This document outlines a marketing plan for a transportation business with four group members. It includes sections on situation analysis, market need, objectives, SWOT analysis, target markets, marketing mix, financial forecast, strategies, positioning, and future recommendations. The marketing objectives are to gain market share, decrease customer acquisition costs and marketing costs. A Porter's Five Forces analysis is included. Target customers are business travelers and families. Future recommendations include introducing robots, expanding terminals, and improving technology and food quality.

1. Group Members:
•Aamer Mehmood
•Asadullah Ilyas
•Fazeel Ashraf
•Ali Haider

2.  Introduction  Situation Analysis
 Marketing Plan  Market Need
 Mission  Market Trend
 Marketing Objective  Market Growth
 Financial Objective  SWOT analysis

3.  Porter’s Five Force Model
 Target market
 Marketing mix
 Financial and Budget Forecast
 Strategies
 Positioning
 Future Recommendation
 Conclusion

4.  Main Idea
 Goals
 Time Limit To achieve
 Current industries
 Earning probability

5.  Mission
 Marketing Objective
◦ Gain market share
◦ Decrease customer acquisition cost
◦ Decrease marketing cost

6.  Increase in profit
 Decrease employee training cost
 Decrease maintenance cost
 Operational cost

7.  Convenience
 Reliability
 Professionalism

8.  More use of public transport

9.  Strengths
 Weakness
 Opportunities
 Threats

10.  A model for Industry analysis.
 Helps you understand
◦ Strength of current competitive position
◦ Strength of a position you're considering moving
into.

11.  Threat of Entry:
◦ with evolution of technology and creative minds of
people, there are always threats of new entrance in
market.
 Bargaining Power of Customer:
◦ This will consume some time, in convincing
customer

12.  Threat of Substitute:
◦ substitutes like railways, airplanes.
 Internal Rivalry:
◦ Different decisions of shareholders
◦ Internal disputes
 Bargaining Power of Supplier:
◦ Dealing with food serving suppliers.
◦ Arguments of maintenance service providers.
◦ Critical issue; buying new busses.

13.  A specific group of consumers at which a
company aims its products and services or
the market segments that are chosen to focus
are called target markets.
 Your target customers are those who are
most likely to buy from you.

14.  Our target customers are:
◦ Business travelers.
◦ Individuals & families.

15.  Positioning as professionals
 Awarding drivers for their good behavior
 Customer turning into repeat customer
 Driver acts nice and develop new customers.
 Team based actions

16.  Start of business
 About half year after the start of business
 in about 10 years we will be able to cover all
the major cities of Pakistan.

18.  Robots introductions
 Number of terminals will be increased
 Purchasing buses with latest technology
 Providing free transport from within the city
to the terminal
 Improving food quality

19.  Market share increase by building new
terminals
 Revenue is directly proportional to the
number of successful terminals

20.  Innovation
 In response to customer feedback
 The result of these terms will show overall
target achievements.

21.  Transportation is very successful business
 Using past performance and forecast data for
making new strategies