This document discusses analytics data about visitors to real estate websites. It finds that the majority (58%) of visitors are female, most over age 45. The highest converting groups are females ages 18-34 interested in education/travel and used compact cars. Males ages 18-34 most often convert through interests in travel and auto accessories. The document then discusses strategies for realtors to better target millennial audiences online through search engine optimization, mobile-friendly websites, and demographic targeting on Google and Facebook. It aims to dispel myths about requirements for realtor online success.