why do hackers hack? of course, it's fun for them. But they hack to make tons of money with their unique skillset. How does hacking connect to ad fraud? Here are a few examples.
marketers assume their digital marketing is working as expected; but if they looked more closely at analytics, they may see that some of those assumptions are not valid -- i.e. they are not getting what they thought they paid for. Take a closer look yourself.
Data from FouAnalytics, on-site measurement and in-ad measurement was compared to DBM exchange data for 26 exchanges, 7.5 trillion impressions (30 day period) to analyze browser market share -- specifically Safari/iOS.
Findings include: 1) bots pretending to be Safari/iOS outnumber real Safari users 5 to 1, and 2) there is a 1.5X average surplus of Safari impressions available on exchanges compared to unique cookies.
putting aside ad fraud for a moment, what's the elephant in the room? we're talking about your digital marketing. Do you think it is working? How do you know?
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
why do hackers hack? of course, it's fun for them. But they hack to make tons of money with their unique skillset. How does hacking connect to ad fraud? Here are a few examples.
marketers assume their digital marketing is working as expected; but if they looked more closely at analytics, they may see that some of those assumptions are not valid -- i.e. they are not getting what they thought they paid for. Take a closer look yourself.
Data from FouAnalytics, on-site measurement and in-ad measurement was compared to DBM exchange data for 26 exchanges, 7.5 trillion impressions (30 day period) to analyze browser market share -- specifically Safari/iOS.
Findings include: 1) bots pretending to be Safari/iOS outnumber real Safari users 5 to 1, and 2) there is a 1.5X average surplus of Safari impressions available on exchanges compared to unique cookies.
putting aside ad fraud for a moment, what's the elephant in the room? we're talking about your digital marketing. Do you think it is working? How do you know?
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
How many of these hidden costs were you aware of?
Without even talking about digital ad fraud, there are other costs in the digital ad supply path that eat up most of every dollar that advertisers spend in digital. There are known costs of 60 - 70% extracted by adtech middlemen.
Ellen Pao was right. I have seen and documented the fake stuff since at least 2013. In digital, virtually unlimited fake accounts, fake traffic, fake users, fake ad impressions, etc. can be created. How many of the 50 slides in this deck were you familiar with?
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
Everyone is paying for fraud detection, but without enough technical knowledge, they don't realize the fraud detection doesn't work or is easily tricked by the bad guys. So what's worse is that the people paying for fraud detection have a false sense of security and take their eyes off of the obvious fraud that is still getting through.
what you can't see will kill your marketing campaigns. Bot detection (also known as GIVT, IVT, NHT) catches bots. But most ad fraud is not from bots any more. Most of the fraud is missed by detection and still gets through unless you analyze the data and remove it yourself.
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
How many of these hidden costs were you aware of?
Without even talking about digital ad fraud, there are other costs in the digital ad supply path that eat up most of every dollar that advertisers spend in digital. There are known costs of 60 - 70% extracted by adtech middlemen.
Ellen Pao was right. I have seen and documented the fake stuff since at least 2013. In digital, virtually unlimited fake accounts, fake traffic, fake users, fake ad impressions, etc. can be created. How many of the 50 slides in this deck were you familiar with?
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
Everyone is paying for fraud detection, but without enough technical knowledge, they don't realize the fraud detection doesn't work or is easily tricked by the bad guys. So what's worse is that the people paying for fraud detection have a false sense of security and take their eyes off of the obvious fraud that is still getting through.
what you can't see will kill your marketing campaigns. Bot detection (also known as GIVT, IVT, NHT) catches bots. But most ad fraud is not from bots any more. Most of the fraud is missed by detection and still gets through unless you analyze the data and remove it yourself.
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
We need to Aware about Cyber Security, Because Cyber Security is Everyone's Responsibility. Here I Upload PPT with some interesting Facts,Figure,News Paper Cutting Images and Many More. And If you Like this then Hit Like Button. Thank You!
Five cyber threats to be careful in 2018Ronak Jain
It is not true that people are safe from hackers because they only target big companies for money and other purposes. Every person using debit or credit cards, doing online transactions, using the internet can get affected by cyber threats. You may lose money before even recognizing the situation. Simple mistakes from users open the entry for virus and malware coded by hackers.
What are cybercrimes? How cybercrime works?FarjanaMitu3
Today is the time of the internet, computers, and digital technology.
And, in this age of the Internet, we spend much of our lives online. However, there are many reasons why the internet is so fun and popular.
Getting the latest news through various websites, talking to our loved ones from anywhere, chatting and communicating via video call, shopping online through the internet, getting accurate information on any subject, watching videos for entertainment, playing online games, and online bills. Today it has become possible to do almost all kinds of work like payment easily through the internet.
Honestly, I think the internet is a contribution to us
Simply, if there is no complete internet for one day, it can have a lot of impact on public life.
At any given time, billions of people are active on the Internet and use various websites or applications to access the Internet on their mobile phones or computers.
In this case, there are many people who use computers and the internet to steal their personal information, cheat, and extort money from these "online traffic" or "online internet users" through various illegal means. More other crimes.
Thus, the crimes of cheating, privacy, and data theft or misuse of data online through a mobile, computer, and internet are called cyber crime or cybercrime. And, those who commit this kind of cybercrime are called cybercriminals. There are different types of cybercrime on the internet. This means that cybercriminals can deceive you through various illegal means online. You may be the next victim if you are not careful when using the Internet.
What are cybercrimes?
This is a PPT of SOCIAL MEDIA THREATS AND THEIR PREVENTION. This is help full for learning. Thanks.
Social media offers an outlet for people to connect, share life experiences, pictures and video. But too much sharing—or a lack of attention to impostors—can lead to a compromise of business and personal accounts.
Attackers often use social media accounts during the reconnaissance phase of a social engineering or phishing attack. Social media can give attackers a platform to impersonate trusted people and brands or the information they need carry out additional attacks, including social engineering and phishing.
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
When marketers buy from good publishers and pay HIGHER CPMs, they get better outcomes and marketing efficiency, despite the higher CPM. This is because there are human audiences that visit those good publishers' sites.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.