Transport Card Forum - Masabi presentation
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Presentation by Ben Whitaker of Masabi to the Transport Card Forum.
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Transport Card Forum - Masabi presentation
- 1. Mobile Ticketing Without waiting for NFC
- 3. Founded 2002
- 4. Award winning and certified security
- 5. Ticket sales and delivery from mobile
- 6. Projects with:Consultancy to set the standardsfor self-print and mobile barcodes mobile tickets for
- 7. Technology Warning! Just because you cando something with new technology – Does not mean customers will adopt Does not mean that companies will make money from it
- 8. User Adoption of “new”? Normal people only try a new technology to do something… …if the old way of doing it is painful enough to make them try. At that moment: offer them a better way.
- 9. Why introduce eTicking? Operator Incentives: Reduce cost of sales Capex and Opex on people and machines Reduce queues Gather more customer Data Encourage modal shift through down-sell Enable new product types Increase revenue through up-sell and cross-sell Customer Incentives: Avoid the pain of queues Cheaper Tickets, such as Advanced or Oyster
- 10. UK Rail eTicket Types Barcode Contactless NFC ITSO National Smart-Card Season and Concessionary passes Self-Print Barcode Web Purchases Mobile NFC Walk-up, Advanced & all other tickets Mobile Barcode Walk-up, Advanced & all other tickets
- 13. ITSO is not Oyster not touch-in-touch-out not stored value wallet or payment Does have spare mi-fare capability on cards, but outside of ITSO scheme encodes individual entitlements same price structure as CCST Configure and purchase each ticket Season or Concession Passes Advanced (with paper counter-part) Walk-up (at TVM)
- 17. Barcode Tickets Self-print and Mobile
- 18. Mobile Purchase Workflow Human readable and scannable tickets (ToD pickup option for routes not accepting Barcode yet)
- 19. Mobile Barcode Tickets WAP/MMS/Images Any phone with MMS always has WAP SMS-pictures not big enough for RSP Compromise between text and barcode Re-sizing can be an issue DRM not everywhere Smart Application Full-screen, no re-sizing issues Text and barcode separate Application organises tickets
- 22. Faster responses
- 24. SMS failover from GPRS
- 25. Avoid settings, reception & roaming problems
- 26. Cheaper + faster for the user
- 27. Send only the data
- 29. Repeat Purchase
- 30. Key Usability Points: No sign-up process! no usernames no passwords Mostly off-line interface, SMS backup Fast repeated regular purchases Full screen barcodes for fast scanning
- 31. UK Rail Barcode Ticket Standard RSPS3001 Approved in December 2008as the UK standard for self print and mobile barcode rail ticketing
- 32. Shared Barcode Standard Public and open security Based on standard SSL certificates Each TOC generates and sign tickets with their own private key Scanners only contain list of TOC public keys to scan and validate Decentralised system robust and can operate off-line cheap to implement and use Share self-print and mobile barcodes between Operators and 3rd party retailers Integrate with standard EPOS
- 33. Soft Rollout of Scanners Free pennies £x,000 £££ £££££
- 35. Barcode Suppliers Working with established Systems Integrators and suppliers to ensure that innovative barcode services are delivered with industrial scalability and reliability
- 36. How to Rollout Barcode? Ask your existing Web ticket sales system provider to enable barcode ticketing, controlled by route and ticket type Brief revenue enforcement staff on how to perform visual inspection of e-Tickets Advertise it (in stations next to queues best) Gradually add scanners and gate scanners as each route experiences more adoption of eTickets
- 37. Benefits of Barcode: Customer Sign-up in the queue (no usernames or passwords) No queues ever again Quicker re-purchase Tickets same price Operator Lower cost per sale No need to expand stations Staged capital expense on scanners
- 39. Season tickets
- 40. No Screen
- 41. Full rollout of scanners-> highcapex
- 42. ITSO security
- 43. Smartcard media
- 44. Ticket distribution must be on-lineBarcode Great for long distance Walk-up or advanced Visual, readable Soft rollout of scanners-> low capex Free Security No media to issue Can cope with offline stations
- 46. NFC – Not Today NOKIA HANDSETS NOKIA NFC HANDSETS
- 48. No paper, no queues - barcode tickets
- 49. Tunnels don’t break the system
- 50. Auto-detects SMS or GPRS
- 51. 1-2 SMS per ticket
- 52. Doubles the consumer uptake by removing Data issues
- 55. ben@masabi.com+44 7788 895 894www.masabi.com
Editor's Notes
- We’re using on-screen barcodes to show the ticket values for reading by automatic gates, or checking by the train guards who carry hand-held scanners.The ticket code can be transferred to the NFC element on compatible phones (like this nokia 6131) but this handset is the only mainstream GSM handset with NFC and we’ve not heard of others in the pipeline.Even when NFC services become mainstream, you will still need a secure interface to purchase entitlements, before they get transferred to the NFC element.
- [The screenshots above are animated, to show useful UI widgets helping the user to select from large lists, or input Credit Card numbers correctly]WAP and WEB services are Thin Clients ; good when you have a reliable, low latency connection. Mobile is not like that. – inside buildings, moving vehicles and in remote locations: connections are often dropped or unavailable.Mobile Java allows us to build FAT clients, and not just glorified mini-browsers!Applications should provide most of the interaction while OFF-LINE and then only require an occasional connection at the end to make transactions, or get updates.e.g. you should be able to review your bank account and create new payment instructions while on the metro, not only when stood still in good Here are screenshots showing how you can quickly select one station from a list hundreds long, and also how to perform local validation of credit card numbers before sending to reduce the number of unecessary network connectionsSMS Failover:Many users (more than half, we reckon) cannot make network connections from Java using WAP, because they need to switch to the correct INTERNET settings. To provide these users with an out-of-the-box instant purchase, the application can automatically detect the lack of functioning GPRS and switch to encrypted SMS instead.
- This is circa end 2008 – since then, there are many more on left and one more on right. None on right have operator subsidies.Nokia are the most pro-active NFC handset manufacturer.
- Credit Card details entered just once into the application.Users have said “easier to use the mobile purchase than web purchase” because of quick, optimised workflow.
- Come see me after for live demos, or to chat about building secure mobile applications form-commerce,Banking,Ticketing,Messaging,Read our blog for more details on security.blog.masabi.com