The document reports on survey findings that teenagers are spending more time on digital devices and interacting more with friends online than in person. Specifically, it notes that the average teenager has over 25 apps installed on their mobile device, and 76% of teenagers surveyed said they spent more time on digital devices in 2012 compared to the previous year, with 56% stating they spent "much more time" interacting with friends online.

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6.  The average teenager has over 25 apps installed on their mobile device,
with an additional 33 percent of respondents stating they have downloaded
over 40 apps.
 In 2012, 76 percent of teenagers surveyed said they were spending more
time on digital devices in comparison to the previous year.
 56 percent stated they spent 'much more time' on their devices and
interacted more with friends on devices than in person.
* Data taken from 10,500 FunChat survey respondents between November 2011, and February 2012

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http://1001tales.posterous.com/transmedia-engagement-participatory-culture-t

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’

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- Ad Week Magazine

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We love him. We want to HUG him.
Unilever Knorr Canada Campaign:
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“Salty isn’t just delivering a message;
he’s providing meaning. …watching
his videos or talking with Salty on
Twitter or FB or ChatRoulette …
doesn't feel like watching an ad. It
feels like FUN.”
-Marta Kagan (mzkagan.posterous.com)

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’ ,
…

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“Every Great [Thought] Leader is a
Great Storyteller.…”
-Dr. Howard Gardner, Harvard University Psychologist

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“Whenever they solved a puzzle, the students
came to the game office where they were handed
a new envelope showing the Reality logo on the
front… The envelope contained a Reality card
pack. It consisted of a set of 10 playable cards and
instructions on what to do with them…”

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“Projects included writing a story,
designing a game, recording a movie
and other interdisciplinary tasks.…”
Jeff Watson | http://remotedevice.net/

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-TheRedHotMarketingBlender.com

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Keep momentum after campaigns with
apps and games and social networks!

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-Peter Drucker
Augmented Reality Creates Nifty
Brand->to->World Extensions

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Questions?
@daphnesimone