AWS Transformation Day is designed for enterprise organizations looking to make the move to the cloud in order to become more responsive, agile and innovative, while still staying secure and compliant.

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What Transformation Really
Means for the Enterprise
July 2018

2. TRANSFORMATION DAY

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ENTERPRISES FACE
A CHANGING ENVIRONMENT
?
H i g h c u s t o m e r
e x p e c t a t i o n s , f i c k l e n e s s
L o w b a r r i e r s
t o e n t r y
C o n s t a n t , r a p i d c h a n g e
a n d u n c e r t a i n t y

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WHAT AN
ENTERPRISE

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WHAT AN
ENTERPRISE
WHAT AN
ENTERPRISE

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ON THE OTHER HAND
THEY HAVE EXISTING ADVANTAGES
D e e p
k n o w l e d g e
o f t h e i r
m a r k e t s
S k i l l e d a n d
c o m m i t t e d
e m p l o y e e s
F i n a n c i a l
a n d o t h e r
r e s o u r c e s
E x i s t i n g
c u s t o m e r
b a s e
O p e r a t i o n a l
p r o c e s s e s ,
c o m p l i a n c e
c e r t i f i c a t i o n s

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ALL ENTERPRISES HAVE

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EXISTING
INFRASTRUCTURE
ESTABLISHED
PROCESSES
CULTURAL
RESISTANCE
TO CHANGE
INERTIA CAN GET IN THE WAY

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THE ENTERPRISE CHALLENGE:
WHILE MAKING THE MOST OF THOSE ADVANTAGES

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WITH AN EMBEDDED TECHNOLOGY CHALLENGE

11. TRANSFORMATION:
REMOVING BARRIERS TO INNOVATION
+ ADDRESSING NEED FOR CHANGE

12. THE ENTERPRISE
IS TRANSFORMING
W H I C H M E A N S …
1

13. THE ENTERPRISE
IS TRANSFORMING
W H I C H M E A N S …
2

14. THE ENTERPRISE
IS TRANSFORMING
W H I C H M E A N S …
3

15. THE ENTERPRISE
IS TRANSFORMING
W H I C H M E A N S …
4

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CUSTOMER VALUE
IS THE NORTH STAR
BETTER EXPERIENCE
LOWER COSTS
MORE CONVENIENCE

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"We've had three big
ideas at Amazon: Put
the customer first.
Invent. And be patient."
—Jeff Bezos

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C u s t o m e r O b s e s s i o n
O w n e r s h i p
I n v e n t a n d S i m p l i f y
A r e R i g h t , A L o t
H i r e a n d D e v e l o p t h e B e s t
I n s i s t o n t h e H i g h e s t S t a n d a r d s
T h i n k B i g
B i a s f o r A c t i o n
F r u g a l i t y
V o c a l l y S e l f C r i t i c a l
E a r n T r u s t o f O t h e r s
D i v e D e e p
H a v e B a c k b o n e ;
D i s a g r e e a n d C o m m i t
D e l i v e r R e s u l t s
AMAZON
LEADERSHIP PRINCIPLES
C u s t o m e r O b s e s s i o n B i a s f o r A c t i o n
D i s a g r e e a n d C o m m i t

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21 3
C u s t o m e r O b s e s s i o n B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t

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Customer Obsession
B i a s f o r A c t i o n D i s a g r e e a n d C o m m i t
21 3

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C u s t o m e r O b s e s s i o n
Bias for Action
21
D i s a g r e e a n d C o m m i t
3

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B i a s f o r A c t i o n
Disagree and Commit
2 3
C u s t o m e r O b s e s s i o n
1

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B i a s f o r A c t i o n
21
C u s t o m e r O b s e s s i o n D i s a g r e e a n d C o m m i t
3
THESE SUPPORT AMAZON’S

24. IT’S NOT JUST AMAZON…

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COMPANIES OF
ALL KINDS ARE
TRANSFORMING

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COMPANIES OF
ALL KINDS ARE
TRANSFORMING

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COMPANIES OF
ALL KINDS ARE
TRANSFORMING

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29. TRANSFORMATION DAY

30. BOLD

31. THE BIGGEST THING IS TO BEGIN.
JUST GET GOING.