This document describes how page redirects are being used to generate fake traffic originating from thin air, allowing fraudulent traffic to go undetected by fraud detection techniques because no bots are required. It provides examples of networks of fake sites that redirect traffic between each other to generate high volumes of impressions and expose major advertisers to fraud. Normal traffic patterns of legitimate sites like CNN and Weather.com are also shown for comparison.
Brand advertisers should take a fresh hard look at TV advertising and hold it up to the same, high standards of measurability and ROI as digital; and they should be sure to synergize TV (pitching) and digital (catching).
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
Brand advertisers should take a fresh hard look at TV advertising and hold it up to the same, high standards of measurability and ROI as digital; and they should be sure to synergize TV (pitching) and digital (catching).
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
Data-driven digital marketing agency | Adloonix presentationAdloonix
Who are Adloonix >
We are an independent digital marketing agency. Our team completes tasks quickly because we love what we do because each of us adores marketing. We are definitely "hungry".
What We Do >
Adloonix the #1 marketing agency in providing the data-driven strategies for brands & startups. We make brands remarkable by helping them become more profitable, generating more leads, simplifying their business processes and decreasing their marketing & sales expenses.
Help Us Help You >
We increase brand awareness and drive higher quality leads to sales for brands & startups with the proven use of the data-driven SEO, PPC, CRO, or CX digital strategies, ensuring on-time implementation.
If you want to succeed online and you’re ready to explore the options available to you, drop us a line with your case! We will be glad to choose the best solution directly for you.
Digital Marketing Portfolio for Liau Yun QingYun Qing Liau
Digital Marketer in Singapore from B2B journalism and B2C content marketing background.
Digital Marketing Portfolio. Experienced in Content Marketing, Social Media Marketing, Search Engine Marketing.
The course is destined for beginners that want to learn about online promotion in general, with practical aspects for musicians, producers and singers.
The main topics of the course are:
- What is marketing;
- The communication in our work;
- Web design;
- Social media;
- Content planning;
- Specialized applications;
- SEO / SEM;
- Going live;
- Web analytics;
- Crowdfunding;
- Four common mistakes.
This course was elaborated under Erasmus+ programme, during #SoundBeatsTime project.
A lot of advertisers are unaware of how the Facebook ads auction actually works. This is a presentation about the ads auction and how it works from HammerSport Marketing a Facebook Agency Partner.
Everyone is paying for fraud detection, but without enough technical knowledge, they don't realize the fraud detection doesn't work or is easily tricked by the bad guys. So what's worse is that the people paying for fraud detection have a false sense of security and take their eyes off of the obvious fraud that is still getting through.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
There are 2 main forms of mobile fraud - display ad fraud and install fraud. This deck focuses on the far more lucrative and larger form - mobile display fraud.
199 Social Media and Content Marketing ToolsWishpond
The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic.
Luckily, there's software out there that can help us get our jobs done faster, easier, and more efficiently. These tools organize our lives, automate our jobs, and maximize the ROI of our efforts.
Here are 199 content and social media marketing tools. Are there any we missed that you love?
Instead of spending money on cosmetic changes like rebranding the logo, the colors, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Digital & Social Media Marketing StrategyKnowcrunch
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
How many of these hidden costs were you aware of?
Without even talking about digital ad fraud, there are other costs in the digital ad supply path that eat up most of every dollar that advertisers spend in digital. There are known costs of 60 - 70% extracted by adtech middlemen.
So much misinformation out there about digital ad fraud. Most numbers come without context. And that is a problem. Here are some charts updated with the latest data; internally consistent.
Digital Marketing Portfolio for Liau Yun QingYun Qing Liau
Digital Marketer in Singapore from B2B journalism and B2C content marketing background.
Digital Marketing Portfolio. Experienced in Content Marketing, Social Media Marketing, Search Engine Marketing.
The course is destined for beginners that want to learn about online promotion in general, with practical aspects for musicians, producers and singers.
The main topics of the course are:
- What is marketing;
- The communication in our work;
- Web design;
- Social media;
- Content planning;
- Specialized applications;
- SEO / SEM;
- Going live;
- Web analytics;
- Crowdfunding;
- Four common mistakes.
This course was elaborated under Erasmus+ programme, during #SoundBeatsTime project.
A lot of advertisers are unaware of how the Facebook ads auction actually works. This is a presentation about the ads auction and how it works from HammerSport Marketing a Facebook Agency Partner.
Everyone is paying for fraud detection, but without enough technical knowledge, they don't realize the fraud detection doesn't work or is easily tricked by the bad guys. So what's worse is that the people paying for fraud detection have a false sense of security and take their eyes off of the obvious fraud that is still getting through.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
There are 2 main forms of mobile fraud - display ad fraud and install fraud. This deck focuses on the far more lucrative and larger form - mobile display fraud.
199 Social Media and Content Marketing ToolsWishpond
The life of a social media manager, content creator, or overall online marketer can be a stressful one. There's so much to do and so much to think about it can get a bit hectic.
Luckily, there's software out there that can help us get our jobs done faster, easier, and more efficiently. These tools organize our lives, automate our jobs, and maximize the ROI of our efforts.
Here are 199 content and social media marketing tools. Are there any we missed that you love?
Instead of spending money on cosmetic changes like rebranding the logo, the colors, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Digital & Social Media Marketing StrategyKnowcrunch
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
How many of these hidden costs were you aware of?
Without even talking about digital ad fraud, there are other costs in the digital ad supply path that eat up most of every dollar that advertisers spend in digital. There are known costs of 60 - 70% extracted by adtech middlemen.
So much misinformation out there about digital ad fraud. Most numbers come without context. And that is a problem. Here are some charts updated with the latest data; internally consistent.
Good publishers are left with a small portion of the ad spend, after fraud siphons the dollars out of the ad ecosystem into the pockets of the bad guys. Once the fraud is cleaned up, a lot more ad revenue opens up for good publishers (the ones that have human audiences, and good business practices).
Marketers should always insist on detailed reports; otherwise they are sure to be ripped off and not get what they thought they bought, in digital media. The charts collected over the years show that the reality is usually the opposite of what people expected.
At-scale piracy makes its money from selling digital ads. They steal content to attract an audience and monetize with ads. Other forms of "cheating" amplify their ad fraud revenues.
Many still think that ad fraud is lower in mobile. It's not lower; it's just that current fraud detection cannot detect it. Examples and case studies about the rampant fraud in mobile - betcha didn't know.
Human audiences are scarce and valuable; if you want "traffic" or "inventory' there's plenty of that, even at low cost (because it's generated by bots -- i.e. NHT - non-human traffic).
Much more data and case studies included. Good advertisers and good publishers are making significant headway against fraud that impacts their own businesses. This cannot be said more generally of the broader digital advertising ecosystem where fraud remains rampant, because it is allowed to be.
Ad Fraud is at its highest point ever. Yet detection of fraud is at its lowest point ever. Hmmm. It's probably because the bots are better at hiding so the detection is catching less and less of it.
Good publishers have real human audiences. Advertisers should value real human audiences because their ads will be shown to humans. By focusing on good publishers, marketers can get more ROI from their digital campaigns; good publishers will earn what they deserve; and ad fraud will be significantly reduced.
Marketers do their own experiments to determine the effectiveness of digital ads. The best way is to go dark for a short period of time and see if there is any change to business outcomes.
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
When marketers buy from good publishers and pay HIGHER CPMs, they get better outcomes and marketing efficiency, despite the higher CPM. This is because there are human audiences that visit those good publishers' sites.
why do hackers hack? of course, it's fun for them. But they hack to make tons of money with their unique skillset. How does hacking connect to ad fraud? Here are a few examples.
More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. December 2017 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
“Page redirects are a well-known blackhat
technique to disguise the real origins of traffic.
Now page redirects are observed to be creating,
originating traffic out of thin air, fully laundered.
This form of fake traffic is undetectable by fraud
detection tech because no bots are required.”
3. December 2017 / Page 2marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Big redirect traffic sellers …
How much does it cost?How much is available?
4. December 2017 / Page 3marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
How-To Guides from 2011-2017
a.k.a. “zero-click” “pop-under” “forced-view” “auto-nav”
“pop-under and redirect traffic is well known in porn; what’s
proven in porn is now used mainstream to make ad revenue.”
5. December 2017 / Page 4marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Sites buy traffic, sell ad inventory
Ads sold throughBuy traffic for
$1.70 CPM
Sell ads for
$5 - $10 CPMs
Marketers duped
Source: SimilarWeb
Source: SimilarWeb
REMOVED
6. December 2017 / Page 5marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Observed example – dingit.tv
Source: SimilarWeb
purchased traffic
Pages with redir JS
dingit.tv
fake sites
ORIGINATING
traffic
Pages with redir JS
Carried ads for …
7. December 2017 / Page 6marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Family of fake “highlight” sites
Same traffic, same shape, same pages/visit, same bounce
dotahighlight.net sc2spotlight.com
starcrafthighlights.com hotsspotlights.com csspotlights.com
hotsspotlight.com hotshighlight.com csplayback.com
sc2highlight.org
Source: SimilarWeb
8. December 2017 / Page 7marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Audience overlap is abnormal
The audience overlap (same users going to all these
sites) among the “highlight” sites appear abnormally
high.
This is consistent with botnets and redirect networks.
Source: Alexa
9. December 2017 / Page 8marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Fake site – pipeschannels.com
Redirects to
Google.com
when visited
Large volumes
Source: SimilarWeb
10. December 2017 / Page 9marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Non-existent site, 100% redirects
adware/malware
(redirect virus)
No pages,
100% redirects
11. December 2017 / Page 10marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Previously exposed fraud
12. December 2017 / Page 11marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Screenrush generating fake traffic
Gets traffic from Sends traffic to
screenrush.io
Source: SimilarWeb
https://www.buzzfeed.com/craigsilverman/remember-tom
13. December 2017 / Page 12marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Family of fake “arcade” sites
Same traffic, same shape, same pages/visit, same bounce
arcadetsunami.com antarcade.com airarcade.com arcadewow.com
arcadefancy.com arcadecore.com arcadeamazing.com arcadeearth.com
arcadesync.com arcadebreak.com
Source: SimilarWeb
Source: Alexa
14. December 2017 / Page 13marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Audience overlap is abnormal
The audience overlap among
the “arcade” sites also show
abnormal overlap or clustering.
Source: Alexa
15. December 2017 / Page 14marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
“grand daddy” of ad fraud - Blinkx
Gets traffic from same “arcade, redirect, games” families
REFERENCE:
http://www.benedelman.org/news/012814-1.html
Source: SimilarWeb
16. December 2017 / Page 15marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Mobile apps also load ads w/o bots
May 26 Forbes “Judy Malware”
• 40 bad apps to load ads
• 36 million fake devices to load
bad apps
• e.g. 30 ads per device /minute
• 30 ads per minute = 1 billion
fraud impressions per minute
June 1 Checkpoint “Fireball”
• 250 million infected computers
• primary use = traffic for ad
fraud
• 4 ads /pageview (2s load time)
• fraudulent impressions at the
rate of 30 billion per minute
17. December 2017 / Page 16marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Redirect traffic origination
observed in the wild
18. December 2017 / Page 17marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Not human traffic from redirects
redirect network
starting to send traffic
monitored website
19. December 2017 / Page 18marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Top 4 Referrers – same exact pattern
20. December 2017 / Page 19marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Sample of auto-redirects - NSFW
https://higheurest.com/afu.php?zoneid=1407888&var=340505
http://pebadu.com/afu.php?zoneid=1346827&var=1366409
http://moradu.com/afu.php?zoneid=1000394&var=622903
http://newstarads.com/afu.php?zoneid=1407888&var=1328435
http://bestadbid.com/afu.php?zoneid=1407888&var=1409806
http://wonderlandads.com/afu.php?zoneid=1376718&var=881673
http://vebadu.com/afu.php?zoneid=1130319&var=1431813
http://jebadu.com/afu.php?zoneid=1352060&var=1175344
http://yoredi.com/afu.php?zoneid=1428558&var=1428506
NSFW
NSFW
NSFW
(also leads
to porn and
malware)
NSFW
NSFW
NSFW
http://fedsit.com/afu.php?zoneid=1208001&var=1220218
http://deloton.com/afu.php?zoneid=1365143&var=1241630
http://pipeschannels.com/afu.php?zoneid=1365143&var=471151
21. December 2017 / Page 20marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Example fake site - fedsit.com
Source: SimilarWeb
22. December 2017 / Page 21marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Non-existent site – fedsit.com
23. December 2017 / Page 22marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Gets traffic from other fake sources
100% from
Unknown, fake,
Porn/Adult
Source: SimilarWeb
24. December 2017 / Page 23marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Even larger traffic
origination super-networks
25. December 2017 / Page 24marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Less than 6 mo old; huge volumes
Source: SimilarWeb
26. December 2017 / Page 25marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Fake sites feeding traffic to others
Source: SimilarWeb
Source: SimilarWeb
27. December 2017 / Page 26marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Details of fake site – exosrv.com
Source: SimilarWeb
28. December 2017 / Page 27marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Details of fake site – cpm10.com
Source: SimilarWeb
29. December 2017 / Page 28marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Details of fake site - redirect2719.ws
Source: SimilarWeb
30. December 2017 / Page 29marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Details of fake site - 20a840a14a0ef7d6.com
Source: SimilarWeb
32. December 2017 / Page 31marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Examples of big
advertisers being defrauded
33. December 2017 / Page 32marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
healthyway.com - big advertisers
Ads sold through
Source: SimilarWeb
34. December 2017 / Page 33marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
healthyway.com IS suspicious
323 million daily impressions
= 9.9 billion monthly impressions
7.5 million visits /mo
= 1322 ads/visit
9.2 million pageviews /mo
= 1075 ads/pageview
35. December 2017 / Page 34marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
therichest.com - big advertisers
Ads sold through
REMOVED
36. December 2017 / Page 35marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
therichest.com IS suspicious
308 million daily impressions
= 9.4 billion monthly impressions
17.4 million visits /mo
= 540 ads/visit
9.2 million pageviews /mo
= 159 ads/pageview
REMOVED
37. December 2017 / Page 36marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
What “normal” looks like
38. December 2017 / Page 37marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
cnn.com appears normal – ads/pg
381 million daily impressions
= 11.6 billion monthly impressions
553 million visits /mo
= 21 ads/visit
1.3 billion pageviews /mo
= 9 ads/pageview
39. December 2017 / Page 38marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
weather.com appears normal
318 million daily impressions
= 9.7 billion monthly impressions
262 million visits /mo
= 37 ads/visit
597 million pgviews /mo
= 16 ads/pageview
40. December 2017 / Page 39marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Facilitator Ad Exchange:
Propeller Ads Media
41. December 2017 / Page 40marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
PropellerAds.com
http://www.bloggersideas.com/propeller-ads-review/
42. December 2017 / Page 41marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
fedsit.com
Gets traffic FROM Sends traffic TO
Source: SimilarWeb
43. December 2017 / Page 42marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
pipeschannels.com
Gets traffic FROM Sends traffic TO
Source: SimilarWeb