Katie Webb created an organizational logo for an organization called "Perceptionist" which aims to lessen the importance of outer appearance and increase self image. The logo features three overlapping circles creating a square shape in white space, representing a frame or mirror. When colored, a marigold hue was chosen to communicate ease, simplicity and serenity. The name "Perceptionist" is paired with the classic Times font for readability. Simulations were created showing the logo placement on the front and back of a t-shirt.

1. Katie Webb
Computer Graphics
Words to Create Organizational Name
Pinterest
Tumblr
Lookbook
Identity
Perception
Self
Image

2. Katie Webb
Computer Graphics
Created Organizational Name
Pinterest + Perception = Perceptionist
An organization that takes the way a person looks
at themselves (how they look externally) and
readjusts or lessens the importance of outer
appearance to increase overall self image.

3. Katie Webb
Computer Graphics
Reference Images

4. Katie Webb
Computer Graphics
Logo Sketches

5. Katie Webb
Computer Graphics
Logo Version 1
Logo choice: other sketches were too literal, this one is direct – it plays with perception creating a
square (a mirror or frame even) out of the white space of the ¾ circles

6. Katie Webb
Computer Graphics
Logo with color
Marigold: communicates ease, simplicity and serenity

7. Katie Webb
Computer Graphics
Logo with Typography
Perceptionist
Times: classic, easy to read and doesn’t distract or take away from logo

8. Katie Webb
Computer Graphics
T-shirt simulation front

9. Katie Webb
Computer Graphics
T-shirt simulation back