The document analyzes the trailer for the horror film "House at the End of the Street". It examines elements like the narrative, target audience, music, pace, and lack of voiceover. Unique selling points are the actors who have starred in successful films. The trailer uses tension-building techniques like slow pace, close-up shots, and rewinding footage to create an ominous atmosphere and leave the audience on a cliffhanger.
A presentation we did in our Media studies lesson showing the whole class our interpretation of what we saw in the opening sequence of Silence of Lambs and what the effect was.
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A presentation we did in our Media studies lesson showing the whole class our interpretation of what we saw in the opening sequence of Silence of Lambs and what the effect was.
Websoftex Software Solutions Private Limited, a Bangalore based Company, an authorized Software service provider engaged in Microfinance, Banking, Co-Operative, NBFC, Pigmy, Mortgage, RD FD Software, Loan, Accounting, Custom, Cooperative Agent, Mortgage, Accounting, E Commerce, Billing Software, Core Banking, Micro Finance, CRM, Loan Software, Development in Bangalore, with maximum level protection. We take pride in rendering good and protective services to small- medium Microfinance Institutions and other sector for more than 5 years. http://microfinanceSoftware.net
Despite the attention and significant public resources devoted to promoting innovation and entrepreneurship, there has been little agreement about how to measure outcomes and progress towards achieving the larger objectives of increasing economic development.
Under a grant from EDA, the University of North Carolina and the George Washington University have been collaborating to develop new measures of performance based upon a new framework for economic development policy in order to assess capacity building outcomes and their relationship to realized economic growth outcomes. At the foundation of these metrics is a definition of economic development and a logic model that advances our understanding of economic development, differentiating it from economic growth. Speakers will discuss the implications of the definition of economic development including the role of government as a provider of infrastructure and capacity-building systems that are beyond the ability of the market to provide. Speakers will also explore how universities might increase their engagement to advance economic development through the new, exciting framework.
• Tom Guevara, Deputy Assistant Secretary for Regional
Affairs, Economic Development Administration, U.S. Department of Commerce (moderator)
• Arthur Boni, John R. Thorne Distinguished Career Professor of Entrepreneurship, Tepper School of Business, Carnegie
Mellon University
• Maryann Feldman, Principal Investigator and Heninger
Distinguished Professor, Department of Public Policy,
University of North Carolina
• Andrew Reamer, Research Professor, GW Institute of
Public Policy, George Washington University
• Bob Starzynski, Director of Business Development,
Innovation Works
NIST’s Manufacturing Extension Partnership centers are working with universities, federal labs, and other partners to accelerate the use of technology among manufacturing clients. One of MEP’s key tools is Technology-Driven Market Intelligence (TDMI), which guides the collection and analysis of market information about a specific technology and its potential opportunities for commercial success, either as a product or a process. This approach has benefits for companies and for state officials: it enables companies to understand market opportunities when adopting technology which can then lead to increased sales and company growth; States can better understand the existing market for a technology that — when adopted by existing or new clusters of companies in that State — can lead to economic growth. This panel will describe the process, the roles of partners, and showcase ways MEP that companies and states are benefitting from the process.
Dave Cranmer, NIST Extension Partnership (moderator)
Tom Culver, Senior Innovation Advisor, Research Triangle Institute (RTI)
Dion Jackson, Associate for USC Center for Economic Development in the Price School of Public Policy, USC
Gene Russell, President & CEO, Corporation for Manufacturing Excellence (Manex)
In 2007, the Kauffman Foundation for Entrepreneurship launched the iBridgeNetwork with an eye toward supporting the marketing efforts of university technology transfer offices. The Innovation Accelerator Foundation assumes control of the iBridgeNetwork, and is recrafting it under a new vision: to become a university-centric virtual innovation ecosystem. In the keynote address of the 2015 UEDA summit, iBridgeNetwork founder John Pyrovolakis will provide a “sneak peak” into this vision in action. The iBridgeNetwork welcomes your help in shaping the iBridgeNetwork’s future.
John Pyrovolakis, Founder & CEO, Innovation Accelerator
this is my analysis of the advertising campaign for the film insidious; including the trailer, poster and magazine cover for my ocr a2 media studies coursework.
1. House at the End of the Street Trailer Analysis
FEATURE Point Evidence Explain
The story is about two people, mother and The character say that they have moved in and this
Narrative daughter moving into a house which is haunted shows they are unfamiliar with the house therefore
and bad things happen. it has mystery which can be frightening.
I think a Unique Selling Point is one of the Actors that have been in previous successful film
Unique Selling Point actors. Another Unique selling point would be gives the audience confidence to go watch another
film with them in.
People who want to see a horror. people who It has actors In that this age range would know
Target audience like to be scared. 18 to 30 year olds from previous films. It looks intriguing, possible
scary.
Long streaky music. Strings. Bass sounds. These are scary to the audience and it tells the
Music
Pauses of silence. audience that something is coming.
Shot types/camera Lots of close ups and mid shots This is so that the characters fears and emotions
angles are shown and it also shows details such as knifes.
The pace is quite slow throughout it has pauses The pauses break up the scenes and adds tension.
Pace which. It slows down in-between the scary parts to give
detailed information about the story.
2. House at the End of the Street Trailer Analysis
The dialogue explains why the people are at This gives the audience enough information to
Dialogue the house and why there is a ghost. figure out a basic storyline but not give too much
away.
No voice over. I think they chose not to have one as the characters
explain the story which gives it the realism feel and
Voiceover makes the audience connect with the characters
and feels sorry for them when something bad
happens.
Some of the footage is rewound. This is interesting as it gives a spooky feel to it and
it also gives the effect of going back in time. This is
Specialeffects
used after the first shots to show that the video is
going back before someone comes out the floor.
The titles happen after we see the first bad This leaves the audience on a cliff hanger and
thing happen. makes them pay attention to the follow titles and
The Title is then abbreviated so that it can be then video.
used in social networking purposes. #HATES This is good for marketing as people will
Credits and Intertitles don’t tell the audience anything just see it on the computer and be able to read about
intertitles something to make them think about the story it.(Other peoples thoughts-non bias)
and what might have happened. “Before you experience the fear… You before you
know the pain…To witness the horror…To uncover
the truth… You must go back… To where it all
began”
3. House at the End of the Street Trailer Analysis
DEFINITIONS
Credits and intertitles: these are words on screen that give information to the audience
Dialogue: any conversations between characters
Genre: a type or category of film, e.g. horror, romantic comedy etc.
Music: the choice of music can have a huge impact on the ‘mood’ of a film
Narrative: the ‘story’ or plot structure of a film or trailer
Pace: how quickly or slowly the shots within the trailer play
Shot types/camera angles: for example, close-up, medium shot or long shot
Special effects: includes computer-generated graphics, stunts and explosions
Target audience: the group of people a film or other product is aimed at
Unique Selling Point: what makes a particular film unique and ‘sellable’
Voiceover: a voice recorded over the top of the trailer to give information to the audience