY
NETHERLANDS
PORTUGAL
FRANCE
SWITZERLAND
TURKEY
ISRAEL
SERBIA
BULGARIA
SLOVAKIA
CROATIA
SLOVENIA
LATIN AMERICA
MIDDLE EAST &
NORTH AFRICA
SUB - SAHARIAN
AFRICA
BALTIC
INTERNATIONAL
USA
CANADA
7. SOCIAL MEDIA
LISTENING &
MONITORING (2017 STATS*)
TOTAL
REACH
OF IMPRESSIONS
DURING THE EVENT
SOCIAL MEDIA ACTIONS
(VIEWS, CLICK) DURING
THE EVENT
SOCIAL MEDIA INTERACTIONS
DURING THE EVENT
3.7MLN
182K
21K
+70%
25K
BUZZ GENERATED
DURING THE EVENT
FACEBOOK LIVE VIDEO
VIEWS DURING THE
EVENT
8. SOCIAL
NETWORKS
STRATEGICAL CONTENT
TAILOR-MADE VIDEO CLIPS
GLOBAL FOLLOWERS
POSTS PER DAY
DURING THE
EVENT
VIDEO CLIP PER DAY
DURING THE EVENT
AVERAGE PEOPLE REACHED
BY H2O RACING SOCIAL
NETWORK
PAGE VIEWS INCREASE
DURING THE EVENT
PEOPLE ‘LIKE’
US ON FACEBOOK
5
2MLN
137K
+190%
1
10:10
9. MEDIA
The organising committee benefits from a dedicated press of-
fice:
- The official H2O Racing Press office deals directly with inter-
national press and industry specialised press
- By incorporating an additional press office, the local organi-
ser is able to oversee and follow all national and local press
All H2O Racing events and venues are featured and promoted
in the Offical H2O Magazine:
- 4 issues per year
- On-site direct distribution
- Over 20.000 distributed in 2018
- Available online
- Directly mailed to sponsors and UIM National
Authorities
