Trading Business Plan
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A great trading business plan. Should you be trading? How much money could you make? Step by step simple business plan for traders.
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Sales Forecasting At Colgate Palmolive Pakistan Limited
Introduction
Colgate Palmolive Pakistan Limited is operated as a franchise of Colgate Palmolive Co. (US-based) by Lakson group companies.
Its located at Lakson square building no. 2 office near zainab market karachi.
It has been a major player in the health care sector through its valuable and innovative solutions particularly in the oral care, personal care, surface care and fabric care.
Company offerings are quite successful in generating brand loyalty and demand for the products, as it has been able to generate the increase in the net revenue and gross profit by 22.7% and 8.6% respectively.
Target increase in market share was clearly achieved in the YR2011 by attaining an increase of 1.42% in the net profit. Rs. 14,150 million was the annual net sales of YR11 with gross profit of Rs.4,161 million.
Focus of Our Report
Our report focuses mainly on the โSales Forecastingโ.
Our analysis and findings are focused to Colgate GRF (great regular flavor) brandโs forecasting techniques and issues related to the scope of Sales manager.
We have interviewed
National, Regional & Area managers of Karachi,
and some merchandisers in order attain trade insights and market norms regarding forecasting practices.
Estimation of Industry sales
Colgate GRF & its Competitors
Top of mind brand in this category is Colgate GRF as being market leader with 59% share
Whereas Medicam & Pepsodant are the direct competitor for Colgate GRF having 20% & 3% respectively
The 18% share is with other competitors like forhans etc.
Colgate GRF is a supreme profit generating factor and therefore termed as โCash Cowโ for CP Pakistan.
Market potential
Colgate tooth paste with all its brands like Herbal, Misvaak, Maxfresh, etc. that contains nearly 55% of the market share as of whole toothpaste category in YR2011.
Sales in volume were not shared.
Rs. 4161m(Sales of YR11) /0.55 (Colgates share in YR11)= Rs.7565m (Category sales in YR11)
20% of expected increase so expected total category sales would be Rs.7565 X 1.20 = Rs.9078m
Rs.9078m is the market potential.
Sales potential
Colgate aims to grab 58% to 60% of the market share by the end of June YR13.
For this some new brands are in pipeline of brand extension plan. The launch of Colgate Sensitive is part of launch and share boosting plan.
Sales potential is Rs.5266m to Rs.5447m
Annual Forecast table for Colgate GRF
YR12 expected sales of 150gms tube are 15% due to 2-3 brush pack schemes.
Stock keeping unit information
Colgate GRF is available in 130 different stock keeping units (SKUs) which are
50grams for Rs.40
75grams for Rs.58
100grams for Rs.72
150grams for Rs.100
200grams for Rs.125
ย
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Retail Margin is 7%
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Sales Forecasting At Colgate Palmolive Pakistan Limited
Introduction
Colgate Palmolive Pakistan Limited is operated as a franchise of Colgate Palmolive Co. (US-based) by Lakson group companies.
Its located at Lakson square building no. 2 office near zainab market karachi.
It has been a major player in the health care sector through its valuable and innovative solutions particularly in the oral care, personal care, surface care and fabric care.
Company offerings are quite successful in generating brand loyalty and demand for the products, as it has been able to generate the increase in the net revenue and gross profit by 22.7% and 8.6% respectively.
Target increase in market share was clearly achieved in the YR2011 by attaining an increase of 1.42% in the net profit. Rs. 14,150 million was the annual net sales of YR11 with gross profit of Rs.4,161 million.
Focus of Our Report
Our report focuses mainly on the โSales Forecastingโ.
Our analysis and findings are focused to Colgate GRF (great regular flavor) brandโs forecasting techniques and issues related to the scope of Sales manager.
We have interviewed
National, Regional & Area managers of Karachi,
and some merchandisers in order attain trade insights and market norms regarding forecasting practices.
Estimation of Industry sales
Colgate GRF & its Competitors
Top of mind brand in this category is Colgate GRF as being market leader with 59% share
Whereas Medicam & Pepsodant are the direct competitor for Colgate GRF having 20% & 3% respectively
The 18% share is with other competitors like forhans etc.
Colgate GRF is a supreme profit generating factor and therefore termed as โCash Cowโ for CP Pakistan.
Market potential
Colgate tooth paste with all its brands like Herbal, Misvaak, Maxfresh, etc. that contains nearly 55% of the market share as of whole toothpaste category in YR2011.
Sales in volume were not shared.
Rs. 4161m(Sales of YR11) /0.55 (Colgates share in YR11)= Rs.7565m (Category sales in YR11)
20% of expected increase so expected total category sales would be Rs.7565 X 1.20 = Rs.9078m
Rs.9078m is the market potential.
Sales potential
Colgate aims to grab 58% to 60% of the market share by the end of June YR13.
For this some new brands are in pipeline of brand extension plan. The launch of Colgate Sensitive is part of launch and share boosting plan.
Sales potential is Rs.5266m to Rs.5447m
Annual Forecast table for Colgate GRF
YR12 expected sales of 150gms tube are 15% due to 2-3 brush pack schemes.
Stock keeping unit information
Colgate GRF is available in 130 different stock keeping units (SKUs) which are
50grams for Rs.40
75grams for Rs.58
100grams for Rs.72
150grams for Rs.100
200grams for Rs.125
ย
Distributor margin is 5.5%
Retail Margin is 7%
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2. , What is Marketing Plan? All of the strategies, including the four Ps and segmentation, targeting, and positioning, come together in the marketing plan. , 2
3. , Marketing Plan The marketing plan may be Product specific, market specific, or company-wide plan that describes activities involved in achieving specific marketing objectives within a set timeframe. A market plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfill them while generating an acceptable level of return. It generally includes analysis of the current market situation (opportunities and trends) and detailed action programs, budgets, sales forecasts, strategies, and projected financial statements. , 3
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5. . 5
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7. , Executive Summary , 7
8. , Executive Summary Overview of the marketing plan Highlights key areas, decisions, and expected outcomes. , 8
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The frothy, high-octane NFT market has generated many headlines over the last year or so. But do any serious people think itโs anything more than a speculative fad at best or a scam at worst? Or is it like modern art โ the Emperorโs New Clothes with beauty in the eye of the beholder?
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Hedge Funds have picked these 10 undervalued stocks to buy, but do they make the cut onto my approved filtered stock list. Watch for more analysis
Should we buy_stock_market_dips
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Are stock market fears overblown. should we buy the dip
So far, 2022 has been a turbulent year for equities. With fears of inflation and Fed intervention, the S&P 500 has shed about 6%. But not everyone is worried. Analysts at Goldman Sachs believe the market will end the year up. Which begs the question: If stock market fears are overblown, should we buy the dip?
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11 mega cap picks to buy cheap, for the downturn - morningstar
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Latest smart money thinking on a stock market crash
The S&P 500 has shed 500 points amid inflation fears. Itโs been a punishing start to 2022. But is it just a bump on the road? Or are we set for the stock market crash that some commentators have been predicting for years?
32 metaverse stocks
Which of these 32 stocks tick the boxes of valuation, revenue, growth, cash flow, dividends and consistent outperformance of the markets make my approved filtered stock list. Watch to find out
For the uninitiated the metaverse is an online environment that lets you live your life in it. It's like the virtual version of reality, where everything has been taken to another level with interactivity between users and objects both physical or digital!
Note: This is not individual stock advice
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