AWS Startup Day São Paulo, Brasil - 2018

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#AWSStartupDay

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São Paulo 2018

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Bem vindos!
ANDRE NAZARETH | Business Development Manager - Startup/LATAM

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Who are Builders?
D E V E L O P E R S
I . T .
O P S
D A T A
P R O F E S S I O N A L S
B U S I N E S S
P E O P L E
D A T A
S C I E N T I S T S
C x O

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Agenda

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Agenda

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São Paulo 2018
Cleber Pereira de Moraes - Country Manager AWS Brasil

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11. A quick update on the AWS business…

12. Innovation has manifested across many domains…
Drone DevelopmentAdvanced Shopping
Kindle Reader
Home
Entertainment
Grocery Delivery
Video Streaming
Home Automation
Cloud Computing

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4 9 %
y/y growth
$ 2 2 b +
revenue run rate
( A N N U A L I Z E D F R O M Q 1 2 0 1 8 ) ( Q 1 2 0 1 8 V S Q 1 2 0 1 7 )
Quartelyrevenue
2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7 T o d a y

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2012 2013 2015 20172014 20162008 2009 2010 2011 TODAY
Millions of
active customers

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From Startups to large Enterprises using AWS

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AWS offers breadth of reach and breadth of services
Highly
scalable
Fully
managed
Fast,
consistent
performance
Event-driven
programming
Fine-grained
access control
Document & key-
value structures
18 Regions – 55 Availability Zones
AI and ML
capabilities
Region & Number of Availability Zones
04 new regions (coming soon)
(announce plans +12 new availability zones)

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Thank You!

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São Paulo 2018
Vinicius Senger – Senior Technical Evangelist LATAM

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Connected Computers is everywhere...

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Largest Number of Startups

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Cloudfront Lambda ECS Poly,
Rekognition,
Lex
RDS Route53 Elastic
Beanstalk
AWS Data
Pipeline
Kinesis
Startups Have Evolved

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2005
$5,000,000
Team of Engineers
Months of development
2017
$5,000
An Engineer
Weeks of development
Launching an Idea

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Amazon: More Than Infrastructure

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30. “With Amazon Polly our users benefit from
the most lifelike Text-to-Speech voices
available on the market.”
Severin Hacker
CTO, Duolingo

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Braincare

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@AWSstartups

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AWS
StartupsOnAir
aws.amazon.com/startups/startups-on-air

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Andre Nazareth
AWS Business Development Manager LATAM

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Como te ajudamos

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• AWS Activate
• Office Hours com arquitetos de solução
• Tech Talks
• VC Connection
• Success Case
• Startup-Enterprise Matchmaking
• Amazon.com Ecosystem/Programs
• Entre outros…
VCs e Aceleradoras

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Especialistas de AWS
Arquiteto de
Solução
Ajuda a otimizar a
sua arqutetura,
aplicações,
workloads e casos de
uso.
Gerente de
Contas
Ajuda a otimizar
seus custos e
planejar seu
crescimento.
Partner Managers
Planeja e executa
iniciativas go-to-
market com AWS.
AWS Support y
1:1 Virtual Office
Hours
Obtenha suporte
1:1 com rápidas
respostas.
Startup
Marketing
Desenvolve casos
junto a empresas.
Destaque em
blogs e eventos.
Startup BD
Managers
Facilita conexões
com outras partes
da Amazon, outras
empresas, VCs
entre outras
organizações.

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AWS Activate
Builders Package Portfolio Package Portfolio Plus Package
AWS Technical/Business Online Training ($600
cada)
AWS Technical/Business Online Training ($600
cada)
AWS Technical/Business Online Training ($600
cada)
80 credits for Self-paced labs ($80 value) 80 credits for Self-paced labs ($80 value) 80 credits for Self-paced labs ($80 value)
1:1 Office Hours with AWS Solutions Architects 1:1 Office Hours with AWS Solutions Architects 1:1 Office Hours with AWS Solutions Architects
Special Package Third-Party offers Special Package Third-Party offers Special Package Third-Party offers
AWS Support (Business Plan) de 1 mes AWS Support (Business Plan) hasta $5 mil AWS Support (Business Plan) hasta $10 mil
AWS Promotional Credits $1mil (hasta 1 año) AWS Promotional Credits $500-10mil (hasta 2
años)
AWS Promotional Credits de $10 mil (hasta 2
años) o $100mil (hasta 1 año)
Startups en general Organizaciones de Startups,
Coworkings, Aceleradoras
Aceleradoras y VC

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AWS Activate
Treinamento
AWS Online
Créditos AWS Consultas
1:1 Office Hour
Comunidade
AWS Startup
Ofertas
Especiais
Suporte Local
(Brasil)

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Obrigado
São Paulo 2018

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In Loco
André Ferraz | CEO

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Computer history
Mainframe
PC
Mobile
Ubiquitous (IoT + Wearable/Mobile)

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Ubiquitous computing
Computers everywhere
Massive data collection

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IoT + Wearable/Mobile – main problems
Security
• Static identifiers
• Credential-based authentication
• Binary authentication
Privacy
• Behavioral data associated with personally identifiable information (face-recognition;
civil-ID numbers; phone; email; name…)
• Always-on, multisensory data collection
• Sensitive data: voice, video…

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Started with a 20-year plan
6 CS dropouts
No salary for 3 years
• O PF era R$ 6,00
todo dia
9 m2

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Primeira conta da Amazon

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Primeira conta da Amazon

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Failed 2 businesses
Shopping Mall App
• Near death #1
Navigation platform
• Near death #2

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Built the most powerful location tech in the world
#1 accuracy for commercially available solutions
• IPSN 2014 (IEEE, ACM, Microsoft research) –>
until today
• 2.8-meter accuracy (10 feet = 12X better than
outdoor GPS and ~50X better indoor location)
• Accuracy = quality
30+ million places mapped automatically (US +
BR)
• Largest indoor mapping database worldwide =
scale/availability/reliability
2400X more efficient than GPS = 0.5% battery
drain in 24h
• Battery = quantity
• Captures every visit

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Gaining traction - Mobile advertising
Apps
• Media
Advertisers
• BRICK AND MORTAR RETAILERS (90% of global retail = 22T USD)
CPV (1st of it’s kind)
• 12-17% visit/sales lift for physical retailers (2-3,5T USD impact)
• Our results are 100% measured while competitor’s are estimated
• SSP based (Near, Groundtruth) = 70% fraudulent data = much less usable data
• GPS based (Google, Facebook) = doesn’t capture visits = not capable of measuring
the journey
• https://geomarketing.com/as-location-based-marketing-matures-has-it-gotten-any-
more-accurate

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Near death #3
Investidores:
• Vem uma crise aí, demite todo mundo p poder fechar a empresa
Founders:
• Me demite primeiro pq se n agt vai lançar esse produto e começar a lucrar

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Aw
areness
AWARD
More than 5 million impressions
Approximately 500,000 unique users

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Leads
increased by 205%
LIKELIHOOD OF VISITS
More than 8,800 visits
65% more visits than expected
Pausing the campaign

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Ubiquitous computing = global company
US expansion
Let’s raise capital

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Near death #4
Investidores:
• Não vamos deixar você captar e nos diluir
Founders:
• Beleza, então cuida da empresa pq agt tá nessa p criar uma empresa global
Investidores:
• Hã? Mas e o pratimônio de vocês que já vale alguns milhões de dólares?
Founders:
• Quem veio do nada consegue voltar pro nada sem bronca…
Investidores:
• Dá pra brincar com doido não…

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Ubiquitous computing = global company
First model didn’t enable an easy expansion process
• Chicken and Egg = Apps and Brick/Mortar Retailers
In Loco for Apps (O2O; retail/e-commerce; loyalty; fintech/banks)
• Several companies for user acquisition, very few are solving for:
• Secure/seamless user onboarding (70%)= address validation = identity validation w/o PII
• Smart user engagement (100%)= intent prediction = location context + in-App event
• Privacy-friendly fraud-prevention = P2P and physical transaction validation = real-time location

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7 yrs later: 170 FTEs, 5 countries, Profitable
Office SP

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• ~20 TB de dados de visitas por dia
• Maior base de indoor mapping do mundo (3000X
> Google)
• ~70+ milhões de usuários no Brasil
• ~100+ milhões no mundo
• 1K+ Apps impactados
Escala

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Leading the location
intelligence category
IN LOCO FOURSQUARE PLACED
Location points /
month
15X* 1X 0,9X
Funding to date 5,2M USD 240M USD
Acquired by Snap (120M
USD)
*Only in Brazil
Understanding how the world moves

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Pioneirismo global:
• Localização indoor
• Mídia digital para gerar visitas físicas
• Integração mídia online + Offline
• Anti-fraude privacy-friendly

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Culture
purpose = convenience + privacy
vision = become the global technology leader in the ubiquitous computing
era (1T)
Values
•think big;
•ownership;
•move fast;
•collaboration;
•privacy

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Autenticação comportamental
+
Personalização anônima
=
Privacidade + Conveniencia
Futuro = IoT

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Facebook
Google
Apple
Tencent
Alibaba
…
Nas últimas 2 semanas

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Imaginem com IoT + Facial recog.

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A In Loco não vai deixar
1984 se tornar realidade!

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1. Coloque o time em primeiro lugar
2. Crie uma cultura forte
3. ”Nada resiste ao trabalho”
4. Pense grande
5. Confie na intuição
6. O que importa: clientes, receita, retenção, NPS…
7. O que não importa: valuation, capas de revista…
Takeaways

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• O ecosistema brasileiro agradece
Amazon e Cubo

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Obrigado!

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#AWSStartupDay

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Painel

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#AWSStartupDay