Transform: DAM: delivering brand communications to the market after the rebrand, Lydia Shalet, Jens Lundgaard,

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Digital Asset Management: delivering brand communications to the market after the rebrand In 2011 Eurostar unveiled their new brand. As part of the strategic planning process for this rebrand, Eurostar looked at how the new identity and marketing communications would be distributed and managed across their multiple channels and stakeholders so that brand recognition and consistency were maintained. Eurostar share the key factors for a successful brand launch and the secrets of their brand management going forward. Lydia Shalet, Eurostar, brand team Jens Lundgaard, Brandworkz, CEO

“ The identity has been designed to adapt and evolve in line with our business and is very much a symbol of change, not a change of symbol.” Nick Mercer, Commercial Director, Eurostar

Jens Lundgaard, Brandworkz Lydia Shalet, Eurostar Thank you for listening

Eurostar is rebranding and rolling out a new identity designed to evolve with their business changes over time. The new brand personality aims to provide consistency for customers interacting with Eurostar across different channels. Representatives from Eurostar and the branding agency Brandworkz thanked the audience for listening to the presentation about Eurostar's rebranding efforts and new identity.

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