This document outlines guidelines for improving transit ridership in Ontario, focusing on strategies for smaller transit systems. It discusses challenges faced by smaller systems, such as lower populations and higher operating costs. Sample guidelines presented include using flexible demand-responsive transit, forming partnerships to target rider groups, ensuring accessibility, serving changing demographics like an aging population, monitoring performance, and designing transit networks that connect emerging areas. The goal is to assist municipalities in developing strategies to grow ridership through expanded transit content in the guidelines.