1) Measuring internal communications is important to demonstrate business impact, drive change, influence leaders, protect budgets, and improve results. 2) Many organizations are dissatisfied with their ability to measure internal communications due to issues like siloed data and channels, lack of tools and expertise, and insufficient budgets. 3) An integrated cross-channel analytics solution can help overcome these barriers by providing a single place to access and analyze measurement data from all channels, understand employee engagement, and gain insights to improve communication strategies.

1. Transforming The Business Value
Of Internal Communications
Through Better Measurement
Mossy O’Mahony, Newsweaver
@Newsweaver_IC

2. 400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver
Internal Connect to help them inform, engage and inspire employees

4. 98%say measurement
is important
Source: Newsweaver/Melcrum Survey 2014

5. 16%
But only
Source: Newsweaver/Melcrum Survey 2014
are satisfied with their
ability to measure

7. Why measure internal communications?
Proof of business impact of communications
Insight to drive real change
Data to influence and negotiate with top leaders
Credibility to get more resources and budget
Protect the resource you have from cuts

8. Why measure digital internal communications?
Understand performance
Improve results / effectiveness
Increase engagement & performance

9. Barriers

10. Why aren’t you satisfied with your
internal communications measurement?

11. Why so
dissatisfied?

12. Data
Little or none
Poor quality
Limited access
Hard to analyze

13. Silos
Channels • Data
Departments • Teams

14. Tools
• ResourceTechnology • Expense

15. Expertise
Less than 50%
believe their team have the digital and
technological skills to do their jobs
Source: Newsweaver/Melcrum Survey 2014

16. Budget
60% not satisfied with
investment in Internal
Communication
Source: Newsweaver/Melcrum Survey 2014

20. The Solution

21. Global
Best Practice

22. Best practice for digital measurement
Get data on
primary channels
Measure globally
across channels
View reports by
employee data
Understand reach &
outcome of comms
Use insights to
take action

23. Break down the silos
All in one place
Easy to analyze & understand

25. Cross-Channel Analytics
For the first time, understand employee
digital engagement in 3 dimensions
Campaigns/Content
Channels
Employee
Audiences

26. Customer Case Study
FMCG blue-chip with
over 100k employees
Large comms function:
- HQ Team of 5
- 40 Regional Communicators
across company
No way for Comms to easily
and effectively measure
Campaign Performance
Implementing
Newsweaver Analytics
solved this

27. The Problems

28. The Solution
Implemented Newsweaver Analytics for Pilot Campaign
Simplification Segmentation
Continuous Improvement Prove value to the business

29. Pilot to solve Problem

30. Actionable insights
to improve results

31. Pilot to solve Problem

32. The Future