Travel Photography for Social Media
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Travel photography tips and tricks for making the best use of images on social media. Presented at the Social Travel Britain conference, 2015. www.thesocialfootprint.com
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Travel Photography for Social Media
- 8. In the age of video, why bother with photographs? www.insidethetravellab.com They get people’s aYenOon • Front page of the papers translates to social media • Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets than those without. • Facebook and Google Plus prioriOze images • Pinterest – image based commerce
- 9. In the age of video, why bother with photographs? www.insidethetravellab.com They get people’s aYenOon • Front page of the papers translates to social media • Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets than those without. • Facebook and Google Plus prioriOze images • Pinterest – image based commerce People like to share them • 43% of people share photographs on social media vs 17% sharing video
- 24. EXAMPLES Hashtag e.g. #inCostaBrava Curate history – Malmo, Sweden CompeOOons – BooOful, Money Supermarket www.insidethetravellab.com COMMUNITY SOURCE • Learn what your community likes • See your own area from a different perspecOve • Create partnerships and relaOonships with your raving fans
- 25. www.insidethetravellab.com WORK WITH BLOGGERS • Tap into the different perspecOve of your desOnaOon • Make the most of their skills and different voices • Make the most of their knowledge of social media and interacOon • Tap into their audiences