The document discusses the development and benefits of mobile ticketing (mticketing) in the UK rail industry, emphasizing its role in addressing real-life challenges in ticket purchasing. It highlights the convenience of mobile apps allowing customers to buy tickets instantly without queues, while operators benefit from expanded sales and improved customer experiences. The document also mentions the increasing adoption of NFC technology, particularly through Blackberry devices, enhancing the mobile ticketing experience.

2. Transport mTicketing:the mCommerce CatalystBen Whitaker & Rob Hughes

3. Solve Real Life Problems“Just because a new technology can do something does not mean people will use it – you must solve real problems.”

4. eTicketing systems integrator and consumer retailerUK’s largest provider of internet rail ticketing salesBiggest supplier to Train Operating Companies of online retailCovers leisure and corporate marketsLeading the industry in the introduction of eTicketingProvide eTicketing services for:Virgin TrainsCrossCountry TrainsFirst GroupRapidly moving into the mobile retail/ticketing channel

5. Specialists in mass market mTicketingMobile is the ticket machine AND the ticketMobile app lets you buy & receive ticketsmTickets via secure 2D barcode / human readable format / NFCPCI DSS compliance, instant credit card paymentsUnique features:Mass market apps – not just for smartphones!Award winning payment securityBest in class usabilityBarcode scanning faster than Oyster

6. Introducing mTicketing

7. A Real Life ProblemBuying tickets at the station is still an inconvenience – despite modern technologyHigh rail use in the UK70% of tickets still bought at stationMore and more people using trains everyday

8. But There’s a Better WayYour phone becomes the ticket machine and the ticket

9. Benefits for Everyone CustomersNo more ticket queuesPurchase wherever, whenever, in a few clicks!Easily find cheapest faresGet real time updates OperatorsLow cost way to expand sales capacityReduce queuesAdd new revenue streamsTransform customer experience

10. mTicketing apps released for thetrainline and seven of its partners, available on all major BlackBerry models““Brilliant! Shows BlackBerry apps can be as intuitive as iPhone apps!”“Booking my train ticket has never been so quick.”“Probably quicker and easier to use than the internet sites...””Quick & Easy Purchases

11. Coming Soon…Mobile already becoming an established retail & ticketing medium All consumers have a potential ticket machine in their pocketGetting a ticket on your phone just makes senseThe mCommerce beachhead

12. NFC – The Next Generation Easier to integrate with existing smartcard systems than barcodeBlackBerry leading the way in mass market NFC adoption due to:Great APIs including MiFare emulationLarge antenna gives better range, stronger signalConvenience – no need for Secure Element rental contractsSpeed – 550ms average transaction timesBlackBerry9900 with NFC

13. Any Questions?

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