At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Understanding the Relationship Between Social Media and TV Viewership. The presentation used a case study on the World cup to present findings. Presenters included, Jon Gibs-SVP at The Nielsen Company & David Coletti-VP at ESPN.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
10 lessons on how to position your agency for growth by Karla Morales-LeeThe UK Agency Awards
In today’s over-saturated and ever-changing market, only the agencies that think and act like brands will survive.
In this highly inspiring presentation (a summary of a talk Karla did for the Taan Network) Karla shares key insights on how to stand out in a sea of sameness and win new business as a result.
To quote Swedish media scholar Oscar Westlund, news consumption is changing rapidly, and thus there is a need for continuous studies into its shifting nature. There is a need for both quantitative and qualitative research into how news consumption across media is transforming, among the public as well as among specific groups. Ideally, such research should attempt to study changes over time in different geographical contexts, or even better, making cross-cultural comparisons to create a more comprehensive understanding of contemporary news consumption. And an important part of such studies is focusing on how news consumption have gained a participatory and co-creative dimension: consumption is also about users sharing, spreading, commenting and even creating content that feeds into to the circuits of news production.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Understanding the Relationship Between Social Media and TV Viewership. The presentation used a case study on the World cup to present findings. Presenters included, Jon Gibs-SVP at The Nielsen Company & David Coletti-VP at ESPN.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
10 lessons on how to position your agency for growth by Karla Morales-LeeThe UK Agency Awards
In today’s over-saturated and ever-changing market, only the agencies that think and act like brands will survive.
In this highly inspiring presentation (a summary of a talk Karla did for the Taan Network) Karla shares key insights on how to stand out in a sea of sameness and win new business as a result.
To quote Swedish media scholar Oscar Westlund, news consumption is changing rapidly, and thus there is a need for continuous studies into its shifting nature. There is a need for both quantitative and qualitative research into how news consumption across media is transforming, among the public as well as among specific groups. Ideally, such research should attempt to study changes over time in different geographical contexts, or even better, making cross-cultural comparisons to create a more comprehensive understanding of contemporary news consumption. And an important part of such studies is focusing on how news consumption have gained a participatory and co-creative dimension: consumption is also about users sharing, spreading, commenting and even creating content that feeds into to the circuits of news production.
A Study on Contemporary Technical Trends of Web Journalism
Be it an academic scholar or a professional aspirant, anybody who want to be
successful or achieve excellence in the field of web journalism should keep track of the changing
processes and practices that the online world is going through. With this
dissertation paper I have tried to sketch out the whole idea and process of Online
Journalism in the current context, and shed light on some contemporary technological
trends. With this I have also explored online media habits of
the audience. I feel this work of mine will help those scholars to conduct more
detailed research on emerging issues of web journalism & also expect aspiring
web journalists to get benefitted from this.
Department of Journalism & Mass Communication
West Bengal State University
Semester: 3 Session: 2013-2015
Reg No. 002017-2013
Paper: Communication Research
#AkashCreations
Linking the spaces between unitec research symposium presentationJay_dub
Presentation to the Unitec Institute of Technology annual Research Symposium, 2 October 2014, relating the scale and scope of a community media project in Auckland, New Zealand. The project is comprised of layers: the creation of documentaries for broadcast, with student involvement and community stakeholder engagement, as well as a research component As the work is in progress, this presentation gave the opportunity to review and reflect on the multiple challenges and opportunities inherent in this collaborative work.
Kiyoko Toriumi, 'Design of community media' presented at Communities in Digit...Agnes Gulyas
Kiyoko Toriumi, University of Tokyo, Japan, 'Design of community media: From the survey on the internet usage and civic engagement to the practical research of local collaboration' presented at 'Communities in the Digital Age' International Symposium, Canterbury Christ Church University, UK, 12 June 2013
Std 11 Computer Chapter 1 Introduction to Multimedia (Part3)Nuzhat Memon
Std 11 Computer Chapter 1 Introduction to Multimedia (Part3) by Nuzhat Memon
Interactive Object
Classification of multimedia
Interactive and non-interactive multimedia
Traditional Mass Media vs Multimedia
Usage of Multimedia
Stages of Multimedia
Solving textual exercise
Social media strategy for communication and disseminationAda Giannatelli
How social media, such as FaceBook, Twitter, and Pinterest can support the achievement of specific objectives (e.g. raising awareness about a project or circulating results), with a special focus on education and research context.
Webinar held on June 26th, 2014 at 11:30 AM CET for the App4inno project
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
LinkedTV Deliverable 9.3 Final LinkedTV Project ReportLinkedTV
This document comprises the final report of LinkedTV. It includes a publishable summary of the project's scientific results and technological outcomes, a plan for use and dissemination of foreground IP and a list of dissemination activities (publications and events)
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
A Study on Contemporary Technical Trends of Web Journalism
Be it an academic scholar or a professional aspirant, anybody who want to be
successful or achieve excellence in the field of web journalism should keep track of the changing
processes and practices that the online world is going through. With this
dissertation paper I have tried to sketch out the whole idea and process of Online
Journalism in the current context, and shed light on some contemporary technological
trends. With this I have also explored online media habits of
the audience. I feel this work of mine will help those scholars to conduct more
detailed research on emerging issues of web journalism & also expect aspiring
web journalists to get benefitted from this.
Department of Journalism & Mass Communication
West Bengal State University
Semester: 3 Session: 2013-2015
Reg No. 002017-2013
Paper: Communication Research
#AkashCreations
Linking the spaces between unitec research symposium presentationJay_dub
Presentation to the Unitec Institute of Technology annual Research Symposium, 2 October 2014, relating the scale and scope of a community media project in Auckland, New Zealand. The project is comprised of layers: the creation of documentaries for broadcast, with student involvement and community stakeholder engagement, as well as a research component As the work is in progress, this presentation gave the opportunity to review and reflect on the multiple challenges and opportunities inherent in this collaborative work.
Kiyoko Toriumi, 'Design of community media' presented at Communities in Digit...Agnes Gulyas
Kiyoko Toriumi, University of Tokyo, Japan, 'Design of community media: From the survey on the internet usage and civic engagement to the practical research of local collaboration' presented at 'Communities in the Digital Age' International Symposium, Canterbury Christ Church University, UK, 12 June 2013
Std 11 Computer Chapter 1 Introduction to Multimedia (Part3)Nuzhat Memon
Std 11 Computer Chapter 1 Introduction to Multimedia (Part3) by Nuzhat Memon
Interactive Object
Classification of multimedia
Interactive and non-interactive multimedia
Traditional Mass Media vs Multimedia
Usage of Multimedia
Stages of Multimedia
Solving textual exercise
Social media strategy for communication and disseminationAda Giannatelli
How social media, such as FaceBook, Twitter, and Pinterest can support the achievement of specific objectives (e.g. raising awareness about a project or circulating results), with a special focus on education and research context.
Webinar held on June 26th, 2014 at 11:30 AM CET for the App4inno project
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
LinkedTV Deliverable 9.3 Final LinkedTV Project ReportLinkedTV
This document comprises the final report of LinkedTV. It includes a publishable summary of the project's scientific results and technological outcomes, a plan for use and dissemination of foreground IP and a list of dissemination activities (publications and events)
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
Descriptif du whitepaper
Over the last decade, television has changed beyond recognition. Significant technological advancements have helped to achieve milestone developments such as multichannel TV and digital broadcast, high definition, 3D, on demand, and most recently, new ways for consumers to watch television content through a multitude of connected devices and screens. The consequences of these changes have impacted how and where audiences can access television content – things which have remained largely static until recently.
The most recent evolutionary shift in television, however, has been different: a shift not in where audiences access content, but a shift in what audiences do while they are watching television, brought about by the arrival and proliferation of connected, ‘second screen’ devices.
Decipher and Red Bee Media investigated this change through a research study conducted among both consumers and media industry experts across the UK. We explored the definitions and dynamics of the second screen landscape, assessed audience demand for synchronised, companion experiences, and revealed the opportunities and challenges afforded by the second screen for content creators, broadcasters, platforms and advertisers.
Similar to Second Screen Production. Creating rich media experiences thorugh synchronous interplay between live TV, web and social media (20)
Paper together with Dorthe Refslund Christensen as part of the panel "Everyday digital media use in a life course perspective" at the ECREA 2016 conference in Prague November 12th 2016.
Leg og læring: workshop på Moesgaard MuseumKjetil Sandvik
Fokus:
Deltagende publikum: opgør med envejs-kommunikation: formidling som overførsel af information fra museet til museumsgæsten
Publikum får mulighed til at engagere sig og være i dialog med udstillingen og dens indhold og måske endda den måde som udstillingen er blevet til på.
Publikum er mere end blot modtagere som skal informeres og (ud)dannes: de får rollen som medspillere, som medskabere og deltagere i interaktive processer hvor fokus er på hvad fx kulturhistorie er for noget, hvordan vi har fået viden om den, hvad vi ved, hvad vi ikke ved, hvad vi gætter os til…
En legende tilgang til museumsformidling er at sætte sin viden og ekspertise på/i spil
Heterotopic relations between media and materiality in children's online memo...Kjetil Sandvik
In this paper we analyze how bereaved parents make use of various media-strategies on online memorial sites and on children’s graves when performing processes of grief and commemoration for their stillborns and infants, and how these processes are not just linked to one particular media but take place across media. We show how the death of an infant can lead to mediation, remediation and mediatization strategies which involves both the uses and arrangement of objects on memorial pages and on children’s graves as well as uses of new social technologies, that produce, negotiate and develop social relations, belonging and coherence that are both individual and relational and that are made possible by ritually establishing online memorials and graves as heterotopic interfaces that opens certain communicational flows and accesses specific communicative spaces concerning most prominently the ongoing relations with the dead child and the (re)negotiating of parenthood.
We understand media as a function of an object reflected in human practices and embedded and structured by the different materialities they are intertwined with. We argue that the use of media and materiality online and on the graves are, in various ways, a remediation of everyday parental practices and we demonstrate how such practices and relations are structured in some basic social matrices of how to perform parenthood, both in relation to the dead child and in relation to achieving social appreciation of the missing child and the role as being parents even when the child has died.
Gamificeret undervisning - metoder og erfaringerKjetil Sandvik
Leg og spil er grundlæggende elementer i børns tidlige læring. Fra Vygotski og Piaget ved vi at forskellige lege- og spilaktiviteter udvikler børns forskellige kompetencer. Med andre ord: leg og spil har et stort potentiale som læringsredskaber. Det samme syn på leg og spils læringspotentiale gør sig i mindre grad gældende når vi når op i uddannelsessystemet til trods for at der er gode pædagogiske og didaktiske grunde til at sætte den indlevelse og det engagement som spil-aktiviteter rummer i undervisningens tjeneste – selv på universitetet. Nok findes der læringsspil, som anvendes i undervisningen, men disse er typisk eksotiske indslag i et undervisningsforløb og ikke noget, der udgør basis for selve forløbet og den måde det tilrettelægges på. Dette paper omhandler en række erfaringer fra forskningsprojektet Spil og scenario-baserede læringsmoduler (2016-projektet Online and Blended Learning, Københavns Universitet 2014-2016) med at ’gamificere’ universitetsundervisning, dvs. at anvende spilelementer og spilformater som pædagogiske værktøjer i tilrettelæggelse og gennemførelse af kurser eller kursuselementer.
Gamificeret undervisning - metoder og erfaringerKjetil Sandvik
Paper på Dansk Universitetetspædagogisk Netværk konference 17.-18. maj 2016 med udgangspunkt i forsknings- og udviklingsprojektet Online and Blended Learning: Spil og scenariobaserede undervisningsmoduler, Københavns Universitet
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Second Screen Production. Creating rich media experiences thorugh synchronous interplay between live TV, web and social media
1. Second Screen Production
- creating rich media experiences
through synchronous interplay
between TV, web and social media
Kjetil Sandvik (University of Copenhagen)
Ditte Laursen (State and University Library, Denmark
Nordmedia 2013
2. The project
• 1 year project
• Funded by the research section under the Ministry
of Culture
• Participants and partners:
• Ditte Laursen, senior researcher, Danish State and
University Library
• Kjetil Sandvik (associated professor, University of
Copenhagen, head of the Meaning Across Media
project)
– Niels Brügger, associate professor, Aesthetics and
Communication, Aarhus University
– Software developers at the State and University Library
– DigiHumLab
3. Project’s double scope
• Second Screen Production
• creating rich media experiences through
synchronous interplay between TV, web and social
media
• Methods of collecting Facebook data and
their effects on later analyses
• how methods of archiving data on social network
sites such as Facebook necessarily reflect limitations
(or selections) brought on by technical arrangements
and theoretical interests.
4. • How is the transition from live internet to television
and back again produced as a continuous
communication sequence
• How is this sequence transformed in the transit and
adapted to the two different media’s affordances
• How can we conceptualize the particular form of
cross media communication that arises
– when a product in one media is translated and incorporated
into another media, and
– when different media play different roles within a collective
media expression, together and in real-time
Research questions
5. Cross media communication
• It is about getting through to the user
• It is about giving the user a broader and richer
media experience
• It is about giving the user the possibility to get
engaged and to be involved and to participate in
the media experience on different levels and to
various degrees
6. Cross media productions
• Collaborative interplay between different media
• Each media playing its specific role and
delivering its part of the overall production
• Putting to play the specific strengths of each
media
• Creating rich media uses and experiences
7. Second screen
A specific kind of cross media production, ,
increasingly seen in new entertainment
programme formats, where theres a live
‘here-and-now’ interplay between internet
and television broadcasts.
8. Second screen
• Second screen may refer to an additional
media (e.g. tablet or smartphone) that allows a
television audience to interact with the content
they are consuming, such as TV shows.
• The signifying feature in this kind of cross-
media production is synchronicity and
simultanaety:
• The user engage in watching live TV shows
and in live chats, posting Facebook-updates,
tweets and so on, thus engaging both with the
TV show as it airs and with other users.
9. Synchronicity and simultaneity
• Synchronicity: the characteristic of the
second screen cross-mediatic setup in which
acts of communication are taking place in
parallel in realtime.
• Simultaneity: connected to the ways in
which the communication between the
production and its users takes place.
12. Second Screen rich media experiences
• builds on augmentation of a specific media
(the television set)
• by implementing other media platforms and
media services into the communication
structure,
• creating a realtime interplay between these
media,
• thus allowing different modes of user
engagement: communication as collaboration;
communication as participation;
communication as co-creation and
• positioning the TV viewer in a role as both
user and producer.
13. In the production the use of second screen is supported:
the show is produced on TV and on the Internet simultaneously
14.
15.
16.
17.
18. Method of analysis
To map and analyze this conversational flow between
parties present in the same mediated space-time
continuum require simultaneous monitoring of
1) the live TV show showing the competing
participants on stage, the coaches watching and
commenting, and the back stage area with the
participants before and after their performance,
2) the communication on the website(s) with postings
of who is winning and who is losing, comments
from the participants and the coaches,
3) the postings and ‘likes’ on the Facebook wall, and
4) the activity on the live-chat.
21. Findings
• What we find is an increasing activity as the
show progresses, with growing numbers of
‘likes’ and comments as users’ favorites are
either voted out or progressing towards the top.
• These comments are not just on the posting by
the show’s producers and participants, but also
on other user comments, thus creating a huge
web of conversational threads displayed both
on Facebook and on the website.
22.
23.
24.
25. Summing up
• What we can see from our data is that this
specific type of augmented TV shows with
its possibility for synchronous and
simultaneous communication between
production and users is that it creates a
moment (the time-span of the live
broadcast) of communal engagement across
media between dedicated users which is
quite unprecedented.