This document discusses how filmmakers can engage audiences through transmedia storytelling by taking them on an emotional journey beyond just movies from moment to moment in a story across multiple platforms. It emphasizes developing stories that get audiences to feel, think and do things through gaming, role-playing, exploration and reflection across different storytelling experiences like a web series, graphic novels, and mobile games. The summary provides an example of one successful transmedia project that had high engagement across platforms like YouTube and Kindle with a small production budget and no marketing budget.

4. “Life is not measured by the
number of breaths we take,
but by the number of moments
that take our breath away”

5. • Taking the audience on an
emotional
journey beyond the movie
• A journey that goes from moment
moment in someone’s life
to

7. Robert Pratten
CEO & Founder, Transmedia Storyteller Ltd

9. The film business is dead.
Long live filmmaking.

10. The Internet and Mobile Revolution

11. The audience has moved on

17. • Zack Braff
• Rob Thomas
• Spike Lee

24. 24

34. Incit

39. Good
App Store
Revenue
Official
site
YouTube
Poor
piracy
Poor
Good
Spread, Attention and Credibility

41. DEVELOP
IMPLEMENT
MEASURE & MONITOR

44. 44

47. FEEL
Gaming
Role-playing
Moral dilemmas,
meaningful choices
Role-play,
provide building blocks
Observing
Exploring
Reflection, consideration
Exploring, discovering
THINK
DO
What will the audience do? How will they be engaged?

48. FEEL
Gaming
Psychophol
experience
Observing
Role Playing
Wastelander
experience
Tarot
Cards
Exploring
Web Series
THINK
DO

49. Producer
(Jonathan Sothcott)
Transmedia Producer
(Robert Pratten)
Graphic Design &
Branding
(BTL Brands)
Feature Script
(Simon Cluett)
Psychophol
Wastelander
Tarot Cards
Web Series
(Cassi)
(Berta)
(Tara)
(Robert)

51. www.psychophol.com

55. •
•
•
•
Marketing budget = $0
Production budget = $500
Total Net Kindle Revenue (2011) = $1748
Total shipments on Kindle Jan 1st to Dec 31st 2011 =
972 (retail price at Amazon.com $2.94)
• Number of people connecting to Lauren Ortega on
email = 83 = 9% of total sales
• Video views of Episode 1 (Jan 1st to Dec 31st 2011)
= 4727

56. Nb: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also
included email, Twitter, Facebook etc.

57. Tipping point