This document proposes a partnership between an international conservation nonprofit organization and Wenger to promote Wenger's environmental and CSR credentials. The nonprofit runs wildlife conservation projects worldwide and has successful partnerships with other brands. The proposal suggests Wenger could support conservation work financially and through in-kind donations. In return, the nonprofit would expose Wenger to its media partners and expedition participants, and involve Wenger employees and customers in conservation expeditions and projects.

1. Partnership
proposal

2.  International, award-wining non-profit conservation organisation
 Opinion leader and one of the strongest brands in adventure-based
voluntourism (= enabling ordinary people to participate in wildlife
conservation projects)
 Experienced in working with corporations and leveraging relationships
 Wildlife conservation projects all over the world
 Existing & successful relationships with other premium brand
corporate partners (Land Rover, HSBC, Motorola, Swarovski Optik, etc.)
in many countries already
 strong European and German-speaking connections with offices in
UK, Germany, France and projects in the Alps

3. EXPEDITIONS, PROJECTS & TASTER DAYS WORLDWIDE

4. Excellent working relationship
with corporate partners and
tourism boards in Australia,
Europe, Middle East, North
America and Africa.
Press trips, TV shows,
competitions, etc. all over the
world, promoting our partner
brands to a very wide range of
end consumers.
TV: global coverage; CEO also
presents travel & nature
programmes on German
television  celebrity effect
Print & online media: global
coverage in news, features,
editorials, etc.

5. Competitions in media worldwide with strong brand exposure

6. Media value of all these activities
over € 2.5 million p.a.
over past three years
(details on request)

7. for

8. Promoting Wenger’s environmental & CSR
credentials by association with one of the world’s
leading conservation volunteering organisations

9. CSR: Wenger staff on expedition or taster days
and/or custom-made events
(in Europe or on expeditions worldwide)

10. Places on expeditions for customers,
competitions, incentives, etc.

11. Dedicated “Wenger expeditions” / extending conservation
expedition work to Switzerland as required

12. Press conferences and other activities
to leverage relationship to media

13. Working with Wenger PR & marketing to host journalists and
film teams on expedition to leverage relationship to the public

14. Joint events

15. Showcasing
Wenger products
in action under
expedition
conditions and for
the good of the
planet’s wildlife.
Exposing captive
audience of
expedition
participants to
Wenger products
and promotions.

16. Dedicated website & links www.biosphere-expeditions.org/wenger
Text, videos, images & regular engagement on social media sites
Online competitions

17. Speakers & opinion
leaders for events,
testimonials, etc.
Dr. Matthias Hammer,
biologist, explorer,
founder & executive
director as Wenger
Brand Ambassador

18. Provision of movies, images & stories
(for Wenger communications, promotions,
press, TV, etc.)

19. Promising young conservationists are helped in their
careers as Biosphere Expeditions / Wenger scholars

20. Example Land Rover
(partner since 2002)
 Land Rover staff on expedition assist with research, conservation & community
work, learn about wildlife & sustainability
 In-country press conferences, joint events, speakers and celebrities for motor
shows, etc.
 Working with Land Rover’s PR companies globally, journalists and film teams
are recruited and provide worldwide coverage
 Provision of image and film libraries used extensively by Land Rover PR;
Biosphere Expeditions also posts resources and project updates on its own and
Land Rover’s websites and social media sites
 Competitions worldwide with strong Land Rover imagery and brand exposure;
competitions are promoted through media, dealer network, internet & social
media
 Extensive online and social media campaigns, dedicated site
www.biosphere-expeditions.org/landrover (also see
www.biosphere-expeditions.org/swarovski)
 Land Rover funding supports conservation work worldwide
 Land Rover supplies vehicles worldwide

21. for

22.  Base funding in support of Biosphere Expeditions’
conservation work worldwide
 In-kind donation element (Wenger products for Biosphere
Expeditions’ work; Wenger products for expedition
participants, for example branded drinking bottle)
 Funding for Wenger staff/customer/incentive places on
expeditions as required
 Set aside leverage funding for press trips, competitions,
events and other activities as decided jointly by Biosphere
Expeditions and Wenger
 Long-term agreement (if required after trial year) as
successful conservation measures require long-term
commitments

23. Thank you