Insidious Trailer Analysis 
Cuts back to protagonist, moving 
closer to his face. Build up to 
something bad happening. 
Tone card at 52” 
Non diegetic sound 
(ticking clock) whilst 
kid is in coma, ticking 
could represent time in 
coma. 
Diegetic 
sound of 
family 
laughing. Kid falls off ladder 
at 30” 
Moment of 
disequilibrium 
Narrative starts at 15” 
Preview card / age warning at 0” 
Production log 5” 
Tone card at 10” 
Non-diegetic sound 
of screeching 
Tone Card at 1’17”- 
Insidious text 
Voice over of actions, 
giving guidance to 
what is happening 
Baby screaming 
creating worry and 
shock to viewer 
Period of equilibrium Period of disequilibrium 
Non-diegetic sound. 
Jump cut between 
black screen and text. 
Both at 10” 
Black 
out at 
19” 
Transition: Fading at 
16” 
Establishing 
shot of the 
house at 25” 
Tone card at 20” 
None diegetic sound 
(ticking clock) creates 
tension and a build up 
for something bad 
about to happen. 
Tone card at 32’ 
Tone card at 
38” 
Tone card at 48” 
Build up noise / 
diegetic sounds of 
creaking door. 
Tone cards 
at 1’00” 
Baby monitor at 
53” creates a 
creepy 
atmosphere 
Guy with camera showing 
all different angles of the 
camera at 1’08” for 6 
seconds 
Shot reverse shot 
between action 
and tone cards 
very quickly for 4 
seconds. 
Point of view 
down the hallway 
with voice over. 
At 1’45” fast image 
Comes up to scare 
Audience. 
Another shot 
reverse shot 
between action 
and tone cards 
for 7 seconds but 
sped up to make 
it dramatic. 
Blank screen at 
1’25” 
Tone card at 
1’21” 
Quick action shots 
for 4 seconds 
including over the 
shoulder.

Trailer anaylsis - Insidious

  • 1.
    Insidious Trailer Analysis Cuts back to protagonist, moving closer to his face. Build up to something bad happening. Tone card at 52” Non diegetic sound (ticking clock) whilst kid is in coma, ticking could represent time in coma. Diegetic sound of family laughing. Kid falls off ladder at 30” Moment of disequilibrium Narrative starts at 15” Preview card / age warning at 0” Production log 5” Tone card at 10” Non-diegetic sound of screeching Tone Card at 1’17”- Insidious text Voice over of actions, giving guidance to what is happening Baby screaming creating worry and shock to viewer Period of equilibrium Period of disequilibrium Non-diegetic sound. Jump cut between black screen and text. Both at 10” Black out at 19” Transition: Fading at 16” Establishing shot of the house at 25” Tone card at 20” None diegetic sound (ticking clock) creates tension and a build up for something bad about to happen. Tone card at 32’ Tone card at 38” Tone card at 48” Build up noise / diegetic sounds of creaking door. Tone cards at 1’00” Baby monitor at 53” creates a creepy atmosphere Guy with camera showing all different angles of the camera at 1’08” for 6 seconds Shot reverse shot between action and tone cards very quickly for 4 seconds. Point of view down the hallway with voice over. At 1’45” fast image Comes up to scare Audience. Another shot reverse shot between action and tone cards for 7 seconds but sped up to make it dramatic. Blank screen at 1’25” Tone card at 1’21” Quick action shots for 4 seconds including over the shoulder.