The document summarizes the Ontario government's use of social media from 2004-2012. It notes that while social media use has increased significantly in that time period, approaches have been uneven across ministries. The document outlines plans to provide more strategic guidance and metrics on social media use, develop common guidelines and standards, and centralize support and approvals to improve performance and ensure legal compliance across platforms.
Putting Social Media to Good Use in Government CommunicationsLee Aase
My presentation to the Minnesota Association of Government Communicators on applications of social media in government, delivered in St. Paul, Minnesota on November 19, 2009.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
Digital Engagement in Healthcare - Webinar by Soshal Group, CMA and CHEOSoshal Group
This presentation on digital engagement in healthcare was given as a webinar in October, 2012 and included speakers from CHEO, the Canadian Medical Association, and Soshal Group.
- The Evolution of B2B Social Media Channels
- Social Media Advertising and its Implications on other forms of Digital Marketing
- Evolving Technologies -Social Media Analytics, Content Curation & Targeting Influencers
- Future Trends for Social Media in the Enterprise
- Summary & Key Take-aways
Putting Social Media to Good Use in Government CommunicationsLee Aase
My presentation to the Minnesota Association of Government Communicators on applications of social media in government, delivered in St. Paul, Minnesota on November 19, 2009.
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
Digital Engagement in Healthcare - Webinar by Soshal Group, CMA and CHEOSoshal Group
This presentation on digital engagement in healthcare was given as a webinar in October, 2012 and included speakers from CHEO, the Canadian Medical Association, and Soshal Group.
- The Evolution of B2B Social Media Channels
- Social Media Advertising and its Implications on other forms of Digital Marketing
- Evolving Technologies -Social Media Analytics, Content Curation & Targeting Influencers
- Future Trends for Social Media in the Enterprise
- Summary & Key Take-aways
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
In the first installment of MEEA's new "Marketing Energy Efficiency" webinar series, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.
Using Social Media in the Commercial Real Estate Industry
LinkedIn, Facebook, Twitter - what does any of this have to do with real estate development? Plenty, once you know how to use these and other social media tools to expand your professional network, communicate with co-workers, and engage with the community.
* Which are the top applications and when and how should you use them?
* Is there a measurable ROI on social media?
* What are the ground rules for social networking, and how can you avoid the dangers of "over-sharing"?
Speakers:
Julie Hall
Executive Vice President
Schneider Associates
Phil Pennellatore
Executive Vice President
Schneider Associates
Presentation and discussion session for a group of agricultural consultants and researchers at Scotland’s Rural College, Kings Buildings, Edinburgh, 27 August 2015.
Global trends in Social media for Agricultural DevelopmentDishant James
Many agricultural professionals eschew social media because they don’t understand what it is and how to engage with it and learn. Social media platforms provide agricultural institutions the ability to communicate directly to the farmers and consumers, informing them about various aspects of agriculture (Saravanan and Suchiradipta, 2016).
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
Reporte de Tendencias en las Redes Sociales, uso que le estan dando las empresas a las redes sociales, justificación de los profesionales del marketing para usar las redes sociales dentro de sus estrategias de comunicación.
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
Slides from a workshop exploring "Moving Beyond Twitter/X and Facebook - Social Media for local news providers"
This presentation outlines social media habits in the US (and globally) and offers suggestions for how local newsrooms can tap into them.
The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
In the first installment of MEEA's new "Marketing Energy Efficiency" webinar series, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.
Using Social Media in the Commercial Real Estate Industry
LinkedIn, Facebook, Twitter - what does any of this have to do with real estate development? Plenty, once you know how to use these and other social media tools to expand your professional network, communicate with co-workers, and engage with the community.
* Which are the top applications and when and how should you use them?
* Is there a measurable ROI on social media?
* What are the ground rules for social networking, and how can you avoid the dangers of "over-sharing"?
Speakers:
Julie Hall
Executive Vice President
Schneider Associates
Phil Pennellatore
Executive Vice President
Schneider Associates
Presentation and discussion session for a group of agricultural consultants and researchers at Scotland’s Rural College, Kings Buildings, Edinburgh, 27 August 2015.
Global trends in Social media for Agricultural DevelopmentDishant James
Many agricultural professionals eschew social media because they don’t understand what it is and how to engage with it and learn. Social media platforms provide agricultural institutions the ability to communicate directly to the farmers and consumers, informing them about various aspects of agriculture (Saravanan and Suchiradipta, 2016).
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
Reporte de Tendencias en las Redes Sociales, uso que le estan dando las empresas a las redes sociales, justificación de los profesionales del marketing para usar las redes sociales dentro de sus estrategias de comunicación.
1. Social Media in the Ontario government
Ministry of Municipal Affairs and Housing
September 2012
2. Social media is exploding
MEDI & MOL
MRI Wiki & Podcasts join Pinterest, G+
30+ Twitter channels registered
15+ YouTube channels registered
15+ Facebook pages registered
MNRCentral joins Twitter
I Heart Greenbelt Facebook Page
Premier joins Flickr
Mumps Facebook Page
FoodlandOnt joins Twitter
Youth Connect joins YouTube
Digital Ontario opens Second Life Island
Finance joins Twitter
8 pilots
between
2004-2008 2008 2009 2010 2011 2012
2
3. Our approach
• Social media is still relatively new to
government, particularly in areas of
audience engagement and customer
service
• Approach had been to observe and
share ministry case studies, provide
advice and research emerging trends
• Now that social media is maturing, we
need to support ministries by
providing more concrete, strategic
guidance and metrics
3
4. Social media in the OPS
• Some ministries have little involvement in
social media while others operate more than
a dozen different accounts
• Pockets of ministries are working together to
share best practices and support each other
• Increased interest in more formal guidelines
and structure for social media
• Increased interest in shifting social media
activity towards engagement as opposed to
broadcasting
Map of social media accounts across government from the OPS Web
• MMAH developed employee guidelines were Database
developed in August 2011. OPS guidelines are
expected to draw clear distinctions between
official, professional and personal use
4
5. How are we using social media?
• Lots of enthusiasm for new tools, especially
Twitter
100
• Some teams are very successful, usually when
80
they focus on one platform 78
60
• Most platforms have 1-2 popular OPS pilots
40
• Mainly used as a broadcast medium, sharing
20 32 33
updates, links, photos, videos but also
6 21
excellent examples of customer service or
campaign alignment
• Increased interest in LinkedIn, Pinterest and
other niche sharing platforms Number of known ministry accounts across social media
platforms
5
6. New challenges
• Standards on French language, accessibility and
privacy need to be met
• Look and feel varies across channels
• Number of posts, timeliness and level of
engagement varies
• Ministries use different metrics to measure
performance, can be difficult to demonstrate
success aligned to outcomes
• Resources across ministries are stretched as
social media channels demand greater attention
6
7. Rules of engagement
Right now
• No guidelines on look and feel, each ministry has
taken a different approach
• Campaign specific Facebook pages (LGW)
• Different approaches for handling French,
privacy, accessibility and other legal obligations
What’s coming
• Updated guidelines and toolkits will provide
direction on legislative compliance and improved
guidance on strategic use of social media
• Ministry Facebook page with broader scope
• Online Design Program template options for
background, masthead and avatar images
• Updated central privacy statement and new
central terms of use for social media
7
8. What we’re working towards
1. Clear and simplified approvals process
Social media efforts centralized and coordinated through communications
2. Best practices and performance benchmarks
KPIs aligned to social media platforms and communications goals
3. Cabinet Office support and guidance
Case study sharing, updated toolkits and resources
4. Centralized standards
For privacy, French language, visual identity, accessibility
8