The document discusses transportation industries in India, focusing on Indian Railways. It provides an overview of different modes of transport in India including animal power, roads, rails, cable, airways and waterways. It then discusses the history and development of Indian Railways in India over 150 years. It outlines a SWOT analysis of Indian Railways identifying strengths, weaknesses, opportunities and threats. Finally, it examines the marketing mix of Indian Railways including the 7Ps of product, price, place, promotion, people, process and physical evidence.

1. Transportation Industries
Indian Railways

2. Modes of Transport
Animal Power
Road
Rail
Cable
Airways
Water ways

3. Indian Railways

4. Content
• Introduction
• SWOT analysis
• Marketing Mix
• Conclusion

5. Introduction

6. The Beginning
o First in India in 1853 from Bombay (then) to
Thana.
o Distance of 35km.
o Originally, owned by private companies
Englishmen.
o 1925 – 1950 GOI took over all the private
railways companies.

7. About Indian Railways
• Its more than 150 years old.
• It is largest railways system in one
management.
• It’s a lifeline for our country.
• It’s a biggest employer in the world (about 15
lakhs).
• No strike in 30 years in spite of 15 lakhs
employee.

8. Types of train

9. Network Of Indian Railways

10. SWOT analysis

11. S- Strength
• Biggest company in the world in terms of
employee strength.
• Luxurious and affordable to common man.
• Connect different places even some very
remote places also country.
• Technological advancements.

12. W- Weakness
• Corruption within the department.
• Lack of magnetic wheels to avoid accidents.
• Lack of safety.
• Lack of infrastructure.
• Delayed trains.
• Lack of innovations.

13. O- Opportunities
• Metro in other commercial cities.
• Development in small towns.
• Profit through privatization.

14. T- Threat/ Challenges
• Low cost airlines.
• Improvement of other infrastructure like road
ways.
• Could be taken over by airlines.
• Train delay.

15. Marketing Mix
• Product.
• Price.
• Place.
• Promotion.
• People.
• Process.
• Physical Evidence (Ambience)

16. Product
• Passenger service product.
• Local trains.

17. Price
• Fixed price no negotiations.
• Discount pricings.
• Differential pricings.

18. Place
• Fixed delivery point.
• Places should be well maintained.

19. Promotion
• Mainly News papers.
• Seldom T.V. or radio.

20. People
• Customers.
• Workers.
• Officials.
• Vendors.
It refers to all those who are associated with the
transportation.

21. Process
• It Starts with the interaction of Consumer and
the workers.

22. Physical Ambience
• Services are intangible.
• Physical ambience play a vital role to remind
customer about the services.

23. conclusion