Digital transformation means something new every decade. This sort of constant change is stressful for any organization, but especially for the large enterprise. Because while nearly every enterprise began as a small, scrappy team, success means growth, and growth means accumulation—more technology, more processes, more people, and more red tape. In this session, we’ll give an executive-level view of how the cloud removes the stressful burden of on-premise applications, legacy technology, and outdated processes from the enterprise. We’ll examine what digital transformation really means, and offer prescriptive guidance around decluttering the enterprise, security, culture, and more. AWS enables every enterprise to invest in strategic innovation and modernization. With the AWS Cloud, enterprises become more agile, more efficient, and are better equipped to keep pace with constant change. As a partner, AWS enables every enterprise to live its own version of the Amazon Story—one of growth without burdensome accumulation, success without slowness, and constant innovation.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What Transformation Really
Means for the Enterprise
July 2018

2. TRANSFORMATION DAY

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
ENTERPRISES FACE
A CHANGING ENVIRONMENT
?
H i g h c u s t o m e r
e x p e c t a t i o n s , f i c k l e n e s s
L o w b a r r i e r s
t o e n t r y
C o n s t a n t , r a p i d c h a n g e
a n d u n c e r t a i n t y

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WHAT AN
ENTERPRISE

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WHAT AN
ENTERPRISE
WHAT AN
ENTERPRISE

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ON THE OTHER HAND
THEY HAVE EXISTING ADVANTAGES
D e e p
k n o w l e d g e
o f t h e i r
m a r k e t s
S k i l l e d a n d
c o m m i t t e d
e m p l o y e e s
F i n a n c i a l
a n d o t h e r
r e s o u r c e s
E x i s t i n g
c u s t o m e r
b a s e
O p e r a t i o n a l
p r o c e s s e s ,
c o m p l i a n c e
c e r t i f i c a t i o n s

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ALL ENTERPRISES HAVE

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EXISTING
INFRASTRUCTURE
ESTABLISHED
PROCESSES
CULTURAL
RESISTANCE
TO CHANGE
INERTIA CAN GET IN THE WAY

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THE ENTERPRISE CHALLENGE:
WHILE MAKING THE MOST OF THOSE ADVANTAGES

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WITH AN EMBEDDED TECHNOLOGY CHALLENGE

11. TRANSFORMATION:
REMOVING BARRIERS TO INNOVATION
+ ADDRESSING NEED FOR CHANGE

12. THE ENTERPRISE
IS TRANSFORMING
W H I C H M E A N S …
1

13. THE ENTERPRISE
IS TRANSFORMING
W H I C H M E A N S …
2

14. THE ENTERPRISE
IS TRANSFORMING
W H I C H M E A N S …
3

15. THE ENTERPRISE
IS TRANSFORMING
W H I C H M E A N S …
4

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CUSTOMER VALUE
IS THE NORTH STAR
B ETTER EXP ER IENCE
LO WER CO STS
MO R E CO NV ENIENCE

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"We've had three big
ideas at Amazon: Put
the customer first.
Invent. And be patient."
—Jeff Bezos

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C u s t o m e r O b s e s s i o n
O w n e r s h i p
I n v e n t a n d S i m p l i f y
A r e R i g h t , A L o t
H i r e a n d D e v e l o p t h e B e s t
I n s i s t o n t h e H i g h e s t S t a n d a r d s
T h i n k B i g
B i a s f o r A c t i o n
F r u g a l i t y
V o c a l l y S e l f C r i t i c a l
E a r n T r u s t o f O t h e r s
D i v e D e e p
H a v e B a c k b o n e ;
D i s a g r e e a n d C o m m i t
D e l i v e r R e s u l t s
AMAZON
LEADERSHIP PRINCIPLES
C u s t o m e r O b s e s s i o n B i a s f o r A c t i o n
D i s a g r e e a n d C o m m i t

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21 3
C u s t o m e r O b s e s s i o n B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t

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Cu stomer O bsessi on
B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t
21 3

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C u s t o m e r O b s e s s i o n
B i as for Acti on
21
D i s a g r e e a n d C o m m i t
3

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B i a s f o r A c t i o n
D i sag ree and Commi t
2 3
C u s t o m e r O b s e s s i o n
1

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B i a s f o r A c t i o n
21
C u s t o m e r O b s e s s i o n D i s a g r e e a n d C o m m i t
3
THESE SUPPORT AMAZON’S

24. IT’S NOT JUST AMAZON…

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COMPANIES OF
ALL KINDS ARE
TRANSFORMING

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COMPANIES OF
ALL KINDS ARE
TRANSFORMING

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COMPANIES OF
ALL KINDS ARE
TRANSFORMING

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29. TRANSFORMATION DAY

30. BOLD

31. THE BIGGEST THING IS TO BEGIN.
JUST GET GOING.