Delivering a rebrand to the market.

•Download as PPT, PDF•

0 likes•1,356 views

Eurostar is rebranding and rolling out a new identity designed to evolve with their business changes over time. The new brand personality aims to provide consistency for customers interacting with Eurostar across different channels. Representatives from Eurostar and the branding agency Brandworkz thanked the audience for listening to the presentation about Eurostar's rebranding efforts and new identity.

Rebrand and roll out
Jens Lundgaard, Brandworkz & Lydia Shalet, Eurostar

© 2011 GlobusMedia Ltd

“The identity has been designed
to adapt and evolve in line with
our business and is very much a
symbol of change, not a change
of symbol.”

Nick Mercer, Commercial Director, Eurostar

Thank you for listening
Jens Lundgaard, Brandworkz
Lydia Shalet, Eurostar

© 2011 GlobusMedia Ltd

Digital Asset Management: delivering brand communications to the market after the rebrand In 2011 Eurostar unveiled their new brand. As part of the strategic planning process for this rebrand, Eurostar looked at how the new identity and marketing communications would be distributed and managed across their multiple channels and stakeholders so that brand recognition and consistency were maintained. Eurostar share the key factors for a successful brand launch and the secrets of their brand management going forward. Lydia Shalet, Eurostar, brand team Jens Lundgaard, Brandworkz, CEO

BRAND_PRESENTATION_BKR_2601.compressedMarcelo Schmidt

Session 1, introduction to branding 2011 2012

John Verhoeven

Five Qualities to Look for in a Digital Asset Management Implementation Partner

Brandworkz

Brand Strategy Presentationrahulsingin

Brandbook Ovomaltine

Tuianny Tomé

Eight insightful questions to ask before choosing a DAM vendor

Brandworkz

Brandbook of music artist

Volick Egor

Digital has the power to transform business. Businesses in every sector are starting to go through a digital transformation. The Financial Services sector particularly is waking up to the potential of digital to integrate and streamline the entire business process. This slideshare offers insights from industry experts and tips for how to achieve digital transformation success if you are in Financial Services.

What are the benefits of digital asset management?

Brandworkz

How to build your brand through great customer experience

Brandworkz

Challenges in the financial services industry

Brandworkz

Aligning Internal Teams Behind your Brand Positioning Webinar

Brandworkz

How to get any 3rd party to communicate your brand consistently.

Brandworkz

How to Align Internal Teams Behind your Brand

Brandworkz

TFM&A 2014 - Aligning your internal teams behind your brand and marketing

Brandworkz

The Route from Local to Global.

Brandworkz

Why care about brand management?

Brandworkz

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

The Future of Platform Engineering

Jemma Hussein Allen

Recently uploaded

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

The Future of Platform Engineering

Jemma Hussein Allen

Essentials of Automations: The Art of Triggers and Actions in FME

Safe Software

In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation. We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios. Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!

zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs

Alex Pruden

This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second). Paper: https://eprint.iacr.org/2023/1886

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

RESUME BUILDER APPLICATION Project for students

KAMESHS29

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

nkrafacyberclub

Climate Impact of Software Testing at Nordic Testing Days

Kari Kakkonen

My slides at Nordic Testing Days 6.6.2024 Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

Pushing the limits of ePRTC: 100ns holdover for 100 days

Adtran

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Recently uploaded (20)

Accelerate your Kubernetes clusters with Varnish Caching

The Future of Platform Engineering

Essentials of Automations: The Art of Triggers and Actions in FME

zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex Proofs

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

RESUME BUILDER APPLICATION Project for students

Securing your Kubernetes cluster_ a step-by-step guide to success !

A tale of scale & speed: How the US Navy is enabling software delivery from l...

Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx

Climate Impact of Software Testing at Nordic Testing Days

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

Removing Uninteresting Bytes in Software Fuzzing

GraphRAG is All You need? LLM & Knowledge Graph

UiPath Test Automation using UiPath Test Suite series, part 4

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Pushing the limits of ePRTC: 100ns holdover for 100 days

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

Monitoring Java Application Security with JDK Tools and JFR Events