This document discusses transitioning a company to follow lean principles. It describes how the company Infochimps originally hypothesized products related to social media data and Foursquare data derivatives. However, customer interviews revealed the real problems customers wanted solutions for: finding the right data and having systems to access "big data" insights. The document discusses evaluating whether to build a new product for digital agencies seeking social media analytics tools based on learnings. It emphasizes that the lean canvas strategy framework can help diagnose whether to pivot the product or persevere with the original vision. Pivots involve changing the strategy, while staying focused on solving customer problems.

1. Customer Development
Transitioning to Lean
@TimGasper

2. We’re in a predicament with DATA.

3. DATA
is the raw materials

4. DATA
involves many markets and data types

5. DATA
involves a wide variety of customers
in undefined markets

6. how did Infochimps
fit into the data landscape?

7. problem
the right data is hard to find

8. solution
one stop shop for the data you need

9. Our lean mission is to determine
solutions to must-have problems for
sizable markets.

10. product hypotheses
foursquare data derivatives
social media solutions

12. We have a significant portion of the
foursquare check-in firehose.

13. HYPOTH
ESIS
FOURSQUARE DEVS
Want venue hotness and venue ID
matching for their applications.

14. How many
4sq devs
are there?

15. How many
would pay?

16. HYPOTH
ESIS
DIGITAL AGENCIES
Want venue hotness and brand
comparisons for their clients.

17. How many
brands want
4sq metrics?

18. How many
would pay?

19. Must have Nice to have Don’t need

23. killing a feature is
just as important as
building one :)

24. Social media data

25. DEVELOPERS
Wanted detailed and transparent
influence metrics and rankings.

26. trstrank

27. HYPOTH
ESIS
DIGITAL AGENCIES
Want detailed and transparent
influence metrics and rankings.

28. 15+
interviews later...

29. Digital agencies actually wanted
analytics research tools and dashboards.

31. That’s not our market.
PROBLEMS That’s not a feature set we’ve
ever built.
Leverages stuff we know, but
little of what we’ve built.
Sends the company in a very
different direction.

32. you’ve found a
market and a product;
should you build it?

33. Abstract away from day to day life and
look at the big picture.
Diagnose whether to pivot
or persevere.

34. Product Optimization
Strategy Pivot
Vision

35. What data do we sell?
Product
How do we deliver it?
Strategy
Vision

36. What data do we sell?
Product
How do we deliver it?
Strategy Sell data?
Vision

37. Pivots are a change in strategy.
The lean canvas provides a powerful
strategy framework.

38. ERICSTRATEGY ASH MAURYA
RIES LEAN CANVAS
Product roadmap Problem, solution & key metrics
Customer definition Customer segments & channels
Partners & competitors Value proposition, unfair
competitive advantage
Business model Cost structure & revenue
streams

39. problem
the right data is hard to find

40. problem
i don’t know what the right data is

41. problem
i don’t know what the right data is
i don’t have the systems in place

42. problem
i don’t know what the right data is
i don’t have the systems in place
i need “big data” insights

43. solution
right data collector and analyzer

44. Agencies
Get social media data
Real-time analytics and augmentation
Batch analytics and reporting

45. the
bottom line

46. Lean is more straightforward if you
start with it from the beginning.
If you haven’t been lean, you must
revisit the past.

47. 50% controllable
50% luck

48. 50% controllable
50% unforeseeable

49. 50% controllable
interviews canvas mockups
50% unforeseeable

50. 50% controllable
interviews canvas mockups
50% unforeseeable
do measure fail

51. Learn
Move through the loop faster.

52. Learn Do
Move through the loop faster.

53. thank you
@TimGasper