How To Make A Good Story of the Journey - The Travel Junkie
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The other day, National Geographic Indonesia and Western Australia Tourism Board invited me out to sharing and talking about my experience. We were able to spend the day at LetterD and had a workshop in which we showed the specialised press how to make a good story of the journey during a tour of Western Australia’s most well-known spots. And here are my slides at the event:
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How To Make A Good Story of the Journey - The Travel Junkie
- 1. HOW TO MAKE A GOOD STORY OF THE JOURNEY HOW TO MAKE A GOOD STORY OF THE JOURNEY #TravelMateWorkshop
- 2. Bowie Holiday Fulltime Lover | Outdoorsman | Blogger www.thetravelunkie.org Twitter: @TravelJunkieID Instagram: @TravelJunkieID Facebook: /thetraveljunkieofficial Who am I? Bowie Holiday Fulltime Lover | Outdoorsman | Blogger www.thetravelunkie.org Twitter: @TravelJunkieID Instagram: @TravelJunkieID Facebook: /thetraveljunkieofficial
- 3. POSITIONING DIFFERENTIATION A Briefing on global travels, culture, Life. Content (What to Offer) Accurate and credible information about travel notes, culture, food, fashion, music, hotels and life (more personal) Context (How to Offer) Informative, edutaiment, and mature design Infrastructure (Enabler) the most up to date travel blog, link to social media network, and media community THE TRAVEL JUNKIE STRATEGY BRAND
- 4. Primary • Travelers (national/international) • Bloggers Secondary • Ministery of Tourism • Tourism Board • Brands • etc TargetTarget MarketMarket TargetTarget AudienceAudience Primary • Travelers (national/international) • Bloggers Secondary • Ministery of Tourism • Tourism Board • Brands • etc TargetTarget MarketMarket
- 5. WRITING / BLOGGING MAGIC Can transport a total stranger into a completely different world MUNDANE Rules, tools and tricks of the trade ASK YOURSELF THESE QUESTIONS: a) What is your interest? b) Do you have the content? c) Is the topic trendy? d) Is there competition? MAGIC Can transport a total stranger into a completely different world MUNDANE Rules, tools and tricks of the trade ASK YOURSELF THESE QUESTIONS: a) What is your interest? b) Do you have the content? c) Is the topic trendy? d) Is there competition?
- 6. Content Management - The Emperor Images Help Content Stand Out Search EnginesSearch Engines Traffic Rankings Investors / Sponsors
- 7. • A reflection of your personality? • Include observations and opinions • Don’t be afraid to get personal • Don’t write like a fact- checker • Entertain FINDING YOUR VOICE • A reflection of your personality? • Include observations and opinions • Don’t be afraid to get personal • Don’t write like a fact- checker • Entertain
- 8. i. Read other stories/blogs ii. Use social media to find travel trends iii. News, happenings, festivals, etc iv. Google keyword CHOOSING THE RIGHT TOPICS FOR YOUR STORIES i. Read other stories/blogs ii. Use social media to find travel trends iii. News, happenings, festivals, etc iv. Google keyword
- 9. CHOOSING THE RIGHT TOPICS FOR YOUR STORIES STORY / BLOGPOST STYLES a) Travel narratives b) Photo essays c) Travel lists d) Travel tips e) Personal thoughts f) Sustainable tourism g) You are not wikipedia STORY / BLOGPOST STYLES a) Travel narratives b) Photo essays c) Travel lists d) Travel tips e) Personal thoughts f) Sustainable tourism g) You are not wikipedia
- 10. CHOOSING THE RIGHT TECHNIQUES • The big secret • What’s the point? • Attention-grabbing headlines • Compelling beginnings - Anecdote, quote, punch line • The middle - Continuity, headings • Ending - Ask readers a question • The big secret • What’s the point? • Attention-grabbing headlines • Compelling beginnings - Anecdote, quote, punch line • The middle - Continuity, headings • Ending - Ask readers a question
- 11. CHOOSING THE RIGHT TECHNIQUES Bringing a story to life: • Introduce characters – to humanize your story • Use all your senses – for good visual descriptions • Show, don’t tell and do something different Bringing a story to life: • Introduce characters – to humanize your story • Use all your senses – for good visual descriptions • Show, don’t tell and do something different
- 12. HOW TO KEEP YOUR READERS INTERESTED Your job is not done after you’ve published your stories/blogpost. Add extra finishing touches: • Link to other posts • Call to action • Engagement with readers • Social media promotion Your job is not done after you’ve published your stories/blogpost. Add extra finishing touches:
- 13. HOW TO KEEP YOUR READERS INTERESTED • Find out which are your most popular stories/posts • Write similar stories/posts • Create a series out of them Eq. Top destination in WA Increasing readership: • Find out which are your most popular stories/posts • Write similar stories/posts • Create a series out of them Eq. Top destination in WA
- 14. RESEARCH & FACT CHECKING Always do it Errors reduce your credibility Check with reputable sources Always do it Errors reduce your credibility Check with reputable sources
- 15. PASSION!PASSION!
- 25. Any Question?