From our webinar on empowered coworkers in the transport sector.

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2. The Collaborative
Mobile Cloud Application Platform
for Business
Presenter : Martin Wilson, Appear
Webinar - Transportation

3. 3
Topics
• Introduction
• Rail Mobility Challenges and Solutions
• MobiCloud Vision for Transportation
• How MobiCloud Technology Supports this Vision
• Rail Project Use Case
• Demonstration
• Questions and Answers

4. 4
Sweeping Changes (Gartner)
• Rise of tablets
” 80% of businesses will enable workforce on tablets”
• BYOD, CYOD
”By 2014, 90% of organizations will support corporate applications on
personal devices”
• Enterprise stores
”By 2015, 60% of organizations will use private app stores to deliver
business apps on media tablets and smartphones”
• Rise of social
”By 2015, 10% of your online ”friends” will be nonhuman”
• Information Complexity
“Context-aware computing is a game-changing opportunity for
enterprises and CIOs” ..
Context - Next level of SOA (CODA/Gartner)

5. 5
Cloud Impact
• Larger mainframes replaced by cloud
• Enables smarter strategy supporting smaller teams
and approaches without ”Big Integrator” costs
• Cloud and Mobility together driving seismic shift in
industry structures e.g. Telco, OS (e.g. Microsoft),
Device (e.g. Blackberry, Nokia)

6. 6
Mobile Devices
A Rapid Pace of Change
• Goal: Devices should be transparent tools to access business data
• Rugged devices (expensive)
– Being replaced by consumer devices (cheaper, more powerful)
– BYOD and CYOD
• Complexity and volume of Applications
• Constant change (Firefox OS, Google Glass, ..)
• New features and capabilities to be integrated
– Proximity sensors, eye tracking, biometrics, NFC ..

7. 7
• Changing needs of mobile worker
– Perceived Blurring of IT and Mobility
– Separation of ”Work” and ”Home”
– Enterprise Mobility not just ”Mobile Office”
• How to access data easily via laptop,
desktop, PDA?
• Large IT vendor systems slow to adapt
– Mobility requires a different approach
supporting rapid change
• Lots of experimental projects underway
– Need more cost effective route to support
mobility projects
Workforce Mobility Challenges

8. 8
Transport Industry IT Challenges and Objectives
Mobility Solves Transport Challenges
Customer Employees
Project
Delivery
Reliability and
Dependability
Safety
Value and
Sustainability

9. 9
Transport Industry IT Challenges and Objectives
Mobility Solves Transport Challenges
Customer Employees
Project
Delivery
Reliability and
Dependability
Safety
Value and
Sustainability
Apps for third party transport
providers, Proactive travel info,
Social networking, travel plans,
On board entertainment, ..
Make it easier to collect,
distribute and communicate data,
automatically and proactively e.g.
Defect reporting, M2M Apps
Communication between
(nearest) colleagues, and trains,
rail police, panic button, mass
communication, Improved
integegration
Value - Reduce the cost of
purchasing equipment by sharing
it across the business
Sustainability - Eco-driving apps
Social Media Integration, Training
Apps, Collaboration, proactive
information, flexible rostering,
traveller profile, coupons,
additional forms of payment
Record taking applications
Linking with other
organizations
Apps for temporary
employees and
subcontractors, self
destructing enterprise
data, collection of data
and reporting, shared
visibility.

10. 10
1st Generation Mobility
• Solution to voice & paper communications
– Increase visibility & control
– Minimize manual paper based work
• Increased efficiency
• Improved customer satisfaction
• However - some challenges for implementation
– Training overhead
– Adoption by workers
– Employee satisfaction

11. 11
Enterprise Mobility
A point solution provides mobile
access to business processes
for greater productivity
Second point
solution
Mobile App
Server 1
Mobile App
Server 2
?
Mobile App
Server 1
Mobile App
Server 2
Mobile App
Server 3
Multiple point solutions – complexity, lack of control,
limited reuse, data synchronisation issues, problems
with workflow priorities, security, ..

12. 12
Drivers for Enterprise Mobility
?A point solution provides mobile
access to business processes
for greater productivity
Second point
solution
Mobile App
Server 1
Mobile App
Server 2
Mobile App
Server 1
Mobile App
Server 2
Mobile App
Server 3
Multiple point solutions – complexity, lack of control,
limited reuse, data synchronisation issues, problems
with workflow priorities, security, ..

13. 13
Drivers for Enterprise Mobility
More than 50% of the application code is spent connecting to the backend web
service, retrieving the data and managing the local device database
A point solution provides mobile
access to business processes
for greater productivity
Second point
solution
Mobile App
Server 1
Mobile App
Server 2
Database
Backend
Server 1
Backend
Server 2
Backend
Server 3
”Platform”
e.g. MEAP, MDM,
MAM, MADP

14. 14
Next Generation Mobility Goals
• Lower the Total Cost of Ownership
– Cloud vs On-site installations
– Control – easier to deploy/publish and control apps
• Improve user adoption
– BYOD - Device Independence
• Develop Efficient and Reactive Organisation
– Integration between people & systems
– Collaborative real-time communications - game changer
• Improved team collaboration
– Shared situational awareness = context-awareness

15. 15
Next Generation Vision
First Generation MobiCloud
Device
Network
Application
All behind the firewall, on-site
enterprise implementations
Hybrid Cloud Model
Cloud based with secure back
office (e.g. ERP) access
Smartphones, BYOD
Multiple OS & form factors
Application ”Silos”
Collaborative Apps,
Information mash-up
Dedicated Windows Mobile
Devices
Static data Dynamic, Context-aware data
”Clunky” user interfaces Intuitive, Ergonomic UI
Cross Platform
Cloud
Context

16. 16
MobiCloud Project
Vision: Bridging the Enterprise Mobility Information Gap
EC Research Program: CIP ICT-PSP
Budget: 4.46M Euros
Duration: 2012-2014
www.mobicloudproject.eu

17. 17
Backed by the European Commission
Founding partners

18. 18
A Cloud-Based Mobility Platform allows you to efficiently Manage and
Distribute your Apps through your own corporate app store.
Cloud

19. 19
Context
Context enables your apps to become smarter and easier to use.
Right Information
Right User
Right Place
Right Time
Use context to decide which
apps are usable when, for
who, on what device and to
what extent .. smart
distribution

20. 20
Cross-platform
Cross-platform development reduces time and development costs
for mobility projects.

21. 21
MobiCloud Enterprise Appstore
21
IT Challenges and Objectives
Customer Employees
Project
Delivery
Reliability and
Dependability
Safety
Value and
Sustainability
Employee Appstore

22. 22
MobiCloud Application Scenarios
Rail
Construction Field Service
City Transit

23. 23
MobiCloud Application Scenarios
Rail
Construction Field Service
City Transit

24. 24
City Transit Appstore
Scenario
– City Transit mobile crew of the
dispatching centres and platform
staff who need to share
operational messages with the
command & control center in
real-time for safety (fault/incident
reporting), customer service
(traffic disruption updates)
– KVV City Transit Karlsruhe,
Germany
– Multimodal Transport Operator
City Transit

25. 25
Rail Use Case - Svenska Tågkompaniet AB
Scenario
– Train drivers, train conductors
and platform staff need to share
operational messages with the
command & control centre in real-
time for energy efficiency (eco-
driving), safety (fault/incident
reporting), customer service
(traffic disruption updates) and
compliance (delay reporting and
fault attribution).
– Tågkompaniet AB, Sweden
Rail

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Customer Background
• Svenska Tågkompaniet AB is a leading Swedish railway company
• Operates mass transit systems across Sweden
• Founded in 1999 to compete against state owned ‘SJ’
• Majority owned by Norwegian rail (NSB)
• 350 employees
• 350 MSEK in revenues
• 3.5 M passenger journeys per year
6/20/2013

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Customer Challenge
• Locked-in on an aging mobility solution
– Obsolete hardware (HTC)
– End of life software end-to-end (mobile and backend)
• Poor user acceptance and satisfaction
– Unhappy with rugged device and software performance
– Unhappy with non-intuitive and poor ergonomics UI’s
First Generation Solution

28. 28
The MobiCloud Solution
• From single mobile device to any mobile platform:
– From one Windows Mobile 6 model to any Android and any iOS device
• From costly and inadequate integrations to controlled cost and
modern interfaces:
– From CPU-time cost interfaces to monthly subscriptions (FORD)
– From lack of control and feedback to exact responses (Trafikverket)
• From expensive IT infrastructure to hosted-in-the-cloud
– From physical servers on premise to cloud-based computing
– From client installations to web based interfaces

29. 29
Mobile Solution feature overview 1/6
• Active Directory integration
– Uses existing administration system
– Uses existing user credentials (authentication,
authorization and accounting to domain using
existing ID and Password, complying to existing
policies –e.g. password complexity, logon hours)

30. 30
Mobile Solution feature overview 2/6
• User owns the device
• Enterprise owns the data
– An app within the app
– Separation between work and private realm
• Supports user owned devices (BYOD)
• Support context based app provisioning

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Mobile Solution feature overview 3/6
Traffic disturbance messaging
– Native widget
– HTML5 app
– Notifications
• Sound,
• Vibration
• Visual
– Granular addressing and control
• Send to any and all
• Read receipts
• Dynamic Message updates
• Timed or manual message expiration

32. 32
Mobile Solution feature overview 4/6
Collaboration between online users
• Ability to see colleagues on map or in a list
• Cellular positioning for maintained battery life
• Positioning using Google Maps
• Ability to call, text or email colleague
• User-friendly phone book layout
• The colleague in highest proximity is listed first!
• Only currently on-the-beat co-workers listed
• Multiple ways of contact
• Navigate to…
• Call…
• SMS…
• Email…

33. 33
Mobile Solution feature overview 5/6
Vehicle defect reporting
– View existing defects based on user context
• Vehicle list based on user login credentials
– Report new defects using a defect wizard
• Minimum input, maximum output
– Image capture
• Interface to camera and camera roll (image library)
• Ability to manage attachments
– Add and delete multiple files
– Automatic synchronization to third party backend
system (FORD)
• Return case ticket number
• Return case status
• Return case repair comments and progress

34. 34
Mobile Solution feature overview 6/6
Vehicle status change
– View existing status based on user context
• Vehicle list based on user login credentials
– Enter vehicle into maintenance
• Single confirmed action
– Exit vehicle from maintenance
• Single confirmed action.

35. 35
Integration with third party systems
• Time tables via Trafikverket’s UTIN
– Meeting reporting requirements from traffic governing body
– Web interface for manual and scheduled download
• Traffic plan reports via Trafikverket’s OPERA
– Meeting reporting requirements from traffic governing body
– Meeting SLA´s with traffic governing body
– Web interface for validation, upload, PDF conversion and storage
• Defect reporting to FORD
– Meeting requirements from vehicle owners
– Enriched with picture attachments
– Web based and mobile enabled
• Workshop interfaces
– Third party workshop can toggle vehicle status during maintenance

36. 36
Live traffic
information
Train composition
Etc.
Active Directory
TKAB’s corporate
IT system, used
for authentication
MobiCloud
Cloud-hosted
Mobility Platform
Train based
personnel
(Android/iOS)
Web/Office
Users
Solution Architecture
E.g. Depot
workers, external
organisations
Legacy incident
reporting system
(used by rail
industry for
vehicle damage
management)

37. 37
High Level Architecture
MobiCloud
Cloud-hosted
Mobility Platform
FORD
(Incident
Reporting)
Trafikverket
(Live Traffic
Information)
Active
Directory
(IT Back Office)
MobiCloud Integration API
MobiCloud Platform
MobiCloud
Client API
Tågkompaniet
Customisations
Android,iOS Clients
Tågkompaniet
Web Application

38. 38
Why Hybrid ?
Device
Access
Speed
Development
Cost
App Store
Approval
Process
Native
Hybrid
Web
Full
Full
Very fast
Native speed as
necessary
Reasonable Available
Only for
container
Available
Expensive for
multiple
platforms
Mandatory for
iOS and WP
Limited Fast Reasonable Not available None

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MobiCloud Hybrid Model
HTML5
App
HTML5
App
HTML5
App
• Access to hardware
• Communications
• Offline support
• Security features
• Portable business logic
• Portable views
Appear Native Container

40. 40
Tågkompaniet Project – Awards 2013
2013 Winner
European User Awards for
Networking
2013 Winner
Communications Mobility
Solution of the Year
2013 Finalist
2013 Finalist

41. 41
MobiCloud Technology Summary
• Future-proof mobility platform
– Cloud-based
– Enterprise focused
– Context-aware
• Ready-made solutions
– Industry marketplaces
– Internal vs public appstores
• Speed-up development
– Ready made templates for Apps
– Cross-platform & Native support
– Open APIs and SDKs for Back Office
– Include existing 3rd party apps

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Join MobiCloud Now!

43. Mobility. Made simple.
Questions?